A study on APIs to demonstrate the advantages of APIs for businesses in terms of scalability, flexibility, business development, product development, supply chain management...
API Management Part 1 - An Introduction to Azure API ManagementBizTalk360
Building APIs is not just about technology. APIs enable many new business opportunities, but only if done correctly. Enter API Management platforms to provide the building blocks behind a successful API program. As a result of lucrative opportunities, many Software vendors have emerged or pivoted from their SOA management roots to provide API Management capabilities.
In this session, Kent will introduce you to Microsoft’s Azure API Management platform by providing an overview that highlights its capabilities and the opportunities that emerge for organizations. As part of this presentation, Kent will demonstrate how developers can create their first API and discuss strategies for transforming existing services to leverage Azure API Management.
This presentation will consist of general guidance on API Management, an Azure API Management portal walk-through and demos that re-enforce the concepts that were introduced.
Are your APIs becoming too complicated and ad hoc? Feeling the need to set up policies for your API? This presentation will give you strategy options for designing and developing your APIs.
API Product Management for Product ManagersAmancio Bouza
Treating API as products is the best chance for business success. This presentation shows the API product management methodology and the right mindset to create API products that enable organizations to join the API economy. This presentation was held at the Product Management Festival 2018, Zurich
Digital transformation is on its way and the industry is required to adopt new concepts and techniques, like the Internet of things (IoT), Cloud and Enterprise Mobility. As a matter of that, new business models arise, which need to be evaluated by companies to not lose market shares and stay in touch with the competitors.
Gartner’s vision of Bi-modal IT seems to become more and more the reality, which besides all chances, also brings a lot of challenges companies have to deal with. One essential topic for implementing the ideas of Bi-modal IT is API Management – at least from our point of view. In addition, it is also a key enabler to define a solid strategy, in order to meet the challenges with respect to digital transformation.
API Management Solution Powerpoint Presentation SlidesSlideTeam
Select this API Management Solution PowerPoint Presentation Slides and study the needs of app developers. Display your company’s objectives like the expansion of the market base, building a platform ecosystem, and improving the digital outreach company through this application gateway PPT templates. Highlight the structure of architectural components of API with the help of this computing interface management PPT slide. You can easily introduce your services of API portal like documentation, registration, and analysis in a well-organized manner by taking the aid of our invigorating software management PPT designs. Take advantage of our professionally designed network administration PPT themes to exhibit various components like API design, deployment, security, analytics, and monetization in an appropriate color-coded fashion. You can take the assistance of this API solution PPT presentation to provide a report on API management in a well-organized format. Click the download button and make this open-source management PowerPoint presentation your source to educate prospective clients about attractive opportunities in the API management market. https://bit.ly/3tOpgMa
API Management Part 1 - An Introduction to Azure API ManagementBizTalk360
Building APIs is not just about technology. APIs enable many new business opportunities, but only if done correctly. Enter API Management platforms to provide the building blocks behind a successful API program. As a result of lucrative opportunities, many Software vendors have emerged or pivoted from their SOA management roots to provide API Management capabilities.
In this session, Kent will introduce you to Microsoft’s Azure API Management platform by providing an overview that highlights its capabilities and the opportunities that emerge for organizations. As part of this presentation, Kent will demonstrate how developers can create their first API and discuss strategies for transforming existing services to leverage Azure API Management.
This presentation will consist of general guidance on API Management, an Azure API Management portal walk-through and demos that re-enforce the concepts that were introduced.
Are your APIs becoming too complicated and ad hoc? Feeling the need to set up policies for your API? This presentation will give you strategy options for designing and developing your APIs.
API Product Management for Product ManagersAmancio Bouza
Treating API as products is the best chance for business success. This presentation shows the API product management methodology and the right mindset to create API products that enable organizations to join the API economy. This presentation was held at the Product Management Festival 2018, Zurich
Digital transformation is on its way and the industry is required to adopt new concepts and techniques, like the Internet of things (IoT), Cloud and Enterprise Mobility. As a matter of that, new business models arise, which need to be evaluated by companies to not lose market shares and stay in touch with the competitors.
Gartner’s vision of Bi-modal IT seems to become more and more the reality, which besides all chances, also brings a lot of challenges companies have to deal with. One essential topic for implementing the ideas of Bi-modal IT is API Management – at least from our point of view. In addition, it is also a key enabler to define a solid strategy, in order to meet the challenges with respect to digital transformation.
API Management Solution Powerpoint Presentation SlidesSlideTeam
Select this API Management Solution PowerPoint Presentation Slides and study the needs of app developers. Display your company’s objectives like the expansion of the market base, building a platform ecosystem, and improving the digital outreach company through this application gateway PPT templates. Highlight the structure of architectural components of API with the help of this computing interface management PPT slide. You can easily introduce your services of API portal like documentation, registration, and analysis in a well-organized manner by taking the aid of our invigorating software management PPT designs. Take advantage of our professionally designed network administration PPT themes to exhibit various components like API design, deployment, security, analytics, and monetization in an appropriate color-coded fashion. You can take the assistance of this API solution PPT presentation to provide a report on API management in a well-organized format. Click the download button and make this open-source management PowerPoint presentation your source to educate prospective clients about attractive opportunities in the API management market. https://bit.ly/3tOpgMa
KPIs for APIs (and how API Calls are the new Web Hits, and you may be measuri...John Musser
How do you measure API success? What KPIs do APIs need? What mistakes should I avoid? Find out what you should, and shouldn't, be measuring as part of your API program in this Business of APIs Conference NYC talk. Dive into a breadth of API metrics, the 6 keys to better API metrics, and the traps to beware of (the important do's and don'ts). Also real-world API case studies show who measures what.
Open API and API Management - Introduction and Comparison of Products: TIBCO ...Kai Wähner
In October 2014, I had a talk at Jazoon in Zurich, Switzerland: "A New Front for SOA: Open API and API Management as Game Changer"
Open API represent the leading edge of a new business model, providing innovative ways for companies to expand brand value and routes to market, and create new value chains for intellectual property. In the past, SOA strategies mostly targeted internal users. Open APIs target mostly external partners.
This session introduces the concepts of Open API, its challenges and opportunities. API Management will become important in many areas, no matter if business-to-business (B2B) or business-to-customer (B2C) communication. Several real world use cases will discuss how to gain leverage due to API Management. The end of the session shows and compares API management products from different vendors such as TIBCO API Exchange, IBM, Apigee, 3scale, WSO2, MuleSoft, Mashery, Layer 7, Vordel
Architecting an Enterprise API Management StrategyWSO2
A good internal and external API management strategy and architecture is key to building ecosystem platforms that lead to successful API economies in the enterprise. This workshop will look at best practices in API management using the WSO2 API Manager and Integration Platform products, which are used to rapidly implement RESTful design, enforce governance policies, safely scale solutions, orchestrate complex interaction sequences, and re-use assets. The session will also look at reference architectures and architectural recommendations of building large scale API ecosystems.
Director - Solutions Architecture at WSO2, Mifan Careem presented this session at APIdays Sydney 2015.
APIs are the lynchpin to the success of your digital business. Explore how you can effectively design, secure, monitor and manage APIs across the enterprise.
API as-a-Product with Azure API Management (APIM)Bishoy Demian
Transitions from a single App or a closed system to an open ecosystem that drives innovation and delivers value-add Apps and services for your end-users. Monetise your data with minimal hassle & cost. Reach your end-users on any platform. Enable your IoT strategy with a strong cloud-based API platform.
Using Azure API Management, you can build a modern interactive developer portal for your APIs. Learn about your API usage patterns with analytics. Secure access, and manage subscriptions with quotas and throttling.
What's hot in APIs? Here are 10 of the hottest trends in open APIs today. This GlueCon 2012 keynote covers monetization trends, technology trends and what makes developers love an API (hint: it's not stale documentation). These are drawn from our data and trends we're seeing at ProgrammableWeb.
