100%Open is dedicated to open innovation. We have the specialist know-how that makes innovating with partners more successful. Our clients profit from better new products delivered quicker and more efficiently.

1. 100%Open Credentials
Roland Harwood, Managing Director
100%Open
Alphabeta Building
18 Finsbury Square
London, EC2A 1AH, UK
+44 (0) 207 759 1050
+44 (0) 7811 761 435
roland@100open.com
www.100open.com
@rolandharwood
@100open

2. Innovating with partners
by sharing the risks
and the rewards.
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O p e n I n n o v a t i o n D e f i n e d

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1 0 0 % O p e n O ff e r
We help you create the right
strategy, plan and collaborative
mind-set.
Manifesto is a clear and actionable
strategy contained in the answers to
6 simple questions
Blueprint is a clear plan created
using research and collaboration
between teams.
Accelerator consists of experiential
training and proven tools and
techniques
e.g. Barclays, LEGO, MOD
Our collaborative workshops mix
diverse people for maximum
effective offline or online.
Explore Jams find unmet needs,
new partnerships and create fresh
ideas together.
Extract Jams develop investable
propositions and select the most
viable.
Exploit Jams build and test early
stage prototypes and new business
plans.
e.g. Unilever, Nissan, Ford
Our global network and online
communities source exciting new
ideas and technologies.
Colleague Crowds is an internal
platform that connects company
silos and unlocks new value.
Customer Crowds engage people to
find out new insights and co-create
new concepts.
Discovery Crowds are competitions
to find and select new technologies
or partners to commercialise.
e.g. UBS, Red Cross, CO4
THINK.
JAM.
CROWD.

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C a s e s t u d y - T H I N K
L E G O – I D E A S P L A T F O R M .
"100%Open helped us explore the true
potential of open innovation and act our way
into a new way of thinking.”
Erik Hansen Senior Director, Innovation

6. A THINK PROJECT.
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C a s e s t u d y - T H I N K
Sector: Manufacturing
Our brief: How can LEGO co-create successful new products with its consumers?
What we did: We conducted stakeholder interviews and workshops and then co-designed, prototyped and
delivered a range of new open innovation pilots with kids, employees, and other brands.
What happened: The strategy was signed off by LEGO’s Board and is now being implemented across the
business, notably via LEGO Ideas, now the world’s largest crowdsourcing platform with 1 million members.
ideas.lego.com

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C a s e s t u d y - J A M
M O D D e f e n c e S c i e n c e a n d T e c h n o l o g y L a b o r a t o r y
Design to transform the nation’s defence
innovation and promote growth for UK plc.

8. A THINK PROJECT.
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C a s e s t u d y - T H I N K
Sector: UK Government, Ministry of Defence
Our brief: How can the UK defence sector be more open and collaborative?
What we did: Our project ‘Opening the Door’ used stakeholder research and strategy workshops to prepare
the MOD’s Defence Science and Technology Laboratory (Dstl) for open innovation. We diagnosed MOD barriers
to open innovation, measured different aspects of the organisation’s readiness levels and designed a new
sector-wide system for collaboration.
What happened: OpenWorks created a UK defence open innovation blueprint that was accepted in full and is
now the subject of major upstream investment, up to £350m in the medium term. The blueprint helped the
MOD respond positively to a UK Government Strategic Defence Review and show how to network the nation’s
defence and promote UK growth via innovative SMEs and prime defence suppliers. 100%Open has since been
approached by a number of UK defence primes with a view to future partnerships.

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C a s e s t u d y - T H I N K
B A R C L A Y C A R D .
Our brief was to find innovative services for
small business customers.

10. A THINK PROJECT.
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C a s e s t u d y - T H I N K
Sector: Finance
Our brief: How can Barclaycard use open innovation to help reposition Barclays as the ‘Go-To Bank’?
What we did: We used internal and external stakeholder interviews, strategic analysis and desk research to
develop as open innovation blueprint for sourcing new mobile payment technologies for small businesses.
What happened: We concluded that open innovation could increase Barclaycard’s agility and relevance, and
that interesting new service providers might even be found within Barclaycard’s existing customer base. Our
recommendations were accepted in full and are helping to inform the future direction of Barclaycard.
Read about the future of banking here.

