Local and mobile technologies are already deeply integrated, with location data and mobile apps transforming industries like retail, food, travel, and entertainment. New technologies like beacons will make mobile experiences even more personalized and context-aware. While these combinations open opportunities, they also raise questions about data use and how mobile may empower or influence individuals and societies.
Mobile Marketing For Small Business: Loyalty And Lead GenerationDerek Morgan
http://www.heosoftware.com/
Mobile Phone technology is rapidly changing the marketing landscape and consumer shopping and research habits. This is working in favour of small business who embrace change.
On the other hand it is silently eroding traditional business who are not paying attention to this trend which is rushing at them like a tsunami.
Guía para tener éxito con la audiencia móvil - Cortesía Google - GABATEK.comGabatek .com
Google presenta la guía para ayudar a las empresas y negocios a tener éxito con la audiencia móvil. Con el gran crecimiento en la utilizacion de celulares y tablets, las empresas han tenido que adaptarse al gran cambio y es realmente una excelente oportunidad para que las empresas aprovechen la tecnología. http://gabatek.com
Ecommerce disruptive trends and new business modelsMichal Kreczmar
Disruptive innovation in media and ecommerce landscape -what are the agents of change. Detailed examples of new digital business models for media and retail. Business model generation secret formulas.
Mobile Marketing For Small Business: Loyalty And Lead GenerationDerek Morgan
http://www.heosoftware.com/
Mobile Phone technology is rapidly changing the marketing landscape and consumer shopping and research habits. This is working in favour of small business who embrace change.
On the other hand it is silently eroding traditional business who are not paying attention to this trend which is rushing at them like a tsunami.
Guía para tener éxito con la audiencia móvil - Cortesía Google - GABATEK.comGabatek .com
Google presenta la guía para ayudar a las empresas y negocios a tener éxito con la audiencia móvil. Con el gran crecimiento en la utilizacion de celulares y tablets, las empresas han tenido que adaptarse al gran cambio y es realmente una excelente oportunidad para que las empresas aprovechen la tecnología. http://gabatek.com
Ecommerce disruptive trends and new business modelsMichal Kreczmar
Disruptive innovation in media and ecommerce landscape -what are the agents of change. Detailed examples of new digital business models for media and retail. Business model generation secret formulas.
The prevailing digital path to purchase - Triangle Marketing Club 19 Sept 2017John Andrews
The future of marketing lies in the cooperation between humans and artificial intelligence. This presentation was created for the Traigle Marketing Associations gathering on September 19, 2017, and shared the approach being developed by Prevailing Path, an influencer driven AI company focused on shopper marketing. http://www.trianglemarketingclub.com/tmc-speaker-interview-featuring-john-andrews/
As the formerly discreet worlds of Physical, Human, and Digital aggregate in a new shopping future, what does the end-game look like for retail? What is beyond the current omnichannel rhetoric? With proven, thought-provoking style, Christian Davies assess the way forward for retailers and brands as they attempt to navigate this challenge. The hypothesis is a simple one: that the combination of Physical, Human and Digital touch points results in an Experience Signature unique to every brand. Davies outlines not just why Experience Signatures matter, but why strategically addressing them will be critical for the future of retail. Presentation given at NRF 2015 in New York City on Jan. 13th.
Coupons 2.0 – How Shoppers Are Leveraging the Network to Beat Retailers At Their Own Game
Coupons are on an upswing, driven largely by the internet, mobile, and the recession. But Coupons 2.0 are more than just the lure of "easy freebies." Coupons 2.0 are also about the enormous social access that the Internet and devices have unlocked for users, as well as the coupling with people's innate cultural need to "get over" on systems. Coupons 2.0 is about the new power of networks to enable shoppers to beat retailers at their own game.
Fallon's digital strategists Sarah Crist (@scrist5) and Liz Giel (@lizgiel) reveal the drivers of success for enabling Coupons 2.0 thinking on your brands and demonstrate how the art of the bargain is evolving the retail model and commercial creativity.
This is a presentation I give to marketers who are using traditional methodologies to "communicate" with their core audiences. The purpose of this presentation is to educate and introduce traditional marketers and advertisers to the new consumer truths as well as educate them on the basics of interactive marketing and creative standards that fuel consumers conversations.
