SlideShare a Scribd company logo
October 27, 2020
Accelerating digital business
with enterprise marketplaces
Powered by Sitecore Experience Cloud
Varun Nehra
VP – Solution Architecture, Altudo
© 2001-2020 Sitecore Corporation A/S. Sitecore® and Own the Experience® are registered trademarks
of Sitecore Corporation A/S. All other brand names are the property of their respective owners.
#SitecoreSYM
• Traditional commerce has a buyer and
a seller and can achieve linear growth.
• Growing digital business at scale
requires a new business model and
rapidly bringing new capabilities,
products, and services to the market by
partnering with 3rd party sellers.
• In the post-COVID era, online
marketplaces will scale business with
new partnerships, improved CX, lower
costs, and improved efficiency.
Accelerating digital business with enterprise marketplaces
#SitecoreSYM
• Sitecore Technology MVP
• 16+ years of industry experience
• 20+ Sitecore deliveries
• 100+ client engagements
• Live in Atlanta
Varun Nehra
VP – Solution Architecture, Altudo
Head of Digital Solutions Group
varun.nehra@altudo.co
@sitecorevarun
www.sitecorevarun.com
Quick Intro
© 2020 Sitecore Corporation A/S. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All
other brand names are the property of their respective owners. #SitecoreSYM
01
02
03
04
Making the case: Enterprise digital marketplaces (the what, why & how)
Case study: Digital business transformation of a large Fintech enterprise
Enterprise marketplace powered by Sitecore Experience Cloud
A few things to consider
Agenda
#SitecoreSYM
Making the case:
The what
Understanding the basics
#SitecoreSYM
A marketplace is an e-commerce site where
customers can choose from many products
offered by multiple sellers.
#SitecoreSYM
Traditional commerce vs. marketplace
Seller
Traditional Commerce Model
Enterprise
Source: Gartner ID 386889
Customers
Sellers
Online Marketplace Model
Operator
Enterprise
Customers
#SitecoreSYM
Roles & responsibilities
Operators
• Seller onboarding & management
• Product listing
• Rules & processes
• Fund collection & distribution
• Order management & payment processing
• Fulfillment & logistics
• Financial services & management
• Reporting & analysis
• Value-added services
Sellers
• Product information & pricing
• Marketing & promotions
• Customer acquisition & engagement
• Customer service
• Order & inventory management
• Pick, pack, & ship
• Storefront design & maintenance
• Back-end integration
• Financial management
Source: Gartner ID 386889
#SitecoreSYM
Popular marketplaces
#SitecoreSYM
B2C e-commerce vs B2B enterprise marketplace
#SitecoreSYM
Making the case:
The why
Industry trends propelling the
proliferation of digital marketplaces
#SitecoreSYM
Let’s talk about growth…
Source UCUSA.org
Quantity
Time
Exponential growth
Linear growth
Disruption
#SitecoreSYM
In other words…
Source singularityhub.com
Quantity
Time
Where you actually
end up in the future
Where you think you will
end up in the future
Exponential growth surprise factor
#SitecoreSYM
Amazon Business, the company’s enterprise
marketplace, grew from $1B to $10B in sales in 3
years.
55 of the Fortune 100 companies purchase
products through its business marketplace.
Amazon — The disruptor
Source: https://www.cnbc.com/2018/09/11/amazon-business-on-pace-to-pass-10-billion-in-sales.html
#SitecoreSYM
Gartner research findings
• As of early 2019, only 56 percent of B2B companies had an
e-commerce site — and only 11 percent had a marketplace.
• By 2023, at least 70% of the enterprise marketplaces
launched will serve B2B transactions.
• By 2023, organizations operating enterprise marketplaces for
1 year will see at least 10% increase in net digital revenue.
Source: Gartner ID 386889
#SitecoreSYM
More research findings
• Before COVID-19, marketplaces rang up half of global
online sales — $2 trillion on the top 100 sites.
• Digitization has accelerated even further. 40% of consumers are
buying more online than ever before.
• Almost 60% of these marketplaces are based in the United States,
and they are continuing to change the way consumers shop.
Source: Forrester Consumer Technographics Covid-19 survey. Digital Commerce 360, March 10, 2020
#SitecoreSYM
Top 3 incentives for marketplace operators
Source: Gartner ID 386889
Grow
business
• Activate new channels
of commerce
• Leverage core cross-
functional assets and
capabilities
• Enrich product offerings
(cross sell/up sell)
Improve
experiences
• Enhance partner, vendor,
customer, and consumer
engagement management
• Launch new products,
services, offerings
and capabilities
Reduce cost &
improve efficiency
• Streamline buying process
• Control procurement and
processing costs
#SitecoreSYM
Making the case:
The how
Digital marketplace maturity
model
#SitecoreSYM
Marketplace Maturity Model
Business
Value
Marketplace Maturity
Maturity model based on research by McFadyen Digital, Mirakl, Magento an Adobe Company
• eCommerce with
products from 1st and
3rd parties.
• Individually negotiated
vendor contracts.
• Order fulfillment by 1st
and 3rd party, subject
to terms of each
agreement.
Dropship
• Monitor KPIs like
buyer:seller ratio,
platform leakage, seller
performance, total
offers, etc.
• KPIs based marketing
strategy or
product roadmap.
• White labeled
marketplaces for
businesses and
consumers that are
rapidly expanding your
product offerings.
Quantitatively Managed
• eCommerce site
that offers only
your products.
• Self-managed product
listings, imagery, copy,
pricing, etc.
• Self-managed
order fulfillment.
Traditional
• New business
opportunities uncovered
from KPIs.
• Streamline & automate
seller onboarding,
payment etc.
• Seller services like
advertising,
merchandising, product
content optimization,
supply chain
management, localized
content etc.
• Omnichannel strategies
integrating sellers’
physical stores, such as
pick-ups and returns.
Constantly Optimizing
• 1st and 3rd party
product offerings.
• Sellers controlled
product listings.
• Standardized seller
agreement.
• Seller managed
fulfillment.
• Operator earns
commission for every
3rd party sale.
Multi-Vendor
#SitecoreSYM
Enterprise marketplace
powered by Sitecore
Experience Cloud
#SitecoreSYM
Sitecore Experience Cloud™
Sitecore Experience
Platform™ (XP)
Sitecore Experience
Commerce® (XC)
Sitecore Content
Hub™ (XP)
Market to customers in
context of current and past
interactions across any
channel and in real time
Empower retailers and brands
to win customers by
personalizing the end-to-end
interaction experience using
data and content
Unify assets, teams, and
processes across the entire
content lifecycle
The end-to-end content and commerce platform for marketing
© 2001-2020 Sitecore Corporation A/S. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand names are the property of their respective owners.
#SitecoreSYM
1. Product catalog, pricing, promotions, order, inventory, billing, and shipping
management using Sitecore Experience Commerce.
2. Omnichannel, multitenant, headless storefronts for product browsing using
SXA & Sitecore JSS.
3. Next-gen editing experience with drag/drop editing, device simulation, personalization,
analytics, governance with Sitecore Horizon.
4. Digital asset management and product content management using Sitecore’s Content
Hub.
5. Lead capture, help and support using Sitecore XP’s Forms.
6. Acquisition using Campaign Manager, Marketing Automation, and EXM.
7. SSO using Sitecore’s Federated Authentication and Identity Server.
8. Elastic deployment using Sitecore containers or Sitecore’s Managed Cloud.
Activating Sitecore features for enterprise marketplaces
Sitecore reference architecture for enterprise marketplace
User
administration
Org
administration
Marketplace
HTML JavaScript GraphQL OData
JSON
Sitecore Content Delivery
Collections
APIs
Search APIs
Presentation
APIs
Contacts
APIs
Reporting
Data
Security
Data
Marketing
Automation
Data
Content APIs
Session State
Caching
Content
Data
Forms
Data
Crawled
Indexes
Device Detection GeoIP Service
Visitor Tracking & Identification
Data Processing Engine
Cart & checkout
Subscription
management
Product &
datamanagement
Sitecore Content
& Media
CMS DAM
Forms
Multi-lingual
Sitecore Security
& Governance
Security User Mgmt
Workflows
Versioning
Sitecore Digital Marketing
Marketing
Automation
Email
Marketing
Personaliz
ation
A/B, MVT
Testing
Campaign
Mgmt.
Lead
Scoring
Content
Tagging
Segments
Tracking &
SVC
Analytics
Goals &
Events
AI/ML
Sitecore Experience Commerce
Store Front
Product
Catalog
Pricing &
Promotion
Customer
Mgmt.
Cart &
Checkout
Inventory
Order
Mgmt.
Subscription
Mgmt.
Analytics
Data
Session
Data
Email
Data
Commerce
Data
Reference
Data
Logging, Telemetry, Analytics
Sitecore APIs
Authentication/SSO
Sitecore Security
Authorization
Membership
Personalization Engine Tracker APIs
#SitecoreSYM
A few things
to consider…
#SitecoreSYM
Dos and Don’ts
Dos
• Choose sellers that complement your
product offering or resell your products.
• Develop a multichannel marketing plan.
• Create a seamless and automated
onboarding experience for sellers.
• Include a modern e-commerce front end.
• Use your data to improve your marketing
strategy or inform your product roadmap.
Don’ts
• Compete against your own channel
partners and distributors.
• Neglect to promote your marketplace.
• Make it difficult for sellers to sign up and
get approved.
• Require manual steps (like a phone call)
for buyers to complete a transaction.
• Fail to analyze your transaction data.
© 2001-2020 Sitecore Corporation A/S. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand names are the property of their respective owners.
#SitecoreSYM
• Who will sell on the marketplace?
• Will your competitors be allowed to sell on the marketplace?
• Will your marketplace allow buyers to compare competing products?
• How will you onboard new sellers? How much of the process will be automated?
• How much control will sellers have over their product listings?
• Will you allow sellers to offer varying shipping and return policies?
• What sorts of minimum standards will they have to meet?
• How will you handle local, national, and international taxes, fulfillment, etc.?
• Will you be the merchant of record for marketplace transactions?
And, if so, what will that mean for your accounting?
Questions for marketplace operators
#SitecoreSYM
Thank you
FOR DISCUSSION PURPOSES ONLY.
Sitecore Confidential and Proprietary. ©2020 Sitecore Corporation A/S. Sitecore® and
Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other
brand names are the property of their respective owners.

