Traditional commerce has a buyer and a seller and can achieve linear growth.
Growing digital business at scale requires a new business model and rapidly bringing new capabilities, products, and services to the market by partnering with 3rd party sellers.
In the post-COVID era, online marketplaces will scale business with new partnerships, improved CX, lower costs, and improved efficiency.
Sitecore experience cloud has all the tools you need to successfully launch an enterprise digital marketplace
Salesforce Template. please refer to any Salesforce language for terms of use. Sharing for other Trailblazers who have asked to use this template for Salesforce-related presentations.
Introducing Sitecore - The Experience PlatformAdrian IORGU
Sitecore is a powerful ASP.NET framework for building highly sophisticated and compelling enterprise Web solutions.
During this session we will walk you trough the key-features of the Sitecore Experience Platform, will have a look at some of the tools that keep the Sitecore developers happy and will have a sneak peek at the Sitecore CMS.
These are the slides from a presentation given to the San Diego Salesforce Developer Group on September 16, 2014.
The presentation highlights why coding standards and design patterns are important parts of creating a scalable, maintainable Salesforce Enterprise Org. A series of specific implementation and architecture recommendations are outlined. Finally, models for process and governance are provided to help the viewer take steps to bring about change in their Org.
Understanding the Salesforce Architecture: How We Do the Magic We DoSalesforce Developers
Join us for a deep dive into the architecture of the Salesforce1 Platform. We'll explain how multitenancy actually works and how it affects you as a Salesforce customer. By understanding the technology we use and the design principles we adhere to, you'll see how our platform teams manage three major upgrades a year without causing any issues to existing development. We'll cover the performance and security implications around the platform to give you an understanding of how limits have evolved. By the end of the session, you'll have a better grasp of the architecture underpinning Force.com and understand how to get the most out of it.
Salesforce Template. please refer to any Salesforce language for terms of use. Sharing for other Trailblazers who have asked to use this template for Salesforce-related presentations.
Introducing Sitecore - The Experience PlatformAdrian IORGU
Sitecore is a powerful ASP.NET framework for building highly sophisticated and compelling enterprise Web solutions.
During this session we will walk you trough the key-features of the Sitecore Experience Platform, will have a look at some of the tools that keep the Sitecore developers happy and will have a sneak peek at the Sitecore CMS.
These are the slides from a presentation given to the San Diego Salesforce Developer Group on September 16, 2014.
The presentation highlights why coding standards and design patterns are important parts of creating a scalable, maintainable Salesforce Enterprise Org. A series of specific implementation and architecture recommendations are outlined. Finally, models for process and governance are provided to help the viewer take steps to bring about change in their Org.
Understanding the Salesforce Architecture: How We Do the Magic We DoSalesforce Developers
Join us for a deep dive into the architecture of the Salesforce1 Platform. We'll explain how multitenancy actually works and how it affects you as a Salesforce customer. By understanding the technology we use and the design principles we adhere to, you'll see how our platform teams manage three major upgrades a year without causing any issues to existing development. We'll cover the performance and security implications around the platform to give you an understanding of how limits have evolved. By the end of the session, you'll have a better grasp of the architecture underpinning Force.com and understand how to get the most out of it.
Salesforce Marketing Cloud Training | Salesforce Training For Beginners - Mar...Edureka!
This Edureka Salesforce Marketing Cloud training video for beginners will help you learn Salesforce marketing cloud benefits, what it is, its various features, use case along with marketing cloud demo. This training video is ideal for beginners to learn Salesforce marketing cloud. You can also read the blog here: https://goo.gl/CS6aV4
Salesforce Master Data Management WebinarRajeev Kumar
Webinar on Salesforce Master Data Management covering the definitions,strategy, tools, architecture for MDM:
- What is Master Data Management (MDM)?
- Why use MDM ?
- Steps for implementing MDM in your organization
- Architecture Models of MDM
- Salesforce Data duplicity/DeDupe issue and ways to mitigate it
- Best Deduplication/ DeDupe tools for Salesforce CRM (Ex: Advitya)
What Is Salesforce? | Salesforce Training - What Does Salesforce Do? | Salesf...Edureka!