This is also used as a 101 to traditional agencies that are trying to build a digital culture with in their discipline sets.
eMarketer Webinar: How Marketers Are Meeting the Challenges of Always-On Shop...eMarketer
Join eMarketer's Noah Elkin and Yoram Wurmser for a free webinar that covers how today’s mobile-enabled, constantly connected shoppers are refashioning the path to purchase.
Abstract:
In
this
whitepaper
we
present
an
efficient
way
to
research
what
consumers
really
want
for
their
money.
We
have
learnt
from
consumers
that
“The
Number"
is
the
most
engaging
way
to
talk
about
financial
services.
“The
Number”
is
the
amount
of
resources
(financial
and
other)
that
people
think
they
need
to
feel
safe
for
the
rest
of
their
life.
Understanding
how
people
see
"their
Number"
brings
a
fresh
and
actionable
way
to
design
and
communicate
financial
services.
We
developed
our
own
proprietary
connector
research
tool,
eConceptLab.com,
making
use
of
simple
Google
and
Facebook
ads.
Connectors
are
small
sentences/visuals
like
the
ones
used
in
Google
or
Facebook
ads
that
generate
interest
and
create
a
mental
frame
of
expectations
about
a
product
or
service.
They
are,
in
this
sense,
a
great
door-‐opener
to
help
sell
in
a
relevant
way.
Keywords:
Concept
Lab,
online
advertising,
Google
and
Facebook,
Internet
consumer
research,
Address
stated
behaviour
I wrote this article for SES Magazine under the byline of executive leadership, showing how Groupon and group buying use a business model that works for some, not all.
The prevailing digital path to purchase - Triangle Marketing Club 19 Sept 2017John Andrews
The future of marketing lies in the cooperation between humans and artificial intelligence. This presentation was created for the Traigle Marketing Associations gathering on September 19, 2017, and shared the approach being developed by Prevailing Path, an influencer driven AI company focused on shopper marketing. http://www.trianglemarketingclub.com/tmc-speaker-interview-featuring-john-andrews/
As the formerly discreet worlds of Physical, Human, and Digital aggregate in a new shopping future, what does the end-game look like for retail? What is beyond the current omnichannel rhetoric? With proven, thought-provoking style, Christian Davies assess the way forward for retailers and brands as they attempt to navigate this challenge. The hypothesis is a simple one: that the combination of Physical, Human and Digital touch points results in an Experience Signature unique to every brand. Davies outlines not just why Experience Signatures matter, but why strategically addressing them will be critical for the future of retail. Presentation given at NRF 2015 in New York City on Jan. 13th.
Coupons 2.0 – How Shoppers Are Leveraging the Network to Beat Retailers At Their Own Game
Coupons are on an upswing, driven largely by the internet, mobile, and the recession. But Coupons 2.0 are more than just the lure of "easy freebies." Coupons 2.0 are also about the enormous social access that the Internet and devices have unlocked for users, as well as the coupling with people's innate cultural need to "get over" on systems. Coupons 2.0 is about the new power of networks to enable shoppers to beat retailers at their own game.
Fallon's digital strategists Sarah Crist (@scrist5) and Liz Giel (@lizgiel) reveal the drivers of success for enabling Coupons 2.0 thinking on your brands and demonstrate how the art of the bargain is evolving the retail model and commercial creativity.
This is a presentation I give to marketers who are using traditional methodologies to "communicate" with their core audiences. The purpose of this presentation is to educate and introduce traditional marketers and advertisers to the new consumer truths as well as educate them on the basics of interactive marketing and creative standards that fuel consumers conversations.
This is also used as a 101 to traditional agencies that are trying to build a digital culture with in their discipline sets.
eMarketer Webinar: How Marketers Are Meeting the Challenges of Always-On Shop...eMarketer
Join eMarketer's Noah Elkin and Yoram Wurmser for a free webinar that covers how today’s mobile-enabled, constantly connected shoppers are refashioning the path to purchase.