More Related Content

What's hot

Accelerate Cloud Migration to AWS Cloud with Cognizant Cloud Steps
Accelerate Cloud Migration to AWS Cloud with Cognizant Cloud StepsAccelerate Cloud Migration to AWS Cloud with Cognizant Cloud Steps
Accelerate Cloud Migration to AWS Cloud with Cognizant Cloud Steps
Amazon Web Services
 
Develop an Enterprise-wide Cloud Adoption Strategy – Chris Merrigan
Develop an Enterprise-wide Cloud Adoption Strategy – Chris MerriganDevelop an Enterprise-wide Cloud Adoption Strategy – Chris Merrigan
Develop an Enterprise-wide Cloud Adoption Strategy – Chris Merrigan
Amazon Web Services
 
Cloud Migration Strategy - IT Transformation with Cloud
Cloud Migration Strategy - IT Transformation with CloudCloud Migration Strategy - IT Transformation with Cloud
Cloud Migration Strategy - IT Transformation with Cloud
Blazeclan Technologies Private Limited
 
apidays LIVE Australia 2021 - Composing a Headless and Composable Commerce Ar...
apidays LIVE Australia 2021 - Composing a Headless and Composable Commerce Ar...apidays LIVE Australia 2021 - Composing a Headless and Composable Commerce Ar...
apidays LIVE Australia 2021 - Composing a Headless and Composable Commerce Ar...
apidays
 
It budget
It budgetIt budget
It budget
sucesu68
 
Cloud Migration Workshop
Cloud Migration WorkshopCloud Migration Workshop
Cloud Migration Workshop
Amazon Web Services
 
70+ Digital Transformation Statistics
70+ Digital Transformation Statistics 70+ Digital Transformation Statistics
70+ Digital Transformation Statistics
SantokuPartners
 
App Modernization
App ModernizationApp Modernization
App Modernization
PT Datacomm Diangraha
 
Cloud architecture with the ArchiMate Language
Cloud architecture with the ArchiMate LanguageCloud architecture with the ArchiMate Language
Cloud architecture with the ArchiMate Language
Iver Band
 
Industry X.0 in Action | Slideshare
Industry X.0 in Action | SlideshareIndustry X.0 in Action | Slideshare
Industry X.0 in Action | Slideshare
accenture
 
Omniverse for the Metaverse
Omniverse for the MetaverseOmniverse for the Metaverse
Omniverse for the Metaverse
Alison B. Lowndes
 
Mainframe Possible: Migrating a Mainframe to AWS
Mainframe Possible: Migrating a Mainframe to AWSMainframe Possible: Migrating a Mainframe to AWS
Mainframe Possible: Migrating a Mainframe to AWS
Amazon Web Services
 
Digital Transformation And Solution Architecture
Digital Transformation And Solution ArchitectureDigital Transformation And Solution Architecture
Digital Transformation And Solution Architecture
Alan McSweeney
 
Industry X.0 - Realizing Digital Value in Industrial Sectors
Industry X.0 - Realizing Digital Value in Industrial SectorsIndustry X.0 - Realizing Digital Value in Industrial Sectors
Industry X.0 - Realizing Digital Value in Industrial Sectors
accenture
 
Top Trends in Application Architecture That Enable.pdf
Top Trends in Application Architecture That Enable.pdfTop Trends in Application Architecture That Enable.pdf
Top Trends in Application Architecture That Enable.pdf
MantoshKumarSingh7
 
Cloud Adoption Framework Define Your Cloud Strategy and Accelerate Results
Cloud Adoption Framework Define Your Cloud Strategy and Accelerate Results Cloud Adoption Framework Define Your Cloud Strategy and Accelerate Results
Cloud Adoption Framework Define Your Cloud Strategy and Accelerate Results
Amazon Web Services
 