This Edureka Salesforce Tutorial slides for beginners will take you through why Salesforce became popular, what is Salesforce, Salesforce products along with a Salesforce use case. This Salesforce tutorial video is ideal for beginners to learn what is Salesforce. You can read the blog here: https://goo.gl/rEHG4a
Understanding Multitenancy and the Architecture of the Salesforce PlatformSalesforce Developers
Join us as we take a deep dive into the architecture of the Salesforce platform, explain how multitenancy actually works, and how it affects you as a developer. Showing the technology we use and the design principles we adhere to, you'll see how our platform teams manage three major upgrades a year without causing any issues to existing development. We'll cover the performance and security implications around the platform to give you an understanding of how limits have evolved. By the end of the session you'll have a better grasp of the architecture underpinning Force.com and understand how to get the most out of it.
Build real-time streaming data pipelines to AWS with Confluentconfluent
Traditional data pipelines often face scalability issues and challenges related to cost, their monolithic design, and reliance on batch data processing. They also typically operate under the premise that all data needs to be stored in a single centralized data source before it's put to practical use. Confluent Cloud on Amazon Web Services (AWS) provides a fully managed cloud-native platform that helps you simplify the way you build real-time data flows using streaming data pipelines and Apache Kafka.
Salesforce Streaming event - PushTopic and Generic EventsDhanik Sahni
Salesforce Streaming API is used when integration required with publisher and subscriber model. This slide will explain about
1. Streaming Event
2. PushTopic
3. Generic Event
4. Comparison of Streaming Events
Introduction to Salesforce | Salesforce Tutorial for Beginners | Salesforce T...Edureka!
( Salesforce Training: https://www.edureka.co/salesforce-administrator-and-developer-training)
This tutorial will give you an introduction to the Salesforce CRM and talk tell you how & why Salesforce has emerged as one of the leading cloud computing companies today.
This video covers the following topics:
1. Salesforce:- Need & Rise
2. Features Of Salesforce
3. Demo: Salesforce In Action
API-first design - Basis for an consistent API-Management approachSven Bernhardt
Intuitive API design is a critical success factor for APIs. API-First propagates a collaborative approach, where API development starts with the design and brings various stakeholders together, which dramatically increases efficiency and consistency while defining APIs. Questions that that come up in this area are about quality requirements APIs have to meet nowadays, in order to deliver the desired business value. In this session we want to present an approach how APIs can be defined and implemented consistently using tools like Apiary and Apimatic and the design artifacts can be incorporated in existing CI/CD pipelines, using tools like Dredd, since APIs are a first-class citizen which need to be maintained appropriately.
Accenture Cloud Platform: Control, Manage and Govern the Enterprise Cloudaccenture
The Accenture Cloud Platform is a multi-cloud management platform that enables organizations to manage all of their enterprise cloud
resources—public and private—and automate and accelerate solution delivery.
Websites and applications are implementing social single sign-on to allow users to login using trusted authentication providers such as Google, Facebook, and even Salesforce. Join us to learn how to configure the OpenID Connect authentication provider to allow users to authenticate at Google to access a Salesforce environment. We'll also look at how you can relieve yourself of the burden of password management by having your web app login users via Salesforce.
Lightning Web Components give any JavaScript developer a modern, web standards-based path to building apps and experiences on the Lightning Platform.
In the second episode of our five part webinar series on Lightning Web Components, we will show you how to access data from the Salesforce org, get record data, create records and handle errors using Lightning Web Components. In this webinar you’ll learn all about Lightning Data Service, reactive wire service and Lightning App Builder.
While there are many ways to build integrations with salesforce, one of the fastest growing ways is through the Salesforce REST API. Join us as we explore the current REST-ful mechanisms available to the AppCloud, and see what the next year has to offer. In this session we will discuss the Salesforce REST API structure, Authenticating to the REST API, sObject Manipulation, and Composition through the REST API.
Sitecore Symposium 2018 session on the advancements in the e-commerce space. The presentation covered the existing functionality in Sitecore Commerce, as well as modules and plugins that may help achieve similar features and functionality to Amazon.com, as well as take it beyond with the use of voice commerce, blogging, chat bots, and blockchain. The source code for the Ethereum plugins, Xamarin mobile app, and the Chrome browser extension built for the presentation can be found at https://github.com/vasiliyfomichev
Award-winning Mosaic is a mobile Store Platform for Clienteling, POS, Inventory and Analytics that puts customer-centricity at your fingertips. This solution pieces together all the elements required to build the perfect in-store experience, transforming your sales associates into customer savants. It provides them with easily-accessible, in-depth customer information that makes up-selling and cross-selling easier than ever.
