SlideShare a Scribd company logo
- Sakthi. S
I MBA
INTRODUCTION
• Whisper is a sanitary pad which came in existence in 1980s.
• Whisper is a trademark of the Procter & Gamble (P&G)
Company.
• It is the only product which boldly showed the sanitary pads on
Televisions.
• Committed to innovation in feminine hygiene products.
• Actively engages with consumers through educational initiatives
and community outreach programs.
• Recognized as a market leader in feminine hygiene, trusted by
millions of women worldwide.
PRODUCTS UNDER WHISPER
Product Name Features Absorption
Level
Sizes Available
Whisper Ultra Thin - Ultra-thin design
- Rapid Absorption
Light to Heavy Flow Regular, XL, XXL
Whisper Maxi
Nights
- Extra-long and
wide for overnight
protection
Heavy Flow Regular, XL, XXL
Whisper Choice - Soft cotton-like
cover
- Odour-lock
technology
Light to Medium
flow
Regular, XL
Whisper Soft - Soft and gentle
on skin
- Dermatologically
tested
Light to Medium
flow
Regular, XL
Whisper Ultra Soft - Silky soft cover
for comfort
- Extra-absorbent
core
Light to Heavy Flow Regular, XL, XXL
PRODUCTS UNDER WHISPER
Aspect Details
Brand Name Whisper
Parent Company Procter & Gamble (P&G)
Founded Early 1980s
Headquarters Cincinnati, Ohio, United States
Products Sanitary napkins and feminine hygiene
Market Reach Global presence in numerous countries
Innovation Continuous product innovation and R&D
Values Focus on comfort, protection, and confidence
Social Impact Initiatives promoting menstrual health education and
empowerment
Sustainability Eco-friendly product lines and environmental
initiatives
Market Position Leading brand in the feminine hygiene market
COMPANY PROFILE
Advertising and Promotion of whisper by Sakthi Sundar
Advertising and Promotion of whisper by Sakthi Sundar
PROMOTION-CELEBRITY
ENDORSEMENT
The actresses who lent their credibility and star power to Whisper's
advertising campaigns are:
Parineeti Chopra
Sonakshi Sinha
Sakshi Malik
Kriti Sanon
Sharmila Nicollet
KRITI SANON
& SHARMILA
NICOLLET
SONAKSHI SINHA &
SAKSHI MALIK
PARINEETI
CHOPRA
Advertising and Promotion of whisper by Sakthi Sundar
Advertising and Promotion of whisper by Sakthi Sundar
Advertising and Promotion of whisper by Sakthi Sundar
Advertising and Promotion of whisper by Sakthi Sundar
PRICE RANGE OF WHISPER NAPKINS
Product Type Price Range (INR)
Whisper Ultra Thin ₹60 - ₹120
Whisper Soft ₹55 - ₹110
Whisper Maxi Nights ₹70 - ₹130
Whisper Ultra XL ₹70 - ₹130
Whisper Choice XL ₹65 - ₹125
Whisper Ultra XL Wings ₹75 - ₹140
Whisper Maxi XL Wings ₹80 - ₹150
Whisper Heavy Flow XL ₹80 - ₹150
INNOVATIONS OF WHISPER SANITARY NAPKINS
Advertising and Promotion of whisper by Sakthi Sundar
Aspect
Description
Product - Whisper offers a range of sanitary napkins designed for different flow
levels and preferences.
- Products feature advanced absorption technology, soft materials, and
innovative designs for superior comfort and protection.
- Whisper also provides variants such as ultra-thin pads, maxi pads, and
overnight pads to meet diverse needs.
Price - Whisper's pricing strategy offers products at various price points to
cater to different consumer budgets.
- Prices are influenced by factors such as production costs,
competition, and perceived value.
- Whisper aims to maintain affordability while offering quality products.
MARKETING MIX OF WHISPER SANITARY NAPKINS
Place - Whisper products are widely distributed through various
channels including supermarkets, pharmacies,
convenience stores, and online retailers.
- The brand ensures extensive availability to ensure easy
access for consumers across different regions.
Promotion - Whisper utilizes diverse advertising channels such as
television, print media, digital platforms, and social
media to reach its target audience effectively.
