Philip Cooper, VP of Product at Salesforce, gave a presentation on Salesforce Einstein to partners. He introduced Einstein and its capabilities like predictive analytics, machine learning, and natural language processing. Einstein is being integrated across the Salesforce platform in products like Sales Cloud, Service Cloud, Community Cloud, and more. Cooper provided demos of Einstein capabilities and outlined the roadmap for expanding Einstein over the next year. He encouraged partners to engage with Einstein to strengthen their practices with AI, build deeper customer engagements, and generate new services and consulting opportunities around AI on the Salesforce platform.

1. Salesforce Einstein
Partner Update
2/13/17
Philip Cooper - VP, Product GTM, Einstein
@PhilipAWCooper

2. ● Introducing Einstein
○ Overview
○ Demos
○ Einstein today
○ Roadmap
● Partnering
○ Why engage?
○ Getting started

3. Statement under the Private Securities Litigation Reform Act of 1995:
This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptions
proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking statements we make. All statements other
than statements of historical fact could be deemed forward-looking, including any projections of product or service availability, subscriber growth, earnings, revenues, or other
financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded
services or technology developments and customer contracts or use of our services.
The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service, new products and
services, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach of
our security measures, the outcome of any litigation, risks associated with completed and any possible mergers and acquisitions, the immature market in which we operate, our
relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer
deployment, our limited history reselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Further information on potential factors that could
affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-K for the most recent fiscal year and in our quarterly report on Form 10-Q for the most
recent fiscal quarter. These documents and others containing important disclosures are available on the SEC Filings section of the Investor Information section of our Web site.
Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently available and may not be delivered on time or at
all. Customers who purchase our services should make the purchase decisions based upon features that are currently available. Salesforce.com, inc. assumes no obligation and
does not intend to update these forward-looking statements.
Forward-Looking Statements

4. A Smarter World
Everyone and every thing is connected
Mainframe /
Terminal
Client / Server
100K
mainframes
10M
PCs
AI
IoT
Mobile
Social
Cloud
mobile phones
6B 75Bsmart things

5. For Consumers, AI is Transforming How We Connect
Automate Connections
Deep Learning
Connect 1-to-1
Machine Learning
Connect Faster
Natural Language Processing
Apple Amazon Facebook
Marc Benioff
Parker Harris

6. For Businesses, AI is Too Complex
Data prep & integration at scale
Modeling & data science
Infrastructure
Context
Hidden complexity
What businesses want

7. AI in the Salesforce Platform
Salesforce Einstein
Introducing
Machine Learning • Deep Learning • Predictive Analytics • NLP • Smart Data Discovery
World’s smartest
CRM
Customer
Data
AI
Salesforce
Platform= +
Empower Sales, Service,
Marketing, & IT
Build AI-powered
Apps fast
+

8. The World’s Smartest CRM
Sales Cloud Einstein
Predictive Lead Scoring
Opportunity Insights
Automated Activity Capture
Account Insights
Service Cloud Einstein
Recommended Case Classification
Recommended Responses
Predictive Close Time
Commerce Cloud Einstein
Product Recommendations
Predictive Sort
Commerce Insights
App Cloud Einstein
Predictive Vision Service
Heroku + PredictionIO
Predictive Language Service
Analytics Cloud Einstein
Predictive Wave Apps
Smart Data Discovery
Automated Analytics & Storytelling
IoT Cloud Einstein
Predictive Device Scoring
Recommend Best Next Action
Automated IoT Rules Optimization
Community Cloud Einstein
Recommended Experts, Articles & Topics
Automated Service Escalation
Newsfeed Insights
Marketing Cloud Einstein
Predictive Scoring
Predictive Audiences
Automated Send-time Optimization

9. to your customers in a
whole new way
Natural Language Processing
Deep & Machine Learning
Predictive Analytics
real-time data signals
Capture
Salesforce
IoT
Email
Social
Calendar
Learn Connect
How Does it Work?

