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1By Rida Zaman
The material used in this presentation i.e., pictures/graphs/text, etc. is
solely intended for educational/teaching purpose, offered free of cost
to the students
use under special circumstances of Online Education due to COVID-19
Lockdown situation and may include copyrighted material - the use of
which may not have been specifically authorized by Copyright Owners.
It’s application constitutes Fair Use of any such copyrighted material as
provided in globally accepted law of many countries. The contents of
presentations are intended only for the attendees of the class being
conducted by the presenter.
2
3
E-business or Online business means business transactions that take
place online with the help of the internet. The term e-business came
into existence in the year 1996. E-business is an abbreviation for
electronic business. So the buyer and the seller don’t meet personally.
It includes:
Online shopping
Online ticket booking
Online hotel booking
Social networking
E-BUSINESS
By Rida Zaman
4
The exchange of goods and services for money
Consists of:
• Buyers - these are people with money who want
to purchase a good or service.
• Sellers - these are the people who offer goods
and services to buyers.
• Producers - these are the people who create
the products and services that sellers offer to
buyers.
E-BUSINESS
By Rida Zaman
5
In today’s world, we are exposed to various forms of e-Business. Since
its emergence, it has grown by leaps and bounds. Some predict that it
may very soon overtake brick and mortar stores completely. While that
remains to be seen, we cannot ignore the immense role it plays in the
current global economy.
E-BUSINESS
By Rida Zaman
6
Benefits and Limitations of E-Business
Nowadays you can order anything
online. You can find everything from a
toothbrush to a TV. Progress in
technology and growth of e-commerce
has given us this benefit. But what
exactly is e-business? Is it beneficial for
businessmen? Are there any
limitations or disadvantages or
limitations of e-Business?
By Rida Zaman
7
Advantages of e-business
There are actually innumerable advantages of e-Business, the most obvious one being the ease of
doing business. Some of the major advantages of e-business are as follows :
1. Easy to Set Up: It is easy to set up an electronic business. You can set up an online business
even by sitting at home if you have the required software, a device, and the internet.
2. Cheaper than Traditional Business: Electronic business is much cheaper than traditional
business. The cost taken to set up an e-business is much lower than the cost required to set up
a traditional business. Also, the transaction cost is effectively less.
3. No Geographical Boundaries: There are no geographical boundaries for e-business. Anyone
can order anything from anywhere at any time. This is one of the benefits of e-business.
4. Government Subsidies: Online businesses get benefits from the government as the
government is trying to promote digitalization.
5. Flexible Business Hours: Since the internet is always available. E-business breaks down the
time barriers that location-based businesses encounter. As long as someone has an Internet
connection, you may be able to reach and sell your product or service to these visitors to your
business website.
By Rida Zaman
8
Limitations of e-Business
E-business does have certain disadvantages when compared to the traditional
way of doing business. Some of the limitations of e-business are as follows :
1. Lack of Personal Touch: One cannot touch or feel the product. So it is difficult
for the consumers to check the quality of a product. In the traditional model,
we have contact with the salesperson. This lends it a touch of humanity and
credibility. It also builds trust with the customer. An e-Business model will
always miss out on such attributes.
2. Delivery Time: The delivery of the products takes time. In traditional
business, you get the product as soon as you buy it. But that doesn’t happen
in online business. This lag time often discourages customers. However, e-
businesses are trying to resolve such issues by promising very limited delivery
times. For example, Amazon now assures one-day delivery. This is an
improvement but does not resolve the issue completely.
3. Security Issues: There are a lot of people who scam through online business.
Also, it is easier for hackers to get your financial details. It has a
few security and integrity issues. This also causes distrust among potential
customers.
By Rida Zaman
9
Types of E-business
Now there are actually many types of e-Businesses. It all depends on who the final consumer is.
Some of the types of e-commerce are as follows :
BUSINESS TO CONSUMERB2C
BUSINESS TO GOVERNMENTB2G
CONSUMER TO BUSINESSC2B
GOVERNMENT TO BUSINESSG2C
GOVERNMENT TO GOVERNMENTG2G
CONSUMER TO CONSUMERC2C GOVERNMENT TO BUSINESSG2B
CONSUMER TO GOVERNMENTC2G
BUSINESS TO BUSINESSB2B
By Rida Zaman
10
Business-to-Business (B2B)1
Transactions that take place
between two organizations comes
under Business to business.
