CMX Summit is the world's largest gathering of those who are ready to harness the power of collaboration and community in the digital age. Gina Bianchini shares concrete tactics for measuring and pitching the value of your community

1. Making the business case
for your community

2. What the heck do I know about your business case for community?
Gina Bianchini
Community Platform Entrepreneur
Founded Mightybell and Ning
Launched thousands of communities
Successfully closed multi-million dollar deals

3. Making the business case for your community means…
Your organization invests money
in your team and your community

4. How does your community
increase revenue or decrease costs?
Only one thing matters in making a business case…

5. It’s your job to connect the dots,
even if there isn’t a perfect link

6. Making your
business case

7. The best business cases for community
Drive deeper engagement and retention among
more of your company’s most important people
Generate fresh data and insights from your
company’s most important people to sell more
BUY
Generate new revenue streams or launch a new
business directly via a community

8. “We should own, not rent
our prospects”

9. “Look at the impact we had on…”

10. “We’re helping our customers make
better, more well-informed decisions”

11. “This is a data play”

12. “If we don’t do it,
our competitors will”

13. Putting your
business case
into action

14. The community metrics that matter in 2017
Monthly active members
Month-over-month active member growth
The best leading indicators of monthly active member growth
% of active members who contribute
% of members on native mobile
% of members with push notifications turned on

15. You need access to the data in your community,
starting with active members and contribution rates
BUY
Explore a way to add a business model –
sponsorships, subscriptions or other sales tie-ins
For your community to have a direct business impact in 2017
Your community needs to be native mobile
(10x every engagement metric of the web)

16. Your Turn
What’s *your* community
business case?
Let’s talk!