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Does Pay Impact Employee
Engagement?
Vision: Help Businesses Build and
Sustain a PerformanceCulture
Accelerate performance capabilities by
designing pay strategies that transform
employees into growth partners.
If you do that…
• Qualityof talent will improve.
• Employeeengagement will expand.
• Performancewill be magnified.
• Business growth will be accelerated.
• Shareholder value will increase.
44
Why Talk About Engagement?
1. Age of “employee empowerment”
2. Increasing competition for great talent
3. Engine of a performanceculture
“Research suggests that the
issues of ‘retention and
engagement’ have risen to
No. 2 in the mindsof
businessleaders, second
onlyto the challengeof
buildinggloballeadership.”
(DeloitteUniversityPress)
55
Why Talk About Pay & Engagement?
 Misinformation
 Misunderstanding
 Missed opportunities
Pay too often addressedin
segmented or siloed fashion
without regard for its
comprehensiveimpact.
66
Our Focus
 Understand Engagement
 Why Pay Matters
 Key Principles
77
What Does Engagement Look Like?
 Focus & Alignment
 Stewardship
 Execution
 Sustained Success
Patterns
 Consistent “Wins”
 Confidence
88
Pays Relationship to Engagement
99
What Alignment?
Value Creation
1010
The Engagement Issue
Employees today have increased
bargaining power, the job market is
highlytransparent, and attracting
top-skilled workers is a highly
competitive activity. Companiesare
now investingin analyticstools to
figure out why people leave, and the
topicsof purpose, engagement, and
culture weigh on the minds of
businessleaders everywhere.
Deloitte 2015 Study & Report
1111
The Irresistible Organization
…The employee-work contract has
changed: Peopleare operatingmore like
free agents than in the past. In short, the
balance of power has shifted from
employer to employee, forcingbusiness
leaders to learnhow to build an organization
that engagesemployeesas sensitive,
passionate,creative contributors. We call
this a shift from improving employee
engagement to a focus on building an
irresistible organization.
Deloitte 2015 Study & Report
1212
The Irresistible Organization
1313
Performance Management Reinvention
 Away from formal appraisals
 Towards regular conversations
1414
Why Performance Management is
Changing
Old Emphasis:
 Too much attention on
end of year structure for
financial rewardsand
punishments
 Accountabilityisrearward
looking
 Lackof focus on improving
current performanceand
groomingtalent for the
future
(“The Performance Management Revolution,”
HBR, October 2016, Peter Cappelli and Anna
Tavis)
1515
Performance Management Shift
New Emphasis:
“Regular conversations
about performance and
development change the
focus to building the
workforce your organization
needs to be competitive
both today and years from
now.”
(“ThePerformanceManagement Revolution,”HBR,
October2016,PeterCappelli and AnnaTavis)
1616
What About Compensation?
 Ranks in top 5 drivers (Aon Hewitt)
 A “hygiene”factor (Deloitte)
 #1 reason people leave
(Payscale.com)
 As the economy is expanding,
employees have more negotiating
power
 Pay doesn’t impact performance
(Misc. experts)
1717
Key Quote
"If you aren't talkingwith
your employeesabout pay,
chancesare that they're
talkingto each other and
creatingtheir own story of
what [the company's]
compensationpolicy is.
That's not a good thing.“
(Aubrey Bach, senior manager of
editorial marketing at PayScale)
1818
Therefore, What?
Make pay an
engagement asset
instead of a liability.
1919
Apply 4 Key
Principles
1. Operate within a
performance
framework
2. Establish a clear
pay philosophy
3. Nurture
stewardship
4. Incorporate the
employee view
Aligning Pay Strategy & Engagement
2020
…and Add a Dose
of Common Sense
Aligning Pay Strategy & Engagement
2121
1. Operate Within a Performance Framework
Business
Framework
Talent
Framework
Compensation
Framework
2222
Business Framework
Phase One
 Define Growth Expectations
(Vision)
▪ Keyoutcomes that must beachieved
 Define BusinessModel and
Strategy
▪ Performance Engine
▪ How thecompanywill compete
▪ Where are growth opportunities?
 IdentifyRoles and Expectations
▪ Establish Performance Criteria
▪ Define “Success”
Business
Framework
2323
Compensation Framework
Phase Two
 Establisha pay
philosophy
▪ Expansive vs. Selective—or
Hybrid
▪ Define what the companyis
willing to payfor
 Engineera pay strategy
▪ Structure
▪ Mindset
 Adopt a “Total Rewards”
Approach
Compensation
Framework
2424
Talent Framework
Phase Three
 Identify Key Producers
▪ Meeting “success”
standards
 IdentifyTalent “Gaps”
▪ Recruiting Strategy
 Communicate
Expectations
▪ Define success
 Communicate Rewards
▪ Philosophy
▪ Programs
▪ ValueStatement
Talent
Framework
2525
2. Establish a Clear Pay Philosophy
A written statement of what the
company is willing to “pay for.”
Tie it to value creation.
2626
Compensation PhilosophyStatement
 How value creationis defined.
 How value is shared—andwith
whom.
 Market pay standards.
 How guaranteed pay and value-
sharingwillbe balanced.
 How shortand long-term value-
sharingwillbe balanced.
 When or if equity will be shared.
 How merit pay is defined.
What do you want pay to
communicate about what’s
important?
2727
Spell it Out
 Value creation occurs beyond
an appropriate return on
shareholder capital (12%).
 We believe value should be
shared with those who are most
responsible for its creation.
 We believe value-sharing
should be split 50/50 in
rewarding short-termand long-
term performance
 We believe in being at the 45-
50th percentile with guaranteed
pay but in providing unlimited
upside earnings through value-
sharing
2828
Old School
Defensive
Wealth Creation
Wealth Multiplier
28
Pay Philosophy Evolution
2929
Old School
People Are Lucky to Have a Job
Philosophy Pay the least you can to get the work done.
Cost or Investment? Every dollarspent on pay is one dollar less in profits.