APIs have revolutionized how companies build new marketing channels, access new customers, and create ecosystems. Enabling all this requires the exposure of APIs to a broad range of partners and developers—and potential threats.
Learn more about the latest API security issues.
This presentation explains the three layer API design which organisations can use to get most out of there systems with less development and maintenance time spent on fixing issues as a whole in org.
Watch the live demo of Apigee's API platform to learn how to:
- easily configure and manage new APIs and enforce security with minimal impact to backend services
- create, manage and monetize API products
- extend API Services to increase flexibility and tailor to business requirements with JavaScript, Java, Python, and Node.js
- provide developers easy, yet secure access to explore, test, and deploy APIs
- use end-to-end visibility across the digital value chain to monitor, measure, and manage success
API management solutions help enterprises manage, secure, and mediate API traffic, ensure that developers and partners are productive, and grow their API programs to meet the increasing demands of a digital world. APIU management capabilities including Backend as a Service (BaaS) solutions, analytics engines, and monetization enable developers to develop and extend apps with modern features, provide deep insights into the APIs, and allow API providers to monetize their APIs and developers to share in the revenue.
Don't let broken APIs get you down. This talk looks at how API Ops, a new wave in DevOps, lets you design, build, test and release APIs more rapidly, frequently and reliably. Whether you're building public facing APIs, internal APIs, or building a microservices architecture, API Ops can help. We look at how the whole API lifecycle, the API tools, and the API teams all fit together to build better APIs and services.
API Management within a Microservice ArchitectureWSO2
This slide deck will discuss API management's role in a microservices ecosystem. It will discuss the purpose of edge gateways and proxies and how that complements a well defined API management layer.
APIs used to be a technical implementation detail reserved for developers and architects. In the Web age, APIs make more business sense than ever before. This presentation gives a ring side view of How to Craft Business Strategy around APIs.
Your API is your Product - Arun Ravindran, Unisysbaconfblr
APIs have risen exponentially with over 9000 public APIs in use. Enterprises are adopting APIs in a big way making it a core component of their cloud, mobility and social strategy. Learn why having an API strategy is crucial for a product manager.
KPIs for APIs (and how API Calls are the new Web Hits, and you may be measuri...John Musser
How do you measure API success? What KPIs do APIs need? What mistakes should I avoid? Find out what you should, and shouldn't, be measuring as part of your API program in this Business of APIs Conference NYC talk. Dive into a breadth of API metrics, the 6 keys to better API metrics, and the traps to beware of (the important do's and don'ts). Also real-world API case studies show who measures what.
Open API and API Management - Introduction and Comparison of Products: TIBCO ...Kai Wähner
In October 2014, I had a talk at Jazoon in Zurich, Switzerland: "A New Front for SOA: Open API and API Management as Game Changer"
Open API represent the leading edge of a new business model, providing innovative ways for companies to expand brand value and routes to market, and create new value chains for intellectual property. In the past, SOA strategies mostly targeted internal users. Open APIs target mostly external partners.
This session introduces the concepts of Open API, its challenges and opportunities. API Management will become important in many areas, no matter if business-to-business (B2B) or business-to-customer (B2C) communication. Several real world use cases will discuss how to gain leverage due to API Management. The end of the session shows and compares API management products from different vendors such as TIBCO API Exchange, IBM, Apigee, 3scale, WSO2, MuleSoft, Mashery, Layer 7, Vordel
Architecting an Enterprise API Management StrategyWSO2
A good internal and external API management strategy and architecture is key to building ecosystem platforms that lead to successful API economies in the enterprise. This workshop will look at best practices in API management using the WSO2 API Manager and Integration Platform products, which are used to rapidly implement RESTful design, enforce governance policies, safely scale solutions, orchestrate complex interaction sequences, and re-use assets. The session will also look at reference architectures and architectural recommendations of building large scale API ecosystems.
Director - Solutions Architecture at WSO2, Mifan Careem presented this session at APIdays Sydney 2015.
APIs are the lynchpin to the success of your digital business. Explore how you can effectively design, secure, monitor and manage APIs across the enterprise.
API as-a-Product with Azure API Management (APIM)Bishoy Demian
Transitions from a single App or a closed system to an open ecosystem that drives innovation and delivers value-add Apps and services for your end-users. Monetise your data with minimal hassle & cost. Reach your end-users on any platform. Enable your IoT strategy with a strong cloud-based API platform.
Using Azure API Management, you can build a modern interactive developer portal for your APIs. Learn about your API usage patterns with analytics. Secure access, and manage subscriptions with quotas and throttling.
What's hot in APIs? Here are 10 of the hottest trends in open APIs today. This GlueCon 2012 keynote covers monetization trends, technology trends and what makes developers love an API (hint: it's not stale documentation). These are drawn from our data and trends we're seeing at ProgrammableWeb.
APIs have revolutionized how companies build new marketing channels, access new customers, and create ecosystems. Enabling all this requires the exposure of APIs to a broad range of partners and developers—and potential threats.
Learn more about the latest API security issues.
This presentation explains the three layer API design which organisations can use to get most out of there systems with less development and maintenance time spent on fixing issues as a whole in org.
Watch the live demo of Apigee's API platform to learn how to:
- easily configure and manage new APIs and enforce security with minimal impact to backend services
- create, manage and monetize API products
- extend API Services to increase flexibility and tailor to business requirements with JavaScript, Java, Python, and Node.js
- provide developers easy, yet secure access to explore, test, and deploy APIs
- use end-to-end visibility across the digital value chain to monitor, measure, and manage success
API management solutions help enterprises manage, secure, and mediate API traffic, ensure that developers and partners are productive, and grow their API programs to meet the increasing demands of a digital world. APIU management capabilities including Backend as a Service (BaaS) solutions, analytics engines, and monetization enable developers to develop and extend apps with modern features, provide deep insights into the APIs, and allow API providers to monetize their APIs and developers to share in the revenue.
Don't let broken APIs get you down. This talk looks at how API Ops, a new wave in DevOps, lets you design, build, test and release APIs more rapidly, frequently and reliably. Whether you're building public facing APIs, internal APIs, or building a microservices architecture, API Ops can help. We look at how the whole API lifecycle, the API tools, and the API teams all fit together to build better APIs and services.
API Management within a Microservice ArchitectureWSO2
This slide deck will discuss API management's role in a microservices ecosystem. It will discuss the purpose of edge gateways and proxies and how that complements a well defined API management layer.
APIs used to be a technical implementation detail reserved for developers and architects. In the Web age, APIs make more business sense than ever before. This presentation gives a ring side view of How to Craft Business Strategy around APIs.
Your API is your Product - Arun Ravindran, Unisysbaconfblr
APIs have risen exponentially with over 9000 public APIs in use. Enterprises are adopting APIs in a big way making it a core component of their cloud, mobility and social strategy. Learn why having an API strategy is crucial for a product manager.
Architecting your platform to meet 2012 mobile and web development standards is one of the best ways you can to enable your company to meet the demands of today's competitive markets. Building product in a platform way also helps your business prepare for disruptive forces that you cannot possibly predict.
The Business of APIs 2009 - ProgrammableWeb.comMashery
What can be done with an API is limited only by imagination. However, what should be done using your API may have a more definable answer. Whether you are planning to leverage your API to extend your business model into new channels or to capture new revenue, it is The Business of APIs.
One of the greatest challenges to developing an API is ensuring that your API lasts. After all, you don’t want to have to release and manage multiple versions of your API just because you weren’t expecting users to use it a certain way, or because you didn’t anticipate far enough down the roadmap. In this session, we’ll talk about the challenge of API Longevity, as well as ways to increase your API lifecycle including having a proper mindset, careful design, agile user experience and prototyping, best design practices including hypermedia, and the challenge of maintaining persistence.
