Topics: How consumer needs drive innovation in retail. Evolution of e-commerce SaaS and opportunities. Social media and on/offline purchase attribution.
As specialist advisers to the marketing communications and technologies industry, we are uniquely positioned to ensure that we are continually on top of key trends in this rapidly evolving landscape.
7 ecommerce trends to keep your eye on this year.
From the importance of same-day-delivery, to why you should ensure your pages are ready for action on mobile devices, GoSquared dives into the 7 key trends affecting the ecommerce landscape in 2014.
For more ecommerce analytics, trends, insights, and data-backed stories, check out the GoSquared Blog: http://gosquared.com/blog
P.S. This is our first ever Slideshare – we hope you like it!
We surveyed eCommerce Managers and CEOs from European countries and prepared the report based on their experiences and our knowledge.
What are the business trends that are going to revolutionize the eCommerce market?
What are the most important technologies to invest in next 5 years?
Why 2017 is the Year of the Bot?
Are marketplaces really worth to invest in?
E-commerce in fashion industry
Apparel & accessories sales in US: Apparel has become an online success - Jeffrey Grau, eMarketer.
Fashion emerges as best-performing segment of ecommerce in UK - IMRG Capgemini e-Retail Sales Index.
Southeast Asia startup investments 2013: It’s all about e-commerce, fashion and women: Mobile commerce, online retail, payments, C2C marketplaces, flash sales.
eCommerce Benchmark for the Fashion Industry:
Where does the traffic come from in fashion? - Direct, Paid, Organic, CPS, CPC, Viral/Social, E-mail newsletter; social and viral media play a much bigger role in fashion.
Conversion ratios in fashion retail.
Platform for your e-store – why Magento?: Shopify, SquareSpace, Tictail, Magento; Bonobos, Nike, Christian Louboutin, MyTheresa.
Magento Enterprise Customer Success Story GANT: High performance and visual inspiration, Full screen experience, Custom campaign modules, Look book, Customized checkout, Flexible landing and content pages, Integration with multiple warehouse and ERP systems, Access rights management across multiple sites/stores, Localized payment and shipping methods;
290% increase in conversion rate, 13% increase in traffic, 35% reduction in page load time, 50% decrease in hosting costs.
Why choose Responsive Web Design?: U.S. Mobile Commerce Activities
Divante for fashion: SOLAR Company Case Study: http://divanteltd.com/blog/complex-e-commerce-implementation-fashion-brand/ .
Criteo’s analysis of shopping data from Q4 2015 demonstrates that mobile leaders grew their share of transactions faster than average in a world where mobile devices are at the center of the connected consumer.
Top retailers see double the growth in mobile’s share of transactions, widening the gap with average retailers in the space.
Nearly four-in-ten consumers shop on multiple devices and complete those purchases on a mobile device almost a third of the time.
Dedicated shopping apps dwarf the mobile web at all points on the path to purchase, from browsing products to the sale itself.
Japan, UK and South Korea continue to lead the globe in mobile transactions, and smartphones are driving that growth.
As specialist advisers to the marketing communications and technologies industry, we are uniquely positioned to ensure that we are continually on top of key trends in this rapidly evolving landscape.
7 ecommerce trends to keep your eye on this year.
From the importance of same-day-delivery, to why you should ensure your pages are ready for action on mobile devices, GoSquared dives into the 7 key trends affecting the ecommerce landscape in 2014.
For more ecommerce analytics, trends, insights, and data-backed stories, check out the GoSquared Blog: http://gosquared.com/blog
P.S. This is our first ever Slideshare – we hope you like it!
We surveyed eCommerce Managers and CEOs from European countries and prepared the report based on their experiences and our knowledge.
What are the business trends that are going to revolutionize the eCommerce market?
What are the most important technologies to invest in next 5 years?
Why 2017 is the Year of the Bot?
Are marketplaces really worth to invest in?
E-commerce in fashion industry
Apparel & accessories sales in US: Apparel has become an online success - Jeffrey Grau, eMarketer.
Fashion emerges as best-performing segment of ecommerce in UK - IMRG Capgemini e-Retail Sales Index.
Southeast Asia startup investments 2013: It’s all about e-commerce, fashion and women: Mobile commerce, online retail, payments, C2C marketplaces, flash sales.
eCommerce Benchmark for the Fashion Industry:
Where does the traffic come from in fashion? - Direct, Paid, Organic, CPS, CPC, Viral/Social, E-mail newsletter; social and viral media play a much bigger role in fashion.
Conversion ratios in fashion retail.
Platform for your e-store – why Magento?: Shopify, SquareSpace, Tictail, Magento; Bonobos, Nike, Christian Louboutin, MyTheresa.