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C a s e s t u d y - J A M
U N I L E V E R - J A M S .
“This is the best workshop I have ever attended
– not just online. Even face to face.”
Innovation Director, Unilever

12. A JAM PROJECT.
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C a s e s t u d y - J A M
Sector: FMCG
Our brief: How can we enable greater collaborative innovation amongst our globally distributed teams?
What we did: 100%Open designed and delivered a series immersive and collaborative online Jams and also
hosted a series of highly creative face-to-face proposition development workshops. Both were designed to
bring together strong technical knowledge, expert facilitation, structured tools and design thinking. The
overall aim was to collaboratively develop new products and processes in response to major business needs.
What happened: These workshops have fostered new collaborations, bringing together R&D scientists, brand
teams and external experts from around the work to work together on new innovation opportunities. Several
new research projects and partnerships have been initiated.

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C a s e s t u d y - J A M
N I S S A N / M I C R O S O F T .
“100%Open brought a highly creative approach
to facilitating a complex and collaborative
workshop with great results.”
Grainne Arnold, Nissan

14. A JAM PROJECT.
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C a s e s t u d y - J A M
Sector: Transport
Our brief: How can we change the way people connect with cars?
What we did: Microsoft and Nissan challenged MSN readers to submit a ground-breaking idea. A judging team
picked three contestants to take part in a two-day Jam workshop. Armed with selected tools from the
100%Open Innovation Toolkit, our team worked in collaboration alongside industry specialists from Nissan
and Microsoft to help the finalists hone their ideas into cutting-edge technologies for the motoring world.
What happened: After the workshop a website was created to enable the public to choose a winner to get a
trip to Seattle and San Diego to the visit Nissan and Microsoft’s R&D facilities. Aaron Daubney, a physics
student at St. Andrews University, won with his idea ‘The Time Machine’. Aaron’s concept was an interactive
artificial intelligence that optimises your time in the vehicle.

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C a s e s t u d y - C R O W D
F O R D – G o D e t r o i t a n d M o b i l i z e N e w Y o r k
A series of city based mobility competitions to
help reposition Ford as a mobility company
through combining an online community with
offline prototyping workshops and events.

16. A CROWD PROJECT.
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C a s e s t u d y - C R O W D
Sector: Automotive
Our brief: Help Ford find new ideas, partners and technologies that can help transform the business from
motors to mobility.
What we are doing: Our project is to provide ideas and content for the new Ford Hubs in New York. These will
be state-of-the-art experience centres where consumers are invited to connect, engage and help Ford shape
how people will move in the future.
What is happening now: 100%Open is crowdsourcing fresh insights and connecting with new technology
partners that will propel Ford into new markets. We are building and recruiting global innovator crowds and
preparing new collaborative business models. These will have the potential for new revenue streams whilst
they help to transform perception of Ford as a car company to a mobility company.

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C a s e s t u d y - C R O W D
U B S – T H E F U T U R E O F F I N A N C E C H A L L E N G E
"The project has been an outstanding success
raising awareness worldwide of UBS as an
innovation partner."
Oliver Bussmann, Group CIO UBS

18. A CROWD PROJECT.
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C a s e s t u d y - C R O W D
Sector: Finance
Our brief: Where are the disruptive ideas, technologies and partners that can transform the world of financial
services?
What we did: We designed and delivered The Future of Finance, a global technology search programme. We
ran launch and judging events, created social media and PR communications and tailored our Discover™
platform to accept applications for four separate challenges.
What happened: Three winners of the UBS Future of Finance Challenge were selected for support and
acceleration from over 600 participants from 52 countries. Rewards for the finalists include cash prizes and
acceleration opportunities worth over $300,000 and 300 hours of dedicated coaching and mentoring from UBS
experts and partners.