Salaries Check the market; pay less if we can get awaywith it.
Bonuses Maybe;let's wait and see if we have a good year.
Long-term Incentives
(quasi-equity)
Are you crazy?
Results
If you have a business with sustainablecash flow and it doesn't
require innovativeemployeesor much customer interaction,
this can work…but won’t attractor retain premier talent.
3030
Defensive
Don’t Rock the Boat
Philosophy We want to pay peoplewell, but we have to be very cautious.
Cost or Investment? We need to be very carefulto control costs--includingpay.
Salaries We want to be "at market." Keep searchingfor it.
Bonuses We will try to pay bonuses as long as we can afford them.
Long-term Incentives
(quasi-equity)
Not our cup of tea. Seems expensiveand unnecessary.
Results
If you want employeeswho are cautious about bringingup pay
issues . . . and accept that pay should never go lower but rarely
should go higher, this is the approachfor you.
3131
Wealth Creation
Let’s Focus on Performance
Philosophy
Pay strong salariesand incentivesto enablethe companyto
attract great talent.We are willingto pay "above market" for
top performers.
Cost or Investment?
We see compensationasan investment that should produce a
positivereturn for shareholders.
Salaries
Salariesshould be "at market"for most positions but
somewhat above for high value positions.
Bonuses
Bonuses are set and communicatedearly in the year;they are
expressed as a meaningfulpercentageof salaries.
Long-term Incentives
(quasi-equity)
May playa smallrole.
Results
If you want to focus on aligningemployeeperformanceand
pay with your crucialbudgeted goals, considerthis approach.
3232
Wealth Multiplier
Let’s Secure Growth Partners
Philosophy
Share economicvalue. "If you create financialvalue, you will
participatein a generous portionof it."
Cost or Investment?
Compensationis allocatedto produce the highest possible
return for both shareholdersand contributingemployees.
Salaries
We use data for benchmarking,but our pay philosophydrives
where we want to be vis a vis market pay.
Bonuses
Bonuses (value sharingplans)are tied to crucial metrics,
recognizepersonalcontributions,and are not capped.
Long-term Incentives
(quasi-equity)
Viewed by top performersas the most meaningfulpartof their
rewards program.
Results
If you want to be able to attract and retain the best talent in
your industryand have them adopt a stewardshipmindset
regardingshareholdergoals, this is your system.
3333
3. Nurture Stewardship
3434
The Stewardship Evolution
BeDoBelieveKnow
3535
The Stewardship Evolution
BeDoBelieveKnow
Stewards
Own
Outcomes
Partnership
Role &
Expectations
3636
Drive
“Pay people
adequately and
fairly, get the
issue of money
off the table,
then give them
lots of
autonomy.”
3737
Drive
Autonomy
Mastery
Purpose
3838
Total Rewards Approach
Compelling Future
Positive Work
Environment
Opportunities for
Personal and
Professional Growth
Financial Rewards
3939
Compelling Future
 The company’s
purpose and
mine are
aligned.
 I see myself in
the company’s
future.
 I have a “seat at
the table” in
determining
the direction of
the company.
 I like the
direction the
company is
headed.
 I embrace the
company’s
values.
 I believe the
company can
achieve its
growth goals.
4040
Positive Work Environment
 I like the nature of the
work I’m doing.
 I am working within my
unique ability.
 My responsibilities have
strategic purpose.
 I work in a team of
individuals with
complementary skills.
 There are channels and
processes for solving
problems and decision
making.
4141
Personal and Professional Development
As a result of my immersion in
the culture and resources of
this organization, my unique
abilities will improve—and I will
experience personal and
professional fulfillment.
4242
Financial Rewards
 I have some
control over
how much I
can earn if I
produce.
 I feel a sense of
partnership
with
ownership.
 There is a
philosophy that
guides pay decisions
and I relate to it.
 There is a
mechanism for
sharing value with
those who help
produce it.
4343
Total Rewards Approach
Compelling Future
Purpose
Positive Work
Environment
Autonomy
Opportunities for
Personal and
Professional Growth
Mastery & Purpose
Financial Rewards
Partnership
4444
Intrinsic vs Extrinsic Motivators
Intrinsic
 Purpose, Autonomy, Mastery
Extrinsic
 Role Definition
 Performance Expectations
 Partnership
 Contribution Ambitions
4545
4. Incorporate the Employee View
Everything you do in your
organization gives your
employees clues about two
things:
1. What you value
2. Where they fit
4646
Clue Taken from Pay Strategy
“Does my employer
understand why I care
about my compensation?”
4747
6 Reasons Employees Care About Pay
Personal
1. Lifestyle & Wealth
Accumulation
2. Career Measurement
3. Contribution Ambitions
Business
4. Roles, Expectations &
Priorities
5. Partnership
6. Continuity & Fairness
4848
Reason # 1 Standard of Living
4949
Financial “Hierarchy of Needs”
Cash Flow & Living Standard
Security
Retirement Planning
Wealth Accumulation
Qualified & Executive
Retirement Plans
Comprehensive, Flexible
Benefits Plan
Short & Long-Term Incentive
Plans
Salary & Bonus
Wealth Multiplier Commitment
Clear Pay Philosophy
1
2
3
4
5050
Reason # 2 Career Measurement
The pay level and
programs in which an
employee participates
become a means of
measuring where that
person is in their career
and where they need to
go next.
5151
A Comparative Exercise
“Is my pay offeringequal to or
better than my peers?” If not,
the employeewill do one of
two things:
 1) Determine has not yet
developed the skills
needed to attain the
career level of peers
 2) Determine you do not
fully recognize what a
person of that talent and
ability should be paid at
this stage of professional
development.
5252
Reason # 3 Contribution Ambitions
Personal Vision
 Most growth-oriented people
aspire to make certain
contributions in their personal
and professional lives.
 The ability to achieve their
contribution goals is the source
of their motivation.