Salesforce Marketing Cloud Training | Salesforce Training For Beginners - Mar...Edureka!
This Edureka Salesforce Marketing Cloud training video for beginners will help you learn Salesforce marketing cloud benefits, what it is, its various features, use case along with marketing cloud demo. This training video is ideal for beginners to learn Salesforce marketing cloud. You can also read the blog here: https://goo.gl/CS6aV4
Salesforce Master Data Management WebinarRajeev Kumar
Webinar on Salesforce Master Data Management covering the definitions,strategy, tools, architecture for MDM:
- What is Master Data Management (MDM)?
- Why use MDM ?
- Steps for implementing MDM in your organization
- Architecture Models of MDM
- Salesforce Data duplicity/DeDupe issue and ways to mitigate it
- Best Deduplication/ DeDupe tools for Salesforce CRM (Ex: Advitya)
What Is Salesforce? | Salesforce Training - What Does Salesforce Do? | Salesf...Edureka!
This Edureka Salesforce Tutorial slides for beginners will take you through why Salesforce became popular, what is Salesforce, Salesforce products along with a Salesforce use case. This Salesforce tutorial video is ideal for beginners to learn what is Salesforce. You can read the blog here: https://goo.gl/rEHG4a
Understanding Multitenancy and the Architecture of the Salesforce PlatformSalesforce Developers
Join us as we take a deep dive into the architecture of the Salesforce platform, explain how multitenancy actually works, and how it affects you as a developer. Showing the technology we use and the design principles we adhere to, you'll see how our platform teams manage three major upgrades a year without causing any issues to existing development. We'll cover the performance and security implications around the platform to give you an understanding of how limits have evolved. By the end of the session you'll have a better grasp of the architecture underpinning Force.com and understand how to get the most out of it.
Build real-time streaming data pipelines to AWS with Confluentconfluent
Traditional data pipelines often face scalability issues and challenges related to cost, their monolithic design, and reliance on batch data processing. They also typically operate under the premise that all data needs to be stored in a single centralized data source before it's put to practical use. Confluent Cloud on Amazon Web Services (AWS) provides a fully managed cloud-native platform that helps you simplify the way you build real-time data flows using streaming data pipelines and Apache Kafka.
Salesforce Streaming event - PushTopic and Generic EventsDhanik Sahni
Salesforce Streaming API is used when integration required with publisher and subscriber model. This slide will explain about
1. Streaming Event
2. PushTopic
3. Generic Event
4. Comparison of Streaming Events
Introduction to Salesforce | Salesforce Tutorial for Beginners | Salesforce T...Edureka!
( Salesforce Training: https://www.edureka.co/salesforce-administrator-and-developer-training)
This tutorial will give you an introduction to the Salesforce CRM and talk tell you how & why Salesforce has emerged as one of the leading cloud computing companies today.
This video covers the following topics:
1. Salesforce:- Need & Rise
2. Features Of Salesforce
3. Demo: Salesforce In Action
API-first design - Basis for an consistent API-Management approachSven Bernhardt
Intuitive API design is a critical success factor for APIs. API-First propagates a collaborative approach, where API development starts with the design and brings various stakeholders together, which dramatically increases efficiency and consistency while defining APIs. Questions that that come up in this area are about quality requirements APIs have to meet nowadays, in order to deliver the desired business value. In this session we want to present an approach how APIs can be defined and implemented consistently using tools like Apiary and Apimatic and the design artifacts can be incorporated in existing CI/CD pipelines, using tools like Dredd, since APIs are a first-class citizen which need to be maintained appropriately.
Accenture Cloud Platform: Control, Manage and Govern the Enterprise Cloudaccenture
The Accenture Cloud Platform is a multi-cloud management platform that enables organizations to manage all of their enterprise cloud
resources—public and private—and automate and accelerate solution delivery.
