More Related Content More from frank barry (17) Donor engagement through social media! [v2]1. Through the Social Media Looking Glass
How ‘Going Social’ Can
Unlock the Door to Greater
Nonprofit Fundraising
Potential
2. Through the Social Media Looking Glass
Frank Barry
Twitter: @franswaa
HashTag: #blackbaud
Frank Barry | Page # © 2010 Blackbaud
3. Through the Social Media Looking Glass
WHY ARE WE ALL HERE?
Let’s look at a few stats ...
Frank Barry | Page # © 2010 Blackbaud
4. Through the Social Media Looking Glass
Evolution | Communication is moving on
1920s
1440s
1930s
2000s
1960s
Book by Frisno, Radio by currybet, TV by by dailyinvention
Internet by Wikipedia (his NeXT Computer was used by Sir Tim Berners-Lee at CERN and became the world's first Web server.)
Frank Barry | Page # © 2010 Blackbaud
5. Through the Social Media Looking Glass
Evolution | Communication is moving on
1920s
1440s
1930s
2000s
1960s
Book by Frisno, Radio by currybet, TV by by dailyinvention
Internet by Wikipedia (his NeXT Computer was used by Sir Tim Berners-Lee at CERN and became the world's first Web server.)
Frank Barry | Page # © 2010 Blackbaud
6. Through the Social Media Looking Glass
Evolution | Communication is moving on
1920s
1440s
1930s
2000s
1960s
Book by Frisno, Radio by currybet, TV by by dailyinvention
Internet by Wikipedia (his NeXT Computer was used by Sir Tim Berners-Lee at CERN and became the world's first Web server.)
Frank Barry | Page # © 2010 Blackbaud
7. Through the Social Media Looking Glass
Evolution | Communication is moving on
1920s
1440s
1930s
2000s
1960s
Book by Frisno, Radio by currybet, TV by by dailyinvention
Internet by Wikipedia (his NeXT Computer was used by Sir Tim Berners-Lee at CERN and became the world's first Web server.)
Frank Barry | Page # © 2010 Blackbaud
8. Through the Social Media Looking Glass
Evolution | Communication is moving on
1920s
1440s
1930s
2000s
1960s
Book by Frisno, Radio by currybet, TV by by dailyinvention
Internet by Wikipedia (his NeXT Computer was used by Sir Tim Berners-Lee at CERN and became the world's first Web server.)
Frank Barry | Page # © 2010 Blackbaud
9. Through the Social Media Looking Glass
Evolution | Communication is moving on
1920s
1440s
1930s
2000s
1960s
Book by Frisno, Radio by currybet, TV by by dailyinvention
Internet by Wikipedia (his NeXT Computer was used by Sir Tim Berners-Lee at CERN and became the world's first Web server.)
Frank Barry | Page # © 2010 Blackbaud
10. Through the Social Media Looking Glass
STATS
Exciting ones, promise ...
Photo by nielsvk
Frank Barry | Page # © 2010 Blackbaud
11. Stats Through the Social Media Looking Glass
Source | http://socialnomics.net/2010/05/05/social-media-revolution-2-refresh/
Frank Barry | Page # © 2010 Blackbaud
12. Through the Social Media Looking Glass
Why it really matters ...
mid-1990s and the late 2000s
Frank Barry | Page # © 2010 Blackbaud
13. Through the Social Media Looking Glass
Why it really matters ...
mid-1990s and the late 2000s
Boomers Gen “I”
Frank Barry | Page # © 2010 Blackbaud
14. Through the Social Media Looking Glass
5 PART SOCIAL MEDIA PLAN
Strategy > Responsibility > Listening > Mapping > Engaging
Frank Barry | Page # © 2010 Blackbaud
15. Through the Social Media Looking Glass
Step 1: STRATEGY
Start with what you know ...