Abstract:
In
this
whitepaper
we
present
an
efficient
way
to
research
what
consumers
really
want
for
their
money.
We
have
learnt
from
consumers
that
“The
Number"
is
the
most
engaging
way
to
talk
about
financial
services.
“The
Number”
is
the
amount
of
resources
(financial
and
other)
that
people
think
they
need
to
feel
safe
for
the
rest
of
their
life.
Understanding
how
people
see
"their
Number"
brings
a
fresh
and
actionable
way
to
design
and
communicate
financial
services.
We
developed
our
own
proprietary
connector
research
tool,
eConceptLab.com,
making
use
of
simple
Google
and
Facebook
ads.
Connectors
are
small
sentences/visuals
like
the
ones
used
in
Google
or
Facebook
ads
that
generate
interest
and
create
a
mental
frame
of
expectations
about
a
product
or
service.
They
are,
in
this
sense,
a
great
door-‐opener
to
help
sell
in
a
relevant
way.
Keywords:
Concept
Lab,
online
advertising,
Google
and
Facebook,
Internet
consumer
research,
Address
stated
behaviour
I wrote this article for SES Magazine under the byline of executive leadership, showing how Groupon and group buying use a business model that works for some, not all.
Mobile trends to transform your business in 2015Self-employed
To download the eBook, head on over to www.mobext.ph/ebook-download2015
In the eBook you'll find:
- The five crucial developments in the mobile space that your business must keep in mind to stay ahead
- Creative ways that other companies have leveraged mobile to reach both their business targets and their customers
- Tips to help boost your business’ mobile efforts
This presentation is from Affiliate Summit West 2017 (January 15-17, 2017 in Las Vegas, Nevada). Session description: This presentation will provide insights for implementing what matters now, like AMP, leveraging what’s new, like expanded text ads, and forecasting what’s next in order to dominate the digital space.
We will take you through the major SEO updates from 2015-2017, as well as how to future proof your SEO strategy moving into 2018. Also, marketing predictions for the future of Google.
This was a presentation given at the end of an internal company training seminar on web design. It discusses where the digital lifestyle is headed and how it relates to our company.
The state of mobile marketing in 2013 and the power of contextAppscend
In a world where by the end of the year, one in four people will own a tablet or a smartphone, mobile marketing is ripe with golden opportunities.
The key takeaway is the most valuable resource mobile devices generate.
Context.
But how do you translate context in conversions and revenue? Let's take a look at the mobile market and find out.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
Elevate your trade show game with our comprehensive guide on creating an interactive booth that captures attention and drives engagement! In this presentation, Blue Atlas Marketing shares practical tips and creative strategies to transform your trade show presence. Learn how to use digital displays, interactive demos, and engaging activities to attract visitors and make lasting impressions. Whether you're a trade show veteran or a newcomer, these insights will help you stand out from the crowd and maximize your event success. Dive into our slides to discover how to turn your booth into a dynamic and interactive experience!
Google Ads Vs Social Media Ads-A comparative analysisakashrawdot
Explore the differences, advantages, and strategies of using Google Ads vs Social Media Ads for online advertising. This presentation will provide insights into how each platform operates, their unique features, and how they can be leveraged to achieve marketing goals.
Mastering Dynamic Web Designing A Comprehensive Guide.pdfIbrandizer
Dynamic Web Designing involves creating interactive and adaptable web pages that respond to user input and change dynamically, enhancing user experience with real-time data, animations, and personalized content tailored to individual preferences.
What is digital marketing And why is it used?125albina
Digital marketing refers to the use of digital channels, platforms, and technologies to promote products, services, or brands to a target audience. It encompasses a wide range of activities, including search engine optimization (SEO), social media marketing, email marketing, content marketing, pay-per-click (PPC) advertising, and more. The primary goal of digital marketing is to connect with potential customers where they spend much of their time: online. My Website: https://dev-topdigitalmarketingagency.pantheonsite.io/
QuickBooks Sync Manager Repair Tool- What You Need to Knowmarkmargaret23
Occurrence of technical errors on QuickBooks is common but it can be resolved with the use of QuickBooks Sync Manager Tool . With the help of this too, users can sync the QuickBooks Desktop company file with the Intuit online server. It is compatible with versions QuickBooks Pro, Premier, or Enterprise. In case a user faces sync-related errors then they simply need this repair tool.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Capstone Project: Luxury Handloom Saree Brand
As part of my college project, I applied my learning in brand strategy to create a comprehensive project for a luxury handloom saree brand. Key aspects of this project included:
- *Competitor Analysis:* Conducted in-depth competitor analysis to identify market position and differentiation opportunities.