Producers and traditional
commerce wholesalers typically
operate with this type of electronic
commerce. Also it greatly improves
the efficiency of companies.
By Rida Zaman
11
Business-to-Consumer (B2C)2
When a consumer buys products
from a seller then it is business to
consumer transaction. People
shopping from Flipkart, Amazon, etc
is an example of business to
consumer transaction.
In such a transaction the final
consumer himself is directly buying
from the seller.
By Rida Zaman
12
Consumer-to-Consumer (C2C)3
A consumer selling product or service
to another consumer is a consumer
to consumer transaction.
For example, people put up ads on
OLX of the products that they want to
sell. C2C type of transactions
generally occurs for second-hand
products. The website is only the
facilitator not the provider of the
goods or the service.
By Rida Zaman
13
Consumer-to-Business (C2B)4
In C2B there is a complete reversal of
the traditional sense of exchanging
goods. This type of e-commerce is
very common in crowdsourcing
based projects. A large number of
individuals make their services or
products available for purchase for
companies seeking precisely these
types of services or products.
By Rida Zaman
14
Consumer-to-Government (C2G)5
In this model individual provide
services as money to government.
E.g Paying income tax to government.
By Rida Zaman
15
Government-to-Business (G2B)7
Government uses such models websites to
approach business organization.
Such websites supports auctions, tenders and
application submission functionalities.
In many cases, government agencies work with pre-
negotiated contracts.
The government puts out tenders which companies bid for.
To put out a tender means to ask companies to say formally
how much they would charge for a project.
We call each formal submission a ‘bid.’ The government
selects one of the bidders, and that company gets the
contract.
By Rida Zaman
16
Business-to-Government (C2G)6
It refers to the business relationship a
company can have with a government
institution. It commonly refers to the offering
of products, services, or information online.
In other words we can say company doing
business either with the government or the
public sector.
By Rida Zaman
17
Government-to-Consumer (G2C)8
The government-to-consumer model
describes when a government or public sector
entity uses ecommerce to sell goods or
services to consumers.
As an example, at many high schools, parents
pay for school lunch, sports fees, and even
late library fees via online portals.
By Rida Zaman
18
Government-to-Government (G2G)9
Government to government is the electronic
sharing of data and information systems
between government agency departments or
organization.
The goal of G2G is to support e-government
initiatives by improving communication data
access and data sharing.
By Rida Zaman
Online transaction is a payment method
in which the transfer of fund or money
happens online.
Online transaction process (OLTP) is
secure and password protected.
Three steps involved in the online
transaction are:
1. Registration
2. Placing an order
3. Payment
Let us learn more about the different
stages of Online Transaction in detail.
Online
Transactions
And Security
Of E-
Transactions
19By Rida Zaman
20
Online Transactions
Online transactions occur when a process of buying and selling takes
place through the internet.
When a consumer purchases a product or a service online, he/she pays
for it through online transaction.
Let’s find out more about it.
By Rida Zaman
21
Stages of Online Transaction
There are three stages of Online Transactions
• Pre-purchase/Sale: In this stage, the product or service is advertised
online with some details for the customers.
• Purchase/Sale: When a customer likes a particular product or service,
he/she buys it and makes the payment online
• Delivery Stage: This is the final stage where the goods bought are
delivered to the consumer.
By Rida Zaman
22
Types of Online Transaction
• Net Banking Transfer: Here, the payment is transferred from the buyer’s
account to the seller’s account electronically i.e. through the internet. After
the payment is received by the seller, the seller dispatches the goods to the
buyer.
• Credit or Debit Card: The buyer has to send his debit card or credit card
details to the seller, and a particular amount will be deducted from his/her
account.
• Digital Cash: Digital Cash is a form of electronic currency that exists only in
cyberspace and has no real physical properties. Here the money in buyer’s
bank account is converted into a code that is saved on a microchip, a smart
card or on the hard drive of his computer. When he makes a purchase, he
needs to mention that particular code to the website and thereafter the
transaction is duly processed.
By Rida Zaman
23
APPLICATIONS OF E-COMMERCE:
The applications of E-commerce are used in various business
areas such as retail and wholesale and manufacturing.