Photo by Jeromyu
Frank Barry | Page # © 2010 Blackbaud
16. Through the Social Media Looking Glass
Lance Armstrong Foundation - iRIDE
Frank Barry | Page # © 2010 Blackbaud
18. Through the Social Media Looking Glass
Autism Speaks - Light it up blue
Frank Barry | Page # © 2010 Blackbaud
35. Through the Social Media Looking Glass
Autism Speaks had more traffic on its Light It
Up Blue microsite than on AutismSpeaks.org.
"We let people have a lot of fun with it, and lo and behold, the thing took off like a rocket,"
says Marc Sirkin, Chief Community Officer at Autism Speaks.
"We got a few hundred pictures in a couple hours after setting up the Flickr page," Sirkin
says. "You really start to get a sense that there's real people out there. This is not just
measuring clicks.
"The one picture that always kills me is of an 18- or 19-year-old kid, tall kid, and the caption
reads, 'He hates blue, but he agreed to wear blue on Autism Awareness Day. Thanks, son.'
And it's like, wow, it really is a one-to-one relationship scaled up, and you really get to feel
like you know these people."
Source: The Case (Studies) for Social Media by Fundraising Success Magazing
Frank Barry | Page # © 2010 Blackbaud
36. Through the Social Media Looking Glass
Strategy, things to think about ...
What’s your online strategy look like now?
Are you focused on:
• Driving more traffic?
• Raising awareness?
• Promoting an event, campaign, initiative, etc?
• Raising more money?
How are you currently approaching these things online?
Could social media be injected to product better results?
How would you fund it, staff it?
What would you measure to determine success?
Frank Barry | Page # © 2010 Blackbaud
37. Through the Social Media Looking Glass
Step 2: RESPONSIBILITY
Someone has to own it ...
Photo by lorenkerns
Frank Barry | Page # © 2010 Blackbaud
38. Through the Social Media Looking Glass
Who Owns It?
American Red Cross -- Wendy Harman
ChildFund -- Virginia Sowers
National Wildlife Foundation -- Daniel Bridgeta
Pancreatic Cancer Action Network - Allison Nassour
Humane society -- Carrie Lewis
Epic Change -- Stacey Monk
Lance Armstrong Foundation -- Brooke McMillan
Autism Speaks -- Marc Sirkin
Frank Barry | Page # © 2010 Blackbaud
39. Through the Social Media Looking Glass
Responsibility, things to think about ...
How should you staff your social media efforts?
What department should “own” it?
Should you hire a full time employee and/or have a team working on social
media efforts?
What programs, events, campaigns, web properties, social websites, etc
should the social media person/team play a part in?
Frank Barry | Page # © 2010 Blackbaud
40. Through the Social Media Looking Glass
Step 3: LISTENING
You’ve got two ears and lots of free tools ...
Photo by avantard
Frank Barry | Page # © 2010 Blackbaud
41. Through the Social Media Looking Glass
American Red Cross
Frank Barry | Page # © 2010 Blackbaud
42. Through the Social Media Looking Glass
The American Red Cross Listens
Frank Barry | Page # © 2010 Blackbaud
43. Through the Social Media Looking Glass
Lance Armstrong Foundation
Frank Barry | Page # © 2010 Blackbaud
45. Through the Social Media Looking Glass
@fatcyclist
Frank Barry | Page # © 2010 Blackbaud
62. Through the Social Media Looking Glass
@fatcyclist
3 days
135k
Avg. gift $35
Frank Barry | Page # © 2010 Blackbaud
63. Through the Social Media Looking Glass
Listening, things to think about ...
What are people talking about? How do you know?
• Your organization name • Google blog search, Google alerts, Twitter
• Other nonprofit names in your space search, etc ...
• Your tagline • Paid services (Radian6)
• Program, services, and event names
• Other nonprofits with similar program What can you do with that info?
names
• Spur on, encourage and support donors/
• ED, CEO or well-known personalities
associated with your organization volunteers/supporters
• Engage in conversation
• URLs for your blog, web site, online
community • Provide useful information
• Industry terms or other phrases • Correct mis-information
• Your “keyword” with a complaint word like • Resolve/respond to an issue, feedback,
“sucks” questions, negative/positive conversations
• Boost event/campaign participation
• Increase virtual reach
• Much more ...