5353
Contribution Ambitions
Differentfor Every Individual
 Causes and Charities
 Children’s Education
 Family Well-Being
 Freedom to Build Something
 Control Over Time &
Commitments
Vary by generation.
Vary by career stage.
5454
Contribution Ambition Fulfillment
Every contribution ambition has an economic
requirement or driver.
5555
Reason # 4 Roles, Expectations & Priorities
Vision
Where?
Model &
Strategy
How ?
Roles and
Expectations
My Contribution?
Rewards
What’s in it for
me?Line of Sight
5656
Reason # 5 Partnership
5757
Market a Future that’s Relevant
 Here’s our future
 Here’s how we’re going to
get there
 Here’s the role we picture
for you
 Here’s how we encourage
our people to grow and
contribute
 Here’s our
philosophy about
pay and rewards
 Here are our specific
pay programs
 Here’s how our pay
programs could
work for you if we
achieve our plan
5858
Employee Value Statement
Year 1 2 3 4 5
Targeted
Results
100% 100% 100% 100% 100%
Salary $160,000 $166,400 $173,056 $179,878 $187,177
STVS $64,000 $66,560 $69,222 $71,991 74,871
LTVS
(EOY)
-- $74,000 $186,000 $311,000 $448,000
401(k)
@7%
$17,120 $36,123 $57,169 $80,428 $106,086
Total
Cash
$224,000 $232,960 $242,278 $251,970 $262,048
Wealth
Accrual
$17,120 $110,123 $243,169 $391,428 $554,086
Total
Value
$241,120 $567,083 $942,407 $1,342,636 $1,767,343
5959
Reason # 6 Continuity & Fairness
Is there operational integrity between mission,
vision, strategy, roles, expectations, results and
rewards?
6060
Key Question About Pay
“If I participatein a rewards
program that has no bearing on
the outcomes and prioritiesI hear
you emphasize—orisat odds with
them—what level of confidence
do I have in my role and in your
leadership?”
6161
Build a Total Compensation Structure
A total compensation
structure givesyou a
comprehensiveview of all
compensationandbenefit
plansand ensures
operationalintegrity.
6262
Eight Components of Pay
Benefits
 Core benefits
 Executive benefits
 Qualified retirement plans
 Supplemental retirement plans
Compensation
 Salary
 Performance incentives
 Sales incentives
 Growth incentives
Incentives shouldbe in theform of value sharing.
6363
Salary
Performance
Incentives
Sales
Incentives
Growth
Incentives
Core Health
& Welfare
Plans
Executive
Benefit
Plans
Qualified
Retirement
Plans
Nonqualified
Retirement
Plans
Salaries
Competitive with market standards?
Tied to strongperformance management process (merit)?
Managedwithin a flexible but effective structure?
Performance Incentives
Tied to productivity gains?
Clear, achievable andmeaningful?
Self-financing?
Sales Incentives
Challengingyet achievable?
Reinforcing the rightbehaviors?
Differentiating your offering?
GrowthIncentives
Linked to a compelling future?
Supportingan ownership mentality?
Securing premier talent?
Core Benefits
Responsiveto today’s employee marketplace?
Allocatingresourceswhere most needed?
Evaluatedto eliminate unnecessaryexpense?
Executive Benefits
Flexible enoughto addressvarying circumstances?
Communicating a unique relationship?
Reducing employee tax expense?
QualifiedRetirement Plans
Giving employees an opportunity to optimize retirement values?
Operated with comprehensive fiduciary accountability?
Avoiding conflicts andminimizing expenses?
NonqualifiedRetirement Plans
Optimizing tax-deferral opportunities?
Aligning long-terminterestsof employees with shareholders?
Structuredto receive bestpossible P&L impact?
An Aligned
Compensation
Strategy
6464
Form of Pay Purpose Standard Investment ROI
Salaries
Provide for thecurrent cash needs
of our executives
40-50th percentilefor
peer group
$500,000
Achieve ROA standard
of 0.75%
Short-termIncentives
Enhance current cash payments to
executives for achieving top and
bottomlineannual goals
30-40% of base salary $168,000 (Target)
15% revenue growth
and 12% margin
Long-term Incentives
(Cash)
Retain execs; focus themon long-
term earnings growth;align with
shareholderinterests; meet wealth
accumulationneeds
15-20% of base salary $84,000 (Target)
Long-term growth in
earnings (double
earnings = share 13%
of new value)
Long-term Incentives
(Equity)
Retain execs; focus themon long-
term earnings growth;align with
shareholderinterests; meet wealth
accumulationneeds
15-20% of base salary $84,000 (Target)
Long-term growth in
earnings (double
earnings = share 13%
of new value)
Core Benefits
Meet basicsecurity needs of the
executives
50th percentilefor peer
group
$25,500 ROA of 0.75%
Executive Benefits
Enhance basic security needs and
meet market standards for
