The document examines eight models for digital content monetization as publishers seek new ways to generate revenue amid declining online ad sales. It discusses four characteristics of content people are willing to pay for and defines the eight models, including content licensing, the "free-mium" model, paywalls/subscriptions, and microtransactions. The models each have strengths and weaknesses for publishers to consider based on their content, consumers, and business goals.
GAFAnomics: Using APIs to gain unfair competitive advantage in the network ec...Fabernovel
At FABERNOVEL, we’re convinced APIs are a powerful lever for traditional companies willing to enter and thrive in a world dominated by the GAFA (Google, Amazon, Facebook, Apple), Unicorns (Uber, Airbnb…), Chinese giants (Alibaba, Tencent…) and all similar actors that have deeply changed the way goods and services are produced, shared and distributed.
As outlined in our latest study, these new players share one common feature: they’re all structured as networks, connecting individuals, businesses, information and goods to one another.
Make Money Online: What Makes A Good Business Model?Tommy Landry
We've all been lured by the Siren of making money in our sleep. We are bombarded with offerings of “blueprints” that will help us get rich quick. Now let’s talk about reality…
There’s no magic wand, but there are business concepts that scale easier than others. You can make money while you’re awake and while you sleep, if your model is right and you market it properly.
This material was originally presented to the Austin Online Marketing Club on April 9, 2014.
GAFAnomics: Using APIs to gain unfair competitive advantage in the network ec...Fabernovel
At FABERNOVEL, we’re convinced APIs are a powerful lever for traditional companies willing to enter and thrive in a world dominated by the GAFA (Google, Amazon, Facebook, Apple), Unicorns (Uber, Airbnb…), Chinese giants (Alibaba, Tencent…) and all similar actors that have deeply changed the way goods and services are produced, shared and distributed.
As outlined in our latest study, these new players share one common feature: they’re all structured as networks, connecting individuals, businesses, information and goods to one another.
Make Money Online: What Makes A Good Business Model?Tommy Landry
We've all been lured by the Siren of making money in our sleep. We are bombarded with offerings of “blueprints” that will help us get rich quick. Now let’s talk about reality…
There’s no magic wand, but there are business concepts that scale easier than others. You can make money while you’re awake and while you sleep, if your model is right and you market it properly.
This material was originally presented to the Austin Online Marketing Club on April 9, 2014.
E-Commerce. Marketing and E-Commerce subject at the International Master in Industrial Management.
Guest speaker: Francisco Hernández Marcos
Universidad Politécnica de Madrid
Politecnico di Milano
Kungliga Tekniska högskolan
An insight into current trends affecting travel industry and a look at what's next.
Any questions, please get in touch via LinkedIn: www.linkedin.com/in/bjgill
10 trends reshaping digital - updated Q1 2016Beyond
The cycle of innovation and iteration that digital is known for means existing concepts can suddenly find radically new trajectories. In this report, we highlight ten ideas that have been gaining rapid traction in Q1, and which will reshape how we digitally interact with the world around us.
Story Board: The Collaborative Economy for Corporations (Official Slideshare ...Jeremiah Owyang
You may have read the report, the "Collaborative Economy Value Chain" now read the official slideshare storyboard version.
This slideshare deck sets up the challenges, gives examples, explores causes, but provides three recommendations for corporations to adopt the Collaborative Economy
Voice, as a method of communication with devices, opens many doors to the customer. The presence, convenience, and natural essence of voice-powered technology, opens a business up to far more opportunities to have a valuable impact on a customer.
How Starbucks took their experience digitalBen Gilchriest
Since opening its first location in 1971 the company has grown into one of the world's leading speciality food retailers and a brand recognised the world over. With 94% of all Facebook users either a Starbucks fan or are friends with one, 7 million active users of its mobile payment system, and financial benefits that reflect this, it is now considered a digital leader.
However, it hash;t always been the case. In 2008 it faced real challenges with declining sales and a 50% drop in share price over two years. Starbucks’ recipe for success in Digital Transformation has been equal parts technology-savvy and committed leadership. Today, Starbucks continues to leverage these strengths to create value for customers and shareholders alike through digital.
This paper describes, at a high level, what and how Starbucks has realised its Digital Advantage.
