This document discusses the bakery industry and key factors for bakery product quality. It notes that bakeries produce flour-based goods baked in ovens, and that bakery products are fast-moving consumer goods that play a major economic role. Asia is a major consumer of bakery products. The document outlines past issues with Asian bakery exports around quality, packaging, variety and price. It describes improvements in quality through technology upgrades and automation. Key customer expectations for bakery products are also listed, such as advertising, branding, variety, appearance, taste and texture. Color, taste, and foreign contamination control are important factors for product quality. Bread consumption trends and global bakery product trade and demand figures are also presented.