Magento Enterprise Customer Success Story GANT: High performance and visual inspiration, Full screen experience, Custom campaign modules, Look book, Customized checkout, Flexible landing and content pages, Integration with multiple warehouse and ERP systems, Access rights management across multiple sites/stores, Localized payment and shipping methods;
290% increase in conversion rate, 13% increase in traffic, 35% reduction in page load time, 50% decrease in hosting costs.
Why choose Responsive Web Design?: U.S. Mobile Commerce Activities
Divante for fashion: SOLAR Company Case Study: http://divanteltd.com/blog/complex-e-commerce-implementation-fashion-brand/ .
Criteo’s analysis of shopping data from Q4 2015 demonstrates that mobile leaders grew their share of transactions faster than average in a world where mobile devices are at the center of the connected consumer.
Top retailers see double the growth in mobile’s share of transactions, widening the gap with average retailers in the space.
Nearly four-in-ten consumers shop on multiple devices and complete those purchases on a mobile device almost a third of the time.
Dedicated shopping apps dwarf the mobile web at all points on the path to purchase, from browsing products to the sale itself.
Japan, UK and South Korea continue to lead the globe in mobile transactions, and smartphones are driving that growth.
An explanation of eCommerce Trends for 2015. Discussion of eCommerce on Mobile, Responsive Design, UPS and FedEx Dimensional Weight Changes, and advice for eCommerce Startups. Presented at #TechCampMemphis 2014 on November 1st, 2014.
Our new report is here!
eCommerce Trends is our annual report, we've been doing for 6 years. This year we reached out to 10k eCommerce Managers and asked them to fill in our survey. Of those asked, 150 responded and we created this report based on the results.
What's inside?
Market Overview
B2C eCommerce Sales
Top eRetailers (Based on Revenue)
Top eCommerce Sites (Based on Traffic)
Capital Market
eCommerce Startups to Watch
Survey Results
eCommerce Investments 2018
eCommerce Investments 2019
Changes in Investments 2018-2019
Which Investments Had the Biggest ROI in 2018?
Most Impactful eCommerce Trends for the Next 5 years
Trends Matrix
Inspirations
Marketplaces: Better Prices, Free or Discounted Shipping and a Broader Selection
Voice Interfaces
Big Data & Business Intelligence: IoT as a Source
Chatbots: Growing Popularity
Microservices & Headless: Micro Frontends
Content Marketing & Digital Content
CRM: AI & Social CRM
Mobile CRO
Free Shipping/Returns
Mobile Approach: PWA
Personalization: Hyper-Personalization
Social Commerce: See. Tap. Shop.
Customer Lifetime Value and Referral Programs
Methodology
Research Methodology
Demography
TL;DR - Quick Summary of the Report
Content Marketing: Still Important
Personalization & Loyalty for the Win
Cryptocurrencies and the GDPR: Things of the Past
Content Marketing With the Biggest ROI
Voice Interfaces & Big Data Revolutionize eCommerce
Quick Wins vs. Highest ROI
What do experts say?
Download full version: https://go.divante.co/ecommerce-trends-2019/
Given the MakeMyTrip & JustDial IPO’s, Interest in Consumer Driven Ecommerce has increased both from Investors and Entrepreneurs. At the same time reports of Accounting Harakiri & Amazon’s announced Entry have cast a doubt on the monetization capabilities. This report studies Ecommerce in India and attempts to draw parallels within Sectors and Geographies to identify Investment opportunities
e-Commerce Facts and Stats 2015 and BeyondEuro IT Group
Euro IT Group teams have delivered dozens of ecommerce platforms. We cover the complete spectrum of ecommerce services from software architecture and development to additional plug ins development, modules extensions, user experience design, testing, maintenance and support, integration with other business systems (eg CRM, ERP, inventory), SEO, marketing, store migration or mobile responsive versions of your ecommerce platform.
Our e-commerce team consists of technical people, business analysts and marketing specialists with hands on experience in tailoring feature rich e-commerce solutions for companies that required modern design, a rich user experience, huge data volumes and integration with additional systems, all this done following the latest industry trends. Our focus is mostly on Magento development.
Today’s retail environment is highly influenced by new digital models which are becoming more mainstream, as consumers enjoy higher internet penetration and seek more convenience and value, as well as choice, personalized offers, and great service.
This presentation demonstrates the most prominent trends in the e-commerce industry. This is an Executive Summary version of the presentation. To view the entire presentation, please contact Carmelon Digital Marketing.
As with just about every industry, trends change, making it necessary to catch up and follow along in order to keep your business relevant. Online portals are going to continue to grow in 2016 also, and if you want to be part of the new wave, you have to prepare. Read this slide to learn about the ten most interesting ecommerce trends for 2016 and beyond.
How to use the power of data in e-Commerce? Applying the Big Data solutions makes it possible to analyse data in real time. This allows us to use the data not for reports only, but to translate them into action.
eMarketer Webinar: Key Trends in EcommerceeMarketer
Online shopping is more prevalent than ever, but it’s not just about online sales anymore. Are you on top of the latest trends to maximize success selling to online, offline and multichannel shoppers? Topics in this webinar include: How is mobile changing the path to purchase? Why is locally relevant information so important in ecommerce? How are innovative retailers dealing with fulfillment challenges? How can you create personalized offers without seeming creepy?