The most common E-commerce applications are as follows:
• Online marketing and purchasing
• Retail and wholesale
• Manufacturing
• Online Auction
• E-Banking
• Online publishing
• Online booking (ticket, seat.etc)
• Online marketing and purchasing
By Rida Zaman
24
Online Marketing And Purchasing1
Data collection about customer behavior,
preferences, needs and buying patterns is possible
through Web and E-commerce. This helps marketing
activities such as price fixation, negotiation, product
feature enhancement and relationship with the
customer.
By Rida Zaman
25
Retail And wholesale:2
E-commerce has a number of applications in retail and wholesale.
E-retailing or on-line retailing is the selling of goods from
Business-to-Consumer through electronic.
Cybermall is a single Website that offers different products and
services at one Internet location. It attracts the customer and the
seller into one virtual space through a Web browser.
By Rida Zaman
26
Manufacturing:4
E-commerce is also used in the supply chain operations of a
company. Some companies form an electronic exchange by
providing together buy and sell goods, trade market information
and run back office information such as inventory control. This
speeds up the flow of raw material and finished goods among the
members of the business community.
By Rida Zaman
27
Online Auctions:5
Customer-to-Customer E-commerce is direct selling of
goods and services among customers. It also
includes electronic auctions that involve bidding.
Bidding is a special type of auction that allows
prospective buyers to bid for an item.
Ex: OLX
By Rida Zaman
28
E-Banking:6
Online banking or E- banking is an electronic payment
system that enables customers of a financial
institution to conduct financial transactions on a
website operated by the institution, Online banking is
also referred as internet banking, e-banking, virtual
banking and by other terms.
By Rida Zaman
29
Online Publishing:7
Electronic publishing (also referred to as e-
publishing or digital publishing) includes the
digital publication of e-books, digital magazines,
and the development of digital libraries and
catalogs.
By Rida Zaman
30
Online Booking (ticket, seat.etc)8
An Internet booking engine (IBE) is an application
which helps the travel and tourism industry support
reservation through the Internet.
It helps consumers to book flights, hotels, holiday
packages, insurance and other services online. This is
a much needed application for the aviation industry
as it has become one of the fastest growing sales
channels.
By Rida Zaman
31
Why Are E-commerce Trends so Important?
• To stay ahead of the competition
• If we don’t keep up with ecommerce trends, we’ll
risk falling drastically behind.
• You need to keep looking ahead to ensure future
success.
• Need to know these trends so we can drive our
e-commerce brand forward, and stay ahead of
your competition.
By Rida Zaman
32
Top Ecommerce Trends 2020:
Here are the top 10 ecommerce
trends for 2020 that we need to look
out for.
By Rida Zaman
33
Online Sales Growth is Unstoppable1
Ecommerce sales are projected
to increase from 1.3 trillion in
2014 to 4.5 trillion in 2021
This would mean a threefold
growth over a 7-year span.
By Rida Zaman
34
Environmental Topics Influence Buyers2
Green consumerism is on the
rise due to environmental
topics influencing buyers.
By Rida Zaman
35
Mobile Shopping is Growing3
By the end of 2021, 73% of
ecommerce sales will take
place on a mobile device.
By Rida Zaman
36
Rise of Voice Commerce4
Voice commerce is a
technology that provides an
alternative to using a keyboard
and mouse to order and
purchase products online.
All the customer needs to
search and buy something
online using voice commands
is a virtual assistant such as
Google Assistant or Amazon
Alexa
By Rida Zaman
37
Evolving Role of Social Media in Ecommerce5
Ecommerce features by
Facebook, Instagram, and
Tiktok to boost the number of
social shoppers.
By Rida Zaman
38
QR Code Payments Make a Comeback6
4 in ten internet users scan a
QR code on their mobile
devices every month.
By Rida Zaman
39
Role of Artificial Intelligence7
Global retailer spending on AI
will reach $7.3 billion per
annum by 2022, up from an
estimated $2 billion in 2018.
By Rida Zaman
40
Augmented Reality Transforms How We Shop8
By 2022 over 120,000 stores
will be using AR technologies
offering a much richer buying
experience.
Augmented reality is used to
enhance natural environments
or situations and offer
perceptually enriched
experiences.
By Rida Zaman
41
Personalization is the Future9
More than 50% of shoppers
say a personalized experience
online is important. 74% of
marketers believe
personalization has a “strong”
or “extreme” impact on
advancing customer
relationships.
By Rida Zaman
42
Visual Commerce Is on the Rise10
The global image recognition
market is set to hit $81.88
billion by 2026.