The Industrialist: Trends & Innovations - June 2023
The Industrialist: Trends & Innovations - June 2023The Industrialist: Trends & Innovations - June 2023
The Industrialist: Trends & Innovations - June 2023
accenture
 
Building Your Cloud Strategy
Building Your Cloud StrategyBuilding Your Cloud Strategy
Building Your Cloud Strategy
Amazon Web Services
 
Digital Transformation Frameworks
Digital Transformation FrameworksDigital Transformation Frameworks
Digital Transformation Frameworks
Operational Excellence Consulting
 
Automate The Creation/Transformation of Infrastructure as Code Artifacts with...
Automate The Creation/Transformation of Infrastructure as Code Artifacts with...Automate The Creation/Transformation of Infrastructure as Code Artifacts with...
Automate The Creation/Transformation of Infrastructure as Code Artifacts with...
Konveyor Community
 

What's hot (20)

Accelerate Cloud Migration to AWS Cloud with Cognizant Cloud Steps
Accelerate Cloud Migration to AWS Cloud with Cognizant Cloud StepsAccelerate Cloud Migration to AWS Cloud with Cognizant Cloud Steps
Accelerate Cloud Migration to AWS Cloud with Cognizant Cloud Steps
 
Develop an Enterprise-wide Cloud Adoption Strategy – Chris Merrigan
Develop an Enterprise-wide Cloud Adoption Strategy – Chris MerriganDevelop an Enterprise-wide Cloud Adoption Strategy – Chris Merrigan
Develop an Enterprise-wide Cloud Adoption Strategy – Chris Merrigan
 
Cloud Migration Strategy - IT Transformation with Cloud
Cloud Migration Strategy - IT Transformation with CloudCloud Migration Strategy - IT Transformation with Cloud
Cloud Migration Strategy - IT Transformation with Cloud
 
apidays LIVE Australia 2021 - Composing a Headless and Composable Commerce Ar...
apidays LIVE Australia 2021 - Composing a Headless and Composable Commerce Ar...apidays LIVE Australia 2021 - Composing a Headless and Composable Commerce Ar...
apidays LIVE Australia 2021 - Composing a Headless and Composable Commerce Ar...
 
It budget
It budgetIt budget
It budget
 
Cloud Migration Workshop
Cloud Migration WorkshopCloud Migration Workshop
Cloud Migration Workshop
 
70+ Digital Transformation Statistics
70+ Digital Transformation Statistics 70+ Digital Transformation Statistics
70+ Digital Transformation Statistics
 
App Modernization
App ModernizationApp Modernization
App Modernization
 
Cloud architecture with the ArchiMate Language
Cloud architecture with the ArchiMate LanguageCloud architecture with the ArchiMate Language
Cloud architecture with the ArchiMate Language
 
Industry X.0 in Action | Slideshare
Industry X.0 in Action | SlideshareIndustry X.0 in Action | Slideshare
Industry X.0 in Action | Slideshare
 
Omniverse for the Metaverse
Omniverse for the MetaverseOmniverse for the Metaverse
Omniverse for the Metaverse
 
Mainframe Possible: Migrating a Mainframe to AWS
Mainframe Possible: Migrating a Mainframe to AWSMainframe Possible: Migrating a Mainframe to AWS
Mainframe Possible: Migrating a Mainframe to AWS
 
Digital Transformation And Solution Architecture
Digital Transformation And Solution ArchitectureDigital Transformation And Solution Architecture
Digital Transformation And Solution Architecture
 
Industry X.0 - Realizing Digital Value in Industrial Sectors
Industry X.0 - Realizing Digital Value in Industrial SectorsIndustry X.0 - Realizing Digital Value in Industrial Sectors
Industry X.0 - Realizing Digital Value in Industrial Sectors
 
Top Trends in Application Architecture That Enable.pdf
Top Trends in Application Architecture That Enable.pdfTop Trends in Application Architecture That Enable.pdf
Top Trends in Application Architecture That Enable.pdf
 
Cloud Adoption Framework Define Your Cloud Strategy and Accelerate Results
Cloud Adoption Framework Define Your Cloud Strategy and Accelerate Results Cloud Adoption Framework Define Your Cloud Strategy and Accelerate Results
Cloud Adoption Framework Define Your Cloud Strategy and Accelerate Results
 
The Industrialist: Trends & Innovations - June 2023
The Industrialist: Trends & Innovations - June 2023The Industrialist: Trends & Innovations - June 2023
The Industrialist: Trends & Innovations - June 2023
 
Building Your Cloud Strategy
Building Your Cloud StrategyBuilding Your Cloud Strategy
Building Your Cloud Strategy
 
Digital Transformation Frameworks
Digital Transformation FrameworksDigital Transformation Frameworks
Digital Transformation Frameworks
 
Automate The Creation/Transformation of Infrastructure as Code Artifacts with...
Automate The Creation/Transformation of Infrastructure as Code Artifacts with...Automate The Creation/Transformation of Infrastructure as Code Artifacts with...
Automate The Creation/Transformation of Infrastructure as Code Artifacts with...
 

Similar to Enterprise Marketplace Powered by Sitecore Experience Cloud

The Road to Amazon and Beyond
The Road to Amazon and BeyondThe Road to Amazon and Beyond
The Road to Amazon and Beyond
Vasiliy Fomichev
 
Raymark Mosaic Store Platform
Raymark Mosaic Store PlatformRaymark Mosaic Store Platform
Raymark Mosaic Store Platform
Raymark
 
B2B Online 2018 Presentation (3M & Snap36)
B2B Online 2018 Presentation (3M & Snap36)B2B Online 2018 Presentation (3M & Snap36)
B2B Online 2018 Presentation (3M & Snap36)
JB Blanchard Jr.
 
Raymark Mosaic Clienteling
Raymark Mosaic ClientelingRaymark Mosaic Clienteling
Raymark Mosaic Clienteling
Raymark
 
ComCap B2B SaaS and Services Overview
ComCap B2B SaaS and Services OverviewComCap B2B SaaS and Services Overview
ComCap B2B SaaS and Services Overview
Uren Dhanani
 
5 Key Features In A Multi Vendor eCommerce Website Development
5 Key Features In A Multi Vendor eCommerce Website Development5 Key Features In A Multi Vendor eCommerce Website Development
5 Key Features In A Multi Vendor eCommerce Website Development
CSS Chopper
 
Ecom business for dummy
Ecom business for dummy Ecom business for dummy
Ecom business for dummy
agreshsj
 
How to make Sitecore your growth platform?
How to make Sitecore your  growth platform?How to make Sitecore your  growth platform?
How to make Sitecore your growth platform?
Ameex Technologies
 
0.3 screenpages magento commerce cloud 2.2
0.3 screenpages magento commerce cloud 2.20.3 screenpages magento commerce cloud 2.2
0.3 screenpages magento commerce cloud 2.2
Max Dodson
 
Personalise your way to more conversions
Personalise your way to more conversionsPersonalise your way to more conversions
Personalise your way to more conversions
cloud.IQ
 
