The document discusses various decisions that must be made at different stages of a product's life cycle, including introductory, growth, maturity, and declining stages. At the introductory stage, decisions must be made regarding product, place, pricing, and promotion to introduce the new product. During growth, companies must make decisions to counter competition and create brand loyalty. In maturity, companies focus on product mix, quality, and service while monitoring changing consumer preferences. Finally, in decline companies can choose to exit the market, harvest profits, maintain market share, target niche markets, or pursue profitable survival through increased market share.

1. Managing the product at different stages of the product life cycle Maxwell Ranasinghe