What's Next: Social Commerce - from transaction to truly socialOgilvy Consulting
Social is the most important contributor to e-commerce and a social commerce strategy should definitely be more than paid ads on social. Social, Messaging and E-Commerce platforms are all evolving to connect more deeply social interactions to commerce. Looking through the super rich Asia landscape what are all the different types of Social Commerce? How brands can develop, evolve their approach and capitalise on the real value of social.
What's Next: The Next Frontier in Automotive Industry Ogilvy Consulting
Between homes and offices most of us spend large amounts of time commuting but a growing awareness of transportation’s ecological impact has triggered a shift towards public and shared transport. Automobiles continue to play a significant role in society, but one that is changing. The entire automotive industry is witnessing massive disruption throughout the value chain.
Digital technology in particular is proving the lever that is shifting the gears of transformation and driving ever more innovative customer experiences. In this session we will understand the major trends driving the automotive industry and how creating and being a part of a pivotal ecosystem experience, is critical for shared success.
Amazon might be the number 1 distributor of the last decade, re-inventing industries through Ecommerce, through a strategic focus on the customer. This report examines some of the tactics used by Amazon across industries.
This is a preview version of the Content Modelling Workshop that I've co-written with Cleve Gibbon. So far we've given this workshop in Cape Town and Minneapolis. Coming soon to Helsinki, and hopefully elsewhere. This deck introduces the ideas and methodologies of content modelling. It's a subset of the slides for the workshop. The full workshop also includes more information on structured content, benefits of content modelling, many group exercises and discussions, and tips on how to putting these practices to work in real projects.
E-Commerce. Marketing and E-Commerce subject at the International Master in Industrial Management.
Guest speaker: Francisco Hernández Marcos
Universidad Politécnica de Madrid
Politecnico di Milano
Kungliga Tekniska högskolan
An insight into current trends affecting travel industry and a look at what's next.
Any questions, please get in touch via LinkedIn: www.linkedin.com/in/bjgill
10 trends reshaping digital - updated Q1 2016Beyond
The cycle of innovation and iteration that digital is known for means existing concepts can suddenly find radically new trajectories. In this report, we highlight ten ideas that have been gaining rapid traction in Q1, and which will reshape how we digitally interact with the world around us.
Story Board: The Collaborative Economy for Corporations (Official Slideshare ...Jeremiah Owyang
You may have read the report, the "Collaborative Economy Value Chain" now read the official slideshare storyboard version.
This slideshare deck sets up the challenges, gives examples, explores causes, but provides three recommendations for corporations to adopt the Collaborative Economy
Voice, as a method of communication with devices, opens many doors to the customer. The presence, convenience, and natural essence of voice-powered technology, opens a business up to far more opportunities to have a valuable impact on a customer.
How Starbucks took their experience digitalBen Gilchriest
Since opening its first location in 1971 the company has grown into one of the world's leading speciality food retailers and a brand recognised the world over. With 94% of all Facebook users either a Starbucks fan or are friends with one, 7 million active users of its mobile payment system, and financial benefits that reflect this, it is now considered a digital leader.
However, it hash;t always been the case. In 2008 it faced real challenges with declining sales and a 50% drop in share price over two years. Starbucks’ recipe for success in Digital Transformation has been equal parts technology-savvy and committed leadership. Today, Starbucks continues to leverage these strengths to create value for customers and shareholders alike through digital.
This paper describes, at a high level, what and how Starbucks has realised its Digital Advantage.
What's Next: Social Commerce - from transaction to truly socialOgilvy Consulting
Social is the most important contributor to e-commerce and a social commerce strategy should definitely be more than paid ads on social. Social, Messaging and E-Commerce platforms are all evolving to connect more deeply social interactions to commerce. Looking through the super rich Asia landscape what are all the different types of Social Commerce? How brands can develop, evolve their approach and capitalise on the real value of social.
What's Next: The Next Frontier in Automotive Industry Ogilvy Consulting
Between homes and offices most of us spend large amounts of time commuting but a growing awareness of transportation’s ecological impact has triggered a shift towards public and shared transport. Automobiles continue to play a significant role in society, but one that is changing. The entire automotive industry is witnessing massive disruption throughout the value chain.
Digital technology in particular is proving the lever that is shifting the gears of transformation and driving ever more innovative customer experiences. In this session we will understand the major trends driving the automotive industry and how creating and being a part of a pivotal ecosystem experience, is critical for shared success.
Amazon might be the number 1 distributor of the last decade, re-inventing industries through Ecommerce, through a strategic focus on the customer. This report examines some of the tactics used by Amazon across industries.