Websites and applications are implementing social single sign-on to allow users to login using trusted authentication providers such as Google, Facebook, and even Salesforce. Join us to learn how to configure the OpenID Connect authentication provider to allow users to authenticate at Google to access a Salesforce environment. We'll also look at how you can relieve yourself of the burden of password management by having your web app login users via Salesforce.
Lightning Web Components give any JavaScript developer a modern, web standards-based path to building apps and experiences on the Lightning Platform.
In the second episode of our five part webinar series on Lightning Web Components, we will show you how to access data from the Salesforce org, get record data, create records and handle errors using Lightning Web Components. In this webinar you’ll learn all about Lightning Data Service, reactive wire service and Lightning App Builder.
While there are many ways to build integrations with salesforce, one of the fastest growing ways is through the Salesforce REST API. Join us as we explore the current REST-ful mechanisms available to the AppCloud, and see what the next year has to offer. In this session we will discuss the Salesforce REST API structure, Authenticating to the REST API, sObject Manipulation, and Composition through the REST API.
Sitecore Symposium 2018 session on the advancements in the e-commerce space. The presentation covered the existing functionality in Sitecore Commerce, as well as modules and plugins that may help achieve similar features and functionality to Amazon.com, as well as take it beyond with the use of voice commerce, blogging, chat bots, and blockchain. The source code for the Ethereum plugins, Xamarin mobile app, and the Chrome browser extension built for the presentation can be found at https://github.com/vasiliyfomichev
Award-winning Mosaic is a mobile Store Platform for Clienteling, POS, Inventory and Analytics that puts customer-centricity at your fingertips. This solution pieces together all the elements required to build the perfect in-store experience, transforming your sales associates into customer savants. It provides them with easily-accessible, in-depth customer information that makes up-selling and cross-selling easier than ever.
Award-winning Mosaic Clienteling puts customer-centric retailing at your fingertips. Mosaic Clienteling is an in-store, associate-facing relationship selling system for retailers. It is designed to provide knowledge of the enterprise across channels to associates on store floor: at the point of decision.
5 Key Features In A Multi Vendor eCommerce Website DevelopmentCSS Chopper
Do you want to create a multi-vendor eCommerce website? Know these must-have features before heading to the eCommerce website development service.
For more info: https://www.csschopper.com/blog/5-must-have-features-in-a-multi-vendor-ecommerce-website/
Learn how to effectively utilize all of Sitecore CMS features and build a fully integrated Sitecore platform. As a certified Sitecore partner, Ameex offers end-to-end Sitecore development solutions and services and help you achieve bottom-line results. Contact our Sitecore experts for a free consultation
We all know a personalised approach to customer communications across email and your website leads to greater engagement and therefore, more revenue. In this FREE Breakfast Briefing, international email and remarketing expert Kath Pay, will walk you through simple basics to achieving a personalised customer experience that combines your email marketing and website to enhance brand engagement and drive conversions overall, whether it's sign up's or sales you're after.
Op 29 juni sprak Kathleen Claes van Magento tijdens de FAS. De zaal zat vol e-commerce ondernemers die kwamen luisteren naar de voordelen van Magento Enterprise.
Marketing has evolved at a rapid pace over the past 12 months. There has been an increased emphasis on providing a great customer experience across multiple channels. Recently, we’ve noticed a clear shift toward digitalization and more automated ways for brands and customers to interact.
AI technology is another significant growth area; it has taken personalization to a more advanced level and saved marketers time in creating their email campaigns, articles, ads, and landing pages while also improving performance results.
During the past year, data privacy concerns have also increased, and this has led companies to be more transparent about the way that data is gathered and processed, including the replacement of third-party cookies with first-party cookies.
As for SEO, we’ve seen a noticeable evolution; machine learning has made the processing of data more and more advanced. For example, Google has started showing more relevant search queries that SEO marketers are looking for to drive organic traffic to their websites, based on analyzing tons of historical search results. This advancement is due to machines used by Google that humans couldn’t process because of the big amount of data analyzed. For example, Rankbrain is a machine learning AI algorithm used by Google to sort search results.
There are also a number of trends from recent years which look set to continue in popularity in 2023, including minimalist design, UGC, influencer marketing, artificial intelligence and machine learning.
However, there are a number of additional trends in AI and machine learning, advertising, SEO, social media, and ecommerce, that look set to be dominant in the coming year which we will discuss in this webinar.
