This document outlines three options for integrating an Oracle Eloqua marketing automation system with a CRM: 1. A Customer Led Implementation that provides 10 hours of assistance for customers experienced in integration and project management. 2. A Tactical Integration that provides 36 hours of assistance including needs analysis, project management, setup, testing and launch support. 3. A Strategic Integration that provides 72 hours of assistance including all tactical integration elements plus additional strategic work like funnel definition, process mapping and data steward training. The strategic option takes a more holistic business process approach while the tactical option focuses on database connections. Choosing an option depends on a company's experience levels with Eloqua, CR

1. Three Implementation Integration Options

2. Summary – three implementation
integration options
Segmentation, personalization and lead
generation all start with the right data moving
in and out of your Marketing Automation
system.
– A Customer Led Implementation
– A Tactical Integration
– Strategic Integration
– About the stages of all three process and what are the services we provide.
CRM data typically forms the core of your Eloqua marketing data, so making sure
the bi-directional information flows is smooth and easy is essential to effective
marketing and lead generation.

3. Strategic Integration
Tactical Integration
Customer Led
1 2 3
Three Implementation Options:

4. Webex Mapping
Help as Needed
Customer Led
10 Hours
Included
Three Implementation Options:

5. Three Implementation Options:
Webex Mapping
Help as Needed
Data: Set-up, Clean-up Requirements, Select List Help
CRM
CRM UI Modification Design
Telesales
Territory Definition
Lead Assignment
Oracle/Eloqua
Forms & Imports
Campaign Tracking & ROI Flows
Program Builder & Campaign Canvas
Data Washing Machine
Needs Analysis, Project Management, Best Practices,
Std Campaign Tracking, Design Document, Testing,
UAT Assistance, Launch Support
Customer Led
10 Hours
Strategy
Funnel Definition
Marketing/Sales Alignment
Process Definition
Data Steward Training
Not Included

6. Webex Mapping
Help as Needed
Customer Led
10 Hours
• Minimal, Basic
• For Customers with Extensive
Experience In:
• Integration
• Project Management
• Eloqua Specifics
• CRM Specifics
Three Implementation Options:

7. Webex Mapping
Help as Needed
Tactical Integration
Needs Analysis, Project Management, Best Practices,
Std Campaign Tracking, Design Document, Testing,
Sales Tools Setup, UAT Assistance, Launch Support
Customer Led 36 Hours
10 Hours
Three Implementation Options:

8. Webex Mapping
Help as Needed
Tactical Integration
Needs Analysis, Project Management, Best Practices,
Std Campaign Tracking, Design Document, Testing,
Sales Tools Setup, UAT Assistance, Launch Support
Customer Led 36 Hours
10 Hours
• Most Common
• Strategic Items
are often
picked up
before or after
• Eloqua & CRM
Experience
Helpful
Three Implementation Options:

9. Tactical Vs Strategic Comparison
Tactical Integration
36 Hours
Eloqua
NetSuite
CRM
Tactical:
Database to
Database
Vs…

10. Strategic Integration
Tactical Integration
36 Hours
72 Hours
Eloqua
NetSuite
CRM
Tactical:
Database to
Database
Vs…
CRM
Funnel Definition
Sales Processes
CRM UI Modification Design
Telesales
Territory Definition
Lead Assignment
Strategic Integration:
Business Process to Business Process
Oracle/Eloqua
Segmentation Goals
Forms & Imports
Nurturing
Campaign ROI Flows
Program Builder
Campaign Canvas
Data Washing Machine
Tactical Vs Strategic Comparison

11. Mapping
Help as Needed
Data: Set-up, Clean-up Requirements, Select List Help
Strategic Integration
CRM
CRM UI Modification Design
Telesales
Territory Definition
Lead Assignment
Oracle/Eloqua
Forms & Imports
Campaign Tracking & ROI Flows
Program Builder & Campaign Canvas
Data Washing Machine
Tactical Integration
Needs Analysis, Project Management, Best Practices,
Std Campaign Tracking, Design Document, Testing,
UAT Assistance, Launch Support
Customer Led 36 Hours
10 Hours
72 Hours
Strategy
Funnel Definition
Marketing/Sales Alignment
Process Definition
Data Steward Training
Three Implementation Options:

12. Eloqua Integrations with CRMs via 4Bridge™

13. Questions?
Call us at 888-Eloqua4 (888-356-7824)
EloquaIntegrations@4ThoughtMarketing.com
Basic CRM Integration
NetSuite Special Integration
Considerations
What to do Next?
Oracle Eloqua Marketing
Cloud
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