Quick introduction to APIs: what they are and why they are important. Talk given in February 2014 at Girl Geek Meetup.
http://camillebaldock.co.uk/introduction-to-apis/
Website: http://camillebaldock.co.uk
Twitter: @camille_
As enterprises embrace APIs, some very specific Enterprise API Adoption patterns and best practices have started emerging. In this session, Laura Heritage, Principal Solutions Architect at SOA Software, will talk about the most common enterprise API patterns and will discuss how enterprises can successfully launch an API program.
IBM Connect 2017: Refresh and Extend IBM Domino ApplicationsEd Brill
This session covered new capabilities such as additional REST APIs coming in future feature packs of IBM Domino; IBM's partnership with Panagenda ApplicationInsights; and partners such as Darwino, We4IT's Aveedo, and Sapho that provide tools to modernize corporate and situational applications.
GAFAnomics Tesla Volume 2 - Is Tesla the disruptor we need?Fabernovel
Valued at 210 billion dollars, that is to say the valuations of Ford, GM, Draimler, PSA and Uber combined, Tesla, the leading company in electric car sales, recently became the world's leading manufacturer ahead of Toyota. It is because the company has succeeded in breaking the codes of a century-old industry, symbol of the industrial model of the 20th century, that Tesla deserves its place at the top of the list of the most disruptive companies. Fabernovel presents its new study "Is Tesla the disruptor we need? which reveals the secrets of its success but also provides thought on the future of mobility, which the company has not disrupted to date.
Lancement de ReCOVery - Sortie de crise - Les nouveaux raisonnablesFabernovel
La crise que le monde traverse atteint individus et acteurs économiques avec une puissance inédite et nécessite de repenser en profondeur nos modèles de développement, sur la base de solutions véritablement actionnables.
Plusieurs entreprises et associations d’entreprises s’unissent donc pour lancer reCOVery, une initiative collaborative visant à faire redémarrer l’économie selon un modèle plus durable, plus juste et plus résilient. Voici la présentation donnée lors de lancement de cette plateforme pour échanger sur une mutation appelée de toutes parts, et redémarrer en mettant en œuvre la transformation vers les "nouveaux raisonnables".
We are pleased to release the second volume of our new KPIs report series. This study is dedicated to the new value creation levers in the digital era and in particular on the talent pillar: why it is a critical asset, how to monitor it, assess it and optimize valuation.
This comes jointly with an index to assess one’s company maturity on talent capital.
If you want to get a full version or have any question about this study, please email us: kpi@fabernovel.com.
You can find our first study Customer KPIs here : https://www.slideshare.net/faberNovel/fabernovel-study-new-economy-new-kpi-the-customer-era
Fabernovel analyse les tendances publicitaires du super bowl de 2020Fabernovel
Aux États-Unis le Super Bowl est le plus grand événement sportif de l’année, suivi par près d'un américain sur trois. La compétition n'y est pas seulement sportive, elle est également publicitaire. À 5,6 millions de dollars les 30 secondes d'antenne, les marques ne regardent pas à la dépense et font de leur campagne de véritables spectacles. Si bien que pour 23% des américains, les publicités sont devenues la partie la plus importante du Super Bowl, contre 35% pour le jeu et 9% pour le show de mi-temps. Cette 54ème édition n'a pas dérogé à la règle !
Alors, pourquoi tant d’engouement autour des campagnes publicitaires du Super Bowl ?
Et quelles sont les tendances 2020 ?
À découvrir dans notre analyse.
Amazon: friend or foe?
This presentation looks at the ways to work with Amazon, its opportunities and threats for brands and the winning distribution strategies for you.
Fabernovel is pleased to release this new edition of “Gafanomics Quarterly”, our publication which offers you every quarter a transversal review of the earnings releases and strategic announcements of the disruptive Tech giants.
This last quarter was somewhat special in our view, ushering in new times at several levels : a new fiscal year, a new decade and the accelerating change towards new value patterns.
After a challenging Q3, the Tech segment outperformed all other sectors on the Street with an impressive cumulated market cap gain of more than $1,300bn for our sample of 20 firms (i.e. the equivalent of Microsoft market value or the annual GDP of Spain). This was underpinned by the robust quarterly delivery of most of the Tech leaders with a value pattern still favouring user and top-line growth pattern compared to margin expansion. Our sample of Tech disruptors posted a median revenue growth of 23% and 17% EBIT growth in Q4 19, with very similar figures for FY19.
Is this outperformance set to last?
Beyond their economic power, the Tech leaders face several challenges. Facing rising maturity and competition, they are increasingly criticized on their dark side and their Achilles heel: Corporate and Social Responsibility. Several of them recorded in the last months the departures of their founders (Travis Kalanick at Uber, Jack Ma from Alibaba, Larry Page and Sergey Brin at Google, Adam Neumann at WeWork). Softbank has seen the arrival of activist investors in their capital.
The Green tide was the most striking new theme emerging from Q4 releases. Many tech players (Microsoft, Amazon, …) have started to communicate on the environmental impact. Greenwashing or strategic reality? Probably both. But we hope that the latter will prevail! Given their deep pockets, innovation culture and infrastructure power, Tech giants are probably among the few Corporates that can save the planet. The Coronavirus crisis has shown that software can help adapt in critical situation with new practices (more remote work) that can reduce carbon emissions.
In a new world where transparency and responsibility will increasingly drive valuation, we are convinced that this Green horizon can be a structuring value path for GAFAM & Co but also an area where they can join forces with other Corporates.
Kereitsu of modern times, Softbank has pioneered with its Vision Fund an Innovation at scale strategy powered by an agressive venture investments. It has thus opened an alternative way to GAFAM’s model that relied primarily on an organic technology model amplified by some bolt-on M&A.
SoftBank’s transformation case is in our view particularly interesting at a time when the European startups and innovation ecosystems need to catch-up with their American and Asian and many Corporates are entering in « coopetition » with Investment funds, launching or reinventing their ventures set-up in order to address their innovation at scale challenge.
For sure, like all disruptors Softbank has been somewhat extreme in its approach (especially in terms of risk aversion, fundraising, inflationary valuation) and not always exemplary in its practices (CSR, governance, financial disclosure...). Nevertheless we are witnessing some interesting read-across for European players, especially as vision, risk taking and entrepreneurial approaches are in our view critical success factors in the new economy.
Thus one of our wishes for 2020 is that some European Softbank may emerge and create a new way for innovation at scale.
Retail Apocalypse. Voilà comment Business Insider qualifiait il y a quelques semaines la situation actuelle (et future ?) du retail. Et à raison : aux US plus de 8600 magasins physiques doivent fermer en 2019. La France n’est pas épargnée - en témoignent les fermetures de huit enseignes Gap et plus de 30 Conforama cet été, pour n'en citer que quelques unes.
Dans le même temps, les Digitally Native Vertical Brands - ces ovnis du e-commerce devenus leaders aussi inspirants qu’anxiogènes - envahissent les rues. Littéralement : sur les 84 DNVB à fort potentiel identifiées en 2016 par Andy Dunn dans son article phare, 44 comptent désormais au moins un magasin physique. Ici aussi : difficile de se balader dans Paris aujourd’hui sans passer devant une boutique Sezane, Le Slip Français ou Jimmy Fairly.
Pour passer à l'échelle, il semblerait que les DNVB doivent faire tomber le “D”. “Halo effect” disent les Américains pour décrire ce phénomène qui consiste à ouvrir une boutique physique pour considérablement augmenter les ventes online. Mais alors...
Entre apocalypse et terre promise, à quoi ressemble vraiment le retail de demain ?
Quel modèle, quels KPIs et quelles conditions pour émerger ?
Présentée lors du MobileOne 2019 par Benoît AUDOUARD, responsable projet myCANAL chez Canal+ et Julie ROLLIN-MOUSTÉOU, Senior Product Manager chez Fabernovel.
Fabernovel is pleased to share this playbook reviewing various offerings of
WeChat advertising and the possibilities for brands to reach and engage the tech
savvy consumers.
Since the inception of WeChat, Tencent has been very cautious about introducing
promotional messages on its platform. The Super APP is envisioned more as a
productive toolkit for the users' daily life than a source of media revenue stream itself.
