Learn how to drive web success with analytics best practices, from the world's most experienced web analytics consulting firm, Technology Leaders.

1. 09/19/11 Technology Leaders: "Driving Web Success" Technology Leaders Technology Leaders, LLC www.technologyleaders.com 230 Park Ave. New York, NY 10169 (212) 808-3058 Driving Web Success with Analytics Best Practices 09/19/11 Technology Leaders: "Driving Web Success"

6. "Driving Web Success" “ Best Practices” and Beyond TL provides a framework for proper tagging and reporting (“Best Practices Engagement”) as well as a more comprehensive total web ROI approach (“e5o”) that incorporates feedback and iterative (A/B or multivariate) testing of content and layout. Key to success in an engagement requires following the steps in the order shown. Our “Best Practices Engagement” is a key part of overall web ROI success.

12. Analytics Framework: e5o 09/19/11 Technology Leaders: "Driving Web Success" Define Drivers Set of goals and targets for web optimization project Clear understanding of success factors for web site Activity Deliverable Benefit Build Metrics Create measurement criteria plus tool configuration Gain critical insight into web performance Plan Actions Map of improvements, based on analytics Targeted, achievable improvement goals Create Changes Development and delivery of actual improvements A web site that responds to quantifiable critique Measure Success Evidence of improvement by percentage Proof that the process resulted in. . . . . . Better Web ROI eBusiness 5-step Optimization

16. Technology Leaders: "Driving Web Success" Andrew Edwards [email_address] Phone: (212) 808-3058 Web: www.technologyleaders.com Thank You! For additional information, please contact. . . Technology Leaders: "Driving Web Success"