We will cover:
1. 2022 in review
2. The main digital marketing trends for 2023
3. VBOUT’s resources to help you prepare for the upcoming year
This month we'll explore the topic of Ecommerce for Associations. Join us for this webinar as we get an overview of how important Ecommerce for Associations is for your organization.
Understand the intricacies of setting up an online E-Commerce store. Learn the basic fundamentals of B2B vs B2C E-
Commerce portal and major components in an EC Development process.
Online Furniture Company - A business planAparana Mittal
Online Furniture market is burgeoning given it lends itself very well to e-tailing space.
This is a business plan for a furniture company operating in a brick and mortar model but now wants to explore the online space to gain additional sales and improve profitability.
Sitecore Product Updates from Minneapolis DX SummitVarunNehra
Sitecore Product updates for Sitecore XM Cloud, OrderCloud, Discover and Search from Minneapolis DX Summit, MVP Summit, SUGCON during Oct 2nd-6th. Sitecore named a leader in Personalization and B2B
Commerce & Marketplace Gartner quadrants. Sitecore integrating AI (Gen AI) into every product and announced strategic partnership with Microsoft for multi-tenant E-commerce platform on Azure marketplace.
Blazing fast web experience at your fingertips with Experience Edge, JSS for ...VarunNehra
Blazing fast web experience at your fingertips with Experience Edge, JSS for Next.js and Vercel. This presentation covers,
Fundamentals of Jamstack
Pre-rendering concepts SSG, SSR and ISR
Steps to build and deploy a Jamstack app using Experience Edge, JSS Next.js, Vercel
Getting started with Sitecore JSS for Nextjs
OneWeb: Unifying multi-brand experience management and digital operations wit...VarunNehra
Although Sitecore offers multi-tenancy OOTB, many enterprise customers of Sitecore find themselves managing websites across multiple brands, business units, regions and often end up with multiple deployments that may increase redundancy, reduce reusability and increase overall cost of marketing and IT operations. This session will showcase how a large CPG enterprise used OneWeb framework utilizing best practices and enabling advanced features of Sitecore to unify digital operations.
Migrating from Azure Search to SearcStaxVarunNehra
Now that Sitecore v10.x is fully supported on Azure AKS, Sitecore in its reference architecture has replaced Azure Search with SearchStax as the go to provider for Solr as a service. This presentation showcases the what, the why and the how to deploying SearchStax.
Get ready for Jamstack with Sitecore Experience EdgeVarunNehra
Introduction to Jamstack architecture. With Sitecore supporting React and Next.js you are one step closer to Jamstack delivery with Sitecore JSS, Experience Edge for Sitecore Content Hub and Experience Edge for Sitecore XM enable Jamstack architecture.
Sitecore Experience Edge, A short story (Intro to Sitecore Experience Edge)VarunNehra
As short intro to Sitecore experience edge for Content Hub and Experience Manager. The What, The Why and The How, including steps to implementing Sitecore Experience Edge for Content Hub. What you should know as a Sitecore Developer or a Front-end developer.
A real world application built by integrating multi channel content with ML and Sitecore and it’s called Symposium Session Recommendation Engine or MYSYM for short and the word cloud shows everything we used to put it together.
Marketing personalized at scale sitecore + sfmc = success final finalVarunNehra
Marketers need speed. From identifying prospects to creating segmentation, from creating customer profiles to personalizing campaigns, and from creating contextual content to launching campaigns at scale, marketers need agility and accuracy. Sitecore Connect allows marketers to break data silos, integrate their experience and marketing platforms such as Salesforce Marketing Cloud, and create a single view of customers to achieve faster time to market.
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Kubernetes & AI - Beauty and the Beast !?! @KCD Istanbul 2024Tobias Schneck
As AI technology is pushing into IT I was wondering myself, as an “infrastructure container kubernetes guy”, how get this fancy AI technology get managed from an infrastructure operational view? Is it possible to apply our lovely cloud native principals as well? What benefit’s both technologies could bring to each other?
Let me take this questions and provide you a short journey through existing deployment models and use cases for AI software. On practical examples, we discuss what cloud/on-premise strategy we may need for applying it to our own infrastructure to get it to work from an enterprise perspective. I want to give an overview about infrastructure requirements and technologies, what could be beneficial or limiting your AI use cases in an enterprise environment. An interactive Demo will give you some insides, what approaches I got already working for real.