Sample Report: Global B2C E-Commerce Market 2016yStats.com
Free Report Samples for our publication "Global B2C E-Commerce Market 2016".
Find the full "Europe B2C E-Commerce Market 2022" report available for purchase at: https://ystats.com/shop/europe-b2c-e-commerce-market-2022/
Direct to consumer is a major growth platform for any brand and retailer today. With the rise in e-commerce, companies are offering innovative solutions to help shoppers enjoy a less costly, more convenient, and most of all more satisfying shopping experience.
Learn about the top trends in eCommerce for 2017. In this presentation, David Feinleib, Author, Entrepreneur, and CEO of Content Analytics, Inc., outlines the top global, brand & category, and retailer trends to watch in eCommerce as well as how distribution models and the shopper interface are evolving.
eMarketer Webinar: Retail Ecommerce Outlook—Tallying the True Impact of DigitaleMarketer
Ecommerce sales continue to grow as a percentage of overall retail, but the true impact of digital shopping goes far beyond the final click. Topics in this webinar include: What does double-digit growth in ecommerce sales mean for retail overall? How are innovative retailers responding to the convergence of digital and physical shopping? How do tablet and smartphone usage differ, and what does it mean for digital shopping and buying?
Fashion eCommerce Infographic and Online Shopping and Fashion Spending
As New York Fashion Week comes to an end, and Toronto is gearing up for Toronto Fashion Week it seemed only appropriate to create an eCommerce Fashion Infographic. This infographic looks at how the fashion industry is growing significantly online. Check out the infographic below to learn more about eCommerce fashion trends.
Its that time of the year again. When we see a great amount of predictions of what we will se more of in the new year. Beyond Retail is an ecommerce consultancy firm based in Stockholm, Sweden and this is our view of the ecommerce trends for 2015.
An explanation of eCommerce Trends for 2015. Discussion of eCommerce on Mobile, Responsive Design, UPS and FedEx Dimensional Weight Changes, and advice for eCommerce Startups. Presented at #TechCampMemphis 2014 on November 1st, 2014.
Our new report is here!
eCommerce Trends is our annual report, we've been doing for 6 years. This year we reached out to 10k eCommerce Managers and asked them to fill in our survey. Of those asked, 150 responded and we created this report based on the results.
What's inside?
Market Overview
B2C eCommerce Sales
Top eRetailers (Based on Revenue)
Top eCommerce Sites (Based on Traffic)
Capital Market
eCommerce Startups to Watch
Survey Results
eCommerce Investments 2018
eCommerce Investments 2019
Changes in Investments 2018-2019
Which Investments Had the Biggest ROI in 2018?
Most Impactful eCommerce Trends for the Next 5 years
Trends Matrix
Inspirations
Marketplaces: Better Prices, Free or Discounted Shipping and a Broader Selection
Voice Interfaces
Big Data & Business Intelligence: IoT as a Source
Chatbots: Growing Popularity
Microservices & Headless: Micro Frontends
Content Marketing & Digital Content
CRM: AI & Social CRM
Mobile CRO
Free Shipping/Returns
Mobile Approach: PWA
Personalization: Hyper-Personalization
Social Commerce: See. Tap. Shop.
Customer Lifetime Value and Referral Programs
Methodology
Research Methodology
Demography
TL;DR - Quick Summary of the Report
Content Marketing: Still Important
Personalization & Loyalty for the Win
Cryptocurrencies and the GDPR: Things of the Past
Content Marketing With the Biggest ROI
Voice Interfaces & Big Data Revolutionize eCommerce
Quick Wins vs. Highest ROI
What do experts say?
Download full version: https://go.divante.co/ecommerce-trends-2019/
Given the MakeMyTrip & JustDial IPO’s, Interest in Consumer Driven Ecommerce has increased both from Investors and Entrepreneurs. At the same time reports of Accounting Harakiri & Amazon’s announced Entry have cast a doubt on the monetization capabilities. This report studies Ecommerce in India and attempts to draw parallels within Sectors and Geographies to identify Investment opportunities
e-Commerce Facts and Stats 2015 and BeyondEuro IT Group
Euro IT Group teams have delivered dozens of ecommerce platforms. We cover the complete spectrum of ecommerce services from software architecture and development to additional plug ins development, modules extensions, user experience design, testing, maintenance and support, integration with other business systems (eg CRM, ERP, inventory), SEO, marketing, store migration or mobile responsive versions of your ecommerce platform.
Our e-commerce team consists of technical people, business analysts and marketing specialists with hands on experience in tailoring feature rich e-commerce solutions for companies that required modern design, a rich user experience, huge data volumes and integration with additional systems, all this done following the latest industry trends. Our focus is mostly on Magento development.
