Loyalty cards come with a number of benefits for both your business and its customers. This presentation will tell you the basics of designing and printing a successful loyalty card.

1. Loyalty Cards
Learn the basics and
benefits of printing
loyalty cards for your
customers

2. Loyalty Cards
 A stylish loyalty card makes a handsome
reward for customers. Reward your
customers with stylish that will never leave
their wallets. Many design options are
available.
 They also make excellent incentives for new
customers; a set of loyalty cards can be a
great business booster!
My1Stop.com © 2012
www.my1stop.com | 1.800.691.7867 | support@my1stop.com

3. Printing Specs for Loyalty Cards
Quick Specs:
– Instant Online Quotes
– 30 mil White Composite Plastic - Credit Card Thickness
– 30 PVC Card Material also Available
– 3 3/8" x 2 1/8" - Credit Card Size
– Printing On Face and Back of Loyalty Cards
– Custom Materials, Sizes and Shapes Available
– 10 Day Standard Turnaround Instant Online Quotes
My1Stop.com © 2012
www.my1stop.com | 1.800.691.7867 | support@my1stop.com

4. Loyalty Card Printing Basics
 The two main elements
you should consider when
printing loyalty cards are
brand building graphics
and loyalty focused
features.
 Choose features like high
scan rate barcodes,
numbering, a magnetic
stripe, and personalization
to make your loyalty card
program easy for you and
your customers to use.
My1Stop.com © 2012
www.my1stop.com | 1.800.691.7867 | support@my1stop.com

5. The Importance of Size and Shape
 The standard loyalty card size is changing: the
traditional 3 3/8" x 2 1/8" card size is being replaced
by the less costly, more visible loyalty key tag.
 Key tag or key chain loyalty cards are typically 1 1/6"
x 2 7/8" - often used by grocery store chains for their
frequent buyer programs.
 In addition, there is always an option for a custom
size or shape.
My1Stop.com © 2012
www.my1stop.com | 1.800.691.7867 | support@my1stop.com

6. The Importance of Size and Shape
 The size and shape you choose for your
loyalty cards will boil down to your branding
and customer needs.
 If you’re not sure about which options will
work best for you - or if you need some
design help, just let our customer service
team know.
My1Stop.com © 2012
www.my1stop.com | 1.800.691.7867 | support@my1stop.com

7. Loyalty Card Features and Options
 Magnetic stripes (or mag stripes) are encoded
with the unique information about each customer.
 The encoded information can include customer
name, membership type or points earned, name,
address, phone number and more.
 Mag stripes can also be used to track customer
purchases, frequency of use and other valuable
marketing information.
My1Stop.com © 2012
www.my1stop.com | 1.800.691.7867 | support@my1stop.com

8. Loyalty Card Features and Options
 Consider barcodes if processing speed is a
requirement for the use of the loyalty cards.
 Typically, barcodes can be used to tell you a
few essentials about your customer as their
card is scanned.
– While barcodes typically contain less information
than mag stripes, they can be quickly scanned
and read into your systems - and they can out-
wear mag stripes. They are also low cost.
My1Stop.com © 2012
www.my1stop.com | 1.800.691.7867 | support@my1stop.com

9. Loyalty Card Features and Options
 Add a signature panel if you need to verify
that the customer presenting the loyalty card
is actually the card holder.
 A signature panel can be printed on the front
or the back of the loyalty card.
 The panel is typically printed in white matte
ink that is suitable for ink and marker pen
signatures.
My1Stop.com © 2012
www.my1stop.com | 1.800.691.7867 | support@my1stop.com

10. Loyalty Card Features and Options
 Personalizing each loyalty card with the
customers' name can help set your program
apart in your customers' eyes.
 Digital printing makes adding personalization
relatively easy and affordable.
 Customer names can be printed on the card
rather than embossed, this can cut costs and
turnaround time, dramatically.
My1Stop.com © 2012
www.my1stop.com | 1.800.691.7867 | support@my1stop.com

11. Graphic Design Services
 As you can see, there are tons of design
options when it comes to loyalty cards.
 My1Stop.com has a full-service design team
at your service.
 If you need assistance designing your loyalty
card layout, your marketing collateral, or any
other aspect of your plastic cards, contact
our graphic design services department.
My1Stop.com © 2012
www.my1stop.com | 1.800.691.7867 | support@my1stop.com

12. About My1Stop.com
 My1Stop.com is an online printing service.
 We offer a wide range of custom printed and
stock products with fast completion times,
including:
– Plastic Card Printing
– Gift Card Printing
– Label Printing
– Business Card Printing
– And many more services
My1Stop.com © 2012
www.my1stop.com | 1.800.691.7867 | support@my1stop.com

13. Contact Us
 For price quotes, sample requests, or any
other questions, please visit our
contact us page and we will respond
promptly.
My1Stop.com © 2012
www.my1stop.com | 1.800.691.7867 | support@my1stop.com