This video is presented by USEP's BSCS student Gertrude R Cordero under Mr. ND Arquillano as a partial fulfillment for Elective 4 -E-Commerce 1 - 14 slides

1. E-Commerce

2. Contents
 Introduction to e-Business and e-Commerce
 E-business Infrastructure
 E-environment
 Supply Chain Management
 E-marketing
 Customer relationship Management
 Change Management
 Analysis and Design: M-commerce
 Management of Mobile commerce services
E-Commerce

3.  The buying and selling products through the use of
internet.
 An electronically mediated financial transactions
between organizations and customers.
Introduction to e-Business and
e-Commerce

4.  A communication perspective – the delivery of
information, product/services or payment by
electronic means.
 A business perspective – the application of
technology towards the automation of business
transactions and workflows.
 A service perspective – enabling cost cutting at the
same time as increasing the speed and quality of
service delivery.
 An online perspective – the buying and selling of
products and information online.
The Different Perspective for
e-Commerce

5.  User Experience
◦ It can be argued that everything else is secondary.
 Solid ‘on-site search’ functionality
◦ You need good-quality metadata to make it work
properly.
 Well-defined information architecture
◦ Studies have shown that most people are ‘cognitive
misers’. In plain English: people don’t like to think. Keep
this in mind when wireframing your site.
e-Commerce Fundamentals

6.  A broader term of how technology can benefit all
internal business processes and interactions with
the third parties. This includes the buy-side and
sell-side E-commerce and internal value chain.
 The architecture of hardware, software, content and
data used to deliver e-business services to
employees, customers as well as partners
e-Business

7.  Risk Factors of E-Commerce Environment
◦ Risk
 The overarching risk to any business doing online
transactions is not having an overall E-commerce
strategy, especially when it comes to the
compliance requirements of which a merchant
may or may not fully understand or even be
aware.
◦ Availability
 lack of which is a big risk to an E-commerce
e-Environment

8.  Performance
◦ Network utilization—as the single weakest link can
cause the entire environment to respond poorly.
 Scalability
◦ Scalability for an E-commerce site or environment could
mean different things to different merchants.
 Security
◦ Vital issue for both users. Viewed as the safety for both
users vital information
e-Environment cont’d

9. Supply Chain Management

10.  We divide web site marketing into three primary
divisions:
◦ Enticing visitors (non-customers) to come to the site
◦ Converting visitors (non-customers) into customers
◦ Site Effectiveness
e-Marketing Priorities

11.  Speed
 Ease and Efficiency
 Low Cost
 Targeted
The benefits of e-Marketing
include:

12.  Customer relationship management (CRM) is
a widely implemented model for managing a
company’s interactions with customers, clients,
and sales prospects. It involves using technology
to organize, automate, and synchronize
business processes—principally sales activities,
but also those for marketing, customer service,
and technical support.
Customer Relationship
Management

13.  Quality and efficiency
 Decrease in overall costs
 Increase Profitability
Benefits of Customer Relationship
Management

14.  Imagine for a moment that you owned a
small corner store. As a conventional retailer,
your potential market would extend to your
immediate geographic region.
 Now imagine some technology became
available that would open up your reach to a
much larger audience.
 The mobile industry today is rapidly growing
because of its design , functionality and its
services to the consumer.
Analysis and Design: m-Commerce

15.  The emerging issues in mobile commerce is the
emerging wireless LANs and 3G/4G wireless
networks, personalized content management,
implementation challenges in m-commerce,
futuristic m-commerce services
Management of m-Commerce
Services