Today’s retail environment is highly influenced by new digital models which are becoming more mainstream, as consumers enjoy higher internet penetration and seek more convenience and value, as well as choice, personalized offers, and great service.
This presentation demonstrates the most prominent trends in the e-commerce industry. This is an Executive Summary version of the presentation. To view the entire presentation, please contact Carmelon Digital Marketing.
As with just about every industry, trends change, making it necessary to catch up and follow along in order to keep your business relevant. Online portals are going to continue to grow in 2016 also, and if you want to be part of the new wave, you have to prepare. Read this slide to learn about the ten most interesting ecommerce trends for 2016 and beyond.
How to use the power of data in e-Commerce? Applying the Big Data solutions makes it possible to analyse data in real time. This allows us to use the data not for reports only, but to translate them into action.
eMarketer Webinar: Key Trends in EcommerceeMarketer
Online shopping is more prevalent than ever, but it’s not just about online sales anymore. Are you on top of the latest trends to maximize success selling to online, offline and multichannel shoppers? Topics in this webinar include: How is mobile changing the path to purchase? Why is locally relevant information so important in ecommerce? How are innovative retailers dealing with fulfillment challenges? How can you create personalized offers without seeming creepy?
Sample Report: Global B2C E-Commerce Market 2016yStats.com
Free Report Samples for our publication "Global B2C E-Commerce Market 2016".
Find the full "Europe B2C E-Commerce Market 2022" report available for purchase at: https://ystats.com/shop/europe-b2c-e-commerce-market-2022/
Direct to consumer is a major growth platform for any brand and retailer today. With the rise in e-commerce, companies are offering innovative solutions to help shoppers enjoy a less costly, more convenient, and most of all more satisfying shopping experience.
Learn about the top trends in eCommerce for 2017. In this presentation, David Feinleib, Author, Entrepreneur, and CEO of Content Analytics, Inc., outlines the top global, brand & category, and retailer trends to watch in eCommerce as well as how distribution models and the shopper interface are evolving.
eMarketer Webinar: Retail Ecommerce Outlook—Tallying the True Impact of DigitaleMarketer
Ecommerce sales continue to grow as a percentage of overall retail, but the true impact of digital shopping goes far beyond the final click. Topics in this webinar include: What does double-digit growth in ecommerce sales mean for retail overall? How are innovative retailers responding to the convergence of digital and physical shopping? How do tablet and smartphone usage differ, and what does it mean for digital shopping and buying?
Fashion eCommerce Infographic and Online Shopping and Fashion Spending
As New York Fashion Week comes to an end, and Toronto is gearing up for Toronto Fashion Week it seemed only appropriate to create an eCommerce Fashion Infographic. This infographic looks at how the fashion industry is growing significantly online. Check out the infographic below to learn more about eCommerce fashion trends.
Its that time of the year again. When we see a great amount of predictions of what we will se more of in the new year. Beyond Retail is an ecommerce consultancy firm based in Stockholm, Sweden and this is our view of the ecommerce trends for 2015.
Running head E-Grocery business model – group project1E-GROcer.docxtodd271
Running head: E-Grocery business model – group project 1
E-GROcery business model – group project 8E-Grocery Business Model
Chathuri Samarasinghe
Tharangini Puvvala
Vijay Bula
Sullivan University
CSC560 Electronic Commerce and Intranet Development
May 5, 2019
E-Grocery Business Model
In the past few years, the online grocery shopping industry is growing with consumers rapidly along with expansion of digital world. With e-commerce expanding throughout the global market, the demand for online grocery stores has also been increasing. Companies like AmazonFresh, FreshDirect in the US have opened a platform for the companies to sell groceries to their customers with a single click. Many products that are being sold on online platform, that were considered to be impossible to convert for online shopping. With proper technology usage, the companies can sell perishable goods online and compete the traditional stores. Company Background and evolution
Fresh Grocery, Inc.
Our company, Fresh Grocery, Inc. is an online e-grocery store business that will be launched in December 2019. The online platform will have a wide range of both durables and non-durable goods, organic foods, fresh vegetables and fruits, and basic groceries at affordable prices. The online platform will have products from different brands, so the consumer can choose and buy. The company will be based in Chicago, Illinois with multiple suppliers. This is a privately-owned business, that is owned by Jane Doe (CEO), John Smith (COO) and Susan Smith (CFO). These executive committee members have hired, CTO – Bill Daniels to handle the design and build the website for their products and services. Vision
The company’s vision statement is to become a leading online e-grocery store in the US and to establish a one-stop and click online grocery shopping store in the US. Mission
The company’s mission statement is to establish an online platform to sell groceries from major manufacturing companies/brands at affordable prices to the customers. The company intends to expand their customer target groups throughout East Coast.Organization Structure
The company was co-founded by Jane Doe (CEO), John Smith (COO) and Susan Smith (CFO). The executive committee have hired, CTO – Bill Daniels to handle the design and build the website for their products and services. In addition, the company will have to hire below staff for daily operations:
· Strategic Manager
· Human Resources and Admin Manager
· Merchandize Manager (Supply chain management)
· Sales and Marketing Manager
· Development Team (online website development)
· Project Management Team
· IT Support Team
· Accounting Team
· Customer Care - Call Center Team
· Legal TeamProduct line & services
The company will sell a wide range of goods from top brand companies on their shelves in the state of Illinois. The online platform will have durable and nondurable goods that include the below:
· Fresh organic vegetables and fruits
· Fresh organic dairy .