- *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively.
- *Brand Strategy:* Developed a detailed brand strategy to enhance market presence and appeal.
- *Brand Perception:* Analyzed and shaped the brand perception to align with luxury and heritage values.
- *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes.
- *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints.
This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.
Gokila digital marketing| consultant| Coimbatoredmgokila
Myself Gokila digital marketing consultant located in Coimbatore other various types of digital marketing services such as SEM
SEO SMO SMM CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Gokila digital marketer
Coimbatore
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
[Google March 2024 Update] How To Thrive: Content, Link Building & SEOSearch Engine Journal
March 2024 disrupted the SEO industry. Websites were deindexed, and manual penalties were delivered—all to produce more helpful, more trustworthy search results.
How did your website fare?
Watch us as we delve into the seismic shifts brought about by Google's March 2024 updates and explore strategies to not just survive, but thrive in this dynamic digital landscape.
You’ll learn:
- How to create content that is valuable to users (not just search engines) using E-E-A-T.
- How to build links that can boost rankings and withstand algorithm updates.
- Best practices for content creation and link building so you can thrive during algorithm updates.
With Vince Ramos, we'll examine the implications of the latest algorithm changes on content creation, link building, and SEO practices, and offer actionable insights from businesses like yours that have remained steadfast amidst the volatility.
Using real-life case studies, we’ll also show you the effectiveness of manual link building techniques and person-first content strategies.
Whether you're a seasoned SEO professional, a budding content creator, or anyone in between, this webinar will help you weather the changes in Google's algorithms and capitalize on them for sustained success.
Check out this webinar and unlock the secrets to thriving in the new Google era.
This session will aim to comprehensively review the current state of artificial intelligence techniques for emotional recognition and their potential applications in optimizing digital advertising strategies. Key studies developing AI models for multimodal emotion recognition from videos, images, and neurophysiological signals were analyzed to build content for this session. The session delves deeper into the current challenges, opportunities to help realize the full benefits of emotion AI for personalized digital marketing.
Enhancing a Luxury Furniture E-commerce Store with Expert Shopify ManagementSunTec India
SunTec India's expertise in Shopify store management has been a game-changer for a luxury furniture e-commerce business. Through meticulous optimization of product listings, strategic SEO practices, and an enhanced user experience, this case study details the successful outcomes of their collaboration, including increased traffic, higher conversion rates, and stronger brand presence.
Read more- https://shorturl.at/yl3MU
janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...janudm24
Myself Janani Digital marketing consultant located in coimbatore I offer all kinds of digital marketing services for your business requirements such as SEO SMO SMM SMO CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Janani Digital Marketer
Coimbatore,Tamilnadu.
Exploring the Top Digital Marketing Company in CanadaSolomo Media
Choosing Solomo Media as your digital marketing company in Canada can propel your business to new heights. With their expertise, innovative solutions, and client-centric approach, they are well-equipped to help you achieve your digital marketing goals. By focusing on strategic planning, leveraging cutting-edge tools, and delivering measurable results, Solomo Media proves to be a valuable partner in navigating the complex world of digital marketing.
3. Dan Sodergren: that’s me…
• Awarding winning ex agency owner,
previous #sascon speaker, Dan
Sodergren is a dynamic, social and
mobile marketing specialist.
• As a consultant, Dan has worked with
social, mobile and gaming clients
ranging from start-ups to companies
like O2 in topics as varied as
gamifaction, geo location,
augmented reality, PPC, RTB and
back again.
• At present he works primarily
with Manchester taxi booking
comparison app Justaxi.
• Where he has reduced their CPA by
85%, increased downloads by 400%
and bookings by 900% in just three
months.