10. Einstein Built into the Customer Success Platform
Einstein
Lightning
force.com
Heroku
AppExchange
Thunder
Sales Service Marketing AnalyticsCommunity Apps Commerce IoT
Predictive
Analytics
Machine &
Deep Learning
Natural
Language
Processing &
Generation
ThunderMultitenant
Infrastructure
Development
Platform
AI Platform
Services
Applications
Email, Calendar
& Social Data
CRM Data
IoT Events
Data
Services

11. `
Build AI-powered apps with Lightning Predictive Vision Service
Predictive Language Service
PredictionIO in Heroku Private Spaces
For Data Scientists & DevelopersFor Business Users & Admins
Every Trailblazer Can Build AI-powered Apps, Fast

12. Demos

13. Einstein today

14. Sales Cloud Einstein App Cloud Einstein Marketing Cloud Einstein
Recommended Follow Ups
Opportunity Insights
Account Insights
Predictive Lead Scoring
Automated Activity Capture
Predictive Vision Service
Predictive Vision Service - Object Detection (
pilot 206)
Heroku + PredictionIO (pilot 206)
Sentiment Insights
Language Insights
Spam Detection Insights
Automated Custom Classifiers
Content & Product Recommendations
Community Cloud Einstein Commerce Cloud Einstein Analytics Cloud Einstein
Recommended Files
Recommended People to Follow
Recommended Groups
Recommended Records
Smart @mentions
Smart Group Member Suggestions
Related Questions & Articles
Trending Articles
Trending Topics
Automated Case Escalation
Top Questions
Topic Suggestions
Knowledgeable People/Experts
Company Highlights
Unanswered Questions
Predictive Email
Product Recommendations
Commerce Insights
Smart Data Discovery
Narrative Insights
Natural Language Report Generation
What’s GA Spring ‘17?

15. Roadmap

16. Dependent variable config
Join custom objects
Feature selection override
Segmented modeling
2017: Apps and Platform
Customize Build Your Own
From Out-of-the-Box to Fully Customizable AI Apps
Out-of-the-box for Lightning
No setup required
Pre-defined metrics
Point & click wizard
Predictions for any force.com app
Predictive Vision & Language
Services
PredictionIO on Heroku
Enable

17. Salesforce Einstein Roadmap for FY18
Spring ‘17 Summer ‘17 Winter ‘18 (DF)
Recommended Connections
Predictive Case Classification
Service Bots (pilot)
Predictive Scores & Audiences
Send-time Optimization (pilot)
Narrative Insights
Predictive Language Service
Predictive Sort
Sentiment Insights
Predictive Forecasting
Force.com Predictive Service (pilot)
Heroku Machine Learning
Commerce Einstein for Merchants
Predictive Search Suggestions (pilot)
Predictive Community Answers
Winter ‘18 (DF)
Predictive Lead Scoring
Opportunity Insights
Automated Activity Capture
Predictive Wave Apps
Smart Data Discovery
Commerce Insights
Predictive Vision Service
Company Insights
(feed optimization)

18. Why Partner?

19. Why Partner With Salesforce on Einstein?
Today’s AI Imperative
More awareness Stronger differentiation
● Thought leadership
● SI innovators are
embracing AI
● Salesforce tailwind
● #1 Trend in technology
● Salesforce’s top priority
● Market visibility
Deeper footprint
● Strengthen partnership
building on AI practice
● Deepen customer
engagements

20. Einstein Value Drivers
SI opportunities with Einstein
Services Lead Generation
● Salesforce org readiness
● External data integration
● MDM for machine learning
● Process and workflow
development
● Custom ML app dev w/
PredictionIO on Heroku
● Deep Learning integrations
● Wave app development
Strategy Consulting
● Solution discovery
● AI solution definition &
prioritization
● Roadmap for AI-based
business transformation
● Business process
(re-)engineering and
optimization
● Core Salesforce app
optimization
● Add-on Einstein features
● Value-added industry /
function solutions

21. Getting Started
Enablement
● Einstein positioning, capabilites, demos
● Roadmap
● Einstein for Sales, Service, Marketing
● AI capability deep dives
Business Development
● Plan with Salesforce BD contact
● Account mapping
● Target industry / function plays
● Joint marketing
Technical Readiness
● Sales Cloud Einstein Doc
● Predictive Vision Service
● PredictionIO-on-Heroku

22. Resources
????
Partner Community
https://partners.salesforce.com/
Trailhead
AI Basics
Einstein Basics
Prep for custom ML solutions
Predictive Vision Service
PredictionIO

23. Thank Y u

24. Appendix