This document discusses the growing popularity and potential of messaging platforms and conversational agents. It notes that messaging is a more comfortable experience for users than traditional apps. Major tech companies are investing heavily in messaging and bots are seen as a way to provide helpful services to users through natural conversations. The future of digital assistance may involve hierarchical bots with different levels of training and capabilities to meet a range of user needs.
7. • Over 700 global partners
• Dedicated product, engineering, sales and
account management teams
• Strong set of data and analytical products,
including API and White Label
8. Our
ultimate
goal:
to
make
travel
booking
as
easy
as
it
is
today
to
buy
a
book
online
9. Amazon
made
online
book-‐buying
mainstream
Never
complacent
about
new
tech
and
its
benefits
When
technology
allowed,
they
made
Kindle
popular
18. 66% 50% -‐77% -‐95%
Download
no
new
apps
Drop
off
during
first
use
Average
user
loss
within
3
days
Average
user
loss
within
90
days
Apps
are
hard
22. Comfort, not convenience,
is the most important thing
in software - and text is an
incredibly comfortable
medium”
Jonathan Libov
Analyst, Union Square Ventures
“
23. “Get
me
a
BA
flight
from
Sofia
to
Amsterdam
leaving
tomorrow
morning
for
less
than
€100”
1
2
3
4
5
6
8
7
9
24. “Get me a BA flight
from Sofia to Edinburgh
leaving tomorrow morning
for less than €100”
25. I always like to rewind to what
people did before technology.
Before the web era, we just had
conversations.
David Marcus
Head of Facebook Messenger
“
28. Old: all software expands
until it includes messaging
New: all messaging expands
until it includes software”
Benedict Evans
Analyst, Andreessen Horowitz
“
32. And
already,
most
of
the
top
apps
in
the
stores
are
messaging
apps
-‐
whether
measured
by
downloads or
sessions.
Source:
Mary
Meeker,
KPCB
Internet
Trends,
2015
33. Think about the convergence of
comfort and convenience:
apps you already use, improving
services you already use?
34. If apps were in the business of
selling us distraction, bots will
be in the business of buying us
time.”
Suman Deb Roy
Data Scientist, Betaworks
“
35. What
is
a
bot and
when
does
it
become
an
agent?
Just
how
long
is
a
conversation?
41. Ask Skyscanner for a flight
Sure, where are you flying from?
London
Great, where are you flying to?
Seattle
Thanks, when are you leaving?
Friday
And finally, when do you return?
November 13th
Great, finding prices…
42. Ask Skyscanner for a flight
Sure, where are you flying from?
Ask Skyscanner for a flight please
Sorry, I don’t understand…