The document outlines an e-marketing plan focused on enhancing online strategies to boost brand equity, recognition, and website traffic. It highlights strengths such as global reach and a professional website, alongside weaknesses like low brand recognition and high service costs. The plan includes objectives for 2008 involving SEO optimization, Google AdWords campaigns, and targeted marketing efforts through press releases and advertisements.

1. E-Marketing Statistics 2008

2. Mission of this E-Marketing Plan To identify the best online strategies and tactics in order to increase brand equity, name recognition, website traffic and organic search results

3. Current Strengths Competitive product Long term expertise Tested and trained consultants Global Reach Financial Security Strong Brand Identity Clean, powerful & professional looking website

4. Weaknesses Little to no brand recognition outside of loyal existing customer base Difficulty marketing to target audience Expensive service/product (target market audience is much smaller) Low to no organic search results for the service that Your Company offers

5. Why does the Internet matter to Your Company? According to a recent survey by Pew Internet & American Life Project... 58% of adults said they use the Internet as first choice (at home, at work or some other place) to find information about a product or service (2007)

6. Why does the Internet matter to Your Company? The 58% of adults making up this statistic is the target market audience Your Company wants... why? They are Broadband users - an increasing number of internet savvy, high income, college+ education go-getters who find the services they want online and do research via search engines to do this Let’s look at some statistics...

7. Why does the Internet matter to Your Company?

8. Why does the Internet matter to Your Company?

9. Why does the Internet matter to Your Company?

10. Why does the Internet matter to Your Company? 90% of all Internet users rate using a search engine as their most common practice while online Of this 90% of Internet users, 80% ranked researching a product or service online as their first reason for using a search engine followed by check weather & get news.

11. Why does the Internet matter to Your Company? Of all online groups, both men and women ranked online trade or professional as the number one type of group that they belong to

12. Numbers that matter... Nearly all internet users, 91%, agree that the internet is a good source of information for everyday interests like news, weather reports and sports scores 82% of all online users use the internet to research a product or service before purchasing About a third of internet users say they expect to find reliable information online about individuals All information and statistics came from Pew Internet & American Life Project reports 2005-2007

13. Objectives for 2008 Monitor all website, PPC and SEO Optimization activity throughout the year to measure ROI Increase E-market place awareness and company recognition in 2008 to a competitive level Concentrate E-marketing strategy on target market audience and measure response Integrate article-type press releases into the mix, increasing overall back-end click throughs and more exposure online vie E-zines

14. Deliverables Quarterly monitored website traffic reports that reveal referring domains, duration of visit as well as unique visitor information (location etc..) Google AdWords campaign optimized to use keywords such as “Project Management Consulting” “Project Management Training” to guide google searchers to the Your Company website SEO Optimization on the website to increase search engine relevancy for services offered specific to targeted geographic areas Use press releases as marketing tools with relevant, targeted audience E-zines & publications

15. On the Horizon Integrate web banners onto specifically targeted business websites such as Business Week, Entrepreneur magazine to monitor click-through relevancy and effectiveness Sponsor Chicago association events such as the Chicago AMA (American Marketing Association) , CIMA (Chicago Interactive Marketing Association) or BMA (Business Marketing Association of Chicago) Print ads in targeted audience magazines such as Business + Strategy (national) as well as BW Chicago (local and put out by Business Week) One page, full color advertisements in each issue for 2008 with a relevant click through link to monitor ad effectiveness

16. Questions?