This document provides an overview of ecommerce in China, the United States, and India. It discusses the history and types of ecommerce, as well as major players in each country's ecommerce market like Alibaba in China and Amazon in the US. China has the largest ecommerce market size currently, while ecommerce is growing rapidly in India and expected to surpass the US. The document also analyzes the strengths, weaknesses, opportunities, and threats for ecommerce companies operating in each country.

1. Ecommerce
POOJA SINGLA

2. WHAT IS ECOMMERCE ??

3. HISTORY
 INNOVATION (1995-2000)
 CONSOLIDATION (2001-2006) AND;
 REINVENTION (2007-FUTURE)

4. TYPES OF ECOMMERCE
 BUSINESS-TO-BUSINESS
 BUSINESS-TO-CONSUMER
 CONSUMER-TO-BUSINESS
 CONSUMER-TO-CONSUMER
 BUSINESS-TO-GOVERNEMNT
 GOVERNMENT-TO-CITIZEN

5. ECOMMERCE BUSINESS MODALs
 DROPSHIPPING
 WHOLESALING AND WAREHOUSING
 PRIVATE LABELING AND MANUFACTURING
 WHITE LABELING
 SUBCRIPTION-BASED

6. CHANGE IN ECOMMERCE

7. CHINA
 Turned into 2nd biggest importing nation on planet and biggest importing nation in
Asian area.
 Quickly developing country for Internet Business.
 Promote global exchange
 China’s torrid growth in online shopping reflects increasing incomes, higher
education, and more sophisticated consumption patterns of the typical consumer.
 Due to the expansion of online retail shopping and the necessary logistical services,
e-commerce is at the frontier of consumption growth in China.

8. MARKET SIZE:
 Population more than 1.37 billion.
 Toward finish 2015, approx. 700 million web client.
 92% are associated with cell phone.
 Alibaba director Jack Ma was cited as saying, ‘E-commerce is like a dessert in the
US, yet the main course in China’ (Ma, J. (2016).
 China’s ecommerce sales will account for 23.1% of all retail sales in China in 2017,
however, this figure is expected to increase to 40.8% by 2021.

9. ALIBABA’S SUCCESS STORY
 ALIBABA really created ecommerce market in India.
 Alibaba expanded into personal finance, gaming, videos and other services.
 Last year, 231 million customers spent $248 billion with merchants on Alibaba's
platforms, more than Amazon Inc. and eBay combined.
 Few Chinese used credit cards, so it created Alipay, a payments system that helped
online sales win acceptance by allowing wary customers to receive goods before
releasing money to sellers.

10. Main growth factors of ecommerce
 Technology infrastructure
 Support infrastructure
 Demand willingness

11. UNITED STATED
 E-commerce has encountered quick development since its modest beginnings with
internet business deals anticipated to develop to 434.2 billion USD by 2017.
 Mobile commerce in the U.S. continues to emerge, with $75 billion in online sales
last year alone
 It is no secret that ecommerce has exploded. It has truly come into its own and the
industry has grown beyond the bounds of giants like Amazon.

12. MARKET SIZE
 In 2017, the American B2C ecommerce turnover grew by 8.9% to $438 billion.
United States had an online population of 229.6 million of people who were aged
15 and older.
 Of the total online population, 173.6 million bought something online in 2016.
 Thanksgiving sales comprise the biggest online shopping day of the year (Cyber
Monday), with double digit growth projected for the next five years
 Credit and debit cards are used for 73% of U.S. online transactions, with digital
payments (16%) increasing in popularity

13. AMAZON’S SUCCESS STORY
 Amazon is incredibly popular and has turned into an ordinary part in our everyday
lives in the past and has soar since it`s begin in 1994.
 Amazon’s current logo was designed to depict a smile that goes from A-Z. which
means company is ready to deliver everyone, anywhere in the world.
 Amazon has over 360-million products listed. And that number is only going up.
 Amazon owns about 10% of north American Ecommerce.

14. INDIA
 Ecommerce has changed the way business is done in India.
 Online retail in India is estimated to grow over 1,200% to $200 billion (Rs13,30,550
crore) by 2026, up from $15 billion in 2016
 Around 14% of India’s internet users shop online, compared with almost 64% in
China,
 Electronics is currently the largest segment in e-commerce in India with a share of
47 per cent and is expected to grow at a CAGR of 43 per cent by 2020.
 Currently, there are 1-1.2 million transactions per day in e-commerce retailing.

15. MARKET SIZE
 Total online spending comprehensive of residential and cross border shopping, is
required to increment by 31% year-on-year to Rs 8.76 trillion (US$ 135.8 billion) by
2018.
 Indian eCommerce is growing at an annual rate of 51%, the highest in the world,
and is expected to jump from $30 billion in 2016 to $120 billion in 2020.
 The retail sector is also showing a promising trend of 11% CAGR and is expected to
reach $1 trillion by 2020.

16. FLIPKART’S SUCCESS STORY
 It is one of the best ecommerce organizations in India. Flipkart is established in
2007 by Sachin Bansal and Binny Bansal.
 Flipkart had market share of 45% in 2015 which easily beat the competitors.
 Flipkarts big billion sales in 2015 was a major success because it sold merchandise
of US$200 million in 3 days.
 Flipkart’s journey from a small book e-retailer to India’s largest e-commerce
platform inspires a generation of start-ups.

17. ANALYSIS
 CHINA’S strength:
 Scale of operation
 Market share
 Visionary leaders
 Good relationships with partners.
 UNITED STATES strength:
 Strong background
 Cost leadership
 Efficient delivery system

18. Contd.
 GLOCAL
 Acquisition
 INDIA’S strength:
 India’s largest Ecommerce retailer
 Experienced founder
 Exclusive range of brands
 Own logistic arm
 High brand recall

19.  China’s weakness:
 Way to many sellers
 Very high discounts
 No mass advertisement
 Membership system increment in fee
 United state weakness:
 Shrinking margins
 High debt
 Big flop
 Lack of focus on products or service categories
 Seasonality in business

20.  India’s weakness:
 Limited distribution channel
 Cost of acquisition
 Power in hand of buyer

21.  Opportunities in china:
 Experience in china
 Rising investments and demand of E-commerce portals
 Aggregator modals
 Opportunities in united states:
 Backward integration
 Global expansion
 Opening physical stores outside US
 Opportunities in India:
 Expansion of product
 Changing mentality of Indian customers
 Establishing in other developing economies

22.  Threats in china:
 Flipkart and amazon in India and united states
 Overall rising competition
 Profitability drop down
 Threats in united states
 Low entry barrier in industry
 Government regulations
 Local competition
 Threats in India
 Government regulation
 competition

23. Recommendation
 Ecommerce personalization and experience
 Ecommerce Delivery Drones
 Ecommerce Curation & Pay Monthly Models
 Tracking into stores
 Pop-up stores

24. THANK YOU