16. Why?
• Like all good relationships they have:
• A lot in common.
• Shared values.
• A bit of difference.
• A dominate partner.
• One that stays still.
• The other one does all the moving about.
• I will leave this here.
17. Main areas of partnering?
• Social Media
• Ninety-one percent of searchers say they use Facebook to find local businesses
online.
• Click to Call
• 66 percent of small- to medium-sized businesses rate phone calls as a good source
for leads.
• Geofenced Advertising
• Advertisers can reach and deliver content that is completely tailored and
customized to a specific audience in a specific region, where it really counts.
• Technology now allows advertisers to use the power of the GPS to ensure their
ads are targeted, specific and relevant to consumers.
• Well Duhhhhh….
19. BUT where are we going with this?
Geo Location, Local, Hyper Local.
• It is more than you might at first think.
• “We imagined a future where your smartphone would behave as a sixth
sense to a user, a world in which mobile will become a context aware
device, capable of interpreting your behaviour and ‘automagically’
understanding what you need.”
• FILIP MAERTENS founder, Jini, promotional video
• “Postmates works like a remote control for your city. You press a button
and [in] under an hour the item that you so desire is in your hands.”
• BASTIAN LEHMANN: CEO of Postmates
20. Are we not there already?
The “Kreme Brule” guy in America..
22. Even radio will go Geo Local… with help.
Apple is purportedly on the verge of
enthusiastically embracing local
advertising as a means to drive new
revenue growth and opportunities
for iTunes Radio.
Amir Efrati of The Information
reported Friday that it’s “In a move
that strikes at the heart of Pandora’s
advertising business, iTunes Radio is
expected to enable locally targeted
advertising later this year”.
29. So who goes first.
• The “usual” mobile
culprits.
• Retail
• Food
• Travel
Mobile is now the dominant research tool as more than one-
third of shoppers now claim to use mobile exclusively.
33. Geo fencing started YEARS ago…
• The North Face Geo fencing.
• And.. Customers have
responded well to this type of
mobile marketing.
• 79% report they have
increased their visits to the
store once they started
receiving reminders.
• 65% made a purchase as a
result of the reminder.
34.
35. A bit more modern…. How local are you?
This is Local
on Steroids.
39. The Quick Mac app is notable for combining a variety of
services, including ordering, payments, offers, push
notifications and geolocation.
And it’s name
which is what I
love about it.
41. Worthy of a mention. Waze…
• Branded pins appear for locations along the
driver’s route, with users given the option to
rerouted.
• When a driver is stopped, a screen “takeover” may
push a relevant offer.
• The point being.
• Offers tailored to the route / favourite route.
• But also tailored around contextual factors like
time and origin/destination and weather.
• Waze’s “temporal interest graph” that shows city
specific patterns. It’s B2B as well as B2C.
• Segmenting users based on behaviour: e.g.,
classifying users who routinely drive to airports or
as frequent business travellers etc.
45. But for now we also have…
• What sets it apart: As anyone who is
too lazy to even pick up the phone and
order pizza knows, Domino’s app is
revolutionary in its simplicity.
• With "pizza profiles,” the app stores
your order and information, which
speeds up and simplifies the process of
ordering your pizza.
• Domino’s also recently made it possible
to order pizza using your car, pairing the
app with Ford’s Sync AppLink system.
46. A small thing about Starbucks… the poster
child for geo location and the cliché BUT…
• Ten million customers use the Starbucks app in the US alone, averaging
five million mobile transactions per week, and 14% of all sales.
• Starbucks’ 9% revenue growth across global markets has been largely
attributed to the Starbucks app and loyalty program
• The "Tweet-a-Coffee" program, which facilitates sending merchandise of
monetary value to a friend via Twitter, uses a social network to mimic the
functionality of M-Pesa, the text messaging payment system popular in
Africa. Says.. CEO Howard Schultz, earning call, fiscal fourth-quarter 2013
• "I would just add one thing; that is the sense [that] what we are
establishing is the Starbucks currency."
47. Chipotle probably the new Starbucks… ;)
• Chipotle plans to invest $10 million in improving its technology
network and its already popular app, the company announced last
week.
