M commerce
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This document discusses the rise of mobile commerce (m-commerce) in France. M-commerce involves purchasing goods or services via mobile devices, and is growing much faster than traditional e-commerce. Key points discussed include the increasing smartphone ownership in France driving m-commerce growth; top product categories purchased via mobile like travel, clothing, and media; and emerging technologies like 4G improving the mobile shopping experience through faster speeds and reducing connectivity issues. Barriers to m-commerce include security concerns and usability of mobile sites. The document also examines market share differences between Android and iOS mobile platforms.
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M commerce
- 1. M-COMMERCE By Romanick GOBY Déc. 2013
- 2. PLAN 1. E-Commerce toward M-Commerce 2. M-Commerce : a vector of communication 3. Figures of M-Commerce in France 4. M-Commerce strategies 5. The mobile market 6. The mobile commerce 7. M-commerce applications most know in France 8. Shopping on TV 9. The contribution of 4G in the M-Commerce
- 3. 1. E-Commerce toward M-Commerce 1 . Definition of terms ● The e-commerce or electronic commerce includes all commercial transactions taking place remotely through electronic and digital interfaces. ● Turnover (in billions of euros) M-commerce or mobile commerce is characterized by the purchase or sale of goods or services on a mobile terminal. The growth of m-commerce is much faster than ecommerce at the same period Source : FEVAD - Fédération e-commerce et vente à distance
- 4. 1. E-Commerce toward M-Commerce 2. Evolution 2001 : Premium SMS on mobile phones 2007 : Release of the first iPhone 2010 : Arrival of large e-retailers on smartphones 3 million French bought on mobile : 12% of e-shoppers 2011 : More and more french people make purchases on smartphones 2012 : 19.4 million : number of smartphone users in France 2013 : Turnover of m-commerce has increased by 120% at the first half 2014 : Mobile will be the first way to connect to the internet. Source : http://fr.slideshare.net/clairette5/mcommerce-forum-du-ecommerce-rennes?from_search=11
- 5. 1. E-Commerce toward M-Commerce 3. Issues and interests of M -commerce Issues : ● ● ● M-commerce is the transition of e-commerce on the internet mobile FEVAD ad 8 to 14 million mobile customers in 2016. Engage in m-commerce has become a priority for many e-commerce sites like Amazon and Ebay ● ● ● M-commerce is the near future, this is the new direction for the sustainability of its business. Changing consumption patterns of users Consumer mobility ● ● ● ● Enrich the shopping experience for the technologies installed in smartphones New opportunities of the geolocation The technology of augmented reality The market of mobile applications Source : FEVAD - Fédération e-commerce et vente à distance
- 6. 1. E-Commerce toward M-Commerce 3. Issues and interests of M -commerce Interests : ● ● ● ● ● Enhance its reputation Win new customers Customer loyalty Know your customers and prospects Geolocated marketing → For a seller ● ● ● ● ● Additional exposure No time constraint or spatial constraint Additional services Distance purchases Compare and suggest products → For a user Source : FEVAD - Fédération e-commerce et vente à distance
- 7. 1. E-Commerce toward M-Commerce 4. Available products and services Mobile Banking Compare Prices Mobile Coupons Mobile Ticketing Loyalty cards Applications Source : http://fr.wikipedia.org/wiki/M-Commerce#Produits_et_services_disponibles
- 8. 2. M-Commerce : a vector of communication With mobile commerce, companies have other media to convey their message : on smartphones and tablets. The mobile is a vector of commercial communication and loyalty. Consumers receives information directly on their mobile, some with promotional codes present in the shop. Source : http://www.aumagasin.fr/actualites/m-commerce-des-clients-connectes-depuis-leurs-mobiles.html
- 9. 3. Figures of M-Commerce in France Mobile users on social networks Market share Mobile users Internet consultants : 72% in 2013 25.1 million mobile users in France Sales in millions of units 15% of French scan QR-codes 29 : Average number of applications per user Source : http://www.dediservices.com/m-commerce/chiffres-cles-du-m-commerce.html
- 10. 4. M-Commerce strategies Mobile application or mobile website ? ● Mobile site : Static navigation, permanent connection required, limited functionalities, a low cost development, direct access via a search engine, not Téléchargment needed, etc. ● Application : search, download, install (and updates), presence in the app stores, local storage, access to GPS, QR-code, faster, more stable, cost development, the possibility of more easily solicit the user (push method). Source : http://fr.slideshare.net/Poule_Design/les-stratgies-m-commerce?from_search=4
- 11. 5. The mobile market 1. Major players in the mobile market Between November 2012 and February 2013, 51.2% of smartphones sold were under Android, against 43.5 under iOS in the U.S. In the world : 70.1% under Android against 21% under i OS. Source : http://techland.time.com/2013/04/16/ios-vs-android/
- 12. 5. The mobile market 2. Figures 1/3 Source : http://techland.time.com/2013/04/16/ios-vs-android/
- 13. 5. The mobile market 2. Figures 2/3 Source : http://techland.time.com/2013/04/16/ios-vs-android/
- 14. 5. The mobile market 2. Figures 3/3 Source : http://techland.time.com/2013/04/16/ios-vs-android/
- 15. 5. The mobile market CONCLUSION While iOS and Android are competitive in the deals offered, it is important to mention here that the user experience is very Customizable on Android, which is not the case on iOS. The choice of a platform at the expense of another is a personal choice. Its depends on user expérience
- 16. 6. The mobile commerce 1. Buyer behavior on mobile Feminization of internet consumers Source : http://www.dediservices.com/m-commerce/chiffres-cles-du-m-commerce.html
- 17. 6. The mobile commerce 2. The process of buying on mobile Source : http://www.dediservices.com/m-commerce/chiffres-cles-du-m-commerce.html
- 18. 6. The mobile commerce 3. Top products purchased on mobile Travels News, sport Cultural property Clothing Images, videos sounds Data processing Games, toys, leisure Household appliances Source : http://www.dediservices.com/m-commerce/chiffres-cles-du-m-commerce.html
- 19. 6. The mobile commerce 4. Payment methods NFC Near Field Communications Source : http://www.dediservices.com/m-commerce/chiffres-cles-du-m-commerce.html
- 20. 6. The mobile commerce 5. Brakes buying on mobile ● Personal Information protection and security ● ● Connection problems and slow due to the mobile network. Distrust in the provider ● Securing payment (tunnel of purchase must be simple and complete) Dematerialization of products Usability sites Delivery problems ● ● ● Source : http://www.dediservices.com/m-commerce/chiffres-cles-du-m-commerce.html
- 21. 7. M-Commerce applications most know Rank Brands Numbers of visitors 1 Amazon 2.603.000 2 voyages-sncf 1.571.000 3 Cdiscount 828.000 4 FNAC 788.000 5 La Redoute 629.000 Source : www.mediametrie.fr
- 22. 7. Shopping on TV : T-Commerce The commerce on television grows in small steps. Soon, we'll able to place orders on our television Source : http://fr.slideshare.net/smobile/mcommerce-and-media-consumption?from_search=2
- 23. 8. The contribution of the 4G in M-Commerce According to eBay, the mobile broadband is a boon for online shopping on smartphones. The arrival of 4G could potentially remedy connection problems due to the mobile network. The perspective of a faster and more efficient network will accelerate the m-commerce growing already much faster than e-commerce. Source : IPSOS survey
- 24. Consumers with Smartphones - Mobile Commerce http://www.youtube.com/watch?v=iJQdK6_PZag (2:52 min)