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Changing The Future:  Emerging Technologies That Will Blow Customers Away
Snapshot:  We’re an interactive marketing agency with a passion for emerging  media and technologies Services:  Interactive Video, Social Media Marketing, Mobile Marketing,  Website/Application Development AR Products:  Webcam Social Shopper / Fashionista, Cannonballz, ZugSTAR Founded:  2001 Location:  Los Angeles / New York Web:  www.zugara.com   Blog:  www.weareorganizedchaos.com   Facebook:  www.facebook.com/zugara   YouTube:  www.youtube.com/zugara Twitter:  www.twitter.com/zugara PROFILE HELLO… WE’RE ZUGARA
State of E-Commerce
 
 
Online Retail Sales Continue to Rise…
Web-Influenced Retail Sales Rise As Well…
Peers Continue To Influence Purchase Decisions
Peers Continue To Influence Purchase Decisions  83% of online shoppers  said they are interested in sharing information about their purchases with people they know (Manage Smarter, September 2009)
Peers Continue To Influence Purchase Decisions  74% are influenced by the opinions of others  in their decision to buy the product in the first place.  (Manage Smarter, September 2009)
But What’s Missing?
Shopping Offline Is An Emotional and Social Experience
Online…Not So Much
The “consumer experience” has made very little progress in the last 15 years  Amazon 1990’s Amazon 2010
And Continues To Face Obstacles Online Catalyst To Drive Purchase 45% of U.S. online shoppers abandoned shopping carts multiple times over a span of three weeks. (Paypal & ComScore)
We Can’t All Have Apple’s Loyalty Conversion rates are low, with the “gold standard” being between 2% and 3%
Return To Sender… The average return rate for online clothing retailers is about 20% but goes as high as 50% for some. (Forrester Research)
What Are Brands Doing To Evolve The E-Commerce Experience?
E-Commerce Innovations – Social Media
<- Zappos Interactive Product Videos <- Sales increased from 6% to 30%  when product had video associated with it E-Commerce Innovations – Interactive Video Samsung Live Video Customer & -> Product Support
YouTube & Video Chat Generation 36% of Skype-Skype calls included Video Chatroulette had 960,000 unique U.S. visitors in February  Sources:  GigaOM – Skype By The Numbers. It’s Really Big Comscore – Chatroullette Takes The College Crowd By Storm
Worldwide Projected Webcam Growth Markets for webcams at $1.8 billion in 2008 are anticipated to reach  $3.2 billion by 2015 , growing in response to decreases in unit costs and increases.  (Wintergreen Research - Worldwide WebCam Market Shares, Strategies, and Forecasts, 2009-2015)
What Does All This Add Up To? A New Way For The Consumer To Interact With Products And Brands Online
E-Commerce & The Augmented “Product” Experience
SHOW OF HANDS: How many of you know what  Augmented Reality  is?
My reaction to AR for the 1 st  time…
It’s when the real world is “augmented” by computer data.
AR is not Virtual Reality or  Second Life…
AR is the future of how we will interact with digital information                   VIEW INTERACT ACCESS
Usually shown as reality in popular movies today…
 
 
AR looks cool, but is anybody actually using it?
 
