E-commerce, e-branding, digital signatures, and mobile commerce are recent trends in business systems and advertising in India. E-commerce involves buying and selling of goods and services online and has advantages like faster transactions and a larger market reach. E-branding helps companies build loyalty by creating an online brand identity. Digital signatures verify message authenticity and integrity during encryption and decryption. M-commerce allows buying and selling through mobile devices, saving time and costs while expanding a business's coverage area. Recent advertising trends include utilizing emails, social media, banners, blogs, and mobile platforms to reach wider audiences.

1. SHAMEEM
RECENT TRENDS IN BUSINESS

2. RECENT TREND IN BUSINESS SYSTEM IN INDIA
E-COMMERCE
E-BRANDING
DIGITAL SIGNATURE
MOBILE COMMERCE
RECENT TRENDS IN ADVERTISING

3. E-COMMERCE

4. E-COMMERCE
• It is commonly known as electronic marketing.
• It consist of buying and selling goods and
services over an electronic system such as
the internet..

5. The process of E-commerce

6. Types of e-
commerce

7. B2C E-commerce

8. B2B E-commerce

9. B2G E-commerce

10. C2C E-commerce

11. ADVANTAGES OF E-COMMERCE
Faster buying/selling procedure, as well as easy to
find products.
Buying/selling 24/7.
 No geographic limitations.
Low operational costs and better quality of
services.
No need of physical company set-ups.
New market
Employment opportunity

12. DISADVANTAGES OF E-
COMMERCE
1. Unable to examine products personally
2. Social division
3. Security problem
4. Bargaining
5. Cost of internet.

13. e – BRANDING

14. “e-branding branding "is the creation
and development of communications
strategies specifically for brands to have
meaning for brands to have meaning
and context on the web.

15. Merit Of E-branding
 Helps to build familiarity and loyalty from consumers
 Reputation amongst customers
 E-brand becomes the digital asset for a company
 Easy to expand customer relationship

16. DIGITAL SIGNATURE

17. WHAT IS DIGITAL SIGNATURE ?
• Digital signature are used not only to verify
the authenticity of message and claimed
identity of sender but also to verify message
integrity.

18. Process
• sender
hello
• Privet
key
ENCRYPTION
PROCESS
PZMSY
• Public
key
DECRYPTION
PROCESS
• receiver
hello

19. M-COMMERCE

20. M-commerce
• It refers buying and selling of goods and
services through wireless hand held devices
such as cellular phone.

21. ADVANTAGES OF M-COMMERCE
• Cover wild distance
• Helps in comparison
• Save cost and time
• Easy to use

22. RECENT TRENDS IN ADVERTISING

23. RECENT TRENDS IN ADVERTISING
Email advertising
Social media advertising
Web banner advertising
Blog advertising
Bathroom advertising
Public relation advertising
Mobile advertising

24. Any……….