On contrary to 1 ad for every 10 posts on Facebook, the Shenzhen tech giant makes
sure its users exposed to maximum 2 ads per day.
That being said, WeChat advertising offerings have become so comprehensive and
impactful to capture the attention of Chinese consumers from both home and
abroad. To build successful WeChat strategies, it is now crucial for business to master
these various ad formats, ad touch points, ad features, bidding tactics and audience
targeting possibilities.
Let’s discover more with this playbook!
[Extract] Study The We Company: is real estate a disruptable industry?Fabernovel
A lot has been said about WeWork, whether it is about its controversial CEO, its delusional valuation, its abyssal losses, its obscure governance or its esoteric motto. But, as analysts passionated by new models and disruption players, we could not stay away from the debate surrunding the one startup that has shaken the real estate market.
Our study does not predict whether Wework will become public, or whether it will actually survive. But, it aims at describing how WeWork has made coworking a thing, which lessons should be drawn from its model (whether considered tech or not tech) , and which possible future can be imagined for the industry.
Insight Report by Fabernovel - The Hidden consumption force of Overseas Chine...Fabernovel
Fabernovel, the global innovation agency operating in Europe, US and China, is pleased to share its latest in-depth study analyzing Overseas Chinese Residents, “The hidden consumption force”.
Study Ardian & Fabernovel - The Augmented Infrastructure: Digital for climate?Fabernovel
Foreword:
2020 is tomorrow. Once a synonym for “future”,
this key date is a symbol for new dawn where
the issue of long term value can not be but linked
to digital sobriety and technological responsibility.
At Fabernovel, that is why when working on transformation projects, services design or engineering, we follow a triple approach: entrepreneurial, digital but first and foremost responsible.
I am convinced that this approach can be applied
to infrastructures. Regarding carbon impact issue, beyond mitigation measures and energy recycling,
we need to act upstream by rethinking the way we design services and technology.
Innovation more than ever, has to be thought in a global ecosystem perspective to prevent drifts and limit impact.
Let’s build this inclusive future together.
Stéphane Distinguin, CEO & Co-founder at Fabernovel
Services urbains : faut il vraiment penser utilisateur ?Fabernovel
Ils investissent l'espace, orchestrent les flux, bouleversent les usages et uniformisent nos villes : les géants du numérique saisissent l'espace urbain et nous forcent à requestionner notre façon de concevoir les services urbains.
A quoi doit ressembler une ville à l'ère du numérique ?
Peut-on vraiment "penser utilisateur" dans un contexte urbain ?
Comment réconcilier besoins individuels et communautaires ?
Nous sommes convaincus que c'est par le design que nous répondrons à ces nouveaux enjeux.
Pour échanger avec nous sur ces questions essentielles, nous avons eu le plaisir de recevoir Agnes Kwek, ambassadrice Design pour la ville de Singapour et Dominique Sciamma, Directeur et Doyen de Strate Ecole de Design et Président de l'APCI.
Découvrez dans cette keynote les nouveaux paradigmes de la Ville moderne, et contactez-nous pour échanger davantage sur ce sujet passionnant !
[Fabernovel study] New economy, new KPI: the customer eraFabernovel
By creating some disruption in value chains and favouring the emergence of new models, the digital revolution has induced deep changes in the way value is created and shared. It is more and more decorrelated from short term financial performance. That should push organizations and investors to review their monitoring and valuation of innovative projects, as well as pay attention to the value of some intangible assets, such as customer capital, talent capital, ecosystem, software or societal and environmental impact.
Customer centricity was at the heart of the digital revolution, which explains why among these assets, customer capital is the easiest to value by investors. However, if we’ve focused our analysis in this presentation on this asset, this should not overshadow the other key levers that organizations need now for their transformation to be more and more systemic.
Digital native economic models have been built by design according to an extra-financial approach with monitoring and communication already focused on customer KPIs, and sometimes on talent or ecosystem metrics. By contrast, if players other than digital natives have initiated a deep transformation of their model, they have not yet adapted their reporting styles, even though this would enable them to better allocate resources and value the customer acquisition strategy.
Combined with this document, we are launching a new index dedicated to testing your own maturity regarding customer capital (how you’ve integrated this approach, how customer-centric your reporting is, how you use it). Once this assessment has been completed, this presentation will help drive you along the path towards a new reporting approach. Additionally, it will help you harness your organization's potential, which we've identified at both the internal and external levels, while focusing on stakeholder engagement and value creation levers.
Gafanomics - The Quarterly - Episode 2 (Q2FY19)Fabernovel
Financial analysis of some of the most disruptive Tech companies in the world. This document aims to provide you with some major insights concerning the financial markets and the most disruptive innovations for the second quarter of the financial year 2019.
The Future of Corporate Learning: from Training to Learning ExperienceFabernovel
With innovation cycles becoming ever shorter, companies are faced with a new challenge: keeping their key skills up to date in real time. This strategic dimension of ‘workforce planning’ cannot rely solely on recruitment; existing employees must be able to continuously learn new things. As such, the number one skill companies now look for is the capacity to learn, and companies are particularly looking for ‘learning animals’, a term coined by Google.
To download the full report: http://eepurl.com/guJvA5
Gafanomics - The Quarterly - Episode 1 (Q1FY19)Fabernovel
Financial analysis of some of the most disruptive Tech companies in the world. This document aims to provide you with some major insights concerning the financial markets and the most disruptive innovations for the first quarter of the financial year 2019.
Vers une nouvelle ère de vos expériencesFabernovel
L’exposition Vasarely en cours actuellement au Centre Pompidou à Paris nous le rappelle : l’art est aussi affaire de méthode, de système, de programme. L’oeuvre de l’artiste hongrois-français ne doit rien au hasard : dès sa première période artistique, il met au point un alphabet plastique, lui permettant des combinaisons infinies de couleurs et de formes - garantissant une harmonie entre toutes ses créations, tout en rendant possible leur “industrialisation”. Digression ? Non, car les enjeux du design d’expérience aujourd’hui sont précisément ceux-là.
Cinquante-neuf ans après “Alphabet VR”, ce sont les expériences qui doivent passer à l’échelle. Et c’est exactement le propos du design system : une sorte de “toolbox” digitale à destination des designers, mais aussi des développeurs, chefs de projets et quiconque serait engagé de près ou de loin dans la conception d’une nouvelle expérience. Fini de bricoler des bouts d’expérience par-ci, par-là : le design system permet d’assurer la cohérence et l’harmonie sur tous les pans d’expérience d’une marque. Un outil plus qu’essentiel à l’ère de l’expérience.
In this study Gafanomics by Fabernovel, you’ll discover what is, to us – FABERNOVEL is among Slack’s early adopters, using it since 2014 –, Slack’s secret sauce and what makes it so special.
Slack is surely an incredible company with tremendous growth perspectives. But what does it mean in terms of work ideology? How can a single application transform culture, work relationships and, ultimately, entire organizations?
There is a (work) life before Slack... and another one after it: let’s see how Slack has impacted the corporate world.
Key Trends Shaping the Future of Infrastructure.pdfCheryl Hung
Keynote at DIGIT West Expo, Glasgow on 29 May 2024.
Cheryl Hung, ochery.com
Sr Director, Infrastructure Ecosystem, Arm.
The key trends across hardware, cloud and open-source; exploring how these areas are likely to mature and develop over the short and long-term, and then considering how organisations can position themselves to adapt and thrive.
Kubernetes & AI - Beauty and the Beast !?! @KCD Istanbul 2024Tobias Schneck
As AI technology is pushing into IT I was wondering myself, as an “infrastructure container kubernetes guy”, how get this fancy AI technology get managed from an infrastructure operational view? Is it possible to apply our lovely cloud native principals as well? What benefit’s both technologies could bring to each other?