FAS: 29 juni - Magento Enterprise
FAS: 29 juni - Magento EnterpriseFAS: 29 juni - Magento Enterprise
FAS: 29 juni - Magento Enterprise
Tjitte Folkertsma
 
Ecommerce Web Development: Revolutionizing the Digital Marketplace
Ecommerce Web Development: Revolutionizing  the Digital MarketplaceEcommerce Web Development: Revolutionizing  the Digital Marketplace
Ecommerce Web Development: Revolutionizing the Digital Marketplace
company
 
Digital Marketing Trends for 2023
Digital Marketing Trends for 2023Digital Marketing Trends for 2023
Digital Marketing Trends for 2023
Vbout.com
 
UNIT-1 E COMMERCE.pptx
UNIT-1 E COMMERCE.pptxUNIT-1 E COMMERCE.pptx
UNIT-1 E COMMERCE.pptx
ThisIsMeh
 
home.ubalt.edu
home.ubalt.eduhome.ubalt.edu
home.ubalt.edu
webhostingguy
 
PrismaStar Company Overview
PrismaStar Company OverviewPrismaStar Company Overview
PrismaStar Company Overview
Sam Najmi
 
Ecommerce for Associations
Ecommerce for AssociationsEcommerce for Associations
Ecommerce for Associations
HighRoad Solution
 
E Commerce: Its role and development
E Commerce: Its role and developmentE Commerce: Its role and development
E Commerce: Its role and development
Anubha Rastogi
 
Online Furniture Company - A business plan
Online Furniture Company - A business planOnline Furniture Company - A business plan
Online Furniture Company - A business plan
Aparana Mittal
 
Across Project Charter
Across Project CharterAcross Project Charter
Across Project Charter
J Patrick Reirdon
 

Similar to Enterprise Marketplace Powered by Sitecore Experience Cloud (20)

The Road to Amazon and Beyond
The Road to Amazon and BeyondThe Road to Amazon and Beyond
The Road to Amazon and Beyond
 
Raymark Mosaic Store Platform
Raymark Mosaic Store PlatformRaymark Mosaic Store Platform
Raymark Mosaic Store Platform
 
B2B Online 2018 Presentation (3M & Snap36)
B2B Online 2018 Presentation (3M & Snap36)B2B Online 2018 Presentation (3M & Snap36)
B2B Online 2018 Presentation (3M & Snap36)
 
Raymark Mosaic Clienteling
Raymark Mosaic ClientelingRaymark Mosaic Clienteling
Raymark Mosaic Clienteling
 
ComCap B2B SaaS and Services Overview
ComCap B2B SaaS and Services OverviewComCap B2B SaaS and Services Overview
ComCap B2B SaaS and Services Overview
 
5 Key Features In A Multi Vendor eCommerce Website Development
5 Key Features In A Multi Vendor eCommerce Website Development5 Key Features In A Multi Vendor eCommerce Website Development
5 Key Features In A Multi Vendor eCommerce Website Development
 
Ecom business for dummy
Ecom business for dummy Ecom business for dummy
Ecom business for dummy
 
How to make Sitecore your growth platform?
How to make Sitecore your  growth platform?How to make Sitecore your  growth platform?
How to make Sitecore your growth platform?
 
0.3 screenpages magento commerce cloud 2.2
0.3 screenpages magento commerce cloud 2.20.3 screenpages magento commerce cloud 2.2
0.3 screenpages magento commerce cloud 2.2
 
Personalise your way to more conversions
Personalise your way to more conversionsPersonalise your way to more conversions
Personalise your way to more conversions
 
FAS: 29 juni - Magento Enterprise
FAS: 29 juni - Magento EnterpriseFAS: 29 juni - Magento Enterprise
FAS: 29 juni - Magento Enterprise
 
Ecommerce Web Development: Revolutionizing the Digital Marketplace
Ecommerce Web Development: Revolutionizing  the Digital MarketplaceEcommerce Web Development: Revolutionizing  the Digital Marketplace
Ecommerce Web Development: Revolutionizing the Digital Marketplace
 
Digital Marketing Trends for 2023
Digital Marketing Trends for 2023Digital Marketing Trends for 2023
Digital Marketing Trends for 2023
 
UNIT-1 E COMMERCE.pptx
UNIT-1 E COMMERCE.pptxUNIT-1 E COMMERCE.pptx
UNIT-1 E COMMERCE.pptx
 
home.ubalt.edu
home.ubalt.eduhome.ubalt.edu
home.ubalt.edu
 
PrismaStar Company Overview
PrismaStar Company OverviewPrismaStar Company Overview
PrismaStar Company Overview
 
Ecommerce for Associations
Ecommerce for AssociationsEcommerce for Associations
Ecommerce for Associations
 
E Commerce: Its role and development
E Commerce: Its role and developmentE Commerce: Its role and development
E Commerce: Its role and development
 
Online Furniture Company - A business plan
Online Furniture Company - A business planOnline Furniture Company - A business plan
Online Furniture Company - A business plan
 
Across Project Charter
Across Project CharterAcross Project Charter
Across Project Charter
 

More from VarunNehra

Sitecore Product Updates from Minneapolis DX Summit
Sitecore Product Updates from Minneapolis DX SummitSitecore Product Updates from Minneapolis DX Summit
Sitecore Product Updates from Minneapolis DX Summit
VarunNehra
 
Blazing fast web experience at your fingertips with Experience Edge, JSS for ...
Blazing fast web experience at your fingertips with Experience Edge, JSS for ...Blazing fast web experience at your fingertips with Experience Edge, JSS for ...
Blazing fast web experience at your fingertips with Experience Edge, JSS for ...
VarunNehra
 
OneWeb: Unifying multi-brand experience management and digital operations wit...
OneWeb: Unifying multi-brand experience management and digital operations wit...OneWeb: Unifying multi-brand experience management and digital operations wit...
OneWeb: Unifying multi-brand experience management and digital operations wit...
VarunNehra
 
Migrating from Azure Search to SearcStax
Migrating from Azure Search to SearcStaxMigrating from Azure Search to SearcStax
Migrating from Azure Search to SearcStax
VarunNehra
 
Get ready for Jamstack with Sitecore Experience Edge
Get ready for Jamstack with Sitecore Experience EdgeGet ready for Jamstack with Sitecore Experience Edge
Get ready for Jamstack with Sitecore Experience Edge
VarunNehra
 
Sitecore Experience Edge, A short story (Intro to Sitecore Experience Edge)
Sitecore Experience Edge, A short story (Intro to Sitecore Experience Edge)Sitecore Experience Edge, A short story (Intro to Sitecore Experience Edge)
Sitecore Experience Edge, A short story (Intro to Sitecore Experience Edge)
VarunNehra
 
Sitecore: Session recommendation engine
Sitecore: Session recommendation engineSitecore: Session recommendation engine
Sitecore: Session recommendation engine
VarunNehra
 
Accelerating Time To Market with Sitecore & Helix
Accelerating Time To Market with Sitecore & HelixAccelerating Time To Market with Sitecore & Helix
Accelerating Time To Market with Sitecore & Helix
VarunNehra
 
Marketing personalized at scale sitecore + sfmc = success final final
Marketing personalized at scale sitecore + sfmc = success final finalMarketing personalized at scale sitecore + sfmc = success final final
Marketing personalized at scale sitecore + sfmc = success final final
VarunNehra
 

More from VarunNehra (9)

Sitecore Product Updates from Minneapolis DX Summit
Sitecore Product Updates from Minneapolis DX SummitSitecore Product Updates from Minneapolis DX Summit
Sitecore Product Updates from Minneapolis DX Summit
 
Blazing fast web experience at your fingertips with Experience Edge, JSS for ...
Blazing fast web experience at your fingertips with Experience Edge, JSS for ...Blazing fast web experience at your fingertips with Experience Edge, JSS for ...
Blazing fast web experience at your fingertips with Experience Edge, JSS for ...
 
