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E-Commerce:
A Revolution in the Way
We Do Business
There is no finish line…

      – Nike Corporate Motto
What is electronic
commerce (e-commerce)?
 Financial business
  transaction that occurs
  over an electronic
  network
 Sometimes called
  e-business
How are e-commerce transactions
conducted?
 Primarily through desktop
  computers
 Wirelessly using handheld
  Web-enabled devices


      M-commerce
       E-commerce that
       takes place using
        mobile devices
What is a bricks-and-mortar business?
   Company with a
    physical location,
    such as Wal-Mart or
    Kmart
What is a clicks-and-mortar business?
 Company with a bricks-and-mortar
  location as well as an online presence
 Some companies
  have online
  presence
  without physical
  locations
   • E*Trade and
    Amazon.com
What is an electronic storefront?   add to cart
   Web site
    where e-
    retailer
    displays its
    products
   Shopping cart
    allows
    customer to
    collect
    purchases
   Also called
    online catalog
What is a shopping bot?
  Web site that
   searches for
   the best price
   on a specific
   product
  Also called a
   shopbot
What is business-to-consumer
(B-to-C or B2C) e-commerce?
   Sale of
    products or
    services from
    a business to
    the general
    public
What is consumer-to-consumer
(C-to-C or C2C) e-commerce?
   Individuals
    using Internet
    to sell
    products to
    other
    individuals
     • Online
      auction, such
      as eBay
What is business-to-business
(B-to-B or B2B) e-commerce?
 Sale and exchange of products and service
  between businesses
 Many businesses engage in both B2B and B2C
 Supply chain creates and distributes products
E-Commerce Stats
What is business-to-employee
(B-to-E or B2E) e-commerce?
 Sale and exchange of products and service
  between a business and its employees
 Usually through an intranet
What are some advantages of e-commerce?
 • Global market 24/7
 • Businesses have access to 459 million people with Internet
     access
 •   Lower operating costs
 •   Customers can conduct price comparisons easily
 •   Feedback can be immediate
 •   Changing information can be available quickly
 •   FAQ (frequently asked questions) pages can provide easy
     access to customer support
 •   Ability to gather customer information, analyze it, and react
 •   New and traditional approaches to generating revenue
 •   Manufacturers can buy and sell directly, avoiding the cost of
     the middleman
 •   Distribution costs for information reduced or eliminated
 •   Options to create a paperless environment
Revenue Streams
           Sales
           Subscriptions
           Banner ads
           Pop ups
           Web searches
            • Paid listings
            • Paid inclusion
            • Search engine
                 optimization


http://www.zetetic.com/domain-name-sales.html
Building Traffic

 The   3Cs Approach
  • Content, community, and commerce
 Keywords and Search Engines
  • Choose name and product names that best
    describe business purpose and features
  • Select descriptive domain names
  • Business-related keywords can be listed in
    the HTML meta tag


                           16
Building Traffic (continued)

 Marketing

  • Online advertising methods include
    banner ads, pop-up ads, and e-mail
  • Offline advertising methods include
    magazines, newspapers, radio, and
    television




                           17
Electronic Payment Systems
   Electronic cash (e-cash or digital cash)
    • Provides a private and secure method of
      transferring funds
    • PayPal
       – Best-known e-cash provider
 E-cash benefits
  • Privacy - hides account information from vendors
  • Convenient if seller cannot process a credit card
 Smartcards
  • Credit cards with embedded microchips

                                      18
Ecommerce Spending Trends
 At the end of 2008, worldwide e-commerce
  is expected to exceed $470 brillion.
 By 2010:
    -   71% of US consumers will use the Internet to
        shop
    -   50% of ALL retail sales will be influenced by the
        Internet
Consumer Concerns
   A recent poll of Americans Found that
    • 13% had no fears about E-Commerce
    • 53% had concerns of privacy and security
    • 20% cited the inability to inspect products
      closely over the Internet
    • 3% do not like to wait for delivery
Limitations
 Bandwidth or data capacity
 Comfort Factor
 Security
 Privacy
What factors lead to customer loyalty?
 Best storefronts are
  efficient and easy to
  use
 Customers who
  must wait more than
  eight seconds for a
  page to download
  usually will click to
  another site
Fun thought…


       People are more violently opposed
        to fur than leather because it's safer
        to harass rich women than
        motorcycle gangs.