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
Key Trends Shaping the Future of Infrastructure.pdfCheryl Hung
Keynote at DIGIT West Expo, Glasgow on 29 May 2024.
Cheryl Hung, ochery.com
Sr Director, Infrastructure Ecosystem, Arm.
The key trends across hardware, cloud and open-source; exploring how these areas are likely to mature and develop over the short and long-term, and then considering how organisations can position themselves to adapt and thrive.
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024Albert Hoitingh
In this session I delve into the encryption technology used in Microsoft 365 and Microsoft Purview. Including the concepts of Customer Key and Double Key Encryption.
Generating a custom Ruby SDK for your web service or Rails API using Smithyg2nightmarescribd
Have you ever wanted a Ruby client API to communicate with your web service? Smithy is a protocol-agnostic language for defining services and SDKs. Smithy Ruby is an implementation of Smithy that generates a Ruby SDK using a Smithy model. In this talk, we will explore Smithy and Smithy Ruby to learn how to generate custom feature-rich SDKs that can communicate with any web service, such as a Rails JSON API.
Elevating Tactical DDD Patterns Through Object CalisthenicsDorra BARTAGUIZ
After immersing yourself in the blue book and its red counterpart, attending DDD-focused conferences, and applying tactical patterns, you're left with a crucial question: How do I ensure my design is effective? Tactical patterns within Domain-Driven Design (DDD) serve as guiding principles for creating clear and manageable domain models. However, achieving success with these patterns requires additional guidance. Interestingly, we've observed that a set of constraints initially designed for training purposes remarkably aligns with effective pattern implementation, offering a more ‘mechanical’ approach. Let's explore together how Object Calisthenics can elevate the design of your tactical DDD patterns, offering concrete help for those venturing into DDD for the first time!
Accelerate your Kubernetes clusters with Varnish CachingThijs Feryn
A presentation about the usage and availability of Varnish on Kubernetes. This talk explores the capabilities of Varnish caching and shows how to use the Varnish Helm chart to deploy it to Kubernetes.
This presentation was delivered at K8SUG Singapore. See https://feryn.eu/presentations/accelerate-your-kubernetes-clusters-with-varnish-caching-k8sug-singapore-28-2024 for more details.
Monitoring Java Application Security with JDK Tools and JFR Events
Enterprise Marketplace Powered by Sitecore Experience Cloud
1. October 27, 2020
Accelerating digital business
with enterprise marketplaces
Powered by Sitecore Experience Cloud
Varun Nehra
VP – Solution Architecture, Altudo
3. #SitecoreSYM
• Sitecore Technology MVP
• 16+ years of industry experience
• 20+ Sitecore deliveries
• 100+ client engagements
• Live in Atlanta
Varun Nehra
VP – Solution Architecture, Altudo
Head of Digital Solutions Group
varun.nehra@altudo.co
@sitecorevarun
www.sitecorevarun.com
Quick Intro
6. #SitecoreSYM
A marketplace is an e-commerce site where
customers can choose from many products
offered by multiple sellers.
7. #SitecoreSYM
Traditional commerce vs. marketplace
Seller
Traditional Commerce Model
Enterprise
Source: Gartner ID 386889
Customers
Sellers
Online Marketplace Model
Operator
Enterprise
Customers
13. #SitecoreSYM
In other words…
Source singularityhub.com
Quantity
Time
Where you actually
end up in the future
Where you think you will
end up in the future
Exponential growth surprise factor
14. #SitecoreSYM
Amazon Business, the company’s enterprise
marketplace, grew from $1B to $10B in sales in 3
years.
55 of the Fortune 100 companies purchase
products through its business marketplace.
Amazon — The disruptor
Source: https://www.cnbc.com/2018/09/11/amazon-business-on-pace-to-pass-10-billion-in-sales.html
15. #SitecoreSYM
Gartner research findings
• As of early 2019, only 56 percent of B2B companies had an
e-commerce site — and only 11 percent had a marketplace.
• By 2023, at least 70% of the enterprise marketplaces
launched will serve B2B transactions.
• By 2023, organizations operating enterprise marketplaces for
1 year will see at least 10% increase in net digital revenue.
