The video outlines the essentials of e-business and e-commerce, including fundamentals, infrastructure, and management practices. Key points include the importance of user experience, e-commerce strategy, security, and customer relationship management, as well as the benefits of e-marketing. It also addresses the rapid growth and challenges in mobile commerce, emphasizing the need for adaptive strategies in the evolving digital landscape.

2.  This video is presented by USEP's BSCS student Rex
Louie Pilongo under Mr. ND Arquillano as a partial
fulfillment for Elective 4 -E-Commerce It talks
about:
 Introduction to e-business and e-commerce
 E-commerce Fundamentals
 E-business Infrastructure
 E-environment
 Supply Chain Management
 E-marketing
 Customer relationship Management
 Change Management
 Analysis and Design: M-commerce
 Management of Mobile commerce services

3.  It is buying and selling products through the
use of internet.
 It should be electronically mediated financial
transactions between organizations and
customers.

4.  Fundamentals of e-commerce
 The most important thing online is the user
experience.
▪ It can be argued that everything else is secondary.
 Solid ‘on-site search’ functionality is vital.
▪ You need good-quality metadata to make it work properly.
 Well-defined information architectureand intuitive
navigation is essential.
▪ Studies have shown that most people are ‘cognitive misers’.
In plain English: people don’t like to think. Keep this in mind
when wireframing your site.

5.  Clearly label categories and pages.
 Trust and credibility need to be reinforced,
particularly in key purchase areas, and
especially for new or unknown brands.
 Prioritize the key information users look for
during the purchase decision-making process.
 Minimize distractions – keep the user focused
on the purchase or conversion goal.
 Service the pre-purchase consumer

6.  E-business infrastructure is the architechture
of hardware, software, content and data
used to deliver e-business services to
employees, custom.ers and partners

8.  Risk Factors in an E-Commerce Environment
 Risk
▪ The overarching risk to any business doing online
transactions is not having an overall E-commerce
strategy, especially when it comes to the compliance
requirements of which a merchant may or may not fully
understand or even be aware.
 Availability
▪ lack of which is a big risk to an E-commerce

9.  Performance
▪ . Performance should be considered throughout the
entire E-commerce environment—from network
throughput to disk I/O and even memory or CPU
utilization—as the single weakest link can cause the
entire environment to respond poorly.
 Scalability
▪ Scalability for an E-commerce site or environment
could mean different things to different merchants.
 Security
▪ Security is perhaps the broadest topic when it comes
to an E-commerce site.

11.  E-commerce marketing is all about enticing
web surfers to your site and, once there, to
entice them into becoming a customer. While
overall similar to marketing a physical
business, e-commerce marketing has some
unique ingredients.

12.  We divide web site marketing into three
primary divisions:
 Enticing visitors (non-customers) to come to the
site
 Converting visitors (non-customers) into
customers
 Site Effectiveness

13.  The benefits of E-Marketing include:
 Speed
 Ease and Efficiency
 Low Cost
 Targeted

14.  Customer relationship management (CRM)
is a widely implemented model for managing
a company’s interactions with customers,
clients, and sales prospects. It involves using
technology to organize, automate, and
synchronize business processes—principally
sales activities, but also those
for marketing, customer service,
and technical support..

15.  Benefits of Customer Relationship
Management
 Quality and efficiency
 Decrease in overall costs
 Increase Profitability

16.  It is an approach to shifting individuals, teams
and organizations from current state to a
desired future state.

17.  Imagine for a moment that you owned a small
corner store. As a conventional retailer, your
potential market would extend to your
immediate geographic region.
 Now imagine some technology became
available that would open up your reach to a
much larger audience.
 The mobile industry today is rapidly growing
because of its design , functionality and its
services to the consumer.

18.  Content development and distribution to
hand-held devices, content caching, pricing
of mobile commerce services.
 The emerging issues in mobile commerce :
The role of emerging wireless LANs and
3G/4G wireless networks, personalized
content management, implementation
challenges in m-commerce, futuristic m-
commerce services