Shopper power notes slide deck no voice over 3.0Keith Scovell
Shopper Power - Social & Mobile
CPG & Retail Industry
Power Shifts, Shopper Solution Examples, Outlook, Suggestions, Sources
Narration attached to each slide
Two Worlds Collide: Bringing the Category Captain Model to E-commerceMichael Stich
As consumers search for additional savings by expanding the kinds of products they buy online, both suppliers and retailers are rushing into E-commerce. This creates opportunities and challenges for both sides as they decide what to sell online, how to sell with distinction, how to work together…and how to measure success.
Bridge Worldwide will outline best practices in E-commerce today, focusing on the principles and strategies that lead to wins—and defining a new type of retailer/supplier collaboration for those
looking to sell directly to the consumer.
Online Marketing - eCommerce - InnovationLeanne Ross
Innovation paper for bringing Products to Market - the rise of eCommerce, it's benefits and challenges, impact on the economy and how it is fuelling innovation in the retail industry.
Consumer Products as Multi-Sided Marketplaces by fmr Facebook PMProduct School
Main takeaways:
- Building products that serve consumer needs
- Building products that serve both business and consumer needs
- The 3 sided marketplace (e.g. consumers, video creators, advertisers)
- Building products in a C2C marketplace
OfferSavvy is a tech startup that provides awesome software tools that help small businesses and online retailers increase traffic, engagement, conversions, and sales both On-site and Offsite. Our OfferSavvy.com marketplace is currently in live beta, and allows people to easily share their inventory with our community of users, driving new and qualified traffic. Our first B2B tool, called SavvyFeed, which is a simple tool for moderating and aggregating user generated social media content into your website, will launch next month at Techweek LA Launch competition and expo in Santa Monica, CA.
Integrated Marketing Communications Campaign:
- Proposed brand positioning, product offerings, and detailed implementation methods for a client's new business venture
- Completed for the course ADV4800 at the University of Florida
- The team for which I was the Group Lead/Account Executive won Best Strategic Plan
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
How to use Short Form Video To Grow Your Brand and Business - Keenya Kelly
U.S. E-Commerce Landscape and Trends 2014
1. U.S. E-COMMERCE LANDSCAPE & TRENDS
Carnegie Mellon UniversityAnes Dracic
Haruki Chitani
Steve Musche
Tepper School of Business
Entrepreneurship & Venture Capital Capstone
May 2014
2. Executive Summary: Shifting Consumer Desires are Creating E-Commerce
Opportunities in Last-Mile Logistics and Social Commerce
2
Re-Urbanization and rising Consumer Desire for Individualization are
driving Innovation in Retail Business Models
Last-Mile Logistics will enable Retailers to offer a Seamless Shopping
Experience
Social Media is moving down the Marketing Funnel towards Point of
Purchase
3. Start with the Consumer:
Consumer Desires Shape Innovation in Business Models
3
+ Authenticity - We want to know if products are genuine. We want to trust products, brands, and people.
+ Ex. Is the coach purse that’s for sale on eBay a genuine product? Are there reviews?
+ Association - We want to feel unique, but also want to belong to an emotionally defined group
+ Ex. Mass personalization and sharing of goods
+ Convenience - We want instantaneous gratification. We want groceries delivered and dirty laundry picked up.
+ Ex. Drone delivery for same-day shipping or Instacart for same-day delivery of groceries.
+ Experience - We enjoy culture, sports, concerts, collectibles. We care about atmosphere and presentation.
+ Ex. Disney creates an ecosystem around products through collectibles, amusement parks, films, and more.
+ Variety - We like to try many different things. We enjoy renting everything from clothes to cars.
+ Ex. Bag Borrow or Steal has a plethora of luxury clothing and accessories for rent.
+ Value – We like to shop smart. We ultimately purchase products or services, because they give us utiliy.