OneWeb: Unifying multi-brand experience management and digital operations wit...
OneWeb: Unifying multi-brand experience management and digital operations wit...OneWeb: Unifying multi-brand experience management and digital operations wit...
OneWeb: Unifying multi-brand experience management and digital operations wit...
 
Migrating from Azure Search to SearcStax
Migrating from Azure Search to SearcStaxMigrating from Azure Search to SearcStax
Migrating from Azure Search to SearcStax
 
Get ready for Jamstack with Sitecore Experience Edge
Get ready for Jamstack with Sitecore Experience EdgeGet ready for Jamstack with Sitecore Experience Edge
Get ready for Jamstack with Sitecore Experience Edge
 
Sitecore Experience Edge, A short story (Intro to Sitecore Experience Edge)
Sitecore Experience Edge, A short story (Intro to Sitecore Experience Edge)Sitecore Experience Edge, A short story (Intro to Sitecore Experience Edge)
Sitecore Experience Edge, A short story (Intro to Sitecore Experience Edge)
 
Sitecore: Session recommendation engine
Sitecore: Session recommendation engineSitecore: Session recommendation engine
Sitecore: Session recommendation engine
 
Accelerating Time To Market with Sitecore & Helix
Accelerating Time To Market with Sitecore & HelixAccelerating Time To Market with Sitecore & Helix
Accelerating Time To Market with Sitecore & Helix
 
Marketing personalized at scale sitecore + sfmc = success final final
Marketing personalized at scale sitecore + sfmc = success final finalMarketing personalized at scale sitecore + sfmc = success final final
Marketing personalized at scale sitecore + sfmc = success final final
 

Recently uploaded

GlobalLogic Java Community Webinar #18 “How to Improve Web Application Perfor...
GlobalLogic Java Community Webinar #18 “How to Improve Web Application Perfor...GlobalLogic Java Community Webinar #18 “How to Improve Web Application Perfor...
GlobalLogic Java Community Webinar #18 “How to Improve Web Application Perfor...
GlobalLogic Ukraine
 
Getting the Most Out of ScyllaDB Monitoring: ShareChat's Tips
Getting the Most Out of ScyllaDB Monitoring: ShareChat's TipsGetting the Most Out of ScyllaDB Monitoring: ShareChat's Tips
Getting the Most Out of ScyllaDB Monitoring: ShareChat's Tips
ScyllaDB
 
Poznań ACE event - 19.06.2024 Team 24 Wrapup slidedeck
Poznań ACE event - 19.06.2024 Team 24 Wrapup slidedeckPoznań ACE event - 19.06.2024 Team 24 Wrapup slidedeck
Poznań ACE event - 19.06.2024 Team 24 Wrapup slidedeck
FilipTomaszewski5
 
GNSS spoofing via SDR (Criptored Talks 2024)
GNSS spoofing via SDR (Criptored Talks 2024)GNSS spoofing via SDR (Criptored Talks 2024)
GNSS spoofing via SDR (Criptored Talks 2024)
Javier Junquera
 
"Frontline Battles with DDoS: Best practices and Lessons Learned", Igor Ivaniuk
"Frontline Battles with DDoS: Best practices and Lessons Learned",  Igor Ivaniuk"Frontline Battles with DDoS: Best practices and Lessons Learned",  Igor Ivaniuk
"Frontline Battles with DDoS: Best practices and Lessons Learned", Igor Ivaniuk
Fwdays
 
Leveraging the Graph for Clinical Trials and Standards
Leveraging the Graph for Clinical Trials and StandardsLeveraging the Graph for Clinical Trials and Standards
Leveraging the Graph for Clinical Trials and Standards
Neo4j
 
From Natural Language to Structured Solr Queries using LLMs
From Natural Language to Structured Solr Queries using LLMsFrom Natural Language to Structured Solr Queries using LLMs
From Natural Language to Structured Solr Queries using LLMs
Sease
 
Day 2 - Intro to UiPath Studio Fundamentals
Day 2 - Intro to UiPath Studio FundamentalsDay 2 - Intro to UiPath Studio Fundamentals
Day 2 - Intro to UiPath Studio Fundamentals
UiPathCommunity
 
PRODUCT LISTING OPTIMIZATION PRESENTATION.pptx
PRODUCT LISTING OPTIMIZATION PRESENTATION.pptxPRODUCT LISTING OPTIMIZATION PRESENTATION.pptx
PRODUCT LISTING OPTIMIZATION PRESENTATION.pptx
christinelarrosa
 
Introducing BoxLang : A new JVM language for productivity and modularity!
Introducing BoxLang : A new JVM language for productivity and modularity!Introducing BoxLang : A new JVM language for productivity and modularity!
Introducing BoxLang : A new JVM language for productivity and modularity!
Ortus Solutions, Corp
 
Y-Combinator seed pitch deck template PP
Y-Combinator seed pitch deck template PPY-Combinator seed pitch deck template PP
Y-Combinator seed pitch deck template PP
c5vrf27qcz
 
Must Know Postgres Extension for DBA and Developer during Migration
Must Know Postgres Extension for DBA and Developer during MigrationMust Know Postgres Extension for DBA and Developer during Migration
Must Know Postgres Extension for DBA and Developer during Migration
Mydbops
 
Demystifying Knowledge Management through Storytelling
Demystifying Knowledge Management through StorytellingDemystifying Knowledge Management through Storytelling
Demystifying Knowledge Management through Storytelling
Enterprise Knowledge
 
AWS Certified Solutions Architect Associate (SAA-C03)
AWS Certified Solutions Architect Associate (SAA-C03)AWS Certified Solutions Architect Associate (SAA-C03)
AWS Certified Solutions Architect Associate (SAA-C03)
HarpalGohil4
 
Dandelion Hashtable: beyond billion requests per second on a commodity server
Dandelion Hashtable: beyond billion requests per second on a commodity serverDandelion Hashtable: beyond billion requests per second on a commodity server
Dandelion Hashtable: beyond billion requests per second on a commodity server
Antonios Katsarakis
 