- The brand employs emotional branding, celebrity
endorsements, educational campaigns, and community
engagement to connect with consumers and build brand
awareness.
- Whisper's promotional efforts focus on empowering
women, breaking taboos, and promoting menstrual
health and hygiene.
Advertising and Promotion of whisper by Sakthi Sundar
Advertising and Promotion of whisper by Sakthi Sundar

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Advertising and Promotion of whisper by Sakthi Sundar

  • 2. INTRODUCTION • Whisper is a sanitary pad which came in existence in 1980s. • Whisper is a trademark of the Procter & Gamble (P&G) Company. • It is the only product which boldly showed the sanitary pads on Televisions. • Committed to innovation in feminine hygiene products. • Actively engages with consumers through educational initiatives and community outreach programs. • Recognized as a market leader in feminine hygiene, trusted by millions of women worldwide.
  • 3. PRODUCTS UNDER WHISPER Product Name Features Absorption Level Sizes Available Whisper Ultra Thin - Ultra-thin design - Rapid Absorption Light to Heavy Flow Regular, XL, XXL Whisper Maxi Nights - Extra-long and wide for overnight protection Heavy Flow Regular, XL, XXL Whisper Choice - Soft cotton-like cover - Odour-lock technology Light to Medium flow Regular, XL Whisper Soft - Soft and gentle on skin - Dermatologically tested Light to Medium flow Regular, XL Whisper Ultra Soft - Silky soft cover for comfort - Extra-absorbent core Light to Heavy Flow Regular, XL, XXL
  • 5. Aspect Details Brand Name Whisper Parent Company Procter & Gamble (P&G) Founded Early 1980s Headquarters Cincinnati, Ohio, United States Products Sanitary napkins and feminine hygiene Market Reach Global presence in numerous countries Innovation Continuous product innovation and R&D Values Focus on comfort, protection, and confidence Social Impact Initiatives promoting menstrual health education and empowerment Sustainability Eco-friendly product lines and environmental initiatives Market Position Leading brand in the feminine hygiene market COMPANY PROFILE
  • 8. PROMOTION-CELEBRITY ENDORSEMENT The actresses who lent their credibility and star power to Whisper's advertising campaigns are: Parineeti Chopra Sonakshi Sinha Sakshi Malik Kriti Sanon Sharmila Nicollet
  • 9. KRITI SANON & SHARMILA NICOLLET SONAKSHI SINHA & SAKSHI MALIK PARINEETI CHOPRA
  • 14. PRICE RANGE OF WHISPER NAPKINS Product Type Price Range (INR) Whisper Ultra Thin ₹60 - ₹120 Whisper Soft ₹55 - ₹110 Whisper Maxi Nights ₹70 - ₹130 Whisper Ultra XL ₹70 - ₹130 Whisper Choice XL ₹65 - ₹125 Whisper Ultra XL Wings ₹75 - ₹140 Whisper Maxi XL Wings ₹80 - ₹150 Whisper Heavy Flow XL ₹80 - ₹150
  • 15. INNOVATIONS OF WHISPER SANITARY NAPKINS
  • 17. Aspect Description Product - Whisper offers a range of sanitary napkins designed for different flow levels and preferences. - Products feature advanced absorption technology, soft materials, and innovative designs for superior comfort and protection. - Whisper also provides variants such as ultra-thin pads, maxi pads, and overnight pads to meet diverse needs. Price - Whisper's pricing strategy offers products at various price points to cater to different consumer budgets. - Prices are influenced by factors such as production costs, competition, and perceived value. - Whisper aims to maintain affordability while offering quality products. MARKETING MIX OF WHISPER SANITARY NAPKINS
  • 18. Place - Whisper products are widely distributed through various channels including supermarkets, pharmacies, convenience stores, and online retailers. - The brand ensures extensive availability to ensure easy access for consumers across different regions. Promotion - Whisper utilizes diverse advertising channels such as television, print media, digital platforms, and social media to reach its target audience effectively. - The brand employs emotional branding, celebrity endorsements, educational campaigns, and community engagement to connect with consumers and build brand awareness. - Whisper's promotional efforts focus on empowering women, breaking taboos, and promoting menstrual health and hygiene.