+ Ex. Costco shoppers purchase in bulk due to the lower priced goods available in their inventory.
http://blogs.hbr.org/2012/05/what-do-consumer-really-want-s/
https://scripted.com/content-strategy/using-the-consumers-desires-to-your-businesses-advantage/
http://www.forbes.com/sites/patrickspenner/2012/07/02/marketers-have-it-wrong-forget-engagement-consumers-want-simplicity/
4. Urbanization is Shifting Consumer Desire towards Instant Gratification
4
1930 1970 2010 Future
Power Manufacturer Retailer Consumers Individual Consumer
Enabler Mass
Production
Automobile Internet Smartphones/Tablets
/Wearables
Example General Store Department
Store
Mall, Online Mobile
Experience Daily Needs Family
Excursion
Convenience Instant
Gratification/Social
Lifestyle Rural Urban Sub-Urban Urban Renewal
¹http://www.boston.com/lifestyle/specials/2013/02/01/the-growing-culture-impatience-where-instant-gratification-makes-crave-more-instant-gratification/eu5SPWCVTmFp9Nm6dUndhP/story.html
² http://www.groceryheadquarters.com/2014/03/the-re-urbanization-of-america/
3 Netflix 2013 Annual report
US cities out growing suburbs since 2011, according to US Census2
44 million Netflix streaming users (2013)3 Over 20 million Amazon Prime members
5. Mobile Devices are Accelerating Desire for Instant Gratification
5
18% of all retail ecommerce sales is expected to take place via mobile devices in 2014.
By 2017, that percentage will rise to 25%.¹
¹ http://www.emarketer.com/Article/Retail-Ecommerce-Set-Keep-Strong-Pace-Through-2017/1009835
6. Social Media is Amplifying Consumer Desire for Individualization
6
Discovering things that
interest you
Voicing your opinions
Sharing your experiences
Participate in a user-
empowered platform for
fashion
Authentic craft goods direct from
producers
Or through a Personalized Shopping ExperienceBecome your “own hero” by
7. Markets Develop in Three Steps to Meet Consumer Desires
7
1. Formation
• Business Models formed to Fulfill Consumer Desires
• ex) Online Coupons (Value)
2. Support
• Services founded to Support Business Models
• ex) SaaS tools to run online campaigns
3. Evolution
• Opportunities arise to Augment Business Model
• Business Model applied to other Categories
• ex) Integration of coupons to POS
8. 1. Business Models are formed to Fulfill Consumer Desires
8
Consumer Desire Business Model Innovation
Authenticity + Leverage exclusive products
+ Multichannel customer relationship building
Association + Rely on stakeholder input
Convenience + Fast fashion model
+ Self-service model
Experience + Innovative shopping experience format
Variety + Leverage complementarities of products
+ Adjacency model
Value + Rely on added value tie-ins
+ “Name your own price” model
+ Group Buying
9. 2. Services are founded to Support Business Models
9
Business
Functions
• Accounting
• Marketing
• Sales
• Inventory
• Staffing
• Support
Solution Provider
• Enterprise Resource
Planning
• Customer Relationship
Management
• Outsourcing
• Consulting
Ex) SaaS CRM
platforms such as
Salesforce support
the market by
enabling multichannel
customer relationship
building, thus
enhancing customer
experience
10. 3. Opportunities arise to Augment Business Models
10
Opportunities
• Stock-outs
• Product Returns
• Show-rooming
• Customer Claims
• Product
Knowledge
Solution Provider
• Product Availability
• Product Fit
• In-store
notifications
• Product
Authentication
• Training
Ex) Certilogo evolves
the market by
providing a product
authentication
platform for fast
fashion and other
business models such
as auction models
11. 3. Business Models are applied to Other Categories: Examples from the Food &
Beverage Industry
11
Subscription Delivery
Innovator Amazon WebVan
Copy Cat Foodzie
LolliHop
Amazon Fresh
FreshDirect
Peapod
Apply to Different
Categories
PaleoPax
Tasting Room
Conscious Box
Instacart
Postmates
Munchery.com
Apply to Innovative
Marketing Strategy
Turntable Kitchen Google Shopping
Express
Aggregator Shutl
Shippify
Evolution
http://www.slideshare.net/joshyang/ecommerce-landscape-2012
http://techcrunch.com/2013/09/27/why-webvan-failed-and-how-home-delivery-2-0-is-addressing-the-problems/
“Of the Month” clubs are gaining
popularity but are difficult to scale.
Same-day grocery delivery will
see an uptick in the future if
companies don’t make the same
mistakes that WebVan and others
have made. Namely, these
companies must simplify and
overcome both logistical and
infrastructure challenges.
12. Apparel & Accessories and Food & Beverage markets seeing
largest growth in E-Commerce
12
“Two of the best-performing online categories—apparel and accessories along with books, music and video—will register high CAGRs of 17.2%
and 16.3%, respectively, according to eMarketer estimates. Meanwhile, food and beverage, with low online sales, is expected to produce the
second-highest CAGR at 17%, a sign of an up-and-coming category.”¹
¹ http://www.emarketer.com/Article/Retail-Ecommerce-Set-Keep-Strong-Pace-Through-2017/1009836
13. A deeper dive into the Food & Beverage industry reveals
opportunities in delivery/warehousing
13
Doorman Shippify
Funding: $10.8M
Offering: Same-day grocery
delivery from Whole Foods, Super
Fresh, etc.