ViSenze
By Rida Zaman
THANK YOU
43By Rida Zaman

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E-BUSINESS

  • 1. - By Rida Zaman- 1By Rida Zaman
  • 2. The material used in this presentation i.e., pictures/graphs/text, etc. is solely intended for educational/teaching purpose, offered free of cost to the students use under special circumstances of Online Education due to COVID-19 Lockdown situation and may include copyrighted material - the use of which may not have been specifically authorized by Copyright Owners. It’s application constitutes Fair Use of any such copyrighted material as provided in globally accepted law of many countries. The contents of presentations are intended only for the attendees of the class being conducted by the presenter. 2
  • 3. 3 E-business or Online business means business transactions that take place online with the help of the internet. The term e-business came into existence in the year 1996. E-business is an abbreviation for electronic business. So the buyer and the seller don’t meet personally. It includes: Online shopping Online ticket booking Online hotel booking Social networking E-BUSINESS By Rida Zaman
  • 4. 4 The exchange of goods and services for money Consists of: • Buyers - these are people with money who want to purchase a good or service. • Sellers - these are the people who offer goods and services to buyers. • Producers - these are the people who create the products and services that sellers offer to buyers. E-BUSINESS By Rida Zaman
  • 5. 5 In today’s world, we are exposed to various forms of e-Business. Since its emergence, it has grown by leaps and bounds. Some predict that it may very soon overtake brick and mortar stores completely. While that remains to be seen, we cannot ignore the immense role it plays in the current global economy. E-BUSINESS By Rida Zaman
  • 6. 6 Benefits and Limitations of E-Business Nowadays you can order anything online. You can find everything from a toothbrush to a TV. Progress in technology and growth of e-commerce has given us this benefit. But what exactly is e-business? Is it beneficial for businessmen? Are there any limitations or disadvantages or limitations of e-Business? By Rida Zaman
  • 7. 7 Advantages of e-business There are actually innumerable advantages of e-Business, the most obvious one being the ease of doing business. Some of the major advantages of e-business are as follows : 1. Easy to Set Up: It is easy to set up an electronic business. You can set up an online business even by sitting at home if you have the required software, a device, and the internet. 2. Cheaper than Traditional Business: Electronic business is much cheaper than traditional business. The cost taken to set up an e-business is much lower than the cost required to set up a traditional business. Also, the transaction cost is effectively less. 3. No Geographical Boundaries: There are no geographical boundaries for e-business. Anyone can order anything from anywhere at any time. This is one of the benefits of e-business. 4. Government Subsidies: Online businesses get benefits from the government as the government is trying to promote digitalization. 5. Flexible Business Hours: Since the internet is always available. E-business breaks down the time barriers that location-based businesses encounter. As long as someone has an Internet connection, you may be able to reach and sell your product or service to these visitors to your business website. By Rida Zaman
  • 8. 8 Limitations of e-Business E-business does have certain disadvantages when compared to the traditional way of doing business. Some of the limitations of e-business are as follows : 1. Lack of Personal Touch: One cannot touch or feel the product. So it is difficult for the consumers to check the quality of a product. In the traditional model, we have contact with the salesperson. This lends it a touch of humanity and credibility. It also builds trust with the customer. An e-Business model will always miss out on such attributes. 2. Delivery Time: The delivery of the products takes time. In traditional business, you get the product as soon as you buy it. But that doesn’t happen in online business. This lag time often discourages customers. However, e- businesses are trying to resolve such issues by promising very limited delivery times. For example, Amazon now assures one-day delivery. This is an improvement but does not resolve the issue completely. 3. Security Issues: There are a lot of people who scam through online business. Also, it is easier for hackers to get your financial details. It has a few security and integrity issues. This also causes distrust among potential customers. By Rida Zaman
  • 9. 9 Types of E-business Now there are actually many types of e-Businesses. It all depends on who the final consumer is. Some of the types of e-commerce are as follows : BUSINESS TO CONSUMERB2C BUSINESS TO GOVERNMENTB2G CONSUMER TO BUSINESSC2B GOVERNMENT TO BUSINESSG2C GOVERNMENT TO GOVERNMENTG2G CONSUMER TO CONSUMERC2C GOVERNMENT TO BUSINESSG2B CONSUMER TO GOVERNMENTC2G BUSINESS TO BUSINESSB2B By Rida Zaman