This is a preview version of the Content Modelling Workshop that I've co-written with Cleve Gibbon. So far we've given this workshop in Cape Town and Minneapolis. Coming soon to Helsinki, and hopefully elsewhere. This deck introduces the ideas and methodologies of content modelling. It's a subset of the slides for the workshop. The full workshop also includes more information on structured content, benefits of content modelling, many group exercises and discussions, and tips on how to putting these practices to work in real projects.
- Analysis based on research around the entertainment industry, where the strategic challenges of Walt Disney Company are addressed.
- Development of strategic plan for Walt Disney
Email Marketing, a copy of the presentation delivered by Matt Horsup, Itineris from the CIM Peterborough, Digital Marketing Boot Camp held on 25th May 2011 at Perkins Innovation Centre
How the Internet of Things Changes The Hardware Model by Kurt DammermannGlobant
Globant and the California College of the Arts (CCA) got together to present CON.VERGE, their first conference for business executives and thought-leaders.
Co-founder
PCH Lime Lab
Kurt has 22+ years of design and industry experience. He co-founded PCHLime Lab, a solutions and product development consultancy. Prior to Lime Lab, Kurt held senior roles at Apple, Design Within Reach, Astro Gaming, and Coalesse.
In his talk, Kurt explained how IoT has greater impact on the hardware of the devices and how it has evolved over the years. He also explained the trends in wearable technology along with some great examples. Check out his presentation for more details.
Tijdens de FAS van vrijdag 20 mei wordt uitgelegd waarom MODX de afgelopen jaren een aantal prijzen gewonnen heeft en waar bijvoorbeeld WordPress haar ideeën vandaan haalt.
Meer over MODX kunt u vinden op:
http://www.sterc.nl/modx
CIM Spring Marketing Conference 2015
From Segments to Fragments: Conflicting economic signals and their implications for marketers. Paul Flatters, Trajectory
How to Identify Successful Content Strategiesfcrehan
A short presentation on how Forrester can help define a successful digital content strategy. Whether you are a Brand or Media, Telco or Retail company, the Forrester Content Strategy could be for you.
The challenge for retailers is no longer how to lure shoppers online, but how to add value for their existing customer base. Examine critical business functions for online commerce success, as well as best-in-class factors — transpromo, crosschannel campaigns and deep-dive personalization. Learn the “four Cs” of staying alive — conversion, clarity of messaging, channel crossings and cooperative communications with third parties. Also, learn several key software and cycle management tools that incorporate analytics and printed literature.
Why online advertising is not a dirty word - Echelon 2014e27
Online advertising as a business model is typically shunned in Southeast Asia, mainly due to investor’s lack of faith in its potential as a serious revenue opportunity. Joe is here to share with you that the notion of startups not being able to monetise via online advertising might not hold true, especially looking at data from Southeast Asia’s online trends. Joe will compare similar mid sized markets like the Nordics, Latin America, Brazil, India and Russia and do a deep dive into the online trends from Singapore, Malaysia, Indonesia, Thailand, Philippines and Vietnam. Delegates can expect to get a better understanding on why online advertising is not a dirty word and where is Southeast Asia in terms of online advertising as a serious potential business model, and where are we headed towards.
Stay up to date on Asia's tech scene:
Read the latest news: http://e27.co
Sign up for our Weekly Digest that curates the Top news in Asia: http://bit.ly/subscribe-to-e27
From social media marketing, stories, video marketing, influencers and SEO, to Micro-Moments, Artificial Intelligence, Automation and IoT, here are the digital trends to follow for a great Marketing Strategy in 2020.
Marketing mix The series of seven key variables )Product, Price, Place, Promotion, People, Process and Physical evidence( that are varied by marketers as part ...
https://pdfsearchengine.xyz
Digital marketing, also called online marketing, is the promotion of brands to connect with potential customers using the internet and other forms of digital communicationhttps://www.blogger.com/blog/posts
Digital marketing, also called online marketing, is the promotion of brands to connect with potential customers using the internet and other forms of digital communication.
http://monishaakther.ezyro.com/
Every year, May Meeker of Kleiner Perkins (formerly web analysis at Morgan Stanley) present the ‘state of the nation’ at Web2.0 and this year was no different.