perquisites
50th percentilefor peer
group
$24,000 ROA of 0.75%
Qualified Retirement
Provide wealth accumulation
opportunityforexecutives
40th percentile(3% of
salary)
$15,000 ROA of 0.75%
Supplemental
Retirement
Strengthenrewards value
propositionto help recruit and
retain executives; meet wealth
accumulationneeds
30th percentile
comparedto banks that
have plans
$135,000 ROA of 0.9%
6565
The Total Compensation Structure
Min Mid Max
1 203,531 271,375 339,219 50.0% 100% 50% 50% 5% Yes 5% $11,141 Unlimited Unlimited 15,000 20,000
2 150,078 200,103 250,129 35.0% 75% 50% 50% 5% Yes 5% $11,141 Unlimited Unlimited 10,000 12,500
3 119,497 159,329 199,161 25.0% 50% 100% 0% 5% Yes 5% $11,141 25 5 5,000 8,000
4 102,632 136,843 171,054 20.0% 25% 100% 0% 5% $6,127 25 5 5,000
5 81,293 101,616 121,940 15.0% 5% $6,127 25 5 5,000
6 69,720 87,150 104,580 15.0% 5% $6,127 15 5
7 58,564 73,205 87,846 10.0% 5% $6,127 15 5
8 50,176 62,720 75,264 10.0% 5% $6,127 15 5
9 44,038 51,809 59,580 5.0% 5% $6,127 15 5
10 37,211 43,777 50,344 5.0% 5% $6,127 10 5
11 30,784 36,217 41,649 5.0% 5% $6,127 10 5
12 23,562 27,720 31,878 5.0% 5% $6,127 10 5
13 19,529 22,975 26,421 0.0% 5% $6,127 10 5
14 17,354 20,417 23,479 0.0% 5% $6,127 10 5
Annual Car
Allow
Grade/
Band Sick Days
Salary Range
Bonus
Target
LTIP
Target
Financial
Planning
Perk
Deferred
Comp
Elegible
Deferred
Comp Max
Match
401k
Match
Max %
Vacation
Days
% Phantom
Stock FV
% Phantom
Stock AO
Health,
Dental,
Life
6666
Creating a Balance
Total CompensationStructure
Name Title/Position Tier Salary
Short-term
Incentive
Target
Long-term
Incentive
Target
Total Direct
Comp
H&W
Annual
Value
QRP
Annual
Value
Security
Plans Annual
Value
Total
Indirect
Comp TRI
Jason Smith CEO 1 $ 300,000 $ 120,000 $ - $ 420,000 $ 18,200 $ 8,000 $ - $ 26,200 $ 446,200
Lucy Jones VP Marketing 2 $ 210,000 $ 45,000 $ - $ 255,000 $ 16,200 $ 7,000 $ - $ 23,200 $ 278,200
Rick Miller VP Sales 2 $ 160,000 $ 85,000 $ - $ 245,000 $ 9,200 $ 6,000 $ - $ 15,200 $ 260,200
JaniceJohnson CFO 2 $ 195,000 $ 40,000 $ - $ 235,000 $ 10,200 $ 5,000 $ - $ 15,200 $ 250,200
Maria York Director 3 $ 160,000 $ 10,000 $ - $ 170,000 $ 12,200 $ 4,000 $ - $ 16,200 $ 186,200
Frank North Director 3 $ 150,000 $ 10,000 $ - $ 160,000 $ 11,200 $ 3,000 $ - $ 14,200 $ 174,200
Ricardo South Director 3 $ 140,000 $ 10,000 $ - $ 150,000 $ 7,700 $ 2,000 $ - $ 9,700 $ 59,700
Simon Lewis Director 3 $ 130,000 $ 10,000 $ - $ 140,000 $ 8,700 $ 2,500 $ - $ 11,200 $ 151,200
$ 1,445,000 $ 330,000 $ - $ 1,775,000 $ 93,600 $ 37,500 $ - $ 131,100 $ 1,906,100
How are
thesevalues
determined?
Why no LTI
tobalance
theSTI?
Should webe
addressing
theseneeds?
6767
What Does It Tell You?
Total Rewards Investment (TRI) Allocation
TRI looksat each componentof pay as a percentage of the total
Name Tier Salary STI% LTI% H&W% QRP% SP% TRI
Jason Smith 1 67.2% 26.9% 0.0% 4.1% 1.8% 0.0% $ 446,200
Lucy Jones 2 75.5% 21.4% 0.0% 7.7% 3.3% 0.0% $ 278,200
Rick Miller 2 61.5% 53.1% 0.0% 5.8% 3.8% 0.0% $ 260,200
Janice Johnson 2 77.9% 20.5% 0.0% 5.2% 2.6% 0.0% $ 250,200
Maria York 3 85.9% 6.3% 0.0% 7.6% 2.5% 0.0% $ 186,200
Frank North 3 86.1% 6.7% 0.0% 7.5% 2.0% 0.0% $ 174,200
Ricardo South 3 87.7% 7.1% 0.0% 5.5% 1.4% 0.0% $ 159,700
Simon Lewis 3 86.0% 7.7% 0.0% 6.7% 1.9% 0.0% $ 151,200
Salary STI% LTI%
H&W% QRP% SI%
6868
Balanced Structure
Total CompensationStructure
Name Title/Position Tier Salary
Short-term
Incentive
Target
Long-term
Incentive
Target
Total Direct
Comp
H&W
Annual
Value
QRP
Annual
Value
Security
Plans Annual
Value
Total
Indirect
Comp TRI
Jason Smith CEO 1 $ 300,000 $ 75,000 $ 75,000 $ 450,000 $ 18,200 $ 8,000 $ 15,000 $ 41,200 $ 491,200
Lucy Jones VP Marketing 2 $ 210,000 $ 36,750 $ 36,750 $ 283,500 $ 16,200 $ 7,000 $ 10,500 $ 33,700 $ 317,200
Rick Miller VP Sales 2 $ 160,000 $ 60,000 $ 40,000 $ 260,000 $ 9,200 $ 6,000 $ 8,000 $ 23,200 $ 83,200
JaniceJohnson CFO 2 $ 95,000 $ 34,125 $ 34,125 $ 263,250 $ 10,200 $ 5,000 $ 9,750 $ 24,950 $ 288,200
Maria York Director 3 $ 160,000 $ 16,000 $ 16,000 $ 192,000 $ 12,200 $ 4,000 $ 8,000 $ 24,200 $ 216,200
Frank North Director 3 $ 50,000 $ 15,000 $ 15,000 $ 180,000 $ 1,200 $ 3,000 $ 7,500 $ 21,700 $ 201,700
Ricardo South Director 3 $ 140,000 $ 14,000 $ 14,000 $ 168,000 $ 7,700 $ 2,000 $ 7,000 $ 16,700 $ 184,700
Simon Lewis Director 3 $ 30,000 $ 13,000 $ 13,000 $ 156,000 $ 8,700 $ 2,500 $ 6,500 $ 17,700 $ 173,700
$ 1,445,000 $ 263,875 $ 243,875 $ 1,952,750 $ 93,600 $ 37,500 $ 72,250 $ 203,350 $ 2,156,100
We’ve
reduced the
STI targets.