Frank Barry | Page # © 2010 Blackbaud
64. Through the Social Media Looking Glass
There are numerous possibilities ...
Step 4: MAPPING
Photo by net_efekt
Frank Barry | Page # © 2010 Blackbaud
65. Through the Social Media Looking Glass
Source: Home Bases, Outposts, and Frontiers: Using Social Media by Kyle Lacy
Frank Barry | Page # © 2010 Blackbaud
66. Through the Social Media Looking Glass
Children’s Hospital of L.A.
Frank Barry | Page # © 2010 Blackbaud
68. Through the Social Media Looking Glass
Mapping, things to think about ...
Who’s your audience made up of (donors, volunteers, supporters, board,
staff, patients, alumni, etc)?
What do they like to do online?
Where are they active?
What have you heard from them?
What can your staff handle?
Are you currently on social sites that you should not be?
Are you currently NOT on social sites that you should be?
Frank Barry | Page # © 2010 Blackbaud
69. Through the Social Media Looking Glass
Step 5: ENGAGING
It’s a two way street now days ...
Photo by Pieter Musterd
Frank Barry | Page # © 2010 Blackbaud
70. Through the Social Media Looking Glass
Epic Change - To Mama with Love
Frank Barry | Page # © 2010 Blackbaud
73. Through the Social Media Looking Glass
Engaging, things to think about ...
Focus on your goal/purpose
Identify Key Influencers (EpicChangeX)
Constant Participation
• Status updates
• Content (video, pictures)
Thank You’s / recognition / support on Twitter, Blog, Facebook, YouTube,
etc
Equip those who support you
Frank Barry | Page # © 2010 Blackbaud
74. Through the Social Media Looking Glass
WHAT NEXT?
Photo by st0l1
Frank Barry | Page # © 2010 Blackbaud
75. Through the Social Media Looking Glass
WHAT NEXT?
1. Strategy
Photo by st0l1
Frank Barry | Page # © 2010 Blackbaud
76. Through the Social Media Looking Glass
WHAT NEXT?
1. Strategy
2. Responsibility
Photo by st0l1
Frank Barry | Page # © 2010 Blackbaud
77. Through the Social Media Looking Glass
WHAT NEXT?
1. Strategy
2. Responsibility
3. Listening
Photo by st0l1
Frank Barry | Page # © 2010 Blackbaud
78. Through the Social Media Looking Glass
WHAT NEXT?
1. Strategy
2. Responsibility
3. Listening
4. Mapping
Photo by st0l1
Frank Barry | Page # © 2010 Blackbaud
79. Through the Social Media Looking Glass
WHAT NEXT?
1. Strategy
2. Responsibility
3. Listening
4. Mapping
5. Engaging
Photo by st0l1
Frank Barry | Page # © 2010 Blackbaud
80. Through the Social Media Looking Glass
QUESTIONS
Photo by DoBeRaGi
Frank Barry | Page # © 2010 Blackbaud
81. Through the Social Media Looking Glass
Frank Barry
Twitter: @franswaa
eMail: frank.barry@blackbaud.com
Phone: 858 795 8947
Web: http://www.netwitsthinktank.com
Frank Barry | Page # © 2010 Blackbaud
82. Through the Social Media Looking Glass
CREDITS
Social Media Stats Mobile
• http://mashable.com/2010/08/02/stats-time-spent-online/ • http://mashable.com/2010/07/16/3-million-iphone-4/
• http://www.pcworld.com/article/202357/ • http://mashable.com/2010/08/02/android-outselling-iphone-2/
social_media_changes_old_web_habits.html
• http://mashable.com/2010/07/19/mobile-africa/
• http://www.pcworld.com/businesscenter/article/202333/ • http://www.guardian.co.uk/technology/2009/oct/22/africa-mobile-phones-
take_advantage_of_increased_time_spent_social_networking.html?