What is an RPA CoE? Session 1 – CoE Vision
What is an RPA CoE?  Session 1 – CoE VisionWhat is an RPA CoE?  Session 1 – CoE Vision
What is an RPA CoE? Session 1 – CoE Vision
DianaGray10
 
A Deep Dive into ScyllaDB's Architecture
A Deep Dive into ScyllaDB's ArchitectureA Deep Dive into ScyllaDB's Architecture
A Deep Dive into ScyllaDB's Architecture
ScyllaDB
 
Lee Barnes - Path to Becoming an Effective Test Automation Engineer.pdf
Lee Barnes - Path to Becoming an Effective Test Automation Engineer.pdfLee Barnes - Path to Becoming an Effective Test Automation Engineer.pdf
Lee Barnes - Path to Becoming an Effective Test Automation Engineer.pdf
leebarnesutopia
 
Essentials of Automations: Exploring Attributes & Automation Parameters
Essentials of Automations: Exploring Attributes & Automation ParametersEssentials of Automations: Exploring Attributes & Automation Parameters
Essentials of Automations: Exploring Attributes & Automation Parameters
Safe Software
 
ScyllaDB Tablets: Rethinking Replication
ScyllaDB Tablets: Rethinking ReplicationScyllaDB Tablets: Rethinking Replication
ScyllaDB Tablets: Rethinking Replication
ScyllaDB
 

Recently uploaded (20)

GlobalLogic Java Community Webinar #18 “How to Improve Web Application Perfor...
GlobalLogic Java Community Webinar #18 “How to Improve Web Application Perfor...GlobalLogic Java Community Webinar #18 “How to Improve Web Application Perfor...
GlobalLogic Java Community Webinar #18 “How to Improve Web Application Perfor...
 
Getting the Most Out of ScyllaDB Monitoring: ShareChat's Tips
Getting the Most Out of ScyllaDB Monitoring: ShareChat's TipsGetting the Most Out of ScyllaDB Monitoring: ShareChat's Tips
Getting the Most Out of ScyllaDB Monitoring: ShareChat's Tips
 
Poznań ACE event - 19.06.2024 Team 24 Wrapup slidedeck
Poznań ACE event - 19.06.2024 Team 24 Wrapup slidedeckPoznań ACE event - 19.06.2024 Team 24 Wrapup slidedeck
Poznań ACE event - 19.06.2024 Team 24 Wrapup slidedeck
 
GNSS spoofing via SDR (Criptored Talks 2024)
GNSS spoofing via SDR (Criptored Talks 2024)GNSS spoofing via SDR (Criptored Talks 2024)
GNSS spoofing via SDR (Criptored Talks 2024)
 
"Frontline Battles with DDoS: Best practices and Lessons Learned", Igor Ivaniuk
"Frontline Battles with DDoS: Best practices and Lessons Learned",  Igor Ivaniuk"Frontline Battles with DDoS: Best practices and Lessons Learned",  Igor Ivaniuk
"Frontline Battles with DDoS: Best practices and Lessons Learned", Igor Ivaniuk
 
Leveraging the Graph for Clinical Trials and Standards
Leveraging the Graph for Clinical Trials and StandardsLeveraging the Graph for Clinical Trials and Standards
Leveraging the Graph for Clinical Trials and Standards
 
From Natural Language to Structured Solr Queries using LLMs
From Natural Language to Structured Solr Queries using LLMsFrom Natural Language to Structured Solr Queries using LLMs
From Natural Language to Structured Solr Queries using LLMs
 
Day 2 - Intro to UiPath Studio Fundamentals
Day 2 - Intro to UiPath Studio FundamentalsDay 2 - Intro to UiPath Studio Fundamentals
Day 2 - Intro to UiPath Studio Fundamentals
 
PRODUCT LISTING OPTIMIZATION PRESENTATION.pptx
PRODUCT LISTING OPTIMIZATION PRESENTATION.pptxPRODUCT LISTING OPTIMIZATION PRESENTATION.pptx
PRODUCT LISTING OPTIMIZATION PRESENTATION.pptx
 
Introducing BoxLang : A new JVM language for productivity and modularity!
Introducing BoxLang : A new JVM language for productivity and modularity!Introducing BoxLang : A new JVM language for productivity and modularity!
Introducing BoxLang : A new JVM language for productivity and modularity!
 
Y-Combinator seed pitch deck template PP
Y-Combinator seed pitch deck template PPY-Combinator seed pitch deck template PP
Y-Combinator seed pitch deck template PP
 
Must Know Postgres Extension for DBA and Developer during Migration
Must Know Postgres Extension for DBA and Developer during MigrationMust Know Postgres Extension for DBA and Developer during Migration
Must Know Postgres Extension for DBA and Developer during Migration
 
Demystifying Knowledge Management through Storytelling
Demystifying Knowledge Management through StorytellingDemystifying Knowledge Management through Storytelling
Demystifying Knowledge Management through Storytelling
 
AWS Certified Solutions Architect Associate (SAA-C03)
AWS Certified Solutions Architect Associate (SAA-C03)AWS Certified Solutions Architect Associate (SAA-C03)
AWS Certified Solutions Architect Associate (SAA-C03)
 
Dandelion Hashtable: beyond billion requests per second on a commodity server
Dandelion Hashtable: beyond billion requests per second on a commodity serverDandelion Hashtable: beyond billion requests per second on a commodity server
Dandelion Hashtable: beyond billion requests per second on a commodity server
 
What is an RPA CoE? Session 1 – CoE Vision
What is an RPA CoE?  Session 1 – CoE VisionWhat is an RPA CoE?  Session 1 – CoE Vision
What is an RPA CoE? Session 1 – CoE Vision
 
A Deep Dive into ScyllaDB's Architecture
A Deep Dive into ScyllaDB's ArchitectureA Deep Dive into ScyllaDB's Architecture
A Deep Dive into ScyllaDB's Architecture
 
Lee Barnes - Path to Becoming an Effective Test Automation Engineer.pdf
Lee Barnes - Path to Becoming an Effective Test Automation Engineer.pdfLee Barnes - Path to Becoming an Effective Test Automation Engineer.pdf
Lee Barnes - Path to Becoming an Effective Test Automation Engineer.pdf
 
Essentials of Automations: Exploring Attributes & Automation Parameters
Essentials of Automations: Exploring Attributes & Automation ParametersEssentials of Automations: Exploring Attributes & Automation Parameters
Essentials of Automations: Exploring Attributes & Automation Parameters
 
ScyllaDB Tablets: Rethinking Replication
ScyllaDB Tablets: Rethinking ReplicationScyllaDB Tablets: Rethinking Replication
ScyllaDB Tablets: Rethinking Replication
 