But we’ve
balanced with a
LTIP (wealth
creation).
This can
strengthen
partnership and
improve retention.
6969
A balanced approach will typically appeal to premier
talent who hold a long-term view
Total Rewards Investment (TRI) Allocation
TRI looksat each componentof pay as a percentage of the total
Name Tier Salary STI% LTI% H&W% QRP% SP% TRI
Jason Smith 1 61.1% 15.3% 15.3% 3.7% 1.6% 3.1% $ 491,200
Lucy Jones 2 66.2% 17.5% 17.5% 7.7% 3.3% 5.0% $ 317,200
Rick Miller 2 56.5% 37.5% 25.0% 5.8% 3.8% 5.0% $ 283,200
Janice Johnson 2 67.7% 17.5% 17.5% 5.2% 2.6% 5.0% $ 288,200
Maria York 3 74.0% 10.0% 10.0% 7.6% 2.5% 5.0% $ 216,200
Frank North 3 74.4% 10.0% 10.0% 7.5% 2.0% 5.0% $ 201,700
Ricardo South 3 75.8% 10.0% 10.0% 5.5% 1.4% 5.0% $ 184,700
Simon Lewis 3 74.8% 10.0% 10.0% 6.7% 1.9% 5.0% $ 173,700
Salary STI% LTI%
H&W% QRP% SI%
7070
What Have We Learned
 New Age of EmployeeRelations
 IrresistibleOrganizations
 Changes in Performance
Management
 Pay Can Be an Asset or a Liability
(retention or attrition)
 Fresh Approach is Needed—
IrresistibleValue Proposition
7171
Conclusions
 It’s a New World—Genie is Out of the Bottle
 Change Creates Unique Challengesand
Opportunities.
 Look at Pay as an
Investment
 Look at Pay as a
Marketing Strategy
 Use Pay to Create Growth
Partners
 Use Pay to Reinforce a
Performance Culture
7272
THANKYOU!
Ken Gibson
SeniorVice President
(949) 265-5703
kgibson@vladvisors.com
7700 Irvine Center Drive, Suite 930  Irvine, CA 92618  949-852-2288
www.VLadvisors.com  www.PhantomStockOnline.com

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Does Pay Impact Employee Engagement?

  • 1. Does Pay Impact Employee Engagement?
  • 2. Vision: Help Businesses Build and Sustain a PerformanceCulture Accelerate performance capabilities by designing pay strategies that transform employees into growth partners.
  • 3. If you do that… • Qualityof talent will improve. • Employeeengagement will expand. • Performancewill be magnified. • Business growth will be accelerated. • Shareholder value will increase.
  • 4. 44 Why Talk About Engagement? 1. Age of “employee empowerment” 2. Increasing competition for great talent 3. Engine of a performanceculture “Research suggests that the issues of ‘retention and engagement’ have risen to No. 2 in the mindsof businessleaders, second onlyto the challengeof buildinggloballeadership.” (DeloitteUniversityPress)
  • 5. 55 Why Talk About Pay & Engagement?  Misinformation  Misunderstanding  Missed opportunities Pay too often addressedin segmented or siloed fashion without regard for its comprehensiveimpact.
  • 6. 66 Our Focus  Understand Engagement  Why Pay Matters  Key Principles
  • 7. 77 What Does Engagement Look Like?  Focus & Alignment  Stewardship  Execution  Sustained Success Patterns  Consistent “Wins”  Confidence
  • 10. 1010 The Engagement Issue Employees today have increased bargaining power, the job market is highlytransparent, and attracting top-skilled workers is a highly competitive activity. Companiesare now investingin analyticstools to figure out why people leave, and the topicsof purpose, engagement, and culture weigh on the minds of businessleaders everywhere. Deloitte 2015 Study & Report
  • 11. 1111 The Irresistible Organization …The employee-work contract has changed: Peopleare operatingmore like free agents than in the past. In short, the balance of power has shifted from employer to employee, forcingbusiness leaders to learnhow to build an organization that engagesemployeesas sensitive, passionate,creative contributors. We call this a shift from improving employee engagement to a focus on building an irresistible organization. Deloitte 2015 Study & Report
  • 13. 1313 Performance Management Reinvention  Away from formal appraisals  Towards regular conversations
  • 14. 1414 Why Performance Management is Changing Old Emphasis:  Too much attention on end of year structure for financial rewardsand punishments  Accountabilityisrearward looking  Lackof focus on improving current performanceand groomingtalent for the future (“The Performance Management Revolution,” HBR, October 2016, Peter Cappelli and Anna Tavis)
  • 15. 1515 Performance Management Shift New Emphasis: “Regular conversations about performance and development change the focus to building the workforce your organization needs to be competitive both today and years from now.” (“ThePerformanceManagement Revolution,”HBR, October2016,PeterCappelli and AnnaTavis)
  • 16. 1616 What About Compensation?  Ranks in top 5 drivers (Aon Hewitt)  A “hygiene”factor (Deloitte)  #1 reason people leave (Payscale.com)  As the economy is expanding, employees have more negotiating power  Pay doesn’t impact performance (Misc. experts)
  • 17. 1717 Key Quote "If you aren't talkingwith your employeesabout pay, chancesare that they're talkingto each other and creatingtheir own story of what [the company's] compensationpolicy is. That's not a good thing.“ (Aubrey Bach, senior manager of editorial marketing at PayScale)
  • 18. 1818 Therefore, What? Make pay an engagement asset instead of a liability.