Solving: “Last-Mile” delivery issue
for $14.99 per delivery.
Competition: Peapod (8.7%
market share), Fresh Direct (5.8%
market share)
Funding: $39.9M
Offering: Same-day food delivery
Solving: Provides convenient and
affordable way for consumers to
buy handmade dinners by top
chefs.
Competition: Kitchensurfing
($19.5M raised)
Funding: Unknown
Offering: Amazon web-services
for shipping & logistics
Solving: Route optimization and
fulfillment platform which
aggregates deliveries market.
Competition: UPS, Fedex, Uber,
etc.
Funding: Unknown (Acquired
Useluna)
Offering: Uber for package
delivery
Solving: Micro-warehousing (to a
degree), providing consumers
with a convenient way to receive
parcel without missing deliveries.
Type of Goods Delivery
Micro
Warehousing
Unprocessed
Nondurable¹
Instacart
Google Shopping
Express
Amazon Fresh
Processed
Nondurable¹
Munchery
Kitchensurfing
Pantrylabs
Durable¹ Doorman
Luna
Google Shopping
Express
Doorman
Luna
14. Mapping of E-Commerce SaaS for SMB’s Reveals Opportunities in Social
Commerce and Last-Mile Logistics
Acquired
Opportunity for
Last-Mile
Logistics
16. E-Commerce Platforms have Evolved to Empower SMB’s
16
Shopping Cart
• Payment processing
• Basic inventory tracking
Package
• Integrated functions
• App store to expand
functions
Marketplace
• Generate traffic from
social media or network
of content
• E-Commerce platforms enable Small and Medium Businesses (SMB) to operate E-Commerce with minimal
infrastructure
• Integrating e-commerce platforms with social media generates targeted traffic
API’s
Socia
l
Medi
a
http://www.fastcompany.com/3027493/fast-feed/for-shopify-merchants-facebook-is-king-in-driving-sales
~2000 ~ 2010 2014
17. WooCommerce leads in E-Commerce Platform Adoption
17
0
500
1000
1500
2000
2500
3000
3500
4000
4500
5000
QUANTCASTTOPMILLIONWEBSITES
Magento Go Shopify BigCommerce Volusion WooCommerce
3D Cart Ecwid Amazon WebStore Yahoo Store
Data source: http://www.builtwith.com
18. Fastest Growing Platforms are either Marketplaces, or generate traffic from
Social Media
18
Packages Growth
‘12-’14
Magento Go 92%
Shopify 273%
BigCommerce 61%
Volusion -11%
3D Cart 3%
Amazon
Webstore*
84%
Average 36%
Marketplaces Growth
‘12-’14
Woo Commerce
(WordPress)
1615%
Ecwid
(Facebook,
WordPress)
270%
Yahoo Store -33%
Average 90%
• Marketplaces integrate E-
commerce functions with a social
network or themed content, such
as a WordPress hosted page
• Facebook accounted for 85% of
Shopify’s orders from social
media1
1 http://www.fastcompany.com/3027493/fast-feed/for-shopify-merchants-facebook-is-king-in-driving-sales
19. Last-Mile Logistics will enable SMB’s to deliver a Seamless
Shopping Experience
19
Shopping Cart
• Payment
processing
• Basic inventory
tracking
Package
• Integrated
functions
• App store to
expand functions
Marketplace
• Generate traffic
from social
media or
network of
content
Seamless
• Fulfillment
across channels
• Sell anything
from anywhere
API’s
Socia
l
Medi
a
Last-Mile
Logistics
• A robust last-mile logistics network can fulfill consumer’s desire for instant gratification (convenience)
• Local merchants can become curators of niche markets (variety, experience) to fulfill consumer desire for
individualism
20. Current Shipping Management tools don’t integrate with Last-Mile Delivery
Services
20
App Category Platforms supported
Fedex/UPS
integration
Last-Mile Delivery service
integration
shipping 12 Yes No*
shipping 10 Yes No
inventory 8 - -
shipping 6 Yes No
inventory 5 - -
shipping 5 Yes No
inventory 5 - -
inventory 5 - -
inventory 2 - -
inventory 2 - -
Platforms: Shopify, Magento, Volusion, 3dcart, BigCommerce, WooCommerce, Yahoo! Stores, Amazon Webstore, Etsy, ebay, Storenvy, SquareSpace
Last-Mile Delivery: Zipments, Postmates, Instacart, etc.