  • 10. 10 Business-to-Business (B2B)1 Transactions that take place between two organizations comes under Business to business. Producers and traditional commerce wholesalers typically operate with this type of electronic commerce. Also it greatly improves the efficiency of companies. By Rida Zaman
  • 11. 11 Business-to-Consumer (B2C)2 When a consumer buys products from a seller then it is business to consumer transaction. People shopping from Flipkart, Amazon, etc is an example of business to consumer transaction. In such a transaction the final consumer himself is directly buying from the seller. By Rida Zaman
  • 12. 12 Consumer-to-Consumer (C2C)3 A consumer selling product or service to another consumer is a consumer to consumer transaction. For example, people put up ads on OLX of the products that they want to sell. C2C type of transactions generally occurs for second-hand products. The website is only the facilitator not the provider of the goods or the service. By Rida Zaman
  • 13. 13 Consumer-to-Business (C2B)4 In C2B there is a complete reversal of the traditional sense of exchanging goods. This type of e-commerce is very common in crowdsourcing based projects. A large number of individuals make their services or products available for purchase for companies seeking precisely these types of services or products. By Rida Zaman
  • 14. 14 Consumer-to-Government (C2G)5 In this model individual provide services as money to government. E.g Paying income tax to government. By Rida Zaman
  • 15. 15 Government-to-Business (G2B)7 Government uses such models websites to approach business organization. Such websites supports auctions, tenders and application submission functionalities. In many cases, government agencies work with pre- negotiated contracts. The government puts out tenders which companies bid for. To put out a tender means to ask companies to say formally how much they would charge for a project. We call each formal submission a ‘bid.’ The government selects one of the bidders, and that company gets the contract. By Rida Zaman
  • 16. 16 Business-to-Government (C2G)6 It refers to the business relationship a company can have with a government institution. It commonly refers to the offering of products, services, or information online. In other words we can say company doing business either with the government or the public sector. By Rida Zaman
  • 17. 17 Government-to-Consumer (G2C)8 The government-to-consumer model describes when a government or public sector entity uses ecommerce to sell goods or services to consumers. As an example, at many high schools, parents pay for school lunch, sports fees, and even late library fees via online portals. By Rida Zaman
  • 18. 18 Government-to-Government (G2G)9 Government to government is the electronic sharing of data and information systems between government agency departments or organization. The goal of G2G is to support e-government initiatives by improving communication data access and data sharing. By Rida Zaman
  • 19. Online transaction is a payment method in which the transfer of fund or money happens online. Online transaction process (OLTP) is secure and password protected. Three steps involved in the online transaction are: 1. Registration 2. Placing an order 3. Payment Let us learn more about the different stages of Online Transaction in detail. Online Transactions And Security Of E- Transactions 19By Rida Zaman
  • 20. 20 Online Transactions Online transactions occur when a process of buying and selling takes place through the internet. When a consumer purchases a product or a service online, he/she pays for it through online transaction. Let’s find out more about it. By Rida Zaman
  • 21. 21 Stages of Online Transaction There are three stages of Online Transactions • Pre-purchase/Sale: In this stage, the product or service is advertised online with some details for the customers. • Purchase/Sale: When a customer likes a particular product or service, he/she buys it and makes the payment online • Delivery Stage: This is the final stage where the goods bought are delivered to the consumer. By Rida Zaman
  • 22. 22 Types of Online Transaction • Net Banking Transfer: Here, the payment is transferred from the buyer’s account to the seller’s account electronically i.e. through the internet. After the payment is received by the seller, the seller dispatches the goods to the buyer. • Credit or Debit Card: The buyer has to send his debit card or credit card details to the seller, and a particular amount will be deducted from his/her account. • Digital Cash: Digital Cash is a form of electronic currency that exists only in cyberspace and has no real physical properties. Here the money in buyer’s bank account is converted into a code that is saved on a microchip, a smart card or on the hard drive of his computer. When he makes a purchase, he needs to mention that particular code to the website and thereafter the transaction is duly processed. By Rida Zaman