Let me take this questions and provide you a short journey through existing deployment models and use cases for AI software. On practical examples, we discuss what cloud/on-premise strategy we may need for applying it to our own infrastructure to get it to work from an enterprise perspective. I want to give an overview about infrastructure requirements and technologies, what could be beneficial or limiting your AI use cases in an enterprise environment. An interactive Demo will give you some insides, what approaches I got already working for real.
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
Connector Corner: Automate dynamic content and events by pushing a buttonDianaGray10
Here is something new! In our next Connector Corner webinar, we will demonstrate how you can use a single workflow to:
Create a campaign using Mailchimp with merge tags/fields
Send an interactive Slack channel message (using buttons)
Have the message received by managers and peers along with a test email for review
But there’s more:
In a second workflow supporting the same use case, you’ll see:
Your campaign sent to target colleagues for approval
If the “Approve” button is clicked, a Jira/Zendesk ticket is created for the marketing design team
But—if the “Reject” button is pushed, colleagues will be alerted via Slack message
Join us to learn more about this new, human-in-the-loop capability, brought to you by Integration Service connectors.
And...
Speakers:
Akshay Agnihotri, Product Manager
Charlie Greenberg, Host
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
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In this webinar, we will review the benefits of leveraging InfluxDB and Grafana when executing load tests and demonstrate how these tools are used to visualize performance metrics.
Length: 30 minutes
Session Overview
-------------------------------------------
During this webinar, we will cover the following topics while demonstrating the integrations of JMeter, InfluxDB and Grafana:
- What out-of-the-box solutions are available for real-time monitoring JMeter tests?
- What are the benefits of integrating InfluxDB and Grafana into the load testing stack?
- Which features are provided by Grafana?
- Demonstration of InfluxDB and Grafana using a practice web application
To view the webinar recording, go to:
https://www.rttsweb.com/jmeter-integration-webinar
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The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
2. •••
Acknowledgements
We would like to thank our partners for their help in making this study
Mehdi Medjaoui
Co-founder & COO at Webshell
Pierre-Antoine Durgeat
Founder & Partner at Novacodex
faberNovel 2012 ••• 2
3. •••
This work was made for you to share, reuse, remix, rework!
!!!!!!!!!!!!!!!!!!!!!!!"!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!"""#
#
It is licensed under the Creative Commons BY-NC-SA license to allow for further
contributions by experts and users in the coming months.
You are free to share and remix/adapt the work.
You must cite this document:
faberNovel, 6 Reasons Why APIs Are Reshaping Your Business, November 2012.
You may not use this work for commercial purposes. You may distribute a modified
work under the same or similar license.
Why do we release this kind of work for free?
Our job is to help big organizations think and act like startups. And we
believe that this cannot be achieved without causing people to want to
innovate and explore new business models. Our ambition is to inspire you
by giving you the keys to understand new markets like Russia or successful
companies like Apple, Amazon, Facebook! or the business value of APIs.
!!!!!!!!!!!!!!!!!!!!!!!"!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!""#
!!!!!!!!!!!!!!!!!!!!!!!"!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!""#
faberNovel 2012 ••• 3
5. •••
What is an API ?
An Application Programming Interface (API)
is a specification intended to be used as an
interface by software components to
communicate with each other. An API may
include specifications for routines, data structures,
object classes, and variables.
Source: Wikipédia
faberNovel 2012 ••• 5
6. •••
In other words, APIs are like male and female plugs allowing software to
share data and functionalities.
Input
Processing
Output
API Provider Program Consumer Program
faberNovel 2012 ••• 6
7. •••
An analogy: The evolution of the car industry follows the logic of APIs
Yesterday Today
Carmaker = craftsman Carmaker = system integrator
Tailor made Car divided into subsystems (powertrain,
Custom design for each element of the car brakes, steering, suspension, etc.)
(wheels, seats, brakes, lights, roof, etc.) Main elements designed separately and
Restricted modularity reused in different cars
No standardized processes Standardized processes
Communication interfaces between different
engineering teams
Source: 3Scale, What is an API?
faberNovel 2012 ••• 7
8. •••
So, what is an API ?
API interface
API provider
Just like a car which consists of several !an API is a software brick that allows someone
subsystems designed by different to share data, content and functionalities with
specialized teams (internal or partners) who others, for them to build new services based on
communicate with each other all throughout this data, content and functionalities (i.e. using one
the design process! or several bricks). The services built can use one
or several APIs from the same or different API
providers.
faberNovel 2012 ••• 8
9. •••
The Facebook Like button uses an API to dominate social recommendation
Before 2010: no Like API After 2010: a Like API
API
The Like button was at first intended to be used only By embedding a line of code in their website,
on Facebook to like photos, status, comments and fan now anyone can benefit from the Like button
pages. functionality and enable their visitors to Like
any content while browsing.
faberNovel 2012 ••• 9
10. •••
There are three main types of API
Private Partner Public
Private APIs are used internally Partner APIs are used to Public APIs allow companies to
to facilitate the integration of facilitate communication and publicly expose information
different applications and integration of software between and functionalities of one or
systems used by a company. a company and its business various systems and
partners applications to third parties that
Advantages: do not necessarily have a
• Rationalized infrastructure Advantages: business relationship with them.
• Reduced costs • Value-added service
• Increased flexibility • Up sell Advantages:
• Improved internal operations • Must have for business • Delegated R&D
partners • Increased reach, traffic
• New revenue stream
Source: 3Scale, The rise of the APIs
faberNovel 2012 ••• 10
11. •••
Historically, APIs were used by big software companies but their usage is
becoming more democratic today
Application Services APIs
• Build new functionalities
• Trouble-free
Web services APIs
interoperability
• Share data or services internally
• Accessible to big
and externally
companies
• More unified communication
protocol
• Accessible to any company
• Easy integration
APIs for operating systems
• Create application for OS
• Attract developers
• Enlarge customer base
Infrastructure services APIs
• Limited to big software
• Allows companies to externalize
companies
IT infrastructures
• Access to computing power
• Available to anyone
1985 - 2001 1990s 2002 2006
Source: 3Scale, What is an API?
faberNovel 2012 ••• 11
12. •••
Today, API growth is skyrocketing!
Number of public APIs listed on ProgrammableWeb
Source: ProgrammableWeb
faberNovel 2012 ••• 12
13. •••
!however, most APIs are private and thus invisible to the public
8014 APIs
Public APIs
Private APIs
faberNovel 2012 ••• 13
14. •••
APIs mean a lot of exposure for web giants!
13
billion API calls / day
5
billion API calls / day
5
billion API calls / day
1,4 1,1
billion API calls / day billion API calls / day
1
billion API calls / day
Source: Open APIs, What’s Hot What’s Not, John Musser
faberNovel 2012 ••• 14
15. •••
!and also significant revenue
= $2 billion/year
90% of what we do is business through APIs
John Watton, Expedia Affiliate Network, Travolution.co.uk, April 2012
Source: John Musser, Open APIs, What’s Hot What’s Not
faberNovel 2012 ••• 15
16. •••
API revolutionized a century old industry: the Canadian Yellow Pages!
Yellow Pages database
API
Yellow Pages book
Before, The Yellow Pages were delivered Today, The Yellow Pages data can be
as a paper directory. Users had to flip accessed via an API, allowing it to be present
pages to find relevant information. The on any device (PC, smartphone, tablets, etc.)
content was not mobile, you had to have a and associated with search, location-based
Yellow Pages book at hand to find what services and other functionalities.
you were looking for.
faberNovel 2012 ••• 16
17. •••
!and is expanding its reach to many industries
Internet Social Tools Mapping
Shopping Telephony Finance Enterprise
Music Photos Videos Messaging
faberNovel 2012 ••• 17
18. •••
Did you know? APIs can also be used to do unexpected things
Generates full report of available Users pass CAPTCHAs through the The FullerData Fortune Cookie API
information about a specific vehicle API where they are solved by an randomly generates a message (a
based on its vehicle identification OCR or manually. Average solved fortune). There are a total of 882
number. response time of 15 seconds, and fortunes available.
average accuracy rate of 90%.
