The document presents the financial results and operational highlights of Electrolux for Q4 2010, noting a net sales increase of 7.2% and an EBIT margin decline due to raw material challenges and price pressures. It highlights the company's performance in various regions, including growth in Latin America and Asia/Pacific, while facing declines in Europe and North America. Forward-looking statements indicate expectations for future pricing and cost dynamics amid market uncertainties.

1. 2010 Results
February 2, 2011
Keith McLoughlin,
President and CEO
Jonas Samuelson, CFO
Peter Nyquist, SVP IR

2. EBIT Target
2

3. Q4 Highlights
EBIT (SEKm) Margin (%)
2500 10 Net sales increased by
7,2 8 1.6% in comparable
2000 6,2
6
currencies
1500
4
– Strong growth in Latin
America and Asia/Pacific
2
1000
0
EBIT amounted to
500 SEK 1,714m
-2
– Raw-material headwinds
0 -4
2009 2010
– Cost savings
(SEKm) Q4 2010 Q4 2009 2010 2009
Sales 27,556 28,215 106,326 109,132
– Price pressure
EBIT*
Margin
1,714
6.2%
2,023
7.2%
6,494
6.1
5,322
4.9
– Mix improvement
*) EBIT excluding items affecting comparability
3

4. Q4 Operating cash flow
Q4 cash flow reflects normal seasonal pattern
– Increased sales
– Declining inventories
Low sales and production in Q409
Extra contributions to pension funds in Q409
Higher level of investments compared to last year
Continued underlying improvement of net operating working
capital
4

5. Olympic acquisition
- Temporarily on hold
Platform for further growth Synergies within three areas
Egypt – Industrial hub Utilize Electrolux technology
Olympic Group – Market and platforms
leader in Egypt Increase sales outside Egypt
Strong industrial and Use cost-efficient sourcing
management capabilities base
Strong alliance with
Electrolux
– Speed up the regional
growth plans
5

6. Consumer Durables
Europe, Middle East & Africa
EBIT (SEKm) Margin (%)
1500 12
QUARTER 4 2010
Lower sales as a result of lower
10 volumes and prices
1000
7,5
8
Lower EBIT
– Lower volumes
5,3 6 – Price pressure
– Higher marketing investments
500 4 – Cost-reduction measures continue to
generate savings
2
Good market acceptance for
0 0
newly launched AEG products
2009 2010
Lower operating income for floor-
(SEKm) Q4 2010 Q4 2009 2010 2009 care products due to cost
Sales 10,760 11,731 40,038 44,073 increases
EBIT 565 875 2,703 2,349
Margin 5.3% 7.5% 6.8 5.3
6

7. Increased growth in Eastern
Europe
Quarterly comparison, year over year
10%
5%
0%
-5%
-10%
-15%
2006 2007 2008 2009 2010
Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4
West. Europe 4% 1% 1% 5% 1% 1% -1% -5% -4% -4% -5% -8% -9% -9% -4% -2% 1% 0% 0% 0%
East. Europe 1% 9% 6% 7% 14% 5% 5% 10% 6% 5% 4% -15% -31% -30% -26% -17% -7% 1% 5% 13%
7

8. 8

9. 9

10. Consumer Durables
North America
EBIT (SEKm) Margin (%)
800 8
QUARTER 4 2010
Market turned into growth
5,7
600 6
Lower net sales
4,3
– Exited less profitable volumes
400 4
– Increased sales at campaign prices
200 2 EBIT amounted to SEK 317m
– Higher raw-material costs
0 0 – Lower volumes
– Price pressure
-200 -2
2009 2010 – Improved mix
(SEKm) Q4 2010 Q4 2009 2010 2009 Lower sales and operating
Sales 7,401 7,865 33,776 35,726 income for floor-care products
EBIT 317 450 1,574 1,476
Margin 4.3% 5.7% 4.7 4.1
10

11. North America grew by 2% in Q4, driven
by the aggressive price promotions
Quarterly comparison, year-over-year
15%
10%
5%
0%
-5%
-10%
-15%
-20%
Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4
2006 2007 2008 2009 2010
11

12. Consumer Durables
Latin America
EBIT (mSEK) Margin (%)
500 10,0
QUARTER 4 2010
8,4 Market growth in Brazil and in
7,4
400
7,5
rest of Latin America
Operating income amounted
300
to SEK 392m
5,0
200
– Higher volumes
– Consolidation of retailers led to
2,5
100 negative customer mix
– Increased raw-material costs
0 0,0
2009 2010 High market acceptance for
(SEKm) Q4 2010 Q4 2009 2010 2009 new products
Sales 5,304 4,401 17,276 14,165
EBIT 392 368 1,080 878
Margin 7.4% 8.4% 6.3 6.2
12

13. 13

14. Consumer Durables
Asia/Pacific
EBIT (SEKm) Margin (%)
400 14,0
QUARTER 4 2010
11,2 12,0
Australia: Market stabilization
300
and improved EBIT
9,1 10,0
– Positive currency impact
8,0
200
– Improved efficiency
6,0 – Increased raw-material costs
100
4,0 – Increased price pressure
2,0 Southeast Asia and China
0 0,0
– Market-share gain in strong
2009 2010 markets
(SEKm) Q4 2010 Q4 2009 2010 2009
Sales 2,434 2,295 8,836 8,033
EBIT 272 208 928 458
Margin 11.2% 9.1% 10.5 5.7
14

15. Professional Products
EBIT (SEKm) Margin (%)
300
14,7
15,0
QUARTER 4 2010
250 11,7
Food-service
12,0
– Increased sales of own
200
9,0
products
150 – Improved customer mix
6,0
100 – Improved cost efficiency
50
3,0 Laundry products
– Higher EBIT with lower sales
0 0,0
2009 2010 – Price increases
– Improved cost efficiency
(SEKm) Q4 2010 Q4 2009 2010 2009
Sales 1,657 1,923 6,389 7,129
EBIT 243 225 743 668
Margin 14.7% 11.7% 11.6 9.4
15

16. Q1 and FY 2011
In accordance with forward looking statements in the CEO-letter
Q1 2011 FY Comment
Tough comparables
Volumes Lower Higher
in US Q1
Announced price
Price Weaker ?
increases in US
Continued mix improvement
Mix Positive Positive
from product launches
2011: SEK 1.5-2 billion cost
Raw-material costs Higher Higher
increase compared to 2010
Costs from Global Approximately evenly
SEK 125m SEK 500m
Operations distributed between quarters
Manufacturing Approximately evenly
SEK 125m SEK 500m
footprint savings distributed between quarters
16

17. 17

18. Factors affecting forward-
looking statements
Factors affecting forward-looking statements
This presentation contains “forward-looking” statements within the meaning
of the US Private Securities Litigation Reform Act of 1995. Such statements
include, among others, the financial goals and targets of Electrolux for
future periods and future business and financial plans. These statements
are based on current expectations and are subject to risks and uncertainties
that could cause actual results to differ materially due to a variety of factors.
These factors include, but may not be limited to the following: consumer
demand and market conditions in the geographical areas and industries in
which Electrolux operates, effects of currency fluctuations, competitive
pressures to reduce prices, significant loss of business from major retailers,
the success in developing new products and marketing initiatives,
developments in product liability litigation, progress in achieving operational
and capital efficiency goals, the success in identifying growth opportunities
and acquisition candidates and the integration of these opportunities with
existing businesses, progress in achieving structural and supply-chain
reorganization goals.
18