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Changing The Future:  Emerging Technologies That Will Blow Customers Away
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],PROFILE HELLO… WE’RE ZUGARA
State of E-Commerce
 
 
Online Retail Sales Continue to Rise…
Web-Influenced Retail Sales Rise As Well…
Peers Continue To Influence Purchase Decisions
Peers Continue To Influence Purchase Decisions  83% of online shoppers  said they are interested in sharing information about their purchases with people they know (Manage Smarter, September 2009)
Peers Continue To Influence Purchase Decisions  74% are influenced by the opinions of others  in their decision to buy the product in the first place.  (Manage Smarter, September 2009)
But What’s Missing?
Shopping Offline Is An Emotional and Social Experience
Online…Not So Much
[object Object],Amazon 1990’s Amazon 2010
And Continues To Face Obstacles Online Catalyst To Drive Purchase 45% of U.S. online shoppers abandoned shopping carts multiple times over a span of three weeks. (Paypal & ComScore)
We Can’t All Have Apple’s Loyalty Conversion rates are low, with the “gold standard” being between 2% and 3%
Return To Sender… The average return rate for online clothing retailers is about 20% but goes as high as 50% for some. (Forrester Research)
What Are Brands Doing To Evolve The E-Commerce Experience?
E-Commerce Innovations – Social Media
<- Zappos Interactive Product Videos <- Sales increased from 6% to 30%  when product had video associated with it E-Commerce Innovations – Interactive Video Samsung Live Video Customer & -> Product Support
YouTube & Video Chat Generation ,[object Object],[object Object],Sources:  GigaOM – Skype By The Numbers. It’s Really Big Comscore – Chatroullette Takes The College Crowd By Storm
Worldwide Projected Webcam Growth ,[object Object],[object Object]
What Does All This Add Up To? A New Way For The Consumer To Interact With Products And Brands Online
E-Commerce & The Augmented “Product” Experience
SHOW OF HANDS: How many of you know what  Augmented Reality  is?
My reaction to AR for the 1 st  time…
[object Object]
[object Object],[object Object]
AR is the future of how we will interact with digital information                   VIEW INTERACT ACCESS
Usually shown as reality in popular movies today…
 
 
AR looks cool, but is anybody actually using it?
 
Major advertising and marketing channels have started using AR
Online, all the consumer needs: Decent Computer
Online, all the consumer needs: Decent Computer Regular Web Cam
Often times a marker (or glyph):
And sometimes just an image:
Some AR executions require:
This is a barrier for the consumer
So beyond all the hype, what’s practical for AR in the here and now?
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Augmented Reality Shopping –  IKEA
Augmented Reality Shopping –  IKEA
Augmented Reality Shopping – Ray-Ban
Augmented Reality Shopping – Ray-Ban
Augmented Reality Shopping - Tissot
Augmented Reality Shopping - Tissot
Augmented Reality Shopping - Lego
Augmented Reality Shopping - Lego
How Do We Use AR To Enhance The  E-Commerce Experience For The Consumer?
Focus On Utility
Integrate Social Media
No Software Downloads Online
“ Augmented Reality is a solution looking for a problem…”
Problem : How Do We Bridge The Gap Between Offline and Online Shopping Offline Shopping Social  but time consuming Online Shopping Convenient  but not social
And Give Consumers That “At The Rack” Experience, Online?
Solution:  Augmented Reality
Fashionista – Integration of AR + Real-Time Personalization
Streaming Augmented Reality – Real-Time, Interactive Video Chat for Online Shopping
The Future?
Future Of Shopping Will Be Digital
“ If I had asked people what they wanted, they would have said faster horses.”
“ If I had asked people what they wanted, they would have said faster horses.” -  Henry Ford
Thank You! Matthew Szymczyk CEO, Zugara [email_address] twitter.com/kobrakai facebook.com/Mhszymczyk
Market Data ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Future Of AR
True Markerless Via An Average Webcam More Immersive Experience Online / Kiosk
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Connected TVs Will Be A Powerful Medium
“ The best way to predict the future is to invent it.” - Alan Kay

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Changing The Future: Emerging Technologies That Will Blow Customers Away

Editor's Notes

  1. It’s utilitarian and provides no emotional satisfaction. Conversion rates are low, with the “gold standard” being between 2% and 3%. Cart abandon rates are high. 45% of U.S. online shoppers abandoned shopping carts multiple times over a span of three weeks. (Paypal &amp; ComScore) The average return rate for online clothing retailers is about 20% but goes as high as 50% for some. (Forrester Research) &amp;quot;If I&apos;d asked people what they wanted, they would have said a faster horse .“ – henry ford
  2. Not saying that we shouldn’t listen to our consumers… just saying that we should be leading them and innovating for them.
  3. Not saying that we shouldn’t listen to our consumers… just saying that we should be leading them and innovating for them.