SlideShare a Scribd company logo
Issues with e-commerce & m-commerce
• Customer interaction with the website
• Delivery
• Ability to address problems
Key aspects of an e-commerce transaction
• Pure Click- No previous existence as a firm
• Brick-and-Click- Existing companies extending
online
Types of e-commerce companies
• Pleasurable experiences
• Social interaction
• Personal consultation with company
representative
• Ensuring security and privacy
• Blogs and mobile marketing
E-commerce success factors
B2B E-commerce
The Rise of Alibaba
Harley-Davidson- Giving more control over the
shopping experience via its online portal
M-commerce
Rise in cellphone users
Myntra going app-only
References
Slide No. Reference
1 www.socialmediastrategiessummit.com
2 www.mycustomer.com
3 www.bestmattress-brand.org
5 www.like03.wordpress.com
6 www.chinainternetwatch.com
7 www.nxtbookmedia.com
8 www.retail-loyalty.org
9 www.nobeysco.biz
10 www.techcircle.vccircle.com

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