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C a s e s t u d y - C R O W D
I N N P U L S A C O L O M B I A - C O 4 .
“We broke down some barriers by looking for
solutions outside the company – it was a big
step!”
Juliana Ossa, iNNpulsa Colombia

20. A CROWD PROJECT.
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C a s e s t u d y - C R O W D
Sector: Government
Our brief: Can open innovation promote economic growth in Colombia?
What we did: On behalf of the Colombian Government 100%Open designed and ran a global open innovation
programme called CO4 for 11 major Colombian organisations, from ship-building and finance to white goods
and confectionery. 100%Open and local partners Enlace created and ran 31 challenges to find new
technologies and partners. CO4 included collaboration skills development for the Colombian companies and
the 100%Open airlock process to create mutual trust and viable partnerships.
What happened: Over the course of 18 months we used our communications team and Venture Radar service
to build a global network of potential partners. We ran 10 national launch events across Colombia and
publicised the challenges globally. Our Discovery Platform received nearly 400 high quality submissions from
Asia and Europe as well as across South America. Each of the 11 Colombian organisations forged one or more
valuable new partnerships with entrepreneurs or new suppliers and the country now has a thriving open
innovation sector.

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C a s e s t u d y - C R O W D
I C R C – R E D I N N O V A T I O N .
We re-invented innovation for the International
Committee of the Red Cross.

22. A CROWD PROJECT.
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C a s e s t u d y - C R O W D
Sector: Charity
Our brief: How can Red Cross staff, partners and beneficiaries help victims of conflict and disaster in
innovative ways?
What we did: In partnership with ICRC we created a long-term collaborative innovation strategy for the Red
Cross movement. With our Swiss partners Catalyx we designed and ran RED Innovation, a global platform to
crowd-source insights and ideas and develop prototypes.
What happened: In the first year RED Innovation grew to over 1,000 members in 127 countries. We ran 8
strategic innovation challenges, received 114 ideas and created 7 prototype services that are now being
developed in partnership with organisations like CERN in Geneva.

23. “No matter who you are,
most of the smartest people
work for someone else.”
Bill Joy, Sun Microsystems
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T h e O p e n I n n o v a t i o n I m p e r a t i v e

24. 100%Open
Alphabeta Building
18 Finsbury Square
London, EC2A 1AH, UK
+44 (0) 207 759 1050
+44 (0) 7811 761 435
roland@100open.com
www.100open.com
@rolandharwood
@100open
Appendix
100%Open

25. Union is 100%Open’s global network of over 3,500 innovation and marketing professionals in large
organisations. Union exists for the sole purpose of creating value by connecting contacts across every sector of
industry.
We meet up for an evening each quarter, hosted at a member’s HQ, in London and in Geneva. We have an
online community to keep the buzz going between meet-ups. To give you a flavour, recent events have taken
place at Google, Arup, Barclays and BBC in the UK and at Bacardi Martini, DuPont and CERN in Geneva. One of
the barriers to effective open innovation is the inability to meet enough interesting and different people in the
hurly-burly of corporate life. Union enables members to quickly source innovative technologies or new
partners for collaboration.
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1 0 0 % O p e n U n i o n .

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T H E 1 0 0 % O P E N T O O L K I T .
T h e 1 0 0 % O p e n T o o l k i t .
Our 36-piece toolkit covers the whole open
innovation journey from setting a strategy for
collaboration to implementing mutually beneficial
business models.
It helps to make the case for open innovation and
shows how to co-create or crowd-source relevant
ideas, prototype the best ones and construct strong
partnerships.
The 100%Open Toolkit is 100% free to use as our
strategy is to grow the open innovation market.
Around our methods, naturally.
http://www.toolkit.100open.com/

27. 100%Open
Alphabeta Building
18 Finsbury Square
London, EC2A 1AH, UK
+44 (0) 207 759 1050
+44 (0) 7811 761 435
roland@100open.com
www.100open.com
@rolandharwood
@100open
Thank you!
Roland Harwood, Managing Director