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1. EC-Council
Certified
Internet Marketing
Practitioner
Unravel the Mystery of
Internet Marketing
C IMP
TM
Certified Internet Marketing Practitioner

2. EC-Council Certified Internet Marketing Practitioner
Are You a Certified Internet Marketing Practitioner?
Our online lives are fast becoming as important and real as our physical lives through social media – both
personally and professionally. This means that organizations have to make optimum use of their online
presence in order to effectively market to populations around the world.
As our lives are increasingly lived online, companies are focusing more of their marketing energy and budget
on online initiatives. People spend time online to work, connect, shop, compare products, relax, and play.
Companies must work to seamlessly weave their marketing into their target market’s online lives to attract
their attention at as many of these points as possible. Targeted marketing, email campaigns, promotional
social media posts, etc. have changed the way marketing dollars were spent just a few years ago. Marketing
professionals have to meet these needs in innovative and new ways to get ahead in their careers and build
their own personal brand of marketing excellence in order to stand out from the crowd.
Global internet user base has almost doubled in last five years to 2,937 millions
1. According to eMarketer’s latest estimates of worldwide paid media spending, spending on ads served
to internet-connected devices including desktop and laptop computers, mobile phones and tablets will
reach $137.53 billion this year
2. At the same time, the global B2C e-commerce market is predicted to reach between $700 billion and $950
billion by 2015
3. These figures only show the impact the internet can have and the growth an organization can experience
if online marketing is implemented efficiently

3. EC-Council Certified Internet Marketing Practitioner
Greater job opportunities
Social media usage has made the world smaller by connecting people across geographical, cultural, and social
divides. Corporations across sectors like IT, e-Commerce, banking, telecom, FMCG, and hospitality are realizing
the opportunities and benefits of social media and are all in need of qualified professionals to help them seize
the opportunity all of this connectivity presents. As organizations shift from simply having an online presence
to using the platform to conduct business online, there are new openings for professionals and a large
number of jobs and business opportunities available in the market.
1
History and Growth of the Internet from 1995 till Today, http://www.internetworldstats.com/emarketing.htm
2
Digital Ad Spending Worldwide, http://www.emarketer.com/Article/Digital-Ad-Spending-Worldwide-Hit-3613753-Billion-2014/1010736
3
Global Internet Business Industry, http://www.reportlinker.com/ci02102/Internet-Business.html

4. EC-Council Certified Internet Marketing Practitioner
CERTIFIED INTERNET MARKETING PRACTITIONER (CIMP)
CIMP is a relevant and updated certification that helps candidates gain new Internet marketing skills and
implement creative ideas into a business plan. The material presented in the CIMP program can help both
aspiring marketing professionals as well as entrepreneurs and business people understand the potential of
successful online marketing integration. This will equal greater profits for business owners and greater job
prospects for marketing professionals.
Emphasis is placed on developing practical and proactive digital marketing skills through delivery which
encourages self-development, participation, and team work. Once qualified, candidates will have the
confidence and ability to apply their new knowledge and skills to meet various digital marketing challenges as
well as opportunities within the workplace.
Your course of study
Our experts have structured the curriculum to help students understand the current trends and best practices
in Internet marketing as well as how to think creatively to solve problems for future innovations. In this highly
focused program, you will learn how to leverage these strategies to gain competitive advantage in your career
or business.

5. EC-Council Certified Internet Marketing Practitioner
What Does CIMP Cover?
Training curriculum – What Trainees will learn
Modules
1. Introduction to E-Commerce and Internet
Marketing
2. Generating Leads and Converting them to
Business
3. Building E-Commerce Websites
4. Web Analytics
5. SEO and Increasing Website Traffic
6. Advertising Campaign
7. Advertising on Search Engines
8. E-mail Marketing
9. Mobile Marketing
10. Social Media Marketing
11. Video Marketing
12. Affiliate Marketing
13. Blog Advertising and Marketing
14. Podcast Advertising
Course outcome:
Provide a clear understanding of the value and
importance of Internet Marketing and why it is a
vital component of a marketing strategy plan
Provide the guidance to develop an effective
e-commerce website
Identify various strategies to improve search-
engine rankings
Understand and implement effective e-commerce
as per business requirements
Develop and implement various types of
advertising campaigns
Design and implement Internet and email
marketing campaigns
Exploit the reach of social media and social
networks for marketing campaigns
Identify the success factors of Mobile Advertising
Value Chain and provide guidelines for successful
mobile advertising
Understand the web analytics and use the results
for business decision making
Who should attend?
Whether coming from an academic institution, running your own business, or expanding your skill set in
your current marketing role, this course will provide you with the skills, knowledge, and experience to take
your career to the next level. The Certified Internet Marketing Practitioner Program is open to graduates or
professionals with backgrounds in any discipline looking to work in or advance within the Internet marketing
arena.
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6. EC-Council Certified Internet Marketing Practitioner
Course Duration:
The course comprises of 14 modules delivered in 45 Hours. Up on completion of course the students assigned
with case studies and lab.
Why I- Business
I-Business certification will help you stand out from the crowd, by showcasing your skills and ensuring
employers that you are the best candidate.
I-Business CIMP certification prepares candidates by covering a body of knowledge on Internet Marketing and
candidates will be exposed to some of the best instructors in the industry, while having the opportunity to
network with other business professionals like themselves.
About us
The Institute of I-Business is a division of International Council of E-Commerce Consultants (EC-Council) is a
member-based organization that certifies individuals in various information security and e-business skills.
EC-Council has been certified by American National Standards Institute to meet its ANSI 17024 standard.
It is the owner and creator of the world famous Certified Ethical Hacker (CEH), Computer Hacking Forensics
Investigator (CHFI) and EC-Council Certified Security Analyst (ECSA)/License Penetration Tester (LPT) programs,
and as well as many others programs, that are offered in over 92 countries through a training network of more
than 450 training partners globally

7. EC-Council Certified Internet Marketing Practitioner
EC-Council
Web site: www.eccouncil.org/i-Businesss