2. What is B2B marketing?
B2B marketing refers to the techniques and best
practices used by companies with products and
services sold to other businesses. Unlike many
B2C marketing efforts, B2B initiatives must
consider that the number of executives likely
weigh in on a single purchase decision, so
campaigns must address multiple audiences
with same enterprise.
3. Role of Websites in B2B marketing
• The latest survey of 2015 by Buyersphere has
indicated that websites continued to be the
primary tool that professional buyers use
when evaluating vendor products and services
in B2B.
• 5 basic reasons of why websites are still the
most important B2B marketing are as follows:-
4. • Website as an ambassador
• Website as a store
• Website as a driver for opt in communication
• Website as a content hub
• Website as online proof of being
5. Roles of mobile marketing in B2B
marketing
• Today’s fast-pased business culture is more
dynamic and mobile than ever before. As a
result people are checking large quantity of
email on mobile devices or tablets. This means
your B2B mobile correspondence may be
viewed on every type of device.
• Today the world has gone mobile and it will
grow as technology will become more
compatible with mobile platforms.
6. Some points which reveals mobile marketing
role in B2B marketing are as follows:-
• Provides for instant reach
• Overall cost effective
• Reach customers during their time of need
• Higher engagement using rich media formats
• Targeting and personalization
7. Examples of some Websites dealing in
B2B marketing
• Constantcontact.com
• Airclic.com
• Taleo.com
• Gallerystock.com
• Alibaba.com
• Screwfix.com
• Firerock.com
8. Examples of Mobisites
• Etsy-
– It is an e-commerce website
where people can buy and
sell vintage or handmade items.
9. • Zapoos
– It is an online vendor for
shoes and clothing known
for their stellar customer
service. Their top priority
on mobile is to help users
search easily for the items
they were looking for on their
websites. So they have put a
large search bar at both the
top and bottom 0f their mobile
website to make it super easy.
