Ecological footprints measure the amount of productive land and sea area required to support a population's lifestyle or consumption patterns. Activities like energy production, transportation, urbanization, deforestation, agriculture all contribute to ecological footprints. Many countries and lifestyles currently have footprints that exceed their own biological capacity. To reduce footprints and promote sustainability, alternatives to fossil fuels like solar, wind, tidal and bioenergy can be pursued along with more efficient transportation and reduced pollution.