Source: Gartner ID 386889
16. #SitecoreSYM
More research findings
• Before COVID-19, marketplaces rang up half of global
online sales — $2 trillion on the top 100 sites.
• Digitization has accelerated even further. 40% of consumers are
buying more online than ever before.
• Almost 60% of these marketplaces are based in the United States,
and they are continuing to change the way consumers shop.
Source: Forrester Consumer Technographics Covid-19 survey. Digital Commerce 360, March 10, 2020
17. #SitecoreSYM
Top 3 incentives for marketplace operators
Source: Gartner ID 386889
Grow
business
• Activate new channels
of commerce
• Leverage core cross-
functional assets and
capabilities
• Enrich product offerings
(cross sell/up sell)
Improve
experiences
• Enhance partner, vendor,
customer, and consumer
engagement management
• Launch new products,
services, offerings
and capabilities
Reduce cost &
improve efficiency
• Streamline buying process
• Control procurement and
processing costs
19. #SitecoreSYM
Marketplace Maturity Model
Business
Value
Marketplace Maturity
Maturity model based on research by McFadyen Digital, Mirakl, Magento an Adobe Company
• eCommerce with
products from 1st and
3rd parties.
• Individually negotiated
vendor contracts.
• Order fulfillment by 1st
and 3rd party, subject
to terms of each
agreement.
Dropship
• Monitor KPIs like
buyer:seller ratio,
platform leakage, seller
performance, total
offers, etc.
• KPIs based marketing
strategy or
product roadmap.
• White labeled
marketplaces for
businesses and
consumers that are
rapidly expanding your
product offerings.
Quantitatively Managed
• eCommerce site
that offers only
your products.
• Self-managed product
listings, imagery, copy,
pricing, etc.
• Self-managed
order fulfillment.
Traditional
• New business
opportunities uncovered
from KPIs.
• Streamline & automate
seller onboarding,
payment etc.
• Seller services like
advertising,
merchandising, product
content optimization,
supply chain
management, localized
content etc.
• Omnichannel strategies
integrating sellers’
physical stores, such as
pick-ups and returns.
Constantly Optimizing
• 1st and 3rd party
product offerings.
• Sellers controlled
product listings.
• Standardized seller
agreement.
• Seller managed
fulfillment.
• Operator earns
commission for every
3rd party sale.
Multi-Vendor
21. #SitecoreSYM
Sitecore Experience Cloud™
Sitecore Experience
Platform™ (XP)
Sitecore Experience
Commerce® (XC)
Sitecore Content
Hub™ (XP)
Market to customers in
context of current and past
interactions across any
channel and in real time
Empower retailers and brands
to win customers by
personalizing the end-to-end
interaction experience using
data and content
Unify assets, teams, and
processes across the entire
content lifecycle
The end-to-end content and commerce platform for marketing
25. #SitecoreSYM
Dos and Don’ts
Dos
• Choose sellers that complement your
product offering or resell your products.
• Develop a multichannel marketing plan.
• Create a seamless and automated
onboarding experience for sellers.
• Include a modern e-commerce front end.
• Use your data to improve your marketing
strategy or inform your product roadmap.
Don’ts
• Compete against your own channel
partners and distributors.
• Neglect to promote your marketplace.
• Make it difficult for sellers to sign up and
get approved.
• Require manual steps (like a phone call)
for buyers to complete a transaction.
• Fail to analyze your transaction data.
2-sided marketplace is different than a network marketplace
3rd party Marketplace operators vs enterprise marketplace
Ownership varies between zero management to full management (marketplace operator sells on behalf of the seller via a distribution arrangement, vs sellers manage the entire store operation that covers both the technical and operational aspects)
Enterprise marketplaces are a subset of online marketplaces, and are operated by organizations that have mostly operated in the analog mode and now are exploring opportunities to become digital business. Enterprise marketplaces often see the sponsoring organization sell their own products and services alongside those of third parties, and can evolve to include a bigger portion of third-party offerings over time.
Sellers in B2B are called channel partners
Amazon did $280B in sales in 2019 Alibaba did $400B and 80% of china sales – professional seller, monthly subscription fee, referral fees on each item sold, variable closing fees
Walmart – 127M unique visitors. 57% of Amazon buyers also shop Walmart. Application needs to be approved and takes 24 hrs to launch products.
