Domenico Greco is an independent expert in innovation and entrepreneurship who has worked with the European Commission since 2018. He has also served as a strategic advisor and specialist in lean startup methodologies for universities in Italy and Spain since 2016. Greco founded his own consulting firm from 2013-2015 focused on collaborative innovation and CRM services. Prior to that, he held management roles in automotive retail companies, designing and implementing CRM strategies and omnichannel projects.

1. Domenico Greco Curriculum Vitae Page 1 of 2 19/11/2018
Domenico Greco, MBA
V.le G. Mancini 156, 87100 Cosenza (Italy) ● d.greco@gtafactory.com ● Born on May 24th, 1974
SUMMARY
◦ Strategic Advisor / Mentor / Coach on Open Innovation, Lean Startup, Entrepreneurship for both domestic and international projects
Since 2018, Independent Expert in Innovation & Entrepreneurship at European Commission
Since 2018, Special Advisor for “Contamination Lab”, a pre-accelerator program for early-stage entrepreneurs (Università della Calabria)
From 2016 to 2018, Lean Startup Specialist for “Spin-off Lean Acceleration”, an Erasmus+ program (8 universities in Europe and South America)
Lead drafter of the scientific proposal for an Erasmus+ program aimed at promoting best practices for Open Innovation (USC, Spain)
International speaker & mentor for a Business Acceleration Program at Desafio Unicamp (Universidade Estadual de Campinas, Brasil)
Strategic Advisor for startups such as Hi-Can and Isso!, with focus on design and implementationofstrategiesof fundraisingand Open Innovation
◦ From 2013 to 2015, Founder / Managing Director / Innovation Advisor for a firm specialized in CRM services and collaborative innovation
Headed a team with up to 20 people, both internal and external
◦ Previously, Managing Director and Marketing & Technology Development Director at an Automotive Retail company
Designed and delivered an Omnichannel CRM project (first case within the Volkswagen’s dealer network across Europe)
Appointed by Volkswagen Italia and UCAV Unione Concessionari Audi & VW to train the dealer network on CRM strategies
◦ LinkedIn: www.linkedin.com/in/domenicogreco
AREAS OF EXPERTISE
Acceleration of innovations and startups | Open innovation | Entrepreneurship | Reverse mentoring | Knowledge management | Innovation
management | Collaborative Working | Lean thinking | Lean startup | Customer equity management | CRM | Business intelligence | Business
analytics | Business planning | Corporate investments | Venture investments
WORK HISTORY
STARTUP ACCELERATION & COLLABORATIVE INNOVATIONS 2016 - PRESENT
Tasks and Competencies
INDEPENDENT EXPERT IN INNOVATION & ENTREPRENEURSHIP since 2018 @ European Commission
STRATEGIC ADVISOR / ENTREPRENEURSHIP EDUCATION since 2016 @ Università della Calabria
STARTUP & INNOVATION COACH / SPEAKER & MENTOR since 2016 @ Campus Party, Unicamp, Hi-Can, Isso!, Social Academy
LEAN ACCELERATION & OPEN INNOVATION SPECIALIST since 2016 @ Redemprendia, Universidade de Santiago de Compostela
◦ Identifying the key actors of the innovation process in order to determine opportunities for change and organizational development
◦ Studying and analyzing in detail of how organizational culture affects innovation within companies, business incubators and universities
◦ Designing of innovation strategies, with a particular focus on open & collaborative innovation
◦ Planning and managing the innovation lifecycle process (idea generation, execution, validation)
◦ Defining and monitoring of KPIs to effectively evaluate innovation projects
◦ Rolling out of plans to spread and encourage the Open Innovation approach within companies, business incubators and universities
◦ Managing of relationships with research institutes, business accelerators, and universities on Open Innovation projects
[2018-PRESENT] INDEPENDENT EXPERT IN INNOVATION & ENTREPRENEURSHIP at European Commission (Brussels)
Keynote: Supporting of the evaluation and monitoring of projects, evaluating of programs and policy design
Keynote: Program preference areas: Horizon 2020, Erasmus, Education, Audiovisual and Culture Executive, SME Competitiveness
[2016-PRESENT] STRATEGIC ADVISOR / SPECIALISTA LEAN STARTUP at Università della Calabria (Italy)
Keynote: Special Advisor for “Contamination Lab”, a pre-accelerator program for early-stage entrepreneurs by MIUR
Keynote: Focusing on innovation stakeholder management and project governance support for training & educational programs
Keynote: Developing of a KPI system to evaluate spin-offs according to the domestic Lean acceleration model
[2016-PRESENT] STARTUP & INNOVATION COACH / SPEAKER & MENTOR
Keynote: At Campus Party 2018 (Milan), Innovation Design Expert focusing on Reverse Mentoring design and execution