Enterprise Marketplace Powered by Sitecore Experience Cloud

  • 1. October 27, 2020 Accelerating digital business with enterprise marketplaces Powered by Sitecore Experience Cloud Varun Nehra VP – Solution Architecture, Altudo
  • 2. © 2001-2020 Sitecore Corporation A/S. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand names are the property of their respective owners. #SitecoreSYM • Traditional commerce has a buyer and a seller and can achieve linear growth. • Growing digital business at scale requires a new business model and rapidly bringing new capabilities, products, and services to the market by partnering with 3rd party sellers. • In the post-COVID era, online marketplaces will scale business with new partnerships, improved CX, lower costs, and improved efficiency. Accelerating digital business with enterprise marketplaces
  • 3. #SitecoreSYM • Sitecore Technology MVP • 16+ years of industry experience • 20+ Sitecore deliveries • 100+ client engagements • Live in Atlanta Varun Nehra VP – Solution Architecture, Altudo Head of Digital Solutions Group varun.nehra@altudo.co @sitecorevarun www.sitecorevarun.com Quick Intro
  • 4. © 2020 Sitecore Corporation A/S. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand names are the property of their respective owners. #SitecoreSYM 01 02 03 04 Making the case: Enterprise digital marketplaces (the what, why & how) Case study: Digital business transformation of a large Fintech enterprise Enterprise marketplace powered by Sitecore Experience Cloud A few things to consider Agenda
  • 5. #SitecoreSYM Making the case: The what Understanding the basics
  • 6. #SitecoreSYM A marketplace is an e-commerce site where customers can choose from many products offered by multiple sellers.
  • 7. #SitecoreSYM Traditional commerce vs. marketplace Seller Traditional Commerce Model Enterprise Source: Gartner ID 386889 Customers Sellers Online Marketplace Model Operator Enterprise Customers
  • 8. #SitecoreSYM Roles & responsibilities Operators • Seller onboarding & management • Product listing • Rules & processes • Fund collection & distribution • Order management & payment processing • Fulfillment & logistics • Financial services & management • Reporting & analysis • Value-added services Sellers • Product information & pricing • Marketing & promotions • Customer acquisition & engagement • Customer service • Order & inventory management • Pick, pack, & ship • Storefront design & maintenance • Back-end integration • Financial management Source: Gartner ID 386889
  • 10. #SitecoreSYM B2C e-commerce vs B2B enterprise marketplace
  • 11. #SitecoreSYM Making the case: The why Industry trends propelling the proliferation of digital marketplaces
  • 12. #SitecoreSYM Let’s talk about growth… Source UCUSA.org Quantity Time Exponential growth Linear growth Disruption
  • 13. #SitecoreSYM In other words… Source singularityhub.com Quantity Time Where you actually end up in the future Where you think you will end up in the future Exponential growth surprise factor
  • 14. #SitecoreSYM Amazon Business, the company’s enterprise marketplace, grew from $1B to $10B in sales in 3 years. 55 of the Fortune 100 companies purchase products through its business marketplace. Amazon — The disruptor Source: https://www.cnbc.com/2018/09/11/amazon-business-on-pace-to-pass-10-billion-in-sales.html
  • 15. #SitecoreSYM Gartner research findings • As of early 2019, only 56 percent of B2B companies had an e-commerce site — and only 11 percent had a marketplace. • By 2023, at least 70% of the enterprise marketplaces launched will serve B2B transactions. • By 2023, organizations operating enterprise marketplaces for 1 year will see at least 10% increase in net digital revenue. Source: Gartner ID 386889
  • 16. #SitecoreSYM More research findings • Before COVID-19, marketplaces rang up half of global online sales — $2 trillion on the top 100 sites. • Digitization has accelerated even further. 40% of consumers are buying more online than ever before. • Almost 60% of these marketplaces are based in the United States, and they are continuing to change the way consumers shop. Source: Forrester Consumer Technographics Covid-19 survey. Digital Commerce 360, March 10, 2020
  • 17. #SitecoreSYM Top 3 incentives for marketplace operators Source: Gartner ID 386889 Grow business • Activate new channels of commerce • Leverage core cross- functional assets and capabilities • Enrich product offerings (cross sell/up sell) Improve experiences • Enhance partner, vendor, customer, and consumer engagement management • Launch new products, services, offerings and capabilities Reduce cost & improve efficiency • Streamline buying process • Control procurement and processing costs
  • 18. #SitecoreSYM Making the case: The how Digital marketplace maturity model
  • 19. #SitecoreSYM Marketplace Maturity Model Business Value Marketplace Maturity Maturity model based on research by McFadyen Digital, Mirakl, Magento an Adobe Company • eCommerce with products from 1st and 3rd parties. • Individually negotiated vendor contracts. • Order fulfillment by 1st and 3rd party, subject to terms of each agreement. Dropship • Monitor KPIs like buyer:seller ratio, platform leakage, seller performance, total offers, etc. • KPIs based marketing strategy or product roadmap. • White labeled marketplaces for businesses and consumers that are rapidly expanding your product offerings. Quantitatively Managed • eCommerce site that offers only your products. • Self-managed product listings, imagery, copy, pricing, etc. • Self-managed order fulfillment. Traditional • New business opportunities uncovered from KPIs. • Streamline & automate seller onboarding, payment etc. • Seller services like advertising, merchandising, product content optimization, supply chain management, localized content etc. • Omnichannel strategies integrating sellers’ physical stores, such as pick-ups and returns. Constantly Optimizing • 1st and 3rd party product offerings. • Sellers controlled product listings. • Standardized seller agreement. • Seller managed fulfillment. • Operator earns commission for every 3rd party sale. Multi-Vendor
  • 21. #SitecoreSYM Sitecore Experience Cloud™ Sitecore Experience Platform™ (XP) Sitecore Experience Commerce® (XC) Sitecore Content Hub™ (XP) Market to customers in context of current and past interactions across any channel and in real time Empower retailers and brands to win customers by personalizing the end-to-end interaction experience using data and content Unify assets, teams, and processes across the entire content lifecycle The end-to-end content and commerce platform for marketing
  • 22. © 2001-2020 Sitecore Corporation A/S. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand names are the property of their respective owners. #SitecoreSYM 1. Product catalog, pricing, promotions, order, inventory, billing, and shipping management using Sitecore Experience Commerce. 2. Omnichannel, multitenant, headless storefronts for product browsing using SXA & Sitecore JSS. 3. Next-gen editing experience with drag/drop editing, device simulation, personalization, analytics, governance with Sitecore Horizon. 4. Digital asset management and product content management using Sitecore’s Content Hub. 5. Lead capture, help and support using Sitecore XP’s Forms. 6. Acquisition using Campaign Manager, Marketing Automation, and EXM. 7. SSO using Sitecore’s Federated Authentication and Identity Server. 8. Elastic deployment using Sitecore containers or Sitecore’s Managed Cloud. Activating Sitecore features for enterprise marketplaces
  • 23. Sitecore reference architecture for enterprise marketplace User administration Org administration Marketplace HTML JavaScript GraphQL OData JSON Sitecore Content Delivery Collections APIs Search APIs Presentation APIs Contacts APIs Reporting Data Security Data Marketing Automation Data Content APIs Session State Caching Content Data Forms Data Crawled Indexes Device Detection GeoIP Service Visitor Tracking & Identification Data Processing Engine Cart & checkout Subscription management Product & datamanagement Sitecore Content & Media CMS DAM Forms Multi-lingual Sitecore Security & Governance Security User Mgmt Workflows Versioning Sitecore Digital Marketing Marketing Automation Email Marketing Personaliz ation A/B, MVT Testing Campaign Mgmt. Lead Scoring Content Tagging Segments Tracking & SVC Analytics Goals & Events AI/ML Sitecore Experience Commerce Store Front Product Catalog Pricing & Promotion Customer Mgmt. Cart & Checkout Inventory Order Mgmt. Subscription Mgmt. Analytics Data Session Data Email Data Commerce Data Reference Data Logging, Telemetry, Analytics Sitecore APIs Authentication/SSO Sitecore Security Authorization Membership Personalization Engine Tracker APIs
  • 25. #SitecoreSYM Dos and Don’ts Dos • Choose sellers that complement your product offering or resell your products. • Develop a multichannel marketing plan. • Create a seamless and automated onboarding experience for sellers. • Include a modern e-commerce front end. • Use your data to improve your marketing strategy or inform your product roadmap. Don’ts • Compete against your own channel partners and distributors. • Neglect to promote your marketplace. • Make it difficult for sellers to sign up and get approved. • Require manual steps (like a phone call) for buyers to complete a transaction. • Fail to analyze your transaction data.
  • 26. © 2001-2020 Sitecore Corporation A/S. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand names are the property of their respective owners. #SitecoreSYM • Who will sell on the marketplace? • Will your competitors be allowed to sell on the marketplace? • Will your marketplace allow buyers to compare competing products? • How will you onboard new sellers? How much of the process will be automated? • How much control will sellers have over their product listings? • Will you allow sellers to offer varying shipping and return policies? • What sorts of minimum standards will they have to meet? • How will you handle local, national, and international taxes, fulfillment, etc.? • Will you be the merchant of record for marketplace transactions? And, if so, what will that mean for your accounting? Questions for marketplace operators
  • 27. #SitecoreSYM Thank you FOR DISCUSSION PURPOSES ONLY. Sitecore Confidential and Proprietary. ©2020 Sitecore Corporation A/S. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand names are the property of their respective owners.