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...Ramesh Iyer
In today's fast-changing business world, Companies that adapt and embrace new ideas often need help to keep up with the competition. However, fostering a culture of innovation takes much work. It takes vision, leadership and willingness to take risks in the right proportion. Sachin Dev Duggal, co-founder of Builder.ai, has perfected the art of this balance, creating a company culture where creativity and growth are nurtured at each stage.
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
Welocme to ViralQR, your best QR code generator.ViralQR
Welcome to ViralQR, your best QR code generator available on the market!
At ViralQR, we design static and dynamic QR codes. Our mission is to make business operations easier and customer engagement more powerful through the use of QR technology. Be it a small-scale business or a huge enterprise, our easy-to-use platform provides multiple choices that can be tailored according to your company's branding and marketing strategies.
Our Vision
We are here to make the process of creating QR codes easy and smooth, thus enhancing customer interaction and making business more fluid. We very strongly believe in the ability of QR codes to change the world for businesses in their interaction with customers and are set on making that technology accessible and usable far and wide.
Our Achievements
Ever since its inception, we have successfully served many clients by offering QR codes in their marketing, service delivery, and collection of feedback across various industries. Our platform has been recognized for its ease of use and amazing features, which helped a business to make QR codes.
Our Services
At ViralQR, here is a comprehensive suite of services that caters to your very needs:
Static QR Codes: Create free static QR codes. These QR codes are able to store significant information such as URLs, vCards, plain text, emails and SMS, Wi-Fi credentials, and Bitcoin addresses.
Dynamic QR codes: These also have all the advanced features but are subscription-based. They can directly link to PDF files, images, micro-landing pages, social accounts, review forms, business pages, and applications. In addition, they can be branded with CTAs, frames, patterns, colors, and logos to enhance your branding.
Pricing and Packages
Additionally, there is a 14-day free offer to ViralQR, which is an exceptional opportunity for new users to take a feel of this platform. One can easily subscribe from there and experience the full dynamic of using QR codes. The subscription plans are not only meant for business; they are priced very flexibly so that literally every business could afford to benefit from our service.
Why choose us?
ViralQR will provide services for marketing, advertising, catering, retail, and the like. The QR codes can be posted on fliers, packaging, merchandise, and banners, as well as to substitute for cash and cards in a restaurant or coffee shop. With QR codes integrated into your business, improve customer engagement and streamline operations.
Comprehensive Analytics
Subscribers of ViralQR receive detailed analytics and tracking tools in light of having a view of the core values of QR code performance. Our analytics dashboard shows aggregate views and unique views, as well as detailed information about each impression, including time, device, browser, and estimated location by city and country.
So, thank you for choosing ViralQR; we have an offer of nothing but the best in terms of QR code services to meet business diversity!
Securing your Kubernetes cluster_ a step-by-step guide to success !KatiaHIMEUR1
Today, after several years of existence, an extremely active community and an ultra-dynamic ecosystem, Kubernetes has established itself as the de facto standard in container orchestration. Thanks to a wide range of managed services, it has never been so easy to set up a ready-to-use Kubernetes cluster.
However, this ease of use means that the subject of security in Kubernetes is often left for later, or even neglected. This exposes companies to significant risks.
In this talk, I'll show you step-by-step how to secure your Kubernetes cluster for greater peace of mind and reliability.
Generative AI Deep Dive: Advancing from Proof of Concept to ProductionAggregage
Join Maher Hanafi, VP of Engineering at Betterworks, in this new session where he'll share a practical framework to transform Gen AI prototypes into impactful products! He'll delve into the complexities of data collection and management, model selection and optimization, and ensuring security, scalability, and responsible use.
Essentials of Automations: Optimizing FME Workflows with ParametersSafe Software
Are you looking to streamline your workflows and boost your projects’ efficiency? Do you find yourself searching for ways to add flexibility and control over your FME workflows? If so, you’re in the right place.
Join us for an insightful dive into the world of FME parameters, a critical element in optimizing workflow efficiency. This webinar marks the beginning of our three-part “Essentials of Automation” series. This first webinar is designed to equip you with the knowledge and skills to utilize parameters effectively: enhancing the flexibility, maintainability, and user control of your FME projects.
Here’s what you’ll gain:
- Essentials of FME Parameters: Understand the pivotal role of parameters, including Reader/Writer, Transformer, User, and FME Flow categories. Discover how they are the key to unlocking automation and optimization within your workflows.
