E-commerce involves the buying and selling of products and services through electronic networks, with six basic types including B2B, B2C, and C2C. The evolution of e-commerce began in the 1970s and has rapidly grown with the advent of the internet, leading to significant changes in consumer behavior and market strategies. In Pakistan, e-commerce is thriving due to social media integration and the demand for convenient shopping experiences.

1. E-Commerce and Internet
Misbah Javid

2. E-Commerce
E-commerce is the process of buying, selling,
transferring or exchange of product, service,
and/or information via electronic network and
computers.

3. Internet
A worldwide system of
computer networks in
which two or more
computers are connected.
We can send and receive all
kinds of information such as
text, graphics, voice, video,
and computer programs
through internet.

4. Type of E-Commerce
There are 6 basic types of e-commerce:
• Business-to-Business (B2B)
Manufacturer issuing goods to the retailer or
wholesaler.e.g Intel selling microprocessors
to Dell.
• Business-to-Consumer (B2C)
Company sell goods to its consumer. It is an
indirect trade between company and
consumer, it can be direct trade through
oline.e.g. Dell sell laptop to me.

5. • Consumer-to-Consumer (C2C)
Online dealing of goods and services
among people, no major third party is
involve.e.g.olx
• Customer-to-Business (C2B)
Consumers (individuals) create value
and businesses consume that value.
e.g.naukri .com,Rozee.com

6. • Business-to-Administration (B2A)
All transactions that are carried out between
business and government bodies using the
Internet as medium.e.g.Accela.com
• Mobile-Commerce
Online sales transactions that use wireless
electronic devices such as hand-held
computers, mobile phones or laptops.

7. Process of E-commerce

8. Past, Present and
Future of E-commerce
• ‘
• Began in the 1970s when larger corporations
started creating private networks to share
information with business partners and suppliers.
(EDI)
Prodigy was running text ads and selling flowers in the
early '80s
The first documented Online sale in 1994 was what?
It Was
A CD

9. • In 1990s the World Wide Web on
the Internet provides easy-to-use
technology for information publishing and distribution
– (economies of scale)
– (economies of scope)
• Early E-Commerce was pioneered by Internet
companies that did not perform traditional retail.
Called Pure Plays: such as Amazon.com and CD Now.
• More recently click and mortar stores have moved
online: like Barnes and Noble, Best Buy, the Gap, and
Wal-Mart
Interesting Fact
Every 1.2 second a
Canadian make
purchase with their
PayPal account.
In India, it is 10
second.

10. E-Commerce in Pakistan
• Market doubled in 2014 to $60
million.

12. • it a time-saving,
• hassle-free experience
• feel online offer access to immense variety of
products that are available to comparatively
cheaper prices.
• People now tend to avoid huge public
gatherings and/or roaming in shopping malls
and markets.
• convenient, safe
Why E-Commerce in Pakistan
is growing

13. Future of E-commerce
in Pakistan
• Facebook, Twitter and Instagram.
• Even you see different companies pitching themselves
and brand campaigns running on Facebook.
• FB also provides the option of running a shop at business
pages to its users.
• This all has made the possibilities of earning through e-
commerce endless in Pakistan.

14. Uses of E-Commerce
• Video on demand
• Remote Banking ( as a net banking)
• Home shopping
• Online marketing
• Online business transaction
• Exploitation of new business
• Facilitating for organizational model
• Enabling the customers

15. Who uses E-Commerce
E-Business might be a partitioned into following
subsection
• Buying and Offering on site or online commercial
centers
• Electronic information trade, the Business-to-
Business trade of information
• Business-to-Business purchasing and offering
• security of business transactions

16. Why use E-Commerce
• Low Entry Cost
• Reduce Transaction Cost
• Access the Global Market
• Good Market shares can be
captured

17. E commerce strategies
Here are 12 e-commerce strategies you should plan to
implement:
• Micro-Target an Online Audience
• Personalize
• Create Content to Build Stickiness

18. • Tailor the Browsing Experience to Target Segments
• Integrate Across Channels
• Invest in Mobile

19. • Tap into Logistics
• Consider Subscription Commerce
• Bypass the Middlemen

20. • Offer a Seamless Experience across Channels
• Proprietary Selection
• Sell Internet-Only Merchandise

21. Relationship between
Internet and E-commerce

22. Advantages of E-commerce
• Easier to compare prices
• No need for physical stores
• Lots of Choices

23. • Services for 247
• Unlimited shelf space
• No need to handle currency

24. Disadvantages of E-commerce
• Inability to experience
• Need an internet access and
internet access device

25. • Security issues
• Delay in receiving goods
• Inability to identify scams

26. Conclusion
• The Internet has led to the birth and evolution of E-
commerce.
• E-commerce has now become a key component for
many organizations in the daily running of their
business.
• As the Internet and in turn Ecommerce has
developed, and continues to evolve and grow, it is
vital that any organization, in any industry, must base
its strategic planning around such rapidly growing
medium