• What sets it apart: Chipotle's current app allows you to cut the line
by ordering ahead of time.
• Chipotle’s updated app would be similar to that currently in use at
Starbucks to allow customers to make mobile payments from their
phones.
• In the fourth quarter, the company reportedly was able to process
six more transactions per hour during its peak lunch rush and five
more transactions per hour during the dinner peak.
49. Harris and Hoole. Coffee in Tesco’s.
• Put it on my tab.
• Their new app gives users the ability to load
prepaid amounts of money onto their account.
• Customers will be able to set a ‘my usual’ order
they can place and pay for as they enter the shop,
meaning they needn’t use their phone or any
other kind of payment when they reach the
counter.
• Harris+Hoole has not only invested in the app, but
a retrofit of their branches with a new till system
designed to facilitate the mobile payment
function.
• “We’ve already had over 100,000 check-ins at our
36 shops since the app launched in August 2013,
and we’re really excited about this next stage.”
51. Entertainment
• The six-week marketing campaign, developed
by Proxama, uses NFC (Near Field Communication)
and QR codes on in-store point-of-sale displays in
selected branches of UK retailer Game.
• Inspired by the game itself, the competitions asks
players to use their smartphones to decrypt a
message, leading to entry into a prize draw.
• The campaign uses Proxama’s TapPoint software
as the underlying platform, providing Ubisoft with
valuable feedback about the competition’s success.
• It’s the feedback data loop which is the clever bit.
54. Poster child time – KLM…
• BUT… Location-based social listening
• Qantas is now trialling Local Measure to help it monitor social media
conversations by passengers sitting inside its airport lounges,
regardless of whether the user mentions Qantas by name.
• The Local Measure tool will pick up social media conversations in a
specific location
• But only if the consumer has chosen to share their location by turning
on geo-location in Twitter or checking into a service such as
Foursquare or Facebook Places.
58. 1st class and then some…
• Virgin Atlantic’s use of Google Glass
headsets, as well as Sony smart
watches worn by its Heathrow
lounge staff, are part of a six-week
experiment that began last month.
• Airlines are now harnessing data
about premium-class travellers in a
quest to provide an ever more
personal service.
• A little scary. But perhaps nice.
68. But soon - it’s all going to be about the (i)
iBeacon
• In Education
• An app called BeHere aimed at teachers uses the iBeacon technology to recognize
students and automatically take attendance as they enter the classroom.
• In Dating
• A dating app called Mingleton uses iBeacon technology to help you connect only
with people in your immediate vicinity.
• In Home Electronics
• An app called Launch Here (formerly Placed) turns your iPhone into the smartest
personal assistant that you’ll have at home. The app responds instantly to your
environment, allowing you to launch other supported apps.
72. iOS 8 may just change it all (no heckling)
• Apple’s own comparison between
yesterday’s iOS 8 announcement
and the 2008 launch of the App
Store is an apt one.
• That was the first time the iPhone
was opened to third-party
developers, and it transformed the
device into a digital Swiss army
knife with an app for every
situation, and a must-have for
techies and grannies alike.
• With iOS 8, Apple seems to be
making a similar play for users’
health and homes.
89. Local and mobile - a match
made in heaven?
The answers is they are already married.
What we have to think is …. What will the children be like?
90. So my three things to think about where…
•1. Location is deeper than you think.
• It’s the cultural expression of now.
•2. The web was WE, Mobile is ME…
•The new world is I…Beacons.
•3. What we do with this is what counts.
• It’s all data for someone / somewhere.
Editor's Notes
The second impact is augmentation.
The bionic man is no longer science fiction. We are all bionic now. And the next wave of bionics is coming
I have an appalling memory. And almost zero sense of direction. Without my smartphone I wouldn’t know where to be or how to get there.
In the next few years smartphones will give way to wearable technologies. Technologies that make our bionic powers so seamless, so natural, that we forget they are augmentations.
A huge range of social, personal and environmental sensors will feed data to us, giving us a digital sixth sense.
We’re not there yet. This lady makes Google’s Glass look very stylish.