This document discusses key concepts in e-commerce including conducting business transactions online, buying and selling products via the internet, and ensuring a positive user experience on e-commerce websites. It also covers e-commerce fundamentals like search functionality, navigation, trust and credibility. The document then discusses e-business infrastructure, risks in the e-commerce environment like availability and security, supply chain management, e-marketing priorities and strategies, customer relationship management, change management, and analysis and management of mobile commerce services.

1. E-Comerce
By:
Viktor Immanuel Calonia
BSCS-4

2. Introduction to E-Business and E-
commerce
• Business transactions take place via telecommunications
networks, especially the Internet.
• Buying and selling of products, services, and information via
computer networks including the Internet.
• Doing business electronically.
• An electronically mediated financial transactions between
organizations and customers.

3. E-commerce Fundamentals
• user experience.
• Solid ‘on-site search’ functionality is vital.
• Well-defined information architectureand intuitive navigation
is essential.
• Clearly label categories and pages.
• Trust and credibility need to be reinforced, particularly in key
purchase areas, and especially for new or unknown brands.

4. E-commerce Fundamentals
• Prioritise the key information users look for during the
purchase decision-making process.
• Minimise distractions – keep the user focused on the purchase
or conversion goal.
• Good copy.
• Images.
• Service the pre-purchase consumer

5. E-commerce Fundamentals
• No alarms and no surprises.
• Highly visible support options.

6. E-Business Infrastructure
• Architecture of hardware, software, content and data used to
deliver e-business services to employees, custom.ers and
partners.
• Vital to all companies adopting e-business as it affects directly
the quality of service experience by users.

7. E- Environment
• Risk
• The overarching risk to any business doing online transactions is
not having an overall E-commerce strategy, especially when it
comes to the compliance requirements of which a merchant may
or may not fully understand or even be aware.
• Availability
• lack of which is a big risk to an E-commerce

8. E- Environment
• Performance
• . Performance should be considered throughout the entire E-
commerce environment—from network throughput to disk I/O and
even memory or CPU utilization—as the single weakest link can
cause the entire environment to respond poorly.
• Scalability
• Scalability for an E-commerce site or environment could mean
different things to different merchants.
• Security
• Security is perhaps the broadest topic when it comes to an E-
commerce site.

9. Supply Chain Management

10. E- Marketing
• Provides businesses and advertisers with an easily customized,
efficient form of marketing to complement existing advertising
strategies and close in on the elusive and profitable interactive
market.

11. E- Marketing Priorities
• We divide web site marketing into three primary divisions:
• Enticing visitors (non-customers) to come to the site
• Converting visitors (non-customers) into customers
• Site Effectiveness

12. E- Marketing Priorities
• The benefits of E-Marketing include:
• Speed
• Ease and Efficiency
• Low Cost
• Targeted
• Quality and efficiency
• Decrease in overall costs
• Increase Profitability

13. Customer Relationship
Management
• company-wide business strategy designed to reduce costs and
increase profitability by solidifying customer satisfaction,
loyalty, and advocacy.
• brings together information from all data sources within an
organization.

14. Change Management
• Approach to shifting/transitioning individuals, teams, and
organizations from a current state to a desired future state.
• Organizational process aimed at helping change stakeholders.

15. Analysis and Design:
M-commerce
• creating entirely new opportunities both for mobile devices
and services.
• transactions using a wireless device and data connection
• The mobile industry today is rapidly growing because of
its design , functionality and its services to the consumer.

16. Management of Mobile
commerce Services
• Content development and distribution to hand-held devices,
content caching, pricing of mobile commerce services.
• The role of emerging wireless LANs and 3G/4G wireless
networks, personalized content management, implementation
challenges in m-commerce, futuristic m-commerce services.
• The emerging issues in mobile commerce is the emerging wireless
LANs and 3G/4G wireless networks, personalized content
management, implementation challenges in m-commerce, futuristic
m-commerce services