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Ecommerce (2)

  • 1. E-Commerce: A Revolution in the Way We Do Business
  • 2. There is no finish line… – Nike Corporate Motto
  • 3. What is electronic commerce (e-commerce)?  Financial business transaction that occurs over an electronic network  Sometimes called e-business
  • 4. How are e-commerce transactions conducted?  Primarily through desktop computers  Wirelessly using handheld Web-enabled devices M-commerce E-commerce that takes place using mobile devices
  • 5. What is a bricks-and-mortar business?  Company with a physical location, such as Wal-Mart or Kmart
  • 6. What is a clicks-and-mortar business?  Company with a bricks-and-mortar location as well as an online presence  Some companies have online presence without physical locations • E*Trade and Amazon.com
  • 7. What is an electronic storefront? add to cart  Web site where e- retailer displays its products  Shopping cart allows customer to collect purchases  Also called online catalog
  • 8. What is a shopping bot?  Web site that searches for the best price on a specific product  Also called a shopbot
  • 9. What is business-to-consumer (B-to-C or B2C) e-commerce?  Sale of products or services from a business to the general public
  • 10. What is consumer-to-consumer (C-to-C or C2C) e-commerce?  Individuals using Internet to sell products to other individuals • Online auction, such as eBay
  • 11. What is business-to-business (B-to-B or B2B) e-commerce?  Sale and exchange of products and service between businesses  Many businesses engage in both B2B and B2C  Supply chain creates and distributes products
  • 13. What is business-to-employee (B-to-E or B2E) e-commerce?  Sale and exchange of products and service between a business and its employees  Usually through an intranet
  • 14. What are some advantages of e-commerce? • Global market 24/7 • Businesses have access to 459 million people with Internet access • Lower operating costs • Customers can conduct price comparisons easily • Feedback can be immediate • Changing information can be available quickly • FAQ (frequently asked questions) pages can provide easy access to customer support • Ability to gather customer information, analyze it, and react • New and traditional approaches to generating revenue • Manufacturers can buy and sell directly, avoiding the cost of the middleman • Distribution costs for information reduced or eliminated • Options to create a paperless environment
  • 15. Revenue Streams  Sales  Subscriptions  Banner ads  Pop ups  Web searches • Paid listings • Paid inclusion • Search engine optimization http://www.zetetic.com/domain-name-sales.html
  • 16. Building Traffic  The 3Cs Approach • Content, community, and commerce  Keywords and Search Engines • Choose name and product names that best describe business purpose and features • Select descriptive domain names • Business-related keywords can be listed in the HTML meta tag 16
  • 17. Building Traffic (continued)  Marketing • Online advertising methods include banner ads, pop-up ads, and e-mail • Offline advertising methods include magazines, newspapers, radio, and television 17
  • 18. Electronic Payment Systems  Electronic cash (e-cash or digital cash) • Provides a private and secure method of transferring funds • PayPal – Best-known e-cash provider  E-cash benefits • Privacy - hides account information from vendors • Convenient if seller cannot process a credit card  Smartcards • Credit cards with embedded microchips 18
  • 19. Ecommerce Spending Trends  At the end of 2008, worldwide e-commerce is expected to exceed $470 brillion.  By 2010: - 71% of US consumers will use the Internet to shop - 50% of ALL retail sales will be influenced by the Internet
  • 20. Consumer Concerns  A recent poll of Americans Found that • 13% had no fears about E-Commerce • 53% had concerns of privacy and security • 20% cited the inability to inspect products closely over the Internet • 3% do not like to wait for delivery
  • 21. Limitations  Bandwidth or data capacity  Comfort Factor  Security  Privacy
  • 22. What factors lead to customer loyalty?  Best storefronts are efficient and easy to use  Customers who must wait more than eight seconds for a page to download usually will click to another site
  • 23. Fun thought…  People are more violently opposed to fur than leather because it's safer to harass rich women than motorcycle gangs.