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Presentation on Godrej Interio, Marketing Mix, as part of MBA curriculum for the subject Marketing Management..
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Godrej
- 1. Godrej Interio Marketing Mix A presentation by: Zaheer Neha K. Nikhil Avinash Pawan
- 2. Godrej Interio: • Inaugurated by, Anil S Mathur, COO, Godrej Interio • "Godrej Interio is totally committed to providing the highest quality furniture. The design teams work closely with consumers to determine their likes and preferences and these requirements are what can be seen in the products. While the designs are contemporary, they reflect the lifestyle needs of the Indian consumers. ’’ • Mathur said that in 2009-2010, the company achieved a turnover of Rs 1000 crore and plans were there to achieve a Rs 1300 crore turnover this year, with a 35 per cent growth.
- 3. Products: • Bedroom Concept • Living Room Concept • Cupboards • Beds: • Study/Computer Tables • Dinning Room Concept • Dinning Set • Kids Room • Kitchen • Home Accessories • Office • Mattress • Storage
- 4. Bedroom Concepts: • Royale Linea Matt • Zurina Squadro • Fiona Linea Glossy • Adriana Squadro • EROS Flutter • Megnus Chloey • Peare Morpheus • Dark chocolate
- 5. Living Room Concepts: • Coffee Table • Sofas • Living Room concepts
- 6. Cupboards: • Fanfasia • Kreation • Similire Miror ZS • Slimline with locker & drawer
- 7. Beds: • ESCA Peare Bed • Arista Vienna Bed • Opal Wilmer Bed • Eudora Bed Royal Bed • Megnus Bed Zurina Bed • Oscar Eros Bed • Thrill Hastel Bed Windsor Bed • Zeal Hastel Bed Flute Bed
- 8. Study/Computer Tables: • Computer Furniture • Genious study centres * ACE * Genious study centres * Talent
- 9. Dinning: • Dining chair • Dining sets • Multi purpose chair • Tables Also they provide Dyning room concept
- 10. Kids Room: • I-space • Kids - furniture
- 11. Kitchen : • Accessories units • Kitchen layouts • Shade cards Also they provide kitchen concept
- 12. Home Accessories: • Potpourri • Candles & Incense sticks • Bean bags
- 13. Office: • Desking • Workstations • Seating • Storage • Green product
- 14. Lab Products: • Chem storage cabinets • Fume – Hoods • Safety Equipment • Anti vibration table
- 15. Mattresses: • Coir mattress • Latex Mattress • Spring Mattress • Bed accessories
- 16. Carpets: • They also provide many colors full carpet
- 17. Desks: • Senata • Marquis • Encarta • Duke
- 18. Storage: • Optimizer • Tambour Door Unit
- 19. Price: • Bedroom Concept Price range Rs 4,50,000/- to Rs. 12,00,000/- • Living Room Concept Price range Rs 2,80,000/- to Rs 8,00,000/- • Cupboards Price range Rs 12,000/- to Rs 32,000/- for steel. Price range Rs 25,000/- to Rs1,00,000/- for wooden. • Beds: Price range Rs 29,000/- to Rs 2,10,000/- • Study/Computer Tables Price range Rs 10,000/- to Rs 70,000/-
- 20. Price: • Dinning Room Concept Price range Rs 1,80,000/- to Rs 3,00,000/- • Dinning Set Price range Rs 17,000/- to Rs 2,00,000/- • Kids Room Price range Rs 25,000/- to Rs 40,000/- • Kitchen Price range varies as per area. • Home Accesories Price range Rs 2,000/- to Rs 20,000/- • Office Price Depends on the area and set-up.
- 21. Price: • Mattress Price range Single Rs 8000/- to Rs. 70,000/- Double Rs 12,000/- to Rs. 80,000/- • Storage Price range Rs 15,000/- to Rs 1,50,000/-
- 22. What Tactical Pricing Strategies Godrej interio use? • Differential pricing strategy • Product Bundle Pricing • Value pricing
- 23. Places: • Retail • Wholesale • Mail Order • Internet • Direct Sales
- 24. DIRECT MARKETING • Direct Mail • Although many believe Direct Mail marketing has seen its best days already passed; there is still some life in this powerful, traditional form of advertising. Direct Mail refers to postcards, brochures and flyers that are sent through the mail and generally contain a direct response call-to-action. Using direct mail means having to purchase some necessities for the campaign, including printing materials, postage and the address lists of the demographic you wish to target
- 25. Sales force • Ownership 2 types: Franchisee ownership COCO • Adequate incentive &rewards are adequate. • Commissions are provided to increase sales .So this acts as a sales force to motivate employees to uplift sales.
- 26. Sales Promotions: • Godrej Interio - Upto 20% Discount - New Year 2011 Offer Sale on: Furnishing, Kitchen, Furniture, Household Starts: 12 Dec 2010 Ends : Limited Period Offer • Expired: Godrej Interio Home - Stylish Offer Sale on: Furnishing, Furniture, Household Started: 31 Jan 2010 Ended : Limited Period Offer • Expired: Godrej Interio - Mega Clearance SALE Sale on: Household Started: 25 Dec 2008 Ended : Limited Period Offer
- 27. Interio's Green Initiatives • Use of natural lighting in the plant, saving up to 15% of power. •Recycling of water with reverse osmosis plant. Effective utilization of in-process waste water which after effluent treatment is used for watering gardens. •Sale of hazardous waste only to ‘Pollution Control Board’ authorized parties
- 28. ADVERTISEMENT
- 29. Public Relations and CSR: • WALK THE GREEN TALK….. • Green buildings: eco- friendly.
- 30. Health is wealth Godrej memorial hospital ,with 110 bed , a OPD & ICU,a cutting edge Hyperbaric Oxygen for medical emergencies strives tirelessly to provide healthcare.
- 31. Community development • Godrej was one of the nations first corporate houses to initiate worker welfare programs. They keep Mumbai's beautiful because they support the Indian Heritage Society.
- 32. Knowledge is power. • They have even established schools at Udayachal,means the eastern mountains ,from which the sun rises, illuminating everything on its path. Knowledge leads godrej follows.