1. Q1 Results 2009
April 22, 2009
Hans Stråberg, President and CEO
Jonas Samuelson, CFO
Peter Nyquist, IR

2. Q1 Highlights
EBIT amounted to SEK 38m,
EBIT (SEKb) EBIT margin (%)
excluding items affecting
2500 10%
comparability
2000 8%
Restructuring in China, Italy
1500 6%
and Russia
1000 4%
Continued weak demand in all
500 2%
major markets
0 0%
Negative currency impact
Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1
-500 -2%
2007 2008 2009
Strong cash flow
-1000 -4%
Ongoing cost-cutting measures
are giving result
Q1 2008 Q1 2009
(SEKm)
Sales 24,193 25,818
Price increases in Europe
EBIT -39 38
US launch – net negative
Margin -0.2% 0.1%
impact of SEK -200m
2

3. US launch and non-recurring
items
Non-recurring items
SEK (m) Q1, 2009 Q1, 2008
North America
Launch -200 -120
Litigation -80
Europe* - -350
Total -200 -550
Items affecting comparability
Changsha, China -187
Porcia, Italy -132
St Petersburg, Russia -105
Reversal of unused restructuring 34
Total -424 34
*) Includes Cost Cutting Program (-360m), Component Issue (-120m) and Capital Gain (+130m)
3

4. Cash flow per quarter
Cash flow from operations and investments
2000
1500 Cash flow Q1, 2009
1000
500
0
-500
-1000
Q1 Q2 Q3 Q4
2008 2007
4

5. Consumer Durables
Europe
Weak market
EBIT (SEKm) EBIT margin (%)
Lower sales
1000
10%
800
Underlying result in line with
600
previous year
5%
400
– Lower volumes
200
– Reduced capacity utilization
0%
0
Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1
– Price increases
-200
2007 2008 2009 -5%
-400 – Cost reductions
-600
Weak market and negative
-800 -10%
currency impact for floor-care
products
Q1 2008 Q1 2009
(SEKm)
Sales 10,525 10,175
EBIT -192 125
Margin -1.8% 1.2%
5

6. Market development in Europe
Quarterly comparison, year on year
10%
5%
0%
-5%
-10%
-15%
2006 2007 2008 2009
Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1
West. Europe 4% 1% 1% 5% 1% 1% -1% -5% -4% -4% -5% -8% -9%
-15% -31%
4%
5%
East. Europe 1% 9% 6% 7% 14% 5% 5% 10% 6%
6

7. Consumer Durables
North America
EBIT (SEKm) EBIT margin (%)
Weak market
700 14%
– Lower sales in comparable
600 12%
currencies
500 10%
400 8%
Market-share gain
300 6%
SEK 200m negative net
200 4%
100 2%
impact of US launch
0 0%
Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1
-100 -2%
Increased raw-material costs
-200 2009 -4%
2007 2008
Floor Care: Lower sales
-300 -6%
partly mitigated by improved
mix and price increases
(SEKm) Q1 2008 Q1 2009
Sales 7,275 9,144
EBIT -154 -177
Margin -2.1% -1.9%
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8. Market development
in North America
Quarterly comparison, year on year
10%
5%
0%
-5%
-10%
-15%
-20%
Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1*
2009
2006 2007 2008
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9. 9

10. Consumer Durables
Latin America
Declining demand in Brazil
EBIT (SEKm) EBIT margin (%)
8%
300
Market-share gain
250
6%
Operating income lower than
200
last year
150 4%
100
– Large negative currency
2%
50
impact
0 0%
– Product mix
Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1
2007 2008 2009
Price increases
Q1 2008 Q1 2009
(SEKm)
Sales 2,404 2,625
EBIT 156 50
Margin 6.5% 1.9%
10

11. Consumer Durables
Asia/Pacific & Rest of world
Australia/New Zealand
EBIT (SEKm) EBIT margin (%)
200 8%
– Market-share gain
180 7%
160
– Price increases
6%
140
5%
120
– Cost reductions
100 4%
80 3%
– Negative currency impact
60
2%
40
Closure of Changsha
1%
20
0 0%
factory in China
Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1
2007 2008 2009
Positive price and mix in
Southeast Asia
Q1 2009
(SEKm) Q1 2008
Sales 2,145
2,228
EBIT 60
105
Margin 2.8%
4.7%
11

12. Professional Products
Food-service
EBIT (SEKm) EBIT margin (%)
14%
250
– Weak demand
12%
200
– Lower capacity utilization
10%
150 8%
– Cost reductions
6%
100
Laundry
4%
50
2%
– Lower sales volumes and
0 0%
capacity utilization
Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1
2007 2008 2009
– Improved price and mix
– Positive impact by M&A
Q1 2008 Q1 2009
(SEKm)
savings
Sales 1,753 1,727
EBIT 183 105
Margin 10.4% 6.1%
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13. Market view business areas and
raw materials impact
FY09
Market demand Q209
Europe
North America
Latin America
Raw materials
Costs for steel
13

14. 14

15. Factors affecting forward-
looking statements
Factors affecting forward-looking statements
This presentation contains “forward-looking” statements within the meaning
of the US Private Securities Litigation Reform Act of 1995. Such statements
include, among others, the financial goals and targets of Electrolux for
future periods and future business and financial plans. These statements
are based on current expectations and are subject to risks and uncertainties
that could cause actual results to differ materially due to a variety of factors.
These factors include, but may not be limited to the following: consumer
demand and market conditions in the geographical areas and industries in
which Electrolux operates, effects of currency fluctuations, competitive
pressures to reduce prices, significant loss of business from major retailers,
the success in developing new products and marketing initiatives,
developments in product liability litigation, progress in achieving operational
and capital efficiency goals, the success in identifying growth opportunities
and acquisition candidates and the integration of these opportunities with
existing businesses, progress in achieving structural and supply-chain
reorganization goals.
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