*possible via API
21. Social Media is moving down the Marketing Funnel towards Point of
Purchase
21
Awareness
Education
Validation
Close
Delight
+Inform customers about broad solutions to their problem
+Prove to the customers that your solution makes sense
+Convert leads into customers
+Maintain ties with the customer to improve their experience
after the sale
+Introduce product or service to target group of customers
Historical
Social
Commerce
Focus
Current Social
Commerce
Focus
New Social
Commerce
Focus
22. Dominant Social Networks are still at the top of the Marketing Funnel
22
+ Dominant social networks
+ Facebook
+ Pinterest
+ Twitter
+ They have begun to invest in technologies that could facilitate purchases directly through their networks, but progress
towards true social commerce is slow
+ Twitter partners with Amazon4
+ Pinterest’s Gifts Feed
+ Many retailers may not want to sell through these channels because they will want to control the experience
+ Companies that prioritize a consistent brand image could be turned off by the prospect of losing control over order
fulfillment
+ This is a data-rich process that provides merchants with valuable insights
+ Benefits smaller merchants with limited budgets and those selling commodities
+ Many companies working to optimize content distribution through these channels
+ HubSpot
+ Marketo
+ Social is also being used effectively by retailers for customer service
+ Responses through Twitter and Facebook
23. Social Networks have the potential to create a Coherent Experience
from Awareness to Conversion
23
Opportunities for social networks to expand through the marketing funnel
53% of active social network users follow a brand¹
In 2012 20% of Pinterest users purchased an item either in-store or online after pinning it, in 2013
that grew to 40% of users²
The large networks have been unable to do this effectively yet
Pinterest gifts has a small presence
Twitter recently announced a partnership Amazon that lets people use specific tweets to add items to
the cart of their Amazon account³
This leaves space for smaller companies to come in and innovate
Chirpify is a platform that allows merchants to convert sales through twitter by using action-tags
¹ http://cn.nielsen.com/documents/Nielsen-Social-Media-Report_FINAL_090911.pdf
² http://www.visioncritical.com/sites/default/files/pdf/whitepaper-social-to-sale.pdf
³ http://mashable.com/2014/05/05/amazon-shopping-cart-twitter/
24. Purchase Attribution (“closing the loop”) will give retailers clear
ROI of marketing
24
+ Advances in customer tracking for online and offline merchants
+ Online retailers have struggled to understand the true cost of acquiring a customer as they have been unable to
accurately measure effectiveness of all media
+ Rely on “last click” attribution methodology
+ Spillover Effect: Cannot accurately ascribe the impact of previously viewed marketing materials
+ Offline retailers have even fewer data points to draw from
+ Difficult to link a customer’s online behavior with their in-store purchases
+ Accurately measuring the impact of traditional media is almost impossible
+ Results in more relevant and personalized messaging which leads to higher ROI
+ With most companies deploying messaging to multiple channels, optimizing distribution of ads is a difficult task
+ Tremendous opportunity for companies to analyze this data and offer targeted marketing solutions
+ Many large firms are attempting to do this in-house, but they still require outside partnerships
+ Facebook partners with Datalogix
+ Has the potential to lower the marginal cost of acquiring a customer for most retailers and to increase revenue for
companies offering ad placement
+ Improved ROI is driven by targeted product/service promotions presented at the right time and place
25. Closing the loop is necessary for a 1:1 customer experience
25
Previous retail models have relied primarily on offline interaction to provide a 1:1 customer
experience
= Direct mail + Trade Shows + E-mail
Current retail models rely on online interaction through social software and some hardware
Future retail models will rely on online/offline interaction through both software and hardware
to provide an intelligent 1:1 customer experience¹
= Previous + Online/Offline Ads + Mobile Devices + Triggers (QR Codes, RFID, etc.) + Social Media
= Previous + Current + POS Integration² + Insightful Data Analytics
¹http://www.forbes.com/sites/lisaarthur/2011/09/14/the-next-big-thing-for-marketing/
²http://marketingland.com/facebook-seeking-to-close-the-loop-on-offline-sales-with-datalogix-data-22435
²http://www.onlineeconomy.org/tag/online-to-offline
26. Opportunities in Purchase Attribution have yet to be realized
26
Google surveyed 600 marketers and found 1 in 10 still consider “last click” attribution to be effective,
however, over 50% still rely on it1
Can’t look at purchases decisions in a vacuum, need to consider other influencers besides last
click
90% of marketers that have adopted attribution report seeing significant benefits1
Google Ad Executive estimates that the market for tracking the usefulness of digital ads is worth $200
billion2
Google has a lot to gain and is investing heavily in this space with modifications to its AdWords
platform
Estimates Total Conversions tool
In-Store Attribution Reporting
Technologies coming that allow merchants and advertisers to collect more personal data
Customer tracking through the store : ex. Customer tracking mannequins3
Location discovery allows merchants to push targeted promotions
¹ http://www.forbes.com/sites/forbesinsights/2013/07/29/8-trends-driving-marketing-attribution-now/
² http://dailycaller.com/2014/04/14/google-can-now-follow-you-from-the-computer-to-the-store/
³ http://www.businessweek.com/articles/2012-12-06/in-some-stores-the-mannequins-are-watching-you