Major advertising and marketing channels have started using AR
Online, all the consumer needs: Decent Computer
Online, all the consumer needs: Decent Computer Regular Web Cam
Often times a marker (or glyph):
And sometimes just an image:
Some AR executions require:
This is a barrier for the consumer
So beyond all the hype, what’s practical for AR in the here and now?
Online AR currently most popular  Largest Reach / Average Spec Adoption of Video Chat / Webcam Fueling Growth Flash-based AR Kiosk-based AR growing Limited Scale / Reach but Least Amount of Barriers Highest Spec Possibilities Mobile AR = not yet ready for primetime  Limited Processing Power Will be Focal Point of AR in the future
Augmented Reality Shopping –  IKEA
Augmented Reality Shopping –  IKEA
Augmented Reality Shopping – Ray-Ban
Augmented Reality Shopping – Ray-Ban
Augmented Reality Shopping - Tissot
Augmented Reality Shopping - Tissot
Augmented Reality Shopping - Lego
Augmented Reality Shopping - Lego
How Do We Use AR To Enhance The  E-Commerce Experience For The Consumer?
Focus On Utility
Integrate Social Media
No Software Downloads Online
“ Augmented Reality is a solution looking for a problem…”
Problem : How Do We Bridge The Gap Between Offline and Online Shopping Offline Shopping Social  but time consuming Online Shopping Convenient  but not social
And Give Consumers That “At The Rack” Experience, Online?
Solution:  Augmented Reality
Fashionista – Integration of AR + Real-Time Personalization
Streaming Augmented Reality – Real-Time, Interactive Video Chat for Online Shopping
The Future?
Future Of Shopping Will Be Digital
“ If I had asked people what they wanted, they would have said faster horses.”
“ If I had asked people what they wanted, they would have said faster horses.” -  Henry Ford
Thank You! Matthew Szymczyk CEO, Zugara [email_address] twitter.com/kobrakai facebook.com/Mhszymczyk
Market Data In 2009, 154 million people in the U.S. bought something online, or 67% of the online population (4% more than in 2008). (Forrester Research) 80% of Gen X and 71% of Gen Y internet users buy products online.  (Pew Internet & American Life Project) Amount people spent on clothing online: $13.6 Bil. (US Census) Amount people spent on clothing in store: $7.0 Bil.  83% of online shoppers said they are interested in sharing information about their purchases with people they know, while 74% are influenced by the opinions of others in their decision to buy the product in the first place. (Manage Smarter) Online social network users were three times more likely to trust their peers' opinions over advertising when making purchase decisions. (Jupiter Research) B2B interactive marketing spending will climb to nearly $4.8 billion in 2014. (Forrester Research)
The Future Of AR
True Markerless Via An Average Webcam More Immersive Experience Online / Kiosk
Mobile Will Overcome: Hardware Issues GPS Accuracy Compass Accuracy No Front Facing Camera Processing Power Issues Issues Accessing API’s To Become: Central touchpoint for AR
Connected TVs Will Be A Powerful Medium
“ The best way to predict the future is to invent it.” - Alan Kay

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Changing The Future: Emerging Technologies That Will Blow Customers Away

