Managing Business Customers on the Web
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The document discusses managing business customers online through three case studies. Case Study 1 profiles an early adopter, Hilti, that implemented a consistent global online strategy. Case Study 2 describes a missed opportunity for Johnston Sweepers to develop an online sales configurator. Case Study 3 examines the challenges of treating business and consumer customers equally online for a mobile provider. The document concludes that business customers have personal perceptions that influence purchases and an online strategy tailored to the target audience is important.
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E-commerce refers to electronic transactions over the internet, including buying and selling of goods and services as well as the transfer of funds and information. The main goals of e-commerce are to reduce costs, lower product cycle times, provide faster customer response, and improve service quality. There are several types of e-commerce models including business-to-business, business-to-consumer, consumer-to-consumer, and business-to-government. Setting up the infrastructure for an e-commerce business involves key decisions around marketing, facilities, customer service, information technology, and fulfillment.
E commerce online-advertising_email_marketing
This document discusses planning for e-commerce, online advertising, and email marketing. It provides information on different types of e-commerce like B2B, B2C, C2C and C2B. It outlines important aspects of developing an e-commerce strategy including defining objectives, choosing a business model, developing a website, handling logistics and payments. The document also discusses the pros and cons of online advertising and defines email marketing as a direct way to reach customers via email to build loyalty and awareness.
E-Commerce
Rules, Regulations and Guidelines for Selling International through E-Commerce.
E-Commerce rules, regulations and guidelines in Sri Lanka
E-Commerce rules, regulations and guidelines in South Asia
E-Commerce rules, regulations and guidelines in USA
E-Commerce rules, regulations and guidelines in UK
E-Commerce rules, regulations and guidelines in New Zealand
Madhu
This document provides an overview of e-business and recent trends in marketing. It defines e-business as utilizing information and communication technologies to support all business activities. Key benefits of e-business include lower startup costs, broader customer reach, and new revenue streams through online sales. The document also outlines various e-business models and terms, including sources of revenue, required business activities and resources, and drivers of the growing Indian e-commerce market. Overall, the document discusses how e-business can help companies expand their customer base, become more competitive, and create new online business opportunities.
ECOMMERCE.pptx
The document discusses electronic commerce (e-commerce) and defines it as the conduct of transactions electronically, such as online purchases. It notes that e-commerce involves technologies like mobile commerce, electronic funds transfer, and online transaction processing. The document also discusses different types of e-commerce models including business-to-consumer, business-to-business, consumer-to-business, and consumer-to-consumer.
ECOMMERCE.pptx
Even today, some considerable time after the so called ‘Internet revolution’, Electronic Commerce (E-Commerce) remains a relatively new, emerging and constantly changing area of business management and information technology. Speaking in layman’s terms, E-Commerce refers to the entire process of marketing, selling, delivering goods and servicing customers over the Internet. It has revolutionized the way companies do business. Consumers can buy almost anything online 24 hours a day.
Management and Economics of e-Business
The document discusses how real estate agencies can enhance their online presence through e-business. It recommends that agencies integrate their online, print, television, and radio listings. This will allow prospective clients to easily view property details. The document also stresses the importance of collecting customer feedback and contact information to provide personalized service. Finally, it provides steps for agencies to develop an effective e-business design, including focusing on customer experience, redefining their value chain, and choosing an area of excellence.
Class 13 the future
The document outlines the agenda and assignments for an internet marketing class. It discusses current events in mobile marketing and reviews concepts around customer relationship management (CRM) and customer service. It then provides a lecture on key trends in the wireless future, including the evolution of mobile devices and platforms, the rise of smartphone usage, and opportunities for mobile internet advertising.
B2B Digital Marketing Playbook for the COVID Era
Customers have changed.
Spending patterns have changed.
People's priorities have changed.
How people spend their time has changed.
So naturally, marketing techniques
NEED TO CHANGE.
The "B2B Digital Marketing Playbook for the COVID Era" recommends an 11-point approach:
1. Understand what you are selling
2. Understand whom you are selling to
3. Design your digital marketing strategy
4. Optimize your website
5. Incentivize influencers
6. Optimize your digital marketing assets
7. Distribute your digital marketing assets
8. Make it easy for potential customers to contact you
9. Aim for a 60-second response time
10. Use dynamic QR codes
11. Use Artificial Intelligence
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Full Notes on E-Commerce | Study Material for E-Commerce
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Managing Business Customers on the Web
- 1. Managing business customers on the web Thom Poole – Head of Portal Customer Interaction February 2005 © Thom Poole 2004 All rights reserved
- 2. Managing business customers on the web Case studies and impressions of business customer/account management online Thom Poole – Head of Portal Customer Interaction O 2 UK Ltd.
- 5. The Internet as a business tool 1 The 'Net is a waste of time, and that's exactly what's right about it William Gibson (1948 - )
- 9. Case study 1 2 An early adopter getting it right
- 12. Global presence
- 13. Local execution
- 14. Online catalogue
- 15. Site stickiness
- 17. Case study 2 3 One step at a time
- 19. Local from the outset
- 22. Case study 3 4 It gets complicated
- 28. How to treat business customers online 5 So how can we do it?
- 29. How to treat business customers online Q: Are you a business or a consumer customer? Q: How many adverts have you seen today? Yesterday? Last week? A: You are all consumers for something & always looking for WIIFM e.g. A business person during the week, becomes football fan at the weekend. So, we can offer consumer football alerts to the customer for that persona
- 30. Business tools SUPPORT DISCOVER ACQUIRE FAQ Care Upgrades Cost savings Front-end procurement Billing Performance tracker Consistency Expense management Learn new business methods
- 33. Summary 6 “ Business customers are just consumers in suits”
- 35. Thom Poole Head of Portal Customer Interaction [email_address] Managing business customers on the web Thank you