usage-rise
tk=hp_blg
• http://www.businessweek.com/technology/content/aug2010/ • http://mashable.com/2010/07/27/last-5-years-mobile/
tc2010081_994774.htm
Listening
• http://socialnomics.net/2010/05/05/social-media-revolution-2-refresh/
• http://mashable.com/2010/08/02/successful-social-media-monitoring/
• http://jeffesposito.com/2010/08/02/f-social-media/
Action
Facebook
• http://mashable.com/2010/08/02/schedule-social-media-updates-free/
• http://mashable.com/2010/07/22/facebook-500-million-infographic/
• http://mashable.com/2010/07/28/internal-brand-management-online/
• http://mashable.com/2010/07/21/facebook-500-million-2/
Twitter Outposts
• http://mashable.com/2010/07/31/twitter-hits-20-billion-tweets/ • http://kylelacy.com/home-bases-outposts-and-frontiers-using-social-
media/
• http://www.pcworld.com/article/202343/
twitter_reaches_20_billion_tweets.html
Fundraising (from Blackbauds Netwist Think Tank Blog)
Foursquare • 7 Tips for Successful Online Fundraising
• http://mashable.com/2010/07/20/foursquare-100-million-checkins/ • Measuring Matters
• Do You Know Your Supporters?
• Your Network Matters: Fatcyclist Raises Over 135K in 8 Days
• Don’t Fall Behind, Fundraising is Moving On!
• 4 Ways to Jump Into ‘Fundraising 2.0’
Frank Barry | Page # • Cause Marketing and Social Media go Hand in Hand © 2010 Blackbaud
Editor's Notes
Print - | Radio - | TV - | Internet - | Social web -
It’s evolution ... think direct mail ==> eMail
Print - | Radio - | TV - | Internet - | Social web -
It’s evolution ... think direct mail ==> eMail
Print - | Radio - | TV - | Internet - | Social web -
It’s evolution ... think direct mail ==> eMail
Print - | Radio - | TV - | Internet - | Social web -
It’s evolution ... think direct mail ==> eMail
Print - | Radio - | TV - | Internet - | Social web -
It’s evolution ... think direct mail ==> eMail
Your volunteers, donors and advocates are getting younger
They expect something different
Gen “I” is growing up with the internet and mobile devices - it’s how they will want to be communicated to!
Your volunteers, donors and advocates are getting younger
They expect something different
Gen “I” is growing up with the internet and mobile devices - it’s how they will want to be communicated to!
Your volunteers, donors and advocates are getting younger
They expect something different
Gen “I” is growing up with the internet and mobile devices - it’s how they will want to be communicated to!
Your volunteers, donors and advocates are getting younger
They expect something different
Gen “I” is growing up with the internet and mobile devices - it’s how they will want to be communicated to!
Your volunteers, donors and advocates are getting younger
They expect something different
Gen “I” is growing up with the internet and mobile devices - it’s how they will want to be communicated to!
Do you want to
- Build cause awareness
- Connect with new supporters
- Cultivate supporter relationships
- Build a private space on the web for your community
- Raise more money to further your mission
How are you doing these things today?
How can you integrate social media into your current strategy?
Raising awareness about cancer, survivors, research, etc by building community
If you were listening how could you use the information?
Story of blogger taking local Red Cross class - the individual had a bad experience
They called the local chapter and got them in touch with the blogger.
If you were listening how could you use the information?
There are hundreds of social networking sites and ways to use social media.
You can’t/shouldn’t use them all.
Any full time “social media” people in the room? Any “1/2 time”? Other?
Where will you choose to participate?
What would your map look like and why?
Once you have figured out your objective, learned to listen and picked the social places you’ll participate it’s time to ENGAGE ...
Mothers day project by Epic Change
(btw, they have 2 fte and a few volunteers, but they are VERY active on the social web)
Project focused on showing mama’s around the world how much they are loved
Goal to raise money for Mama Lucy’s project in Tazaneya
Their site is build with “social” in mind
Twitter, Facebook, Share with a friend
What do you see from this or the LAF initiative that you could put into practice now?