  • 1. Changing The Future: Emerging Technologies That Will Blow Customers Away
  • 2. Snapshot: We’re an interactive marketing agency with a passion for emerging media and technologies Services: Interactive Video, Social Media Marketing, Mobile Marketing, Website/Application Development AR Products: Webcam Social Shopper / Fashionista, Cannonballz, ZugSTAR Founded: 2001 Location: Los Angeles / New York Web: www.zugara.com Blog: www.weareorganizedchaos.com Facebook: www.facebook.com/zugara YouTube: www.youtube.com/zugara Twitter: www.twitter.com/zugara PROFILE HELLO… WE’RE ZUGARA
  • 4.  
  • 5.  
  • 6. Online Retail Sales Continue to Rise…
  • 7. Web-Influenced Retail Sales Rise As Well…
  • 8. Peers Continue To Influence Purchase Decisions
  • 9. Peers Continue To Influence Purchase Decisions 83% of online shoppers said they are interested in sharing information about their purchases with people they know (Manage Smarter, September 2009)
  • 10. Peers Continue To Influence Purchase Decisions 74% are influenced by the opinions of others in their decision to buy the product in the first place. (Manage Smarter, September 2009)
  • 12. Shopping Offline Is An Emotional and Social Experience
  • 14. The “consumer experience” has made very little progress in the last 15 years Amazon 1990’s Amazon 2010
  • 15. And Continues To Face Obstacles Online Catalyst To Drive Purchase 45% of U.S. online shoppers abandoned shopping carts multiple times over a span of three weeks. (Paypal & ComScore)
  • 16. We Can’t All Have Apple’s Loyalty Conversion rates are low, with the “gold standard” being between 2% and 3%
  • 17. Return To Sender… The average return rate for online clothing retailers is about 20% but goes as high as 50% for some. (Forrester Research)
  • 18. What Are Brands Doing To Evolve The E-Commerce Experience?
  • 20. <- Zappos Interactive Product Videos <- Sales increased from 6% to 30% when product had video associated with it E-Commerce Innovations – Interactive Video Samsung Live Video Customer & -> Product Support
  • 21. YouTube & Video Chat Generation 36% of Skype-Skype calls included Video Chatroulette had 960,000 unique U.S. visitors in February Sources: GigaOM – Skype By The Numbers. It’s Really Big Comscore – Chatroullette Takes The College Crowd By Storm
  • 22. Worldwide Projected Webcam Growth Markets for webcams at $1.8 billion in 2008 are anticipated to reach $3.2 billion by 2015 , growing in response to decreases in unit costs and increases. (Wintergreen Research - Worldwide WebCam Market Shares, Strategies, and Forecasts, 2009-2015)
  • 23. What Does All This Add Up To? A New Way For The Consumer To Interact With Products And Brands Online
  • 24. E-Commerce & The Augmented “Product” Experience
  • 25. SHOW OF HANDS: How many of you know what Augmented Reality is?
  • 26. My reaction to AR for the 1 st time…
  • 27. It’s when the real world is “augmented” by computer data.
  • 28. AR is not Virtual Reality or Second Life…
  • 29. AR is the future of how we will interact with digital information VIEW INTERACT ACCESS
  • 30. Usually shown as reality in popular movies today…
  • 31.  
  • 32.  
  • 33. AR looks cool, but is anybody actually using it?
  • 34.  
  • 35. Major advertising and marketing channels have started using AR
  • 36. Online, all the consumer needs: Decent Computer
  • 37. Online, all the consumer needs: Decent Computer Regular Web Cam
  • 38. Often times a marker (or glyph):
  • 39. And sometimes just an image:
  • 40. Some AR executions require:
  • 41. This is a barrier for the consumer
  • 42. So beyond all the hype, what’s practical for AR in the here and now?
  • 43. Online AR currently most popular Largest Reach / Average Spec Adoption of Video Chat / Webcam Fueling Growth Flash-based AR Kiosk-based AR growing Limited Scale / Reach but Least Amount of Barriers Highest Spec Possibilities Mobile AR = not yet ready for primetime Limited Processing Power Will be Focal Point of AR in the future
  • 52. How Do We Use AR To Enhance The E-Commerce Experience For The Consumer?
  • 56. “ Augmented Reality is a solution looking for a problem…”
  • 57. Problem : How Do We Bridge The Gap Between Offline and Online Shopping Offline Shopping Social but time consuming Online Shopping Convenient but not social
  • 58. And Give Consumers That “At The Rack” Experience, Online?
  • 60. Fashionista – Integration of AR + Real-Time Personalization
  • 61. Streaming Augmented Reality – Real-Time, Interactive Video Chat for Online Shopping
  • 63. Future Of Shopping Will Be Digital
  • 64. “ If I had asked people what they wanted, they would have said faster horses.”
  • 65. “ If I had asked people what they wanted, they would have said faster horses.” - Henry Ford
  • 66. Thank You! Matthew Szymczyk CEO, Zugara [email_address] twitter.com/kobrakai facebook.com/Mhszymczyk
  • 67. Market Data In 2009, 154 million people in the U.S. bought something online, or 67% of the online population (4% more than in 2008). (Forrester Research) 80% of Gen X and 71% of Gen Y internet users buy products online. (Pew Internet & American Life Project) Amount people spent on clothing online: $13.6 Bil. (US Census) Amount people spent on clothing in store: $7.0 Bil. 83% of online shoppers said they are interested in sharing information about their purchases with people they know, while 74% are influenced by the opinions of others in their decision to buy the product in the first place. (Manage Smarter) Online social network users were three times more likely to trust their peers' opinions over advertising when making purchase decisions. (Jupiter Research) B2B interactive marketing spending will climb to nearly $4.8 billion in 2014. (Forrester Research)
  • 69. True Markerless Via An Average Webcam More Immersive Experience Online / Kiosk
  • 70. Mobile Will Overcome: Hardware Issues GPS Accuracy Compass Accuracy No Front Facing Camera Processing Power Issues Issues Accessing API’s To Become: Central touchpoint for AR
  • 71. Connected TVs Will Be A Powerful Medium
  • 72. “ The best way to predict the future is to invent it.” - Alan Kay

Editor's Notes

  1. It’s utilitarian and provides no emotional satisfaction. Conversion rates are low, with the “gold standard” being between 2% and 3%. Cart abandon rates are high. 45% of U.S. online shoppers abandoned shopping carts multiple times over a span of three weeks. (Paypal &amp; ComScore) The average return rate for online clothing retailers is about 20% but goes as high as 50% for some. (Forrester Research) &amp;quot;If I&apos;d asked people what they wanted, they would have said a faster horse .“ – henry ford
  2. Not saying that we shouldn’t listen to our consumers… just saying that we should be leading them and innovating for them.
  3. Not saying that we shouldn’t listen to our consumers… just saying that we should be leading them and innovating for them.