My Social Media and Babies. Guest lecture at BCE Corvinus at BA and MBA International Students
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Slides of my presentation at Corvinus University.
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My Social Media and Babies. Guest lecture at BCE Corvinus at BA and MBA International Students
- 2. Hustling An Approach on Digital Business Development péter ● szántó +36 30 222 9269 ● peter@szanto.co ● be.co.hu
- 3. Let’s talk… • My Social Media • Pioneering • What Brands Should Focus On • StartUping (BootStrap vs Investment) • Case Studies • 3 Social Media Hack, They Don’t Tell You • Hungary In The Big Picture
- 5. My Daily Feed • Distimo • INC.com • Universal McCann • FastCompany.com • Google Wildfire • VentureBeat • Kleiner Perkins Caufield & Byers • Mashable • ComScore • 148apps.com • Wall Street Journal • BothSidesoftheTable • New York Times • HackerNews.com • Forbes • LifeHacker.com • TechCrunch
- 6. Redefining the Communication My Social Media and Pioneering péter ● szántó +36 30 222 9269 ● peter@szanto.co ● be.co.hu
- 7. Every once in while, a revolutionary product comes along, that changes everything.
- 8. 1876: Communication without borders
- 9. 1981: Freedom of Content Creation
- 10. 2004: Bottom Up
- 11. 2007: Change of Perspective
- 12. Every once in while, a revolutionary product comes along, that changes everything.
- 15. The relationship between brands and customers has changed. The customers needs have changed. Communication should be redefined.
- 16. 3 Areas to Redefine
- 17. Interest Based Promotional Campaigns Mining of Inaccessible Data Guaranteed Media Spending Innovative and Effective Solution
- 18. Social CRM Database Secured Data One-click Experience So Far Unknown Customer Information Real Time Targeting
- 19. Content Consumption Personalized Content on Mass Communication Level ! Channels: Website News letter Mobile application Social Media
- 20. Redefinition 3 Areas Promotion Social CRM Own Channel High ROI Unlimited and Scalable Usage Minimizing Marginal Costs
- 25. 365 Day “In Relationship” Spring Promotion Name Day Welcome Mail Registration Summer Vacaion Questionnaire Based Market First Research Purchase Promotion End of the Year Group Promotion with Friends Half Year Loyalty Bonus New automated target grouping
- 26. Chain • Create All Year Long Campaign-Chain • Integrated and Personalized • Extendable with Any Tools and Platforms
- 27. Customer Needs 98% of customers interfere with spam or any irrelevant content, promotion they receive
- 28. Goals and Results Personalized Content
- 29. Tracker Creating Personalized Experience Personalized Mass Communication
- 33. Tracker: Where from, where to?
- 34. Tracker: Where from, Where to? and
- 35. Tracker: Where from, where to?
- 37. Tracker: Route Encounter Facebook Ads Google Ads Banner Flyer TV Spot Event QR code Connection Tracker Facebook Connect ! APIs (Twitter, Google, LinkedIn, ...) Engagement Action Sweepstake Quiz Group Contest Competition Social Site
- 39. Tracker: Waste Coverage 0 Encounter with Ad Click Engagement Connection Authorization Ac#on& &
- 40. Tracker: Value 10 1 5 How Much is a User Worth? 2 20
- 41. Tracker: Value 1 Inviting Visitors Inside the Store
- 42. Tracker: Value 5 Inviting Visitors, Interested in Flowers, Inside the Store
- 43. Tracker: Value 10 Inviting Visitors, Interested in Flowers NOW, Inside the Store
- 44. Tracker: Result Facebook Ads Spending per Day: $10 Facebook CPC: $0.06 (15Ft) Only Every 13rd Clicker Joins 100 New Loyal and Satisfied Customer Every Month 18. 02. 2014. http://socialtimes.hu/stat/HU
- 45. Tracker: Result 1000New Loyal and Satisfied Customer Every Month
- 46. My Two Babies • Bootstrap: B Creative • Anti-Lean: TouchCo • 3 Social Media Hack, They Don’t Tell You
- 47. B Creative
- 48. Idea • Full Service Agency • New Business through Network Google hits 78.200 “full service reklámügynökség” 6.970 “social media ügynökség”
- 49. All Roads Lead to Rome Facebook
- 51. Slice of the Cake?
- 52. TouchCo
- 53. We create social media, mobile, and tablet applications and games differently.! ! ! Innovating, not Inventing.! 9 for 1: We Think in Networks.! Social Responsibility.
- 54. We create social media, mobile, and tablet applications and games differently.! ! ! Innovating, not Inventing.! These are the best applications of the best selling categories, where we resolve the customers’ pain and provide solutions. This is how we come up with the bundle of 9 project and 14 product.! ! 9 for 1: We Think in Networks. ! ! ! ! Social Responsibility.! !
- 55. We create social media, mobile, and tablet applications and games differently.! ! ! Innovating, not Inventing.! These are the best applications of the best selling categories, where we resolve the customers’ pain and provide solutions. This is how we come up with the bundle of 9 project and 14 product.! ! 9 for 1: We Think in Networks.! Thanks to our developer capacities and assembly-line model,! we can reduce our costs while maximizing the utility.! ! Social Responsibility.! !
- 56. We create social media, mobile, and tablet applications and games differently.! ! ! Innovating, not Inventing.! These are the best applications of the best selling categories, where we resolve the customers’ pain and provide solutions. This is how we come up with the bundle of 9 project and 14 product.! ! 9 for 1: We Think in Networks.! Thanks to our developer capacities and assembly-line model,! we can reduce our costs while maximizing the utility.! ! Social Responsibility.! With our partners, in all of our projects, we always engage and focus on ecological or social topics.! For the first time in the history of mobile apps, we are collaborating with the biggest international NGOs, like WWF or Greenpeace.
- 57. Hybrid Business Model ! App Portfolio’s hybrid business model guarantees high value products and low development cost! ! • Centralized Management! (Research, Marketing, Distribution, Representation)! • Subcontractors! (Development, Testing)!
- 58. Present
- 59. Present • Digital Management Consulting Company with 3-digit annual growth • 30.000 euros of Seed Angel Investment for Business Development • “A Player” Team and Mentors • Indicative Offer + Term Sheet ∼1M euros
- 60. My Take Aways • Despite the referrals and experience • Without MVP it is almost impossible • Jeremie Lobby (Hungary)
- 61. Future • Knowledge Transfer • Mentoring • Lean New Business • Bootstrap • Alternative Funding
- 62. Your Take Aways?
- 63. 3 Social Media Hack, They Don’t Tell You
- 64. Integrated Channels Integrated Marketing-Mix Website ➟ Social Site ➟ Social Channel
- 65. Website
- 66. Social Site
- 67. Social Channel
- 68. Passion
- 69. Angry Birds + Better Theme ! Better Graphics =
- 70. Network
- 73. The End An Approach on Digital Business Development ! February, 2014. - Budapest péter ● szántó +36 30 222 9269 ● peter@szanto.co ● be.co.hu