Editor's Notes

  1. 2-sided marketplace is different than a network marketplace
  2. 3rd party Marketplace operators vs enterprise marketplace Ownership varies between zero management to full management (marketplace operator sells on behalf of the seller via a distribution arrangement, vs sellers manage the entire store operation that covers both the technical and operational aspects) Enterprise marketplaces are a subset of online marketplaces, and are operated by organizations that have mostly operated in the analog mode and now are exploring opportunities to become digital business. Enterprise marketplaces often see the sponsoring organization sell their own products and services alongside those of third parties, and can evolve to include a bigger portion of third-party offerings over time.
  3. Sellers in B2B are called channel partners
  4. Amazon did $280B in sales in 2019 Alibaba did $400B and 80% of china sales – professional seller, monthly subscription fee, referral fees on each item sold, variable closing fees Walmart – 127M unique visitors. 57% of Amazon buyers also shop Walmart. Application needs to be approved and takes 24 hrs to launch products. Kroger - grew digital sales by 58% in 2018. B2B suppliers go to https://www.thekrogerco.com/ Ebay – one of the oldest marketplaces Wayfair, Etsy, Overstock - ~$230 average checkout, overstock doesn $0.10 to $3 in fees Target ecommerce has been growing for 25% for 5 years in a row Market Networks are very different from 2-Sided Marketplaces, although the two are often confused. Most people think companies like HoneyBook and Houzz are marketplaces, but they’re not. In reality, they’re Market Networks, which combine the main elements of both Personal Direct Networks and 2-Sided Marketplaces, as well as being many-sided as opposed to 2-sided — often with the addition of a dedicated SaaS workflow software
  5. Enterprise marketplaces are a subset of online marketplaces, and are operated by organizations that have mostly operated in the analog mode and now are exploring opportunities to become digital business. Enterprise marketplaces often see the sponsoring organization sell their own products and services alongside those of third parties, and can evolve to include a bigger portion of third-party offerings over time. Amazon launched in 2015 and is expected to overtake the B2C side HPE spun off in 2015, in 2018 107 on Fortune 500 by revenue - $29B in 2019 – Best Buy Canada increased SKUs by 200% in the first year and achieved 30% growth in online revenue with the launch of marketplace.4
  6. Amazon Business launched in 2012 (originally in 2012) and in 2015 1 year later it disclose $1B in revenue. sales, compared to AWS took 10 years to achieve the same milestone. B2B is expected to cross B2C side of the business.
  7. Seprate B2B facts from B2C By 2023, 15% of medium-to-high GMV digital commerce organizations will have deployed their own marketplaces, thereby creating an entirely new digital ecosystem.
  8. Growing business – enrich product offerings - Best Buy Canada increased the assortment by 200% in the first year and achieved 30% growth in online revenue with the launch of marketplace.4 ePRICE, an Italian retailer, saw its product assortment increase by 100% in six months and a 37.5% increase in online sales in the first year as a result of the marketplace.5 Growing business leverage cross functional - H&M launched Afound as a brand for deep-discount products with apparels and accessories from H&M and partner brands. It has retail stores and the online marketplace.6 Simon Property Group, a shopping mall owner in North America, launched a marketplace for its Premium Outlets properties to help brands and retailers drive incremental sales and traffic both online and in the store.7 New channels -ICBC, the top commercial bank in China, launched online marketplace to offer consumers an alternative place to shop besides third-party marketplaces. It promotes the bank’s payment and credit products to consumers, and financing facilities to merchants. Improving experience - Toyota Material Handling created a marketplace to allow certified dealers to sell to end customers. This allows them to offer better experience for end customers while engaging its over 200 dealers.9 Frankfurt Airport (Fraport) has an online marketplace for duty-free products, managed by brands and retailers. The marketplace is connected to shops and restaurants in the airport to offer passengers a unified commerce experience Launching new capabilities - Volkswagen launched RIO, an industry platform for the transportation industry. Sinopec, a leading oil and gas company in China, launched EPEC to help other manufacturing organizations address procurement challenges Steamline busing process - Sourceability set up Sourcengine to help OEMs get quotes in a few seconds rather than in weeks or months. Alstom, a manufacturer of transportation systems, launched StationOne marketplace to connect rail operations and suppliers from across the world to ease the buying process for rail system parts Control procurement costs - AccorHotels uses an enterprise marketplace to connect suppliers with subsidiaries, franchisees and various buying entities so they can comply with the procurement processes, and reduce procurement costs and leakage to noncontracted vendors. The State of Texas’s Procurement Division launched Texas SmartBuy, a procurement marketplace to connect thousands of local government, agencies and districts with suppliers to give them access to statewide contracts and to ensure compliance in procurement.
  9. Foot note instead of logos. Change references to. Animate it.
  10. Three layers with three colors
  11. To conclude, marketplaces are here to stay and are rapidly changing the way digital business is conducted at scale, especially in the new normal. You can either become the disruptor or get disrupted. Marketplaces can be a significant investment but can promise exponential returns if done right. I hope you found this session useful. Feel free to connect with me personally at Altudo’s virtual booth for follow up discussions.