- Practical Applications in FME Form: Delve into key user parameter types including choice, connections, and file URLs. Allow users to control how a workflow runs, making your workflows more reusable. Learn to import values and deliver the best user experience for your workflows while enhancing accuracy.
- Optimization Strategies in FME Flow: Explore the creation and strategic deployment of parameters in FME Flow, including the use of deployment and geometry parameters, to maximize workflow efficiency.
- Pro Tips for Success: Gain insights on parameterizing connections and leveraging new features like Conditional Visibility for clarity and simplicity.
We’ll wrap up with a glimpse into future webinars, followed by a Q&A session to address your specific questions surrounding this topic.
Don’t miss this opportunity to elevate your FME expertise and drive your projects to new heights of efficiency.
UiPath Test Automation using UiPath Test Suite series, part 3DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 3. In this session, we will cover desktop automation along with UI automation.
Topics covered:
UI automation Introduction,
UI automation Sample
Desktop automation flow
Pradeep Chinnala, Senior Consultant Automation Developer @WonderBotz and UiPath MVP
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...UiPathCommunity
💥 Speed, accuracy, and scaling – discover the superpowers of GenAI in action with UiPath Document Understanding and Communications Mining™:
See how to accelerate model training and optimize model performance with active learning
Learn about the latest enhancements to out-of-the-box document processing – with little to no training required
Get an exclusive demo of the new family of UiPath LLMs – GenAI models specialized for processing different types of documents and messages
This is a hands-on session specifically designed for automation developers and AI enthusiasts seeking to enhance their knowledge in leveraging the latest intelligent document processing capabilities offered by UiPath.
Speakers:
👨🏫 Andras Palfi, Senior Product Manager, UiPath
👩🏫 Lenka Dulovicova, Product Program Manager, UiPath
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...
8 models-for-monetizing-digital-content
1. For Consumer Product Strategy Professionals
Includes data from Consumer Technographics®
June 25, 2009
Eight Models For Monetizing Digital Content
Ad Revenue Softens, And Publishers Seek New Ways To Make Content Pay
by sarah rotman epps
with Mark Mulligan and Erik Hood
ExECUT I v E S U M MA Ry
History repeats itself: As they have in other economic downturns, publishers are considering offering
paid content products as a way to wean themselves off the shrinking teat of advertising. In this report,
we examine the four qualities that characterize content for which people are willing to pay, and we
define eight models for digital content monetization. Whether publishers adopt a “free-mium” model,
introduce micropayments, or develop new products to drive incremental revenue, they need a
comprehensive strategy that accounts for consumer receptivity, impact on other revenue streams like
advertising, and effects on other online and offline products and channels.
publisHers Have Had enougH of tHe all-you-can-eat content buffet
With online ad revenues flat or declining thus far in 2009, publishers have reached a breaking point
where they are forced to radically reconsider their online business models.1 As they have in previous
down cycles, publishers are considering various paid models for their content. The Wall Street Journal
recently announced it would begin a micropayment program this fall that will complement its existing
online subscription program.2 Cablevision has announced its intentions to end free online distribution
for Newsday.3 Martha Stewart Living Omnimedia will be testing paid downloads for its online video
content starting in June.4 And Pandora, whose core streaming radio product is free and ad-supported,
has introduced Pandora One, an ad-free streaming desktop app for $36 per year.5
But these programs can be controversial even within the companies that are proposing them. As one
publisher recently told Forrester, “We’ve worked hard to build a sustainable online advertising business.
Putting content behind a pay wall would kill those efforts overnight.” While it’s true that some efforts
to make consumers pay for content can cannibalize existing revenue streams, other efforts can be
complementary. To help publishers sort out what models make sense for their companies and their
content, we’re taking a closer look at: 1) what types of content people will pay for, and 2) what models
publishers can use for digital content monetization.
“Monetizable” content Has at least one of four characteristics
Conducting research for Forrester’s five-year forecast of the paid content market has led us to conclude
that content people pay for has at least one of four characteristics.6 People pay for content that:
· Supports a job or career. Content and functionality that help people (and we intentionally say
“people” rather than “consumers” to include business users) advance their careers is worth paying
for. LinkedIn, which has been profitable since 2006, complements its free service with premium
Headquarters
Forrester Research, Inc., 400 Technology Square, Cambridge, MA 02139 USA
Tel: +1 617.613.6000 • Fax: +1 617.613.5000 • www.forrester.com