  • 19. 1919 Apply 4 Key Principles 1. Operate within a performance framework 2. Establish a clear pay philosophy 3. Nurture stewardship 4. Incorporate the employee view Aligning Pay Strategy & Engagement
  • 20. 2020 …and Add a Dose of Common Sense Aligning Pay Strategy & Engagement
  • 21. 2121 1. Operate Within a Performance Framework Business Framework Talent Framework Compensation Framework
  • 22. 2222 Business Framework Phase One  Define Growth Expectations (Vision) ▪ Keyoutcomes that must beachieved  Define BusinessModel and Strategy ▪ Performance Engine ▪ How thecompanywill compete ▪ Where are growth opportunities?  IdentifyRoles and Expectations ▪ Establish Performance Criteria ▪ Define “Success” Business Framework
  • 23. 2323 Compensation Framework Phase Two  Establisha pay philosophy ▪ Expansive vs. Selective—or Hybrid ▪ Define what the companyis willing to payfor  Engineera pay strategy ▪ Structure ▪ Mindset  Adopt a “Total Rewards” Approach Compensation Framework
  • 24. 2424 Talent Framework Phase Three  Identify Key Producers ▪ Meeting “success” standards  IdentifyTalent “Gaps” ▪ Recruiting Strategy  Communicate Expectations ▪ Define success  Communicate Rewards ▪ Philosophy ▪ Programs ▪ ValueStatement Talent Framework
  • 25. 2525 2. Establish a Clear Pay Philosophy A written statement of what the company is willing to “pay for.” Tie it to value creation.
  • 26. 2626 Compensation PhilosophyStatement  How value creationis defined.  How value is shared—andwith whom.  Market pay standards.  How guaranteed pay and value- sharingwillbe balanced.  How shortand long-term value- sharingwillbe balanced.  When or if equity will be shared.  How merit pay is defined. What do you want pay to communicate about what’s important?
  • 27. 2727 Spell it Out  Value creation occurs beyond an appropriate return on shareholder capital (12%).  We believe value should be shared with those who are most responsible for its creation.  We believe value-sharing should be split 50/50 in rewarding short-termand long- term performance  We believe in being at the 45- 50th percentile with guaranteed pay but in providing unlimited upside earnings through value- sharing
  • 28. 2828 Old School Defensive Wealth Creation Wealth Multiplier 28 Pay Philosophy Evolution
  • 29. 2929 Old School People Are Lucky to Have a Job Philosophy Pay the least you can to get the work done. Cost or Investment? Every dollarspent on pay is one dollar less in profits. Salaries Check the market; pay less if we can get awaywith it. Bonuses Maybe;let's wait and see if we have a good year. Long-term Incentives (quasi-equity) Are you crazy? Results If you have a business with sustainablecash flow and it doesn't require innovativeemployeesor much customer interaction, this can work…but won’t attractor retain premier talent.
  • 30. 3030 Defensive Don’t Rock the Boat Philosophy We want to pay peoplewell, but we have to be very cautious. Cost or Investment? We need to be very carefulto control costs--includingpay. Salaries We want to be "at market." Keep searchingfor it. Bonuses We will try to pay bonuses as long as we can afford them. Long-term Incentives (quasi-equity) Not our cup of tea. Seems expensiveand unnecessary. Results If you want employeeswho are cautious about bringingup pay issues . . . and accept that pay should never go lower but rarely should go higher, this is the approachfor you.
  • 31. 3131 Wealth Creation Let’s Focus on Performance Philosophy Pay strong salariesand incentivesto enablethe companyto attract great talent.We are willingto pay "above market" for top performers. Cost or Investment? We see compensationasan investment that should produce a positivereturn for shareholders. Salaries Salariesshould be "at market"for most positions but somewhat above for high value positions. Bonuses Bonuses are set and communicatedearly in the year;they are expressed as a meaningfulpercentageof salaries. Long-term Incentives (quasi-equity) May playa smallrole. Results If you want to focus on aligningemployeeperformanceand pay with your crucialbudgeted goals, considerthis approach.
  • 32. 3232 Wealth Multiplier Let’s Secure Growth Partners Philosophy Share economicvalue. "If you create financialvalue, you will participatein a generous portionof it." Cost or Investment? Compensationis allocatedto produce the highest possible return for both shareholdersand contributingemployees. Salaries We use data for benchmarking,but our pay philosophydrives where we want to be vis a vis market pay. Bonuses Bonuses (value sharingplans)are tied to crucial metrics, recognizepersonalcontributions,and are not capped. Long-term Incentives (quasi-equity) Viewed by top performersas the most meaningfulpartof their rewards program. Results If you want to be able to attract and retain the best talent in your industryand have them adopt a stewardshipmindset regardingshareholdergoals, this is your system.
  • 36. 3636 Drive “Pay people adequately and fairly, get the issue of money off the table, then give them lots of autonomy.”
  • 38. 3838 Total Rewards Approach Compelling Future Positive Work Environment Opportunities for Personal and Professional Growth Financial Rewards
  • 39. 3939 Compelling Future  The company’s purpose and mine are aligned.  I see myself in the company’s future.  I have a “seat at the table” in determining the direction of the company.  I like the direction the company is headed.  I embrace the company’s values.  I believe the company can achieve its growth goals.
  • 40. 4040 Positive Work Environment  I like the nature of the work I’m doing.  I am working within my unique ability.  My responsibilities have strategic purpose.  I work in a team of individuals with complementary skills.  There are channels and processes for solving problems and decision making.
  • 41. 4141 Personal and Professional Development As a result of my immersion in the culture and resources of this organization, my unique abilities will improve—and I will experience personal and professional fulfillment.
  • 42. 4242 Financial Rewards  I have some control over how much I can earn if I produce.  I feel a sense of partnership with ownership.  There is a philosophy that guides pay decisions and I relate to it.  There is a mechanism for sharing value with those who help produce it.
  • 43. 4343 Total Rewards Approach Compelling Future Purpose Positive Work Environment Autonomy Opportunities for Personal and Professional Growth Mastery & Purpose Financial Rewards Partnership
  • 44. 4444 Intrinsic vs Extrinsic Motivators Intrinsic  Purpose, Autonomy, Mastery Extrinsic  Role Definition  Performance Expectations  Partnership  Contribution Ambitions
  • 45. 4545 4. Incorporate the Employee View Everything you do in your organization gives your employees clues about two things: 1. What you value 2. Where they fit
  • 46. 4646 Clue Taken from Pay Strategy “Does my employer understand why I care about my compensation?”