  • 23. 23 APPLICATIONS OF E-COMMERCE: The applications of E-commerce are used in various business areas such as retail and wholesale and manufacturing. The most common E-commerce applications are as follows: • Online marketing and purchasing • Retail and wholesale • Manufacturing • Online Auction • E-Banking • Online publishing • Online booking (ticket, seat.etc) • Online marketing and purchasing By Rida Zaman
  • 24. 24 Online Marketing And Purchasing1 Data collection about customer behavior, preferences, needs and buying patterns is possible through Web and E-commerce. This helps marketing activities such as price fixation, negotiation, product feature enhancement and relationship with the customer. By Rida Zaman
  • 25. 25 Retail And wholesale:2 E-commerce has a number of applications in retail and wholesale. E-retailing or on-line retailing is the selling of goods from Business-to-Consumer through electronic. Cybermall is a single Website that offers different products and services at one Internet location. It attracts the customer and the seller into one virtual space through a Web browser. By Rida Zaman
  • 26. 26 Manufacturing:4 E-commerce is also used in the supply chain operations of a company. Some companies form an electronic exchange by providing together buy and sell goods, trade market information and run back office information such as inventory control. This speeds up the flow of raw material and finished goods among the members of the business community. By Rida Zaman
  • 27. 27 Online Auctions:5 Customer-to-Customer E-commerce is direct selling of goods and services among customers. It also includes electronic auctions that involve bidding. Bidding is a special type of auction that allows prospective buyers to bid for an item. Ex: OLX By Rida Zaman
  • 28. 28 E-Banking:6 Online banking or E- banking is an electronic payment system that enables customers of a financial institution to conduct financial transactions on a website operated by the institution, Online banking is also referred as internet banking, e-banking, virtual banking and by other terms. By Rida Zaman
  • 29. 29 Online Publishing:7 Electronic publishing (also referred to as e- publishing or digital publishing) includes the digital publication of e-books, digital magazines, and the development of digital libraries and catalogs. By Rida Zaman
  • 30. 30 Online Booking (ticket, seat.etc)8 An Internet booking engine (IBE) is an application which helps the travel and tourism industry support reservation through the Internet. It helps consumers to book flights, hotels, holiday packages, insurance and other services online. This is a much needed application for the aviation industry as it has become one of the fastest growing sales channels. By Rida Zaman
  • 31. 31 Why Are E-commerce Trends so Important? • To stay ahead of the competition • If we don’t keep up with ecommerce trends, we’ll risk falling drastically behind. • You need to keep looking ahead to ensure future success. • Need to know these trends so we can drive our e-commerce brand forward, and stay ahead of your competition. By Rida Zaman
  • 32. 32 Top Ecommerce Trends 2020: Here are the top 10 ecommerce trends for 2020 that we need to look out for. By Rida Zaman
  • 33. 33 Online Sales Growth is Unstoppable1 Ecommerce sales are projected to increase from 1.3 trillion in 2014 to 4.5 trillion in 2021 This would mean a threefold growth over a 7-year span. By Rida Zaman
  • 34. 34 Environmental Topics Influence Buyers2 Green consumerism is on the rise due to environmental topics influencing buyers. By Rida Zaman
  • 35. 35 Mobile Shopping is Growing3 By the end of 2021, 73% of ecommerce sales will take place on a mobile device. By Rida Zaman
  • 36. 36 Rise of Voice Commerce4 Voice commerce is a technology that provides an alternative to using a keyboard and mouse to order and purchase products online. All the customer needs to search and buy something online using voice commands is a virtual assistant such as Google Assistant or Amazon Alexa By Rida Zaman
  • 37. 37 Evolving Role of Social Media in Ecommerce5 Ecommerce features by Facebook, Instagram, and Tiktok to boost the number of social shoppers. By Rida Zaman
  • 38. 38 QR Code Payments Make a Comeback6 4 in ten internet users scan a QR code on their mobile devices every month. By Rida Zaman
  • 39. 39 Role of Artificial Intelligence7 Global retailer spending on AI will reach $7.3 billion per annum by 2022, up from an estimated $2 billion in 2018. By Rida Zaman
  • 40. 40 Augmented Reality Transforms How We Shop8 By 2022 over 120,000 stores will be using AR technologies offering a much richer buying experience. Augmented reality is used to enhance natural environments or situations and offer perceptually enriched experiences. By Rida Zaman
  • 41. 41 Personalization is the Future9 More than 50% of shoppers say a personalized experience online is important. 74% of marketers believe personalization has a “strong” or “extreme” impact on advancing customer relationships. By Rida Zaman
  • 42. 42 Visual Commerce Is on the Rise10 The global image recognition market is set to hit $81.88 billion by 2026. ViSenze By Rida Zaman