The KBS API provides users with Who’s Hurt is an injury reporting The MyFitnessPal API allows
programmatic access to the KBS's service for professional sports developers to access and integrate the
Korean translation of the Bible. leagues, including football, baseball, functionality of MyFitnessPal (tracking
basketball, hockey, and soccer food and exercise) to create new
leagues. applications.
Source: ProgrammableWeb
faberNovel 2012 ••• 18
20. •••
APIs, an innovative and efficient model allowing companies to manage their core
business activities only
TRADITIONAL COMPANY API-DRIVEN COMPANY
Core Finance
business
HR
R&D
HR Finance R&D
vs. IT
Core
business Marketing
IT Logistics Marketing Logistics
In a traditional company, all functions In an API-driven company, support
are internalized to support the core functions are externalized via an API,
business focus is on the core business
faberNovel 2012 ••• 20
22. •••
Case Study 1. Salesforce, CRM in Platform-as-a-Service mode 1 2 3
Salesforce provides a range of CRM services in the
cloud via an API, on a subscription basis!
Sales force automation
Customer service, support, helpdesk
Social media monitoring
!and also some products related to companies
workflow.
Performance management
Enterprise social network
Using Salesforce requires no software installation at
customer companies sites.
faberNovel 2012 ••• 22
23. •••
Case Study 1. What would it cost if there were no APIs? 1 2 3
If Salesforce did not have an API, it would have to install its software at each client’s site, which
means sending out staff to install the software.
What would it cost?
Let’s 3 meeting/day
assume 200 days/year =
that: Salesperson 50 000$/year 1 salesperson 600 meetings/year
Salesforce has 104 000 clients
To reach that client target in 3 years Salesforce would need around:
60 salespersons = $9 million
Salesforce is able to handle a large basis of clients while maintaining low
costs. Delivering services through an API is far more cost effective than
running software locally on clients IT infrastructures
faberNovel 2012 ••• 23
24. •••
Case Study 1. Salesforce API eases IT services integration 1 2 3
Thanks to its API, Salesforce can easily integrate with:
Applications
Web services
faberNovel 2012 ••• 24
26. •••
Case Study 2. Expedia, marketing through APIs 1 2 3
Expedia is a travel booking company (train, plane, hotels, etc.). Before, their web
marketing would be done thanks to an HTML framed window that affiliates would
embed in their website.
Today, Expedia opened up an API for their affiliates to enable them to pick up:
Bookings Photos Search results User reviews
It allowed developers who needed a piecemeal access to Expedia content to integrate it
seamlessly in their interfaces and experiences.
Today, Expedia Affiliate Network includes 10,000
partners and makes $2 billion revenue per year,
90% of which comes from its API.
Source: RWW, How an API Can Transform Your Enterprise
faberNovel 2012 ••• 26
27. •••
Case Study 2. Room 77, a hotel search website using
1 2 3
the Expedia API
Room 77 is a hotel
reservations aggregator
Users perform a hotel
reservation search.
Several options are
suggested; they all redirect
to the matching hotel
booking partner websites.
Links redirecting to
Expedia website
faberNovel 2012 ••• 27
28. •••
Case Study 2. Eased partnership for Expedia and its affiliates 1 2 3
Drives more traffic Generates new New distribution
to Expedia revenues sources channels
Thanks to its API, Expedia affiliates do the
partnership and marketing work for Expedia
at a low marginal cost for Expedia.
faberNovel 2012 ••• 28
30. •••
Case Study 3. Netflix, distribution on a large scale thanks
1 2 3
to APIs
Netflix offers subscription to In October 2008, Netflix opened an API to
unlimited streaming movie and allow developers to use its resources:
TV shows • Movie database
• Queue management
• Rental history
• !
The API is free and allows for commercial30use
faberNovel 2012 •••
31. •••
Case Study 3. Many use case scenarios are built on the 1 2 3
Netflix API
800+ devices can stream
Netflix content 20 000 developers use
the Netflix API
Source: Redesigning the Netflix API, Daniel Jacobson
faberNovel 2012 ••• 31
32. •••
Case Study 3. What would it cost if there were no APIs? 1 2 3
If Netflix did not have an API, it could not have developed thousands of
applications for hundreds of devices on its own.
What would it cost if Netflix developed these apps themselves?
Let’s
assume
that:
= 50 000$/year
Developer
20 000 developers use Netflix API
Having these developers in-house would cost Netflix:
$1 billion/year
Netflix allows third party developers to build applications for
all sorts of devices, thus catering to many needs without
involving high development costs
faberNovel 2012 ••• 32
34. •••
Case Study 4. Facebook Connect API, partnership on a
1 2 3
worldwide scale
Facebook Connect
allows users to log-in on
any websites or
application using their
Facebook information.
Third party developers can
add a “Connect with
Facebook” button by using
Facebook Connect APIs.
Facebook Connect API has standardized
credentials on the web, creating a universal ID
faberNovel 2012 ••• 34
35. •••
Case Study 4. What would it cost if there were no APIs? 1 2 3
If Facebook did not have APIs, it could not let third party developers onboard themselves to
use Facebook Connect API, and would thus have to do partnership work.
What would it cost if Facebook did partnership work?
Let’s 10 phone meetings/day
assume
that:
200 days/year =
50 000$/year 2000 phone
Salesperson 1 salesperson
meetings/year
7 million websites and apps use Facebook Connect
To reach that partners target in 3 years Facebook would need around:
1100 salespersons = $55 million
Facebook let partners onboard themselves in its ecosystem through its API, and thus built
partnerships on a worldwide scale while maintaining low costs
faberNovel 2012 ••• 35
36. •••
Case Study 4. Facebook Connect enriches its Social Graph 1 2 3
Facebook Connect is embedded in iOS 6… …and in Instagram
Connect with Facebook to apps like Safari, Photos,
Camera, Maps, Game Center, etc.
Post pictures directly to Facebook
Synchronize contact info, events and birthdays your
friends have shared with you on Facebook
Chat in a native Facebook interface
Like songs, albums and apps directly from iTunes and
the App Store
faberNovel 2012 ••• 36
38. •••
Case Study 5. Fitbit API, externalizing R&D 1 2 3
Fitbit is a fitness tracker that records health
and fitness data.
Originally, there was only one application
using the data developed by Fitbit.
In 2011, Fitbit created an API to allow third
party developers to create fitness apps
using Fitbit health data such as daily steps,
calories burned, food eaten and weight.
faberNovel 2012 ••• 38
39. •••
Case Study 5. Thriving innovation based on the Fitbit API 1 2 3
20 apps were built on the Fitbit API creating
innovative uses of fitness and health data
faberNovel 2012 ••• 39
40. •••
Example: MapMyRun
MapMyRun uses FitBit health data to provide joggers with statistics
such as calories burned, heartbeat, speed, altitude
faberNovel 2012 ••• 40
41. •••
Case Study 5. What would it cost if there were no APIs? 1 2 3
If Fitbit had not had an API, they would have had to develop applications internally to create
innovative use cases. Without an API, it would not be able to leverage third party developers
creativity.
What would it cost if Fitbit had developed these apps themselves?
Let’s
assume
that: = $50 000
1 application
20 applications are using fitness data from Fitbit API
Developing these apps would have cost FitBit:
$1 million
Fitbit lets developers create new apps with its data, which results in higher usage of
Fitbit device. It only cost Fitbit the maintenance the API.
faberNovel 2012 ••• 41
44. •••
APIs allow companies to effectively pursue the classical triptych of business
goals
#1 #2 #3
Business Product Supply Chain
Development Development Management
faberNovel 2012 ••• 44
45. •••
!by giving access to what they do best and accessing what others do best
Thanks to APIs, companies can benefit from other companies’ core
business to support their own business.
= +
WOOZOR, online meteo High quality maps High quality
weather data
When opening up data through an API (whether it is private, partner or public), the API provider
does the partnership work once, partners then need only onboard themselves and use their
own resources as often as they like for marginal additional cost to the provider.