  • 47. 4747 6 Reasons Employees Care About Pay Personal 1. Lifestyle & Wealth Accumulation 2. Career Measurement 3. Contribution Ambitions Business 4. Roles, Expectations & Priorities 5. Partnership 6. Continuity & Fairness
  • 48. 4848 Reason # 1 Standard of Living
  • 49. 4949 Financial “Hierarchy of Needs” Cash Flow & Living Standard Security Retirement Planning Wealth Accumulation Qualified & Executive Retirement Plans Comprehensive, Flexible Benefits Plan Short & Long-Term Incentive Plans Salary & Bonus Wealth Multiplier Commitment Clear Pay Philosophy 1 2 3 4
  • 50. 5050 Reason # 2 Career Measurement The pay level and programs in which an employee participates become a means of measuring where that person is in their career and where they need to go next.
  • 51. 5151 A Comparative Exercise “Is my pay offeringequal to or better than my peers?” If not, the employeewill do one of two things:  1) Determine has not yet developed the skills needed to attain the career level of peers  2) Determine you do not fully recognize what a person of that talent and ability should be paid at this stage of professional development.
  • 52. 5252 Reason # 3 Contribution Ambitions Personal Vision  Most growth-oriented people aspire to make certain contributions in their personal and professional lives.  The ability to achieve their contribution goals is the source of their motivation.
  • 53. 5353 Contribution Ambitions Differentfor Every Individual  Causes and Charities  Children’s Education  Family Well-Being  Freedom to Build Something  Control Over Time & Commitments Vary by generation. Vary by career stage.
  • 54. 5454 Contribution Ambition Fulfillment Every contribution ambition has an economic requirement or driver.
  • 55. 5555 Reason # 4 Roles, Expectations & Priorities Vision Where? Model & Strategy How ? Roles and Expectations My Contribution? Rewards What’s in it for me?Line of Sight
  • 56. 5656 Reason # 5 Partnership
  • 57. 5757 Market a Future that’s Relevant  Here’s our future  Here’s how we’re going to get there  Here’s the role we picture for you  Here’s how we encourage our people to grow and contribute  Here’s our philosophy about pay and rewards  Here are our specific pay programs  Here’s how our pay programs could work for you if we achieve our plan
  • 58. 5858 Employee Value Statement Year 1 2 3 4 5 Targeted Results 100% 100% 100% 100% 100% Salary $160,000 $166,400 $173,056 $179,878 $187,177 STVS $64,000 $66,560 $69,222 $71,991 74,871 LTVS (EOY) -- $74,000 $186,000 $311,000 $448,000 401(k) @7% $17,120 $36,123 $57,169 $80,428 $106,086 Total Cash $224,000 $232,960 $242,278 $251,970 $262,048 Wealth Accrual $17,120 $110,123 $243,169 $391,428 $554,086 Total Value $241,120 $567,083 $942,407 $1,342,636 $1,767,343
  • 59. 5959 Reason # 6 Continuity & Fairness Is there operational integrity between mission, vision, strategy, roles, expectations, results and rewards?
  • 60. 6060 Key Question About Pay “If I participatein a rewards program that has no bearing on the outcomes and prioritiesI hear you emphasize—orisat odds with them—what level of confidence do I have in my role and in your leadership?”
  • 61. 6161 Build a Total Compensation Structure A total compensation structure givesyou a comprehensiveview of all compensationandbenefit plansand ensures operationalintegrity.
  • 62. 6262 Eight Components of Pay Benefits  Core benefits  Executive benefits  Qualified retirement plans  Supplemental retirement plans Compensation  Salary  Performance incentives  Sales incentives  Growth incentives Incentives shouldbe in theform of value sharing.
  • 63. 6363 Salary Performance Incentives Sales Incentives Growth Incentives Core Health & Welfare Plans Executive Benefit Plans Qualified Retirement Plans Nonqualified Retirement Plans Salaries Competitive with market standards? Tied to strongperformance management process (merit)? Managedwithin a flexible but effective structure? Performance Incentives Tied to productivity gains? Clear, achievable andmeaningful? Self-financing? Sales Incentives Challengingyet achievable? Reinforcing the rightbehaviors? Differentiating your offering? GrowthIncentives Linked to a compelling future? Supportingan ownership mentality? Securing premier talent? Core Benefits Responsiveto today’s employee marketplace? Allocatingresourceswhere most needed? Evaluatedto eliminate unnecessaryexpense? Executive Benefits Flexible enoughto addressvarying circumstances? Communicating a unique relationship? Reducing employee tax expense? QualifiedRetirement Plans Giving employees an opportunity to optimize retirement values? Operated with comprehensive fiduciary accountability? Avoiding conflicts andminimizing expenses? NonqualifiedRetirement Plans Optimizing tax-deferral opportunities? Aligning long-terminterestsof employees with shareholders? Structuredto receive bestpossible P&L impact? An Aligned Compensation Strategy
