E-commerce refers to business transactions conducted electronically over the internet. It has evolved from early internet commerce to today's online transactions between businesses (B2B), businesses and consumers (B2C), consumers and businesses (C2B), and consumers and other consumers (C2C). The document outlines the key categories of e-commerce and provides examples like Amazon, Flipkart, eBay. It also discusses the success of Indian e-commerce companies like Paytm, Zomato, Ola and compares traditional commerce with e-commerce.

1. An Introduction to
E-commerce
Presented By: Anubha

2. INDEX
S.NO. PARTICULAR SLIDE NUMBER
1. What is Commerce? 2
2. Types of Commerce 3
3. What is E-Commerce 4-5
4. Evolution of E-Commerce 6
5. E-Commerce v/s Traditional 7
Commerce
6. Categories of E-Commerce 8
7. B 2 B 9-10
8. B 2 C 11-12
9. Comparison 13-14
10. C 2 B 15
11. C 2 C 16-17
12. Other Categories 18-19
13. Success Stories 20-21
14. Conclusion 22-23
15. Bibliography 24

3. Types of Commerce
Commerce
Electronic
Commerce
Internet
Commerce
Private
Network(without
internet), Phone
Based
Transaction
Physical or
Traditional
Commerce

4. What is E-commerce?
• Commonly known as Electronic
Commerce
• It consists of buying and selling of goods
and services over an electronic system
such as internet and other computer
networks.
• E-commerce refers to any form of
business transaction in which the buyers
and sellers interact electronically using
tele-communication network rather than
through physical contact or exchange.

5. Definition
• The term commerce is defined as trading of
goods, services, information, or anything else
of value between two entities.
• It is a division of trade and production which
deals with exchange of goods and services
from producer to final consumer.

6. What is involved in E-commerce?

7. Evolution of E-commerce

8. E-commerce vs. Traditional business
TRADITIONAL E-COMMERCE
Face to face No personal contact
Printed and written
documents
Documents on the web
Telephone communication Web pages personalized for
particular customer
Postal mail Email or webmail
communication
Payments by Cash ,Cheque or
CC
Payment: Credit card, Direct
withdrawal, Fund transfer
(Paytm)
Ads : Print media, radio, TV Ads: Web, Radio, TV
Merchandise deliver
immediately
Merchandise deliver home 2-
5 days

9. Categories of E-commerce
SELLER
BUYER
BUSINESS CONSUMER
BUSINESS B2B B2C
CONSUMER C2B C2C

10. 1.Business to Business(B2B)
• B2B is a commercial transaction between
two or more business via INTRANET.
• An Intranet uses internet technology to
allow employees to view and use internal
websites that are not accessible to outside
world.
• This is a type of E-commerce that deals
withy relationships between and among
businesses.

11. Applications
• Logistics- transportation, warehousing and
distribution (e.g., Procter and Gamble)
• Application service providers- deployment,
hosting and management of packaged software
from central facility (e.g., Oracle and Linkshare)
• Outsourcing- web hosting, security and customer
care solutions (e.g., eShare, NetSales)

12. 2.Business to
Consumer(B2C)
• B2C is selling of goods and services to a
customer and the transaction takes place
through Internet
• It is the direct trade between the company and
consumers.
• It includes virtual malls, which are Web sites
that host many online transactions.

13. Examples of B2C model
• www.amazon.com
• www.flipkart.com
• www.sony.com
• www.bestbuy.com
• www.jabong.in

14. Comparison between B2B and B2C
Features B2B
Type of
relationship
Business to Business
A representative of
business uses company’s
web browser to order
products or to inquire via
another business (e.g.,
suppliers) websites.
Consumer to
Business
Consumer uses PC
browser to order
products via the
merchant Website.
Level of
procurement
Get raw material or
unfinished product.
Get finished product.
Level of trust Trusted partners. May not be trusted
partners.
Nature of need
based
segmentation
More focused that B2C
e.g., An automobile
company buys only motor
parts not aircrafts.
Not very focused,
e.g., a B2C website
can sell various
types of gift items.

15. Features B2B B2C
Flow of information a. Online
procurement
b. Tracking order
status
c. Executing
payments
d. Managing
promotions,return
s,catalog
information
e. Fulfilling orders
a. Placing orders
b. Executing
payments
c. Fulfilling orders
d. Browsing of
merchant’s
catalog
e. Sending feedback
or email messages
Nature of control Mutual agreement
among businesses.
Unidirectional
relationship defined
by the merchant.
Sales complexity Complex supply
choices.
Not very complex.
Types of network Intranet or extranet. Internet based.

16. 3.Consumer to Business(C2B)
• Consumer-to-business (C2B) is a business model in
which consumers (individuals) create value and
businesses consume that value. For example, when a
consumer writes reviews or when a consumer gives a
useful idea for new product development then that
consumer is creating value for the business if the
business adopts the input.
• It is also called “reverse auction” or “demand collection
model” which enables buyers to name their own prices,
often biding, for a specific good or service generating
demand. The website collects the “demand bids” and
then offers the bids to the participant sellers. For
examples, priceline.com (travel, telephone, mortgages)

17. 4.Consumer to Consumer(C2C)
• With C2C model, consumers sell directly to
other consumers via online classified ads and
auctions, or by selling personal services and
expertise on-lie.
• It allows unknown, untrusted parties to sell
goods and services to one another.
• e-bay's auction service is a great example of
where person to person transactions take place
everyday since 1995.

18. Summary of E-business Transaction
Models
Model Description Examples
B2B Sells products and
services to other
businesses or brings
multiple buyers and
sellers together in a
central market place
Metalsite.com,
verticalnet.com,
shop2gether.com
B2C Sells products or
services directly to
consumers
Amazon.com,
pets.com, ediets.com
C2B Consumers fix price
on their own, which
business accept or
decline
Priceline.com
C2C Consumers sell
directly to other
consumers
Ebay.com,
inforocket.com

19. Other categories
• Business-to-Government(B2G): It is generally
defined as commerce between companies and
the public sector. It refers to the use of the
Internet for public procurement, licensing
procedures, and other government-related
operations.

20. • Business-to-Employee(B2E): This
model uses an intrabusiness network
which allows companies to provide
products and/or services to their
employees. Typically companies use
B2E network to automate employee-
related corporate processes.

21. SUCCESS STORIES
• The eight-year old company was
founded by Mohit Saxena, Abhay
Singhal, Amit Gupta and Naveen
Tewari.
• Founded in 2007 by Sachin Bansal
and Binny Bansal.
• Co-founded by Kunal Bahl and Rohit
Bansal.

22. • Founded in 2010 by Vijay
Shekhar Sharma
• Zomato was founded in 2008 by
Deepinder Goyal and Pankaj
Chaddah
• Founded in 2010 by Ankit
Bhatia and Bhavish Aggarwal

24. “E-commerce is an evolution”
• By using electronic technology through
the internet, it achieved.
• More competitions, more marketplaces,
faster transactions, and more advanced
technologies
• To make activities between customers
and producers more active.
• We as customers and internet users are
responsible to keep our e-commerce
healthy and safe so that e-business can be
more reliable in the future

25. BIBLOGRAPHY
• Madan,S. (2014), E-commerce, Scholars
Publications (India)
• Slide 3-4
http://www.forbes.com/sites/steveolenski/2015
/12/29/the-evolution-of-
ecommerce/#115febc328cf