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October 2011 ASB
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3. Market Insights Kate Hurley __________________________________________________________________________________
4. Consumer/Shopper Retail Environment Grocery 46% share Specialty/Route/P&C 33% share Foodservice/Away from Home 21% share The major supermarkets will continue to dominate and grow their share of Australian’s bakery goods expenditure. Source: BIS Shrapnel, Aztec, Internal Estimates
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6. Demographic & Socio-Economic Drivers 65% of population growth is driven by migration Population Couples will outnumber families in the next 5 years Households The proportion of Australians over 65 is projected to increase from 13.9% to 22.6% in 2050 Age Average household income grew by 4% year on year Income Increased demand for more ethnic products Rising demand for smaller portion sizes Products will need to be adapted to appeal to mature customers Ongoing demand for premium products The demographic and socio-economic factors in Australia will drive the need for more ethnic products, smaller portion sizes, high quality premium offerings and products that appeal to the over 65 age group Source: ABS, Datamonitor
7. Influences When Choosing A Food Product Influence of the following factors choosing food and beverage products 81 69 55 55 42 41 39 37 37 27 22 21 20 13 Taste or flavor Price Health Habit or preferred brand Convenience Country of origin Scent or aroma Ability to share Recommendations from friends/family Production methods Ethics/Sustainability benefits Brand name or image Customization benefits Packaging design Showing ‘high’ or ‘very high’ influence Source: Datamonitor % Source: Datamonitor BFCM0401, August 2010 The fundamental importance when choosing a food or drink is sensory appeal and value for money. Over half of Australians are also highly influenced by health.
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9. Bakery Industry Influencers Private label market share is expected to double to 50% by 2025 Increased labour and rent costs are big challenges Consumer confidence is in decline Increase in imported products Growth in the demand for convenient fully finished formats 2 3 1 5 4 The baking industry will be influenced by private label growth and imported products, increased labour costs, declining consumer confidence and increased demand for convenient formats. Source: Rabobank, Datamonitor
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11. What does this mean? Consumers are highly influenced by taste, price and health Future product innovation and investment need to correlate with these trends IMPLICATIONS MARKET TREND Increase in migrants, smaller households, over 65 population and average income Develop ethnic, mini, premium product concepts and adapt products to mature consumers The major supermarkets will continue to dominate and grow Shift in manufacturers to entertain more private label manufacturing Retail and foodservice players are under pressure from increasing costs Decreased shop footprints and a move towards convenient formats
12. International Trade Show Shannon O’ Connell __________________________________________________________________________________
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15. Rich’s Ancient Grain Range of all natural breads, one popular flavour being Ancient Grains supported by the Whole Grain stamp
19. The bagel has also turned thin.. Not just sandwich thins….introducing the `thin` Bagel
20. Various different flat breads with unique shapes Flat bread across a variety of shapes, ingredients and formats. Is this also a case of clutter claim?
44. “ Desserts can fit into an overall healthy diet when used in small portions and balanced with healthy foods," said Melanie Douglass, a dietitian, personal trainer and author of a new weight-loss book called "Losing It! 5 Keys to Successful