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Inside the Enterprise Case Studies of Customer Apps

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Inside the Enterprise:  Case Studies of Customer Apps Clara Shih, salesforce.com (Moderator) Chip Vanek, Magma Design Automation Pam Shelton, Chevron Aviation  John Merrill, Optimum Lightpath  Track: New AppExchange Developer
Safe Harbor Statement ,[object Object],[object Object],[object Object],[object Object]
CHIP VANEK Director of Corporate & CRM Apps [email_address]
Magma Design Automation, Inc. ,[object Object],[object Object],[object Object],INDUSTRY:  EDA   Software EMPLOYEES:  680 GEOGRAPHY:  Global PRODUCT(S) USED:  SFA, Service & Support, 6 custom apps, 2 customized AppExchange apps # USERS:  600 Sales Service & Support Marketing Customer Delight Sales Service & Support Development Release Management Tech Campaigns Library Requests Finance Products Project Manager PR Manager Email Campaigns
Key Challenges  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Software Development Process Solution ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],DEPLOYMENT DETAILS

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Inside the Enterprise Case Studies of Customer Apps

  • 1. Inside the Enterprise: Case Studies of Customer Apps Clara Shih, salesforce.com (Moderator) Chip Vanek, Magma Design Automation Pam Shelton, Chevron Aviation John Merrill, Optimum Lightpath Track: New AppExchange Developer
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  • 3. CHIP VANEK Director of Corporate & CRM Apps [email_address]
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  • 11. PAM SHELTON PROJECT MANAGER [email_address]
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  • 16. JOHN MERRILL Sales Systems Manager [email_address]
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  • 18. 3. New Build-out. Unlit and outside our foot print. Substantial survey and capital required 1. Lit Building . Location is already part of our fiber network and generating revenue. $ $ 2. Target Building. Location is unlit, but within our network footprint. Minimal survey and capital required. How the Fiber Business Works: 3 Types of Buildings REVENUE MINIMAL COST SUBSTANTIAL COST $ $ $
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  • 21. LEADS (Tenants) Status? Account Billing Revenue $$$ Building Penetration Revenue Pending Construction Installed Revenue Equipment Costs “ Qualified” Prospects? Potential $$$? Products? Processes Mapping Survey Electronics Survey Construction Survey Opportunity
  • 22. Results: 40% Improvement in Survey Turnaround Time
  • 23. Results: Ability to Accurately Quantify Building Revenue, both Pending and Real-Time Opportunities In Buildings Pending Construction Completion By State/Revenue/# of Deals Real-Time Building Revenue
  • 24. Results: Automatically Initiate Campaigns for Tenants in Lit Buildings (the low-hanging fruit) Use of workflow, lead routing and reporting Lit Building Leads Status Dashboard
  • 25. Results: Easily Model Business Cases for Build ROI Survey Process Stats 1) 2) 3) Building Funnel Build Costs
  • 26. CHIP VANEK DIRECTOR OF CORPORATE & CRM APPLICATIONS PAM SHELTON SPEAKER TITLE HERE JOHN MERRILL SALES SYSTEM MANAGER Q&A Session
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