An API provider creates the infrastructure and then each partner does the technical,
business and legal work on their end.
Source: Dion Hinchcliffe, Open APIs Mature Into a Next-Generation Business Model
faberNovel 2012 ••• 45
46. •••
APIs are becoming more flexible allowing companies to add functionalities
like LEGO blocks and grow core business activities
APIs give business the ability to completely customize their strategy by choosing which
function they want to outsource via an API and which functions they want to keep internally.
It is like picking different LEGO blocks to build a tailored toy house.
faberNovel 2012 ••• 46
47. •••
An API is more than the sum of its parts, it combines many advantages
New business model New distribution channels Externalized R&D
and revenue streams and extended reach and fostered innovation
Rationalization and control over Organization flexibility
Partnership development who accesses your resources with internal APIs
faberNovel 2012 ••• 47
49. •••
An API represents a shift in traditional business models
Free User pays User gets paid Indirect
Any developer who API providers get paid API providers share API providers receive
signs up can access for the use of their revenue with users indirect revenue from
the API and use its APIs. Different for leads they bring to the use of their APIs.
functionalities. This is revenue models exist. their website. Salesforce for instance
the model used by the sell its API as a SaaS.
Facebook Like API. Variant: Variant:
• Pay as you go • Revenue share Variant:
• Tiered • Affiliation • Content
• Freemium acquisition
• Unit-based • SaaS
• Transaction fee • Content
syndication
• Internal use
Source: John Musser, ProgrammableWeb.com
faberNovel 2012 ••• 49
50. •••
Business model 1. Free
Case Study Key figures
#1 2,7 billion of Likes/day
The Facebook Like API is free to use.
Anyone can embed a Like button on
#2 2,5 million websites use
their page. the Like button
This allowed Facebook to spread the
Like button very rapidly everywhere
+1,000
on the web, to enrich the Facebook
Social Graph, to be present
everywhere on the web, and to #3
position themselves as dominant in
social recommendation. websites adding the Like button/
day
faberNovel 2012 ••• 50
51. •••
Business model 2. User pays
Case Study Key figures
#1 905 billion objects
stored in AWS
Amazon Web Services (AWS) offer a
wide variety of services (storage,
#2 $750 million
database, computing power, servers, revenue in 2011
application services, deployment &
management) accessible through a set
of APIs.
Each of these services is charged
following use pricing. #3 $1 million savings for
NASA after moving IT into AWS
Source: Statista. NASA sees $1 millions savings in moving to cloud, FierceCIO
faberNovel 2012 ••• 51
52. •••
Business model 3. User gets paid
Case Study Key figures
#1 $9,71 billion of
revenue in 2011 for Google
The Google Adsense API allows
publishers to automatically serve text,
#2 28% of Google’s
image, video, and rich media on Google’s revenue
network websites, targeted following
content and audience. These adverts are
administered, sorted, and maintained by
Google, and they can generate revenue
on either a per-click or per-impression
basis.
Google splits revenue with publishers
who display their ads.
Source: Google AdSense Facts
faberNovel 2012 ••• 52
53. •••
Business model 4. Indirect
Case Study Key figures
#1 30 minutes to share
resources through internal API
compared to months in the past
Comcast, America’s largest TV, media,
entertainment and cable provider created
#2 x100 increase in the
an internal API for teams to easily share API traffic last year
data and solutions.
The API is free for use by internal teams.
$8,5
Today, teams can build new products and
user experience faster than ever,
generating thus new revenue sources for #3 billion revenue
Comcast.
for Xfinity, a Comcast offer using
the API
Source: How an API Can Transform Your Enterprise, RWW. Comcast annual report.
faberNovel 2012 ••• 53
54. •••
APIs usually mix several business models
API business models are often a mix of the various models previously explained. This
allows API providers to cater to the needs of different API users by adapting pricing
policies.
For instance, the freemium business model gives free access to an API’s basic
functions and data; to access more advanced functions and data, developers must pay
the API provider.
faberNovel 2012 ••• 54
56. •••
APIs open up distribution channels
At Netflix now, we have several hundred devices
running off our API. Many publishers of various kinds
would love to have that kind of distribution.
Daniel Jacobson, Director of API Engineering at Neflix
faberNovel 2012 ••• 56
57. •••
Yesterday, websites were key to reach the online population that used only
computers to browse the Web!
Data, content,
Website
technology
Online population
In the dot-com era, websites were crucial for companies to reach new customers
and grow their businesses. However, today the online population has skyrocketed in
size and variety of devices (computer, smartphone, tablet), making it hard for a
single website to reach the whole online population.
faberNovel 2012 ••• 57
58. •••
!today APIs allow for content, data and technology to be accessed and
used everywhere, seamlessly
Website
Data, content,
technology
API
Online population
APIs unlock distribution channels by allowing data, content and services to be
accessible and usable on any device, anywhere. Thus, theoretically, all the online
use case scenarios can be covered with an API where developers (external or
internal) build applications for each of these scenarios.
faberNovel 2012 ••• 58
59. •••
Case Study. The Netflix API, distributing digital media on every possible
device
Netflix opened up an API in October 2008 to allow for its content to be accessed
everywhere through every device.
API
Today, more than 800 devices use the Netflix API
to stream content
faberNovel 2012 ••• 59
61. •••
Companies can foster innovation by exposing some of their resources to
others
We are accelerating the pace of innovation at AT&T.
The transformation that is underway here is about
unlocking the value of our platform and delivering
new capabilities to our customers faster than ever
before. […] It (API) accelerates time-to-market with
finished products, and it also increases leverage and
reuse of assets.
Jon Summers, AT&T’s Senior Vice President of Applications and Services Infrastructure
faberNovel 2012 ••• 61
62. •••
Before, corporate processes were designed to support long product or
service development cycles!
In a traditional company, the organization is pyramidal, communication protocols between teams are slow, validation
processes are long and the product development cycle is lengthy due to time consuming processes. Data is often used
and stored differently from one team to another, slowing things down even more when these teams have to work together.
faberNovel 2012 ••• 62
63. •••
!but in today’s fast evolving economy, innovation has to speed up
drastically, which is what APIs allow
Fast and efficient Unified data uses and Facilitated resources access
communication protocols storage formats through APIs
Eased team Thriving community of
collaboration developers around
company’s APIs
Faster product or service development cycles
faberNovel 2012 ••• 63
64. •••
Case study. Twitter and AT&T internal APIs
3X faster is the product
development cycle at AT&T
thanks to its APIs 746 applications were
developed based on
the Twitter API
5
billion API calls each month,
mostly coming from third
party developers. A 1400%
increase since the launch of
the API in 2010
faberNovel 2012 ••• 64
66. •••
APIs open up possibilities for new partnerships at a low marginal cost
There are plenty of people all over the world that
would like to have access to our content, but we don’t
have enough people to go and talk to all of them, […]
this [API] helps us scale and has opened us up to a set
of large partners we wouldn’t otherwise have had the
time and energy to go after.
Sharath Bulusu, Product Manager about The Guardian API
faberNovel 2012 ••• 66
67. •••
Before, developing new partnerships was time consuming and required
consequent commercial workforce,!
Usually, to develop new partnerships, a commercial team goes prospecting for new partners
and clients. The number of partnerships achieved is limited by the size of commercial teams,
and the ability of the company to process these partnerships, and effectively set them up. This
partnering process is energy and time consuming.
faberNovel 2012 ••• 67
68. •••
!but today APIs take partnerships on a large scale while maintaining low
costs
Data, content,
API
technology
By opening up business assets to other parties, APIs ease considerably partnership process.
Potential partners are able to make use of the API to design new products and services.