Keynote: At Desafio Unicamp 2017, 2018 (Campinas, Brazil), Speaker and Mentor on Lean Go-To-Market Approach
Keynote: At Hi-Can (Milan) Strategic Advisor, Board member Non-Executive Director focusing on fundraising strategies (1° round €350k)
Keynote: At Isso! (Brazil), Strategic Advisor focusing on business strategy and pre-money financial evaluations (1° round R$1,5M)
Keynote: At Social Academy (Rome), Startup Coach focusing on business modeling & planning and investor relations (1° round €500k)
[2016-2018] LEAN ACCELERATION & OPEN INNOVATION SPECIALIST at Redemprendia, Universidade de Santiago de Compostela (Spain)
Keynote: Lean Startup Specialist for “Spin-off Lean Acceleration”, an Erasmus+ program (8 universities across Europe and South America)
Keynote: Designing of a new business model Canvas for spin-offs/startups

2. Domenico Greco Curriculum Vitae Page 2 of 2 19/11/2018
Keynote: Creating of an acceleration methodology dedicated to scientific startups/spin-offs, yet tested on 30 cases worldwide
Keynote: Drafting of the scientific proposal for an Erasmus+ program to promote best practices for Open Innovation (OI)
GRECO TECHNOLOGIES&ARTS SRL – www.gtafactory.com 2013 - 2015
Digital Transformation & Collaborative Innovation Services
FOUNDER / MANAGING DIRECTOR / INNOVATION ADVISOR
Keynote: Outlined and launched a consultancy firm specializing on design and execution of business innovation initiatives
Keynote: Focused on sectors such as Rent-a-car, Automotive retailing, Food retailing
Keynote: Involved as Innovation Advisor & Leader in projects including CRM strategy & execution, Business intelligence, Business
analytics, Business process re-engineering, Business modeling & planning, Marketing repositioning
Keynote: Headed a team with up to 20 people, both internal and external
Keynote: In 2013-2015, achieved a turnover of about 900,000 euros
Keynote: In 2013-2015, developed and delivered 3 business analytics and 3 web&mobile CMS solutions
GRUPPO GESTIONI INNOVATIVE 2001 - 2011
Automotive Retailing (Family Business)
MANAGING DIRECTOR from 2005 to 2011
MARKETING & TECHNOLOGY DEVELOPMENT DIRECTOR from 2004 to 2005
CRM & INNOVATION MANAGER from 2002 to 2004
SALES ACCOUNT from 2001 to 2002
Keynote: CEO with mandate to coordinate and lead 4 Commercial and 4 After-Sales departments
Keynote: Chairman of the Board of Directors of 3 of the 4 group’s subsidiaries
Keynote: Created a methodology to manage, evaluate, lead and coach the sales force
Keynote: Developed a CRM system for customer profiling, O2O marketing, sales/after-sales process management
Keynote: Designed and implemented a centralized Customer Care center for inbound and outbound O2O marketing initiatives
Keynote: Created a methodology to plan and rollout MKTG O2O campaigns with the inclusion of predictive algorithms
Keynote: Launched 3 new branches and restructured the entire retail network in order to manage 5 automotive brands
Keynote: Project Leader and CRM Advisor for large Volkswagen dealers – Autocentri Balduina (Rome) and Sesto Autoveicoli (Milan)
Keynote: Appointed by Volkswagen Italia and UCAV Unione Concessionari Audi & VW to train the dealer network on CRM strategies
ORGANIZATIONS
QUANTUM CLUB DEAL – www.quantumdeal.it 2017 - PRESENT
FOUNDER PROMOTER / CHAIRMAN OF THE BOARD of the not-for-profit organization that empowers people to start new businesses and drive
the innovation, and disseminates the venture capital approach to business (in particular Angel Investing and Crowdfunding)
EDUCATION AND TRAINING
2013 EXECUTIVE MASTER OF BUSINESS ADMINISTRATION SDA Bocconi, Milan (Italy)
1999 MASTER’S DEGREE IN ECONOMICS (4 years) Università degli Studi La Sapienza, Rome (Italy)
Most relevant training and studies:
2018 LEANACCELERATIONCANVASUniversidade de Santiago de Compostela (Spain)
2017 THELEANAPPROACHTO«GO-TO-MARKET»Desafio Universidade Estadual de Campinas (Brasil)
2017 LEANACCELERATIONINACTIONUniversidad Nacional De Colombia (Colombia)
2014 CUSTOMEREQUITYUniversità della Calabria (Italy)
2011 BALANCESCORECARDUniversità della Calabria (Italy)
2010 CUSTOMEREQUITYEDOTTIMIZZAZIONEDEIPROCESSIDECISIONALIUniversità della Calabria (Italy)
2009 MININGVALUEINMARKETINGCAMPAIGNDATAInternational Conference of Data Mining, Pisa (Italy)
FURTHER INFORMATION
ENGLISH ADVANCED (C2) in reading, writing and speaking Full professional proficiency
FRENCH INTERMEDIATE (B1-B2) in reading, writing and speaking Limited professional proficiency
SPANISH INTERMEDIATE (B1) in reading and speaking, PRE- INTERMEDIATE (A2) in writing Limited professional proficiency
IT SKILLS CRM systems, Business Analytics and Data Mining, Business Intelligence, CMS, Mobile APPs, Collaborative and Workflow management
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