14. Contenu
- Présentation ☑
- Attentes
- Définition et types
- Avantages
- Pré-requis
- Business model
T1 La communication digitale et le Ecommerce /ES302
17. Le commerce électronique ou vente en
ligne, désigne l'échange de biens et de
services entre deux entités sur les
réseaux informatiques, notamment
Internet.
58. Dates
2011 6% des achats sont effectués en ligne
1995 Amazon.com
1994 Commande de Pizza Hut en ligne
1990 Tim défini le WWW
1979 Invention de l’e-commerce par Michael Aldrich
T1 La communication digitale et le Ecommerce /ES302
59.
60. En Suisse : 80% des internautes ont
déjà acheté sur Internet
61. Progression des ventes en ligne (mondial)
19% par année
1000
750
500
250
2013
2012
2011
0
2010
Milliard de $$$ Source: Goldman Sachs
62. e-Noël 2011 au USA
- Les e-consommateurs achètent 50% de leurs cadeaux
en ligne
- Ils dépensent 22% de
plus que le consommateur
moyen
T1 La communication digitale et le Ecommerce /ES302 Source: Internet Retailer
63. Plus de 50% de la population suisse
a fait un achat sur Internet
ces 3 derniers mois
67. Avantages de l’ecommerce
- Disponibilité 24/7
- Extensibilité
- Absence de frontières
- Espace illimité
T1 La communication digitale et le Ecommerce /ES302
68. Avantages pour le client
- Gain de temps
- Comparaison des prix facilitée
- Plus de choix
- Moins cher
- Achat depuis chez soi
T1 La communication digitale et le Ecommerce /ES302
69. Avantages pour le marchant
- Nouveaux marchés
- Présence où se trouve les clients
- CRM informations sur les clients
- Automatisations, gains de temps
T1 La communication digitale et le Ecommerce /ES302
71. Inconvénients
- Présentation des produits
- Conseils
- Aspect humain
T1 La communication digitale et le Ecommerce /ES302
72.
73.
74.
75.
76.
77.
78.
79.
80.
81.
82. “People think e-commerce is just people browsing,
but there's more to it than that. More and more
people are using programs and agents to shop for
the best deal, and that's how they're going to be
getting to your site.”
~ Tim Berners-Lee
89. What type of relationship does each of our Customer For whom are we creating value?
Segments expect us to establish and maintain with them? Who are our most important customers?
omer Segment? Which ones have we established?
How are they integrated with the rest of our business model?
How costly are they?
Through which Channels do our Customer Segments
want to be reached?
How are we reaching them now?
How are our Channels integrated?
Which ones work best?
Which ones are most cost-efficient?
How are we integrating them with customer routines?
90. es do our Value Propositions require? What value do we deliver to the customer? What type of relationship does each o
Channels? Which one of our customer’s problems are we helping to solve? Segments expect us to establish and m
nships? What bundles of products and services are we offering to each Customer Segment? Which ones have we established?
? Which customer needs are we satisfying? How are they integrated with the rest
How costly are they?
ces do our Value Propositions require? Through which Channels do our Custo
Channels? Customer Relationships? want to be reached?
? How are we reaching them now?
How are our Channels integrated?
Which ones work best?
Which ones are most cost-efficient?
How are we integrating them with cus
91. Through which Channels do our Customer Segments
want to be reached?
How are we reaching them now?
How are our Channels integrated?
Which ones work best?
Which ones are most cost-efficient?
How are we integrating them with customer routines?
92. the customer? What type of relationship does each of our Customer For whom are we creating value?
s problems are we helping to solve? Segments expect us to establish and maintain with them? Who are our most important customers?
nd services are we offering to each Customer Segment? Which ones have we established?
we satisfying? How are they integrated with the rest of our business model?
How costly are they?
Through which Channels do our Customer Segments
want to be reached?
How are we reaching them now?
How are our Channels integrated?
Which ones work best?
Which ones are most cost-efficient?
How are we integrating them with customer routines?
93. Through which Channels do our Customer Segments
want to be reached?
How are we reaching them now?
How are our Channels integrated?
Which ones work best?
Which ones are most cost-efficient?
How are we integrating them with customer routines?
For what value are our customers really willing to pay?
For what do they currently pay?
How are they currently paying?
How would they prefer to pay?
How much does each Revenue Stream contribute to overall revenues?
94. What Key Resources do our Value Propositions require? Through whic
Our Distribution Channels? Customer Relationships? want to be re
Revenue Streams? How are we r
How are our C
Which ones w
Which ones a
How are we in
95. What Key Activities do our Value Propositions require? What value do we deliver to the customer? What type of
Our Distribution Channels? Which one of our customer’s problems are we helping to solve? Segments exp
Customer Relationships? What bundles of products and services are we offering to each Customer Segment? Which ones h
Revenue streams? Which customer needs are we satisfying? How are they
How costly ar
What Key Resources do our Value Propositions require? Through whic
Our Distribution Channels? Customer Relationships? want to be re
Revenue Streams? How are we r
How are our C
Which ones w
Which ones a
How are we in
96. Who are our Key Partners? What Key Activities do our Value Propositions require? What value do
Who are our key suppliers? Our Distribution Channels? Which one of
Which Key Resources are we acquiring from partners? Customer Relationships? What bundles
Which Key Activities do partners perform? Revenue streams? Which custom
What Key Resources do our Value Propositions require?
Our Distribution Channels? Customer Relationships?
Revenue Streams?
97. What Key Resources do our Value Propositions require?
Our Distribution Channels? Customer Relationships?
Revenue Streams?
What are the most important costs inherent in our business model?
Which Key Resources are most expensive?
Which Key Activities are most expensive?
98.
99. Day Month Year
No.
Who are our Key Partners? What Key Activities do our Value Propositions require? What value do we deliver to the customer? What type of relationship does each of our Customer For whom are we creating value?
Who are our key suppliers? Our Distribution Channels? Which one of our customer’s problems are we helping to solve? Segments expect us to establish and maintain with them? Who are our most important customers?
Which Key Resources are we acquiring from partners? Customer Relationships? What bundles of products and services are we offering to each Customer Segment? Which ones have we established?
Which Key Activities do partners perform? Revenue streams? Which customer needs are we satisfying? How are they integrated with the rest of our business model?
How costly are they?
What Key Resources do our Value Propositions require? Through which Channels do our Customer Segments
Our Distribution Channels? Customer Relationships? want to be reached?
Revenue Streams? How are we reaching them now?
How are our Channels integrated?
Which ones work best?
Which ones are most cost-efficient?
How are we integrating them with customer routines?
What are the most important costs inherent in our business model? For what value are our customers really willing to pay?
Which Key Resources are most expensive? For what do they currently pay?
Which Key Activities are most expensive? How are they currently paying?
How would they prefer to pay?
How much does each Revenue Stream contribute to overall revenues?
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100.
101.
102. Prochain cours
- Choix de l'outil
- Requis techniques
- Solutions de paiement
- Rédaction d'un cahier des charges
- Choix d'un prestataire
- Mise en place d'une solution
T1 La communication digitale et le Ecommerce /ES302