Commercial workforce no longer needs to have a “door-to-door” approach to finding new
partners. Instead, new partners plug-in to the company’s APIs on their own.
faberNovel 2012 ••• 68
69. •••
Case Study. Xignite API, distributing financial data on a large scale
50 financial cloud APIs
Reference and historical data covering :
• Global equities API
• Commodities
• Currencies
• Fixed income
• Mutual funds
• Derivatives
• OTC instruments
Today, 900 clients in 47 countries
Source: CrunchBase
use Xignite financial services
faberNovel 2012 ••• 69
71. •••
APIs allow for monitoring and control over how a company’s resources can
be used
We want to make sure that the Twitter experience is
straightforward and easy to understand. […]
Related to that, we’ve already begun to more
thoroughly enforce our Developer Rules of the Road
with partners, for example with branding, and in
the coming weeks, we will be introducing stricter
guidelines around how the Twitter API is used.
Michael Sippey, VP Consumer Products at Twitter
faberNovel 2012 ••• 71
72. •••
APIs allow companies to open their resources in a secure and controlled
way while bringing them closer to their customers
Control your ecosystem Get feedback fast Secure your resources
API providers have complete API providers can know precisely Identification protocol allows
control over their API how their resources are being developers to access securely to
ecosystem : used : APIs :
• Degree of openness of their
• Identity, number of API calls, • Encrypted communications.
APIs.
functionalities used, etc.
• Usage rules for developers.
• Instant insights on which Security depends on what
resources are most used and resources a company decides to
Example : Twitter recently decided
thus potentially most valued expose to third parties through an
to strengthen its API policy to be
by customers. API.
sure the best experience is
delivered to users.
faberNovel 2012 ••• 72
74. •••
Traditionally, IT management controls the whole value chain of a company’s
data!
In traditional companies,
IT’s role can be summed up as:
Building enterprise
Controlling corporate data
applications
IT systems are thus centralized, locked down, and controlled by IT teams.
All requests for new applications or changes have to be submitted to IT, thus
creating a funnel effect that slows down processes. This results in a rigid, costly,
and time-consuming IT organization.
faberNovel 2012 ••• 74
75. •••
!whereas internal APIs give more flexibility and speed up internal processes
With internal APIs, IT’s role is reinvented
Define policies for data
Build and maintain APIs
use
Internal APIs grease the wheels in companies and organizations
Updatability Flexibility Scalability Cross-department
If changes or repairs are Each department can In case opening data Departments can share
needed in the database, build its own and functionalities to data easily, and re-use
IT can handle it without applications with in- partners is needed, other departments’ data
disrupting the house or third party having internal APIs to rapidly build their
functioning of IT developers using data speeds up partnership own applications
systems as long as API and functionalities and scaling processes. without to resort to IT
rules do not change provided by the management.
internal APIs.
faberNovel 2012 ••• 75
76. •••
Case Study. Comcast, internal APIs speeding-up time-to-market
Yesterday Today
Accessing cross-division resources to Now, thanks to internal APIs, accessing
create new products would take months cross-division resources takes around
because: 30 minutes:
No standardized data format Each department is free to use other
#1 #1
between departments departments’ resources
#2 Different data exchange protocols A dozen of internal APIs have been
#2 created
Code created for each project was
#3 rarely reusable
The goal is that APIs become so fundamental to how we
operate that people don’t notice them anymore, like the
air.
Agustin Schapira, Principal Architect at Comcast
faberNovel 2012 ••• 76
77. •••
REST architecture for APIs eases resources manipulation
RESTFul is a style of software architecture that allows data exchange through
human readable URIs
REST language uses nouns and verbs, and has an emphasis on readability. It
ultimately uses less bandwidth than other language such as SOAP for instance
GET POST
4
Users can manipulate
Access Create
data through a REST
a resource a resource
API using
action verbs
and an URI PUT DELETE
Update Delete
a resource a resource
faberNovel 2012 ••• 77
78. •••
Example: an internal REST API
Let’s consider an enterprise named HelloWorld
Example: if HelloWorld had an internal REST API, typing
the following command line!
get api.company.com/1/revenue/?subsidiary=paris&year=2012
HelloWorld API version 1 Revenue of… …subsidiary in Paris… …in 2012
!would return HelloWorld revenue in 2012 of the Paris
subsidiary.
Machine & human readable
results: HelloWorld revenue
in 2012, each month
faberNovel 2012 ••• 78
80. •••
Re-imagination of movie rental
THEN NOW
Brick-and-mortar stores / Localized / Not Online / Accessible on demand / Virtually
compatible with every device / Limited unlimited catalog / Wide reach / Accessible
distribution / High fixed costs on any device
faberNovel 2012 ••• 80
81. •••
Re-imagination of the newspaper industry
THEN NOW
Printed on paper / Limited and localized Online / Accessible on demand / Eased
distribution / Print costs / High distribution partnerships / Wide reach / New
costs / Not scalable / Limited innovation distribution channels / Scalable / Low
distribution costs
faberNovel 2012 ••• 81
82. •••
Re-imagination of business IT
THEN NOW
Internal servers / High acquisition and Online / Pay-as-you go / No obsolescence
maintenance costs / Obsolescence issues / issues / Virtually unlimited computing
Limited computing power / Not scalable power / No maintenance costs / Scalable
faberNovel 2012 ••• 82
83. •••
Re-imagination of the business of telephony
THEN NOW
Fixed phones / Single communication Twilio / Cloud-based communications /
device / Limited functionalities / Closed Endless integration possibilities with
communication ecosystem / High devices / Low scalability costs / Open
scalability costs communication ecosystem / Expandable
functionalities
faberNovel 2012 ••• 83
84. •••
Re-imagination of enterprise ERPs
THEN NOW
SAP, Oracle / Expensive systems / Limited Workday / SaaS / Always up-to-date /
flexibility / On-premise / Low scalability / User-centric / Flexible and scalable
Complicated to use
faberNovel 2012 ••• 84
85. •••
Re-imagination of educational content
THEN NOW
Khan Academy / Analytics for teachers and
Printed on paper / Obsolescence / One students / Interactive content / Diverse
size fits all approach / Unique distribution distribution modes / Embeddable with other
mode / Static content contents and functionalities
faberNovel 2012 ••• 85
86. •••
Re-imagination of fitness coaching
THEN NOW
Single device / Limited functionalities / Not Myfitnesspal / Many applications
evolutionary / Few analytics / possibilities / Analytics / Fun / User-centric /
Evolutionary
faberNovel 2012 ••• 86
87. •••
Re-imagination of retail product search
THEN NOW
Paper catalog / Not interactive / One-to- Mobile product search / Geolocalized /
many marketing / No analytics Analytics / One-to-one marketing / Many
functionalities (reviews, couponing, etc.)
faberNovel 2012 ••• 87
94. •••
We are faberNovel
We help large organizations think and act like startups!
We help our clients make the most of digital opportunities and emerging
practices. We build on tomorrow’s challenges to deliver significant impact.
We are designers, business analysts, and engineers.
•••
We work ideas into successful projects.
We make innovation happen.
facebook.com/faberNovel @faberNovel www.fabernovel.com
!!!!!!!!!!!!!!!!!!!!!!!"!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!""#
!!!!!!!!!!!!!!!!!!!!!!!"!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!""#
faberNovel 2012 ••• 94
95. Stéphane Distinguin Adrien Delepelaire
Founder & CEO Junior Project Manager
@fano
Cyril Vart Mathilde Brès
Partner & VP Strategy Business Development Manager
@cyrilvart @mahautbres
Aurélien Fache
Senior Software Engineer
@mathemagie
Design Team
Benoit Talabot Jules Mahé
Partner & Art Director Junior Art Director
@bybent @julesmahe
!!!!!!!!!!!!!!!!!!!!!!!"!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!""#
!!!!!!!!!!!!!!!!!!!!!!!"!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!""#
faberNovel 2012 ••• 95
96. Paris San Francisco
……………………………..………… 17 rue du Faubourg du Temple 169 11th street
Contact 75010 Paris
+33 1 42 72 20 04
San Francisco CA 91 103, USA
+1415 626 6406
……………………………..………… meet_paris@fabernovel.com meet_sf@fabernovel.com
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faberNovel 2012 ••• 96