Kroger - grew digital sales by 58% in 2018. B2B suppliers go to https://www.thekrogerco.com/
Ebay – one of the oldest marketplaces
Wayfair, Etsy, Overstock - ~$230 average checkout, overstock doesn $0.10 to $3 in fees
Target ecommerce has been growing for 25% for 5 years in a row
Market Networks are very different from 2-Sided Marketplaces, although the two are often confused. Most people think companies like HoneyBook and Houzz are marketplaces, but they’re not. In reality, they’re Market Networks, which combine the main elements of both Personal Direct Networks and 2-Sided Marketplaces, as well as being many-sided as opposed to 2-sided — often with the addition of a dedicated SaaS workflow software
Enterprise marketplaces are a subset of online marketplaces, and are operated by organizations that have mostly operated in the analog mode and now are exploring opportunities to become digital business. Enterprise marketplaces often see the sponsoring organization sell their own products and services alongside those of third parties, and can evolve to include a bigger portion of third-party offerings over time.
Amazon launched in 2015 and is expected to overtake the B2C side
HPE spun off in 2015, in 2018 107 on Fortune 500 by revenue - $29B in 2019 –
Best Buy Canada increased SKUs by 200% in the first year and achieved 30% growth in online revenue with the launch of marketplace.4
Amazon Business launched in 2012 (originally in 2012) and in 2015 1 year later it disclose $1B in revenue. sales, compared to AWS took 10 years to achieve the same milestone. B2B is expected to cross B2C side of the business.
Seprate B2B facts from B2C
By 2023, 15% of medium-to-high GMV digital commerce organizations will have deployed their own marketplaces, thereby creating an entirely new digital ecosystem.
Growing business – enrich product offerings - Best Buy Canada increased the assortment by 200% in the first year and achieved 30% growth in online revenue with the launch of marketplace.4
ePRICE, an Italian retailer, saw its product assortment increase by 100% in six months and a 37.5% increase in online sales in the first year as a result of the marketplace.5
Growing business leverage cross functional - H&M launched Afound as a brand for deep-discount products with apparels and accessories from H&M and partner brands. It has retail stores and the online marketplace.6
Simon Property Group, a shopping mall owner in North America, launched a marketplace for its Premium Outlets properties to help brands and retailers drive incremental sales and traffic both online and in the store.7
New channels -ICBC, the top commercial bank in China, launched online marketplace to offer consumers an alternative place to shop besides third-party marketplaces. It promotes the bank’s payment and credit products to consumers, and financing facilities to merchants.
Improving experience - Toyota Material Handling created a marketplace to allow certified dealers to sell to end customers. This allows them to offer better experience for end customers while engaging its over 200 dealers.9 Frankfurt Airport (Fraport) has an online marketplace for duty-free products, managed by brands and retailers. The marketplace is connected to shops and restaurants in the airport to offer passengers a unified commerce experience
Launching new capabilities - Volkswagen launched RIO, an industry platform for the transportation industry. Sinopec, a leading oil and gas company in China, launched EPEC to help other manufacturing organizations address procurement challenges
Steamline busing process - Sourceability set up Sourcengine to help OEMs get quotes in a few seconds rather than in weeks or months. Alstom, a manufacturer of transportation systems, launched StationOne marketplace to connect rail operations and suppliers from across the world to ease the buying process for rail system parts
Control procurement costs - AccorHotels uses an enterprise marketplace to connect suppliers with subsidiaries, franchisees and various buying entities so they can comply with the procurement processes, and reduce procurement costs and leakage to noncontracted vendors. The State of Texas’s Procurement Division launched Texas SmartBuy, a procurement marketplace to connect thousands of local government, agencies and districts with suppliers to give them access to statewide contracts and to ensure compliance in procurement.
Foot note instead of logos. Change references to. Animate it.
Three layers with three colors
To conclude, marketplaces are here to stay and are rapidly changing the way digital business is conducted at scale, especially in the new normal. You can either become the disruptor or get disrupted. Marketplaces can be a significant investment but can promise exponential returns if done right. I hope you found this session useful. Feel free to connect with me personally at Altudo’s virtual booth for follow up discussions.