Download to read offline
E comerce sanchez
- 1.
- 2. Introduction to E-Businessand E- commerce • Business transactions take place via telecommunications networks, especially the Internet. • Buying and selling of products, services, and information via computer networks including the Internet. • Doing business electronically.
- 3. E-commerce Fundamentals • userexperience. • Solid ‘on-site search’ functionality is vital. • Well-defined information architectureand intuitive navigation is essential. • Clearly label categories and pages. • Trust and credibility need to be reinforced, particularly in key purchase areas, and especially for new or unknown brands.
- 4. E-commerce Fundamentals • Prioritisethe key information users look for during the purchase decision-making process. • Minimise distractions – keep the user focused on the purchase or conversion goal. • Good copy. • Images. • Service the pre-purchase consumer
- 5. E-commerce Fundamentals • Noalarms and no surprises. • Highly visible support options.
- 6. E-Business Infrastructure • Architectureof hardware, software, content and data used to deliver e-business services to employees, custom.ers and partners. • Vital to all companies adopting e-business as it affects directly the quality of service experience by users.
- 7. E- Environment • Risk • The overarching risk to any business doing online transactions is not having an overall E-commerce strategy, especially when it comes to the compliance requirements of which a merchant may or may not fully understand or even be aware. • Availability • lack of which is a big risk to an E-commerce
- 8. E- Environment • Performance • . Performance should be considered throughout the entire E-commerce environment—from network throughput to disk I/O and even memory or CPU utilization—as the single weakest link can cause the entire environment to respond poorly. • Scalability • Scalability for an E-commerce site or environment could mean different things to different merchants. • Security • Security is perhaps the broadest topic when it comes to an E-commerce site.
- 9.
- 10. E- Marketing • Providesbusinesses and advertisers with an easily customized, efficient form of marketing to complement existing advertising strategies and close in on the elusive and profitable interactive market.
- 11. E- Marketing Priorities •We divide web site marketing into three primary divisions: • Enticing visitors (non-customers) to come to the site • Converting visitors (non-customers) into customers • Site Effectiveness
- 12. E- Marketing Priorities • The benefits of E-Marketing include: • Speed • Ease and Efficiency • Low Cost • Targeted
- 13. Customer Relationship Management •company-wide business strategy designed to reduce costs and increase profitability by solidifying customer satisfaction, loyalty, and advocacy. • brings together information from all data sources within an organization.
- 14. Change Management • Approachto shifting/transitioning individuals, teams, and organizations from a current state to a desired future state. • Organizational process aimed at helping change stakeholders.
- 15. Analysis and Design: M-commerce •creating entirely new opportunities both for mobile devices and services. • transactions using a wireless device and data connection,
- 16. Management of Mobilecommerce Services • Content development and distribution to hand-held devices, content caching, pricing of mobile commerce services. • The role of emerging wireless LANs and 3G/4G wireless networks, personalized content management, implementation challenges in m-commerce, futuristic m- commerce services.