The document discusses mobile commerce (m-commerce), which involves using mobile devices for electronic commerce via the wireless web. M-commerce includes activities like mobile banking, shopping, marketing/advertising, information services, and ticketing. It offers benefits like constant connectivity, personalized offers, location-based notifications, and flexible accessibility. However, it also faces challenges such as connectivity issues, security concerns, limited screen sizes, and data costs. The use of m-commerce is growing rapidly, as indicated by the rising number of smartphone users and mobile apps market. Key trends to watch are the increasing role of AI like chatbots, and the adoption of technologies like augmented reality, one-click payments, and automation tools. The m-

1. MOBILE COMMERCE
Presented By: Niva Rani Gogoi
Department of Pharmaceutical Sciences
Dibrugarh University, Assam

2. What is m-commerce ??
• m-business
• Wireless electronic commerce
• Next generation e-commerce
E-
COMMERCE
WIRELESS
WEB
M-
COMMERCE

3. M-Banking
M-Shopping
M-Marketing
and
advertisement
M-
information
services
M -ticketing

4. Why m-commerce??
• Constant contact and complete access at fingertips
• Personalized offers
• Location based notifications
• Flexible accessibility
• The in-app payment feature
• It’s like Go access to a Mall
• New way to show retail sales

5. Pitfalls of m-commerce??
• Connectivity issues
• Security Issues
• App spaces within mobile phones
• Data costs
• Mobile phones have small display in comparison to
computers
• Need to know and comply with a wider range of
regulations.

6. Rapid growth of m-commerce

7. INDICATORS showing rapid growth of m-commerce
 Explosive growth of Smartphone Users
 More e-commerce is coming from Smartphone
 Mobile Apps market is looking up

8. Top m-commerce trends to watch for in 2018
AI to rule1 2 Chat bots
to interact with the business owners
3 Augmented reality 4 One-Click Payments
5 Automation Tools 6 Product Tagging
7 On Demand Applications

9. Future of m-commerce ???
• Size of m-commerce industry is poised to be $10-20 billion by
2020
• Expected to contribute around 4% to GDP in India by 2020
• Will generate 1.5 M jobs by 2021
• Pegged to be worth $56 Billion by 2023

10. Thank You !!