The document discusses the online marketing environment. It notes that a company's marketing environment consists of external actors and forces that impact a firm's ability to successfully transact with customers. The marketing environment presents both threats and opportunities for companies according to Kotler et al (2001). The author of the document is Ramakrishna Kongalla, an Assistant Professor at the Indian Institute of Tourism & Travel Management.

1. Online Marketing Environment
© Ramakrishna Kongalla,
Assistant Professor
Indian Institute of Tourism & Travel Management
(An Organization of Ministry of Tourism, Govt. of India)
R'tist @ Tourism

2. online marketing environment
R'tist @ Tourism

3. R'tist @ Tourism

4. • ‘A company’s marketing environment consists of the
actors and forces outside marketing that affect the
marketing management’s ability to develop and
maintain successful transactions with its target
customers. The marketing environment offers both
threats and opportunities’ (Kotler et al, 2001).
R'tist @ Tourism

5. Thank You…!!!
©Ramakrishna Kongalla
e-mail: artist.ramakrishna@gmail.com
R'tist @ Tourism