  • 64. 6464 Form of Pay Purpose Standard Investment ROI Salaries Provide for thecurrent cash needs of our executives 40-50th percentilefor peer group $500,000 Achieve ROA standard of 0.75% Short-termIncentives Enhance current cash payments to executives for achieving top and bottomlineannual goals 30-40% of base salary $168,000 (Target) 15% revenue growth and 12% margin Long-term Incentives (Cash) Retain execs; focus themon long- term earnings growth;align with shareholderinterests; meet wealth accumulationneeds 15-20% of base salary $84,000 (Target) Long-term growth in earnings (double earnings = share 13% of new value) Long-term Incentives (Equity) Retain execs; focus themon long- term earnings growth;align with shareholderinterests; meet wealth accumulationneeds 15-20% of base salary $84,000 (Target) Long-term growth in earnings (double earnings = share 13% of new value) Core Benefits Meet basicsecurity needs of the executives 50th percentilefor peer group $25,500 ROA of 0.75% Executive Benefits Enhance basic security needs and meet market standards for perquisites 50th percentilefor peer group $24,000 ROA of 0.75% Qualified Retirement Provide wealth accumulation opportunityforexecutives 40th percentile(3% of salary) $15,000 ROA of 0.75% Supplemental Retirement Strengthenrewards value propositionto help recruit and retain executives; meet wealth accumulationneeds 30th percentile comparedto banks that have plans $135,000 ROA of 0.9%
  • 65. 6565 The Total Compensation Structure Min Mid Max 1 203,531 271,375 339,219 50.0% 100% 50% 50% 5% Yes 5% $11,141 Unlimited Unlimited 15,000 20,000 2 150,078 200,103 250,129 35.0% 75% 50% 50% 5% Yes 5% $11,141 Unlimited Unlimited 10,000 12,500 3 119,497 159,329 199,161 25.0% 50% 100% 0% 5% Yes 5% $11,141 25 5 5,000 8,000 4 102,632 136,843 171,054 20.0% 25% 100% 0% 5% $6,127 25 5 5,000 5 81,293 101,616 121,940 15.0% 5% $6,127 25 5 5,000 6 69,720 87,150 104,580 15.0% 5% $6,127 15 5 7 58,564 73,205 87,846 10.0% 5% $6,127 15 5 8 50,176 62,720 75,264 10.0% 5% $6,127 15 5 9 44,038 51,809 59,580 5.0% 5% $6,127 15 5 10 37,211 43,777 50,344 5.0% 5% $6,127 10 5 11 30,784 36,217 41,649 5.0% 5% $6,127 10 5 12 23,562 27,720 31,878 5.0% 5% $6,127 10 5 13 19,529 22,975 26,421 0.0% 5% $6,127 10 5 14 17,354 20,417 23,479 0.0% 5% $6,127 10 5 Annual Car Allow Grade/ Band Sick Days Salary Range Bonus Target LTIP Target Financial Planning Perk Deferred Comp Elegible Deferred Comp Max Match 401k Match Max % Vacation Days % Phantom Stock FV % Phantom Stock AO Health, Dental, Life
  • 66. 6666 Creating a Balance Total CompensationStructure Name Title/Position Tier Salary Short-term Incentive Target Long-term Incentive Target Total Direct Comp H&W Annual Value QRP Annual Value Security Plans Annual Value Total Indirect Comp TRI Jason Smith CEO 1 $ 300,000 $ 120,000 $ - $ 420,000 $ 18,200 $ 8,000 $ - $ 26,200 $ 446,200 Lucy Jones VP Marketing 2 $ 210,000 $ 45,000 $ - $ 255,000 $ 16,200 $ 7,000 $ - $ 23,200 $ 278,200 Rick Miller VP Sales 2 $ 160,000 $ 85,000 $ - $ 245,000 $ 9,200 $ 6,000 $ - $ 15,200 $ 260,200 JaniceJohnson CFO 2 $ 195,000 $ 40,000 $ - $ 235,000 $ 10,200 $ 5,000 $ - $ 15,200 $ 250,200 Maria York Director 3 $ 160,000 $ 10,000 $ - $ 170,000 $ 12,200 $ 4,000 $ - $ 16,200 $ 186,200 Frank North Director 3 $ 150,000 $ 10,000 $ - $ 160,000 $ 11,200 $ 3,000 $ - $ 14,200 $ 174,200 Ricardo South Director 3 $ 140,000 $ 10,000 $ - $ 150,000 $ 7,700 $ 2,000 $ - $ 9,700 $ 59,700 Simon Lewis Director 3 $ 130,000 $ 10,000 $ - $ 140,000 $ 8,700 $ 2,500 $ - $ 11,200 $ 151,200 $ 1,445,000 $ 330,000 $ - $ 1,775,000 $ 93,600 $ 37,500 $ - $ 131,100 $ 1,906,100 How are thesevalues determined? Why no LTI tobalance theSTI? Should webe addressing theseneeds?
  • 67. 6767 What Does It Tell You? Total Rewards Investment (TRI) Allocation TRI looksat each componentof pay as a percentage of the total Name Tier Salary STI% LTI% H&W% QRP% SP% TRI Jason Smith 1 67.2% 26.9% 0.0% 4.1% 1.8% 0.0% $ 446,200 Lucy Jones 2 75.5% 21.4% 0.0% 7.7% 3.3% 0.0% $ 278,200 Rick Miller 2 61.5% 53.1% 0.0% 5.8% 3.8% 0.0% $ 260,200 Janice Johnson 2 77.9% 20.5% 0.0% 5.2% 2.6% 0.0% $ 250,200 Maria York 3 85.9% 6.3% 0.0% 7.6% 2.5% 0.0% $ 186,200 Frank North 3 86.1% 6.7% 0.0% 7.5% 2.0% 0.0% $ 174,200 Ricardo South 3 87.7% 7.1% 0.0% 5.5% 1.4% 0.0% $ 159,700 Simon Lewis 3 86.0% 7.7% 0.0% 6.7% 1.9% 0.0% $ 151,200 Salary STI% LTI% H&W% QRP% SI%
  • 68. 6868 Balanced Structure Total CompensationStructure Name Title/Position Tier Salary Short-term Incentive Target Long-term Incentive Target Total Direct Comp H&W Annual Value QRP Annual Value Security Plans Annual Value Total Indirect Comp TRI Jason Smith CEO 1 $ 300,000 $ 75,000 $ 75,000 $ 450,000 $ 18,200 $ 8,000 $ 15,000 $ 41,200 $ 491,200 Lucy Jones VP Marketing 2 $ 210,000 $ 36,750 $ 36,750 $ 283,500 $ 16,200 $ 7,000 $ 10,500 $ 33,700 $ 317,200 Rick Miller VP Sales 2 $ 160,000 $ 60,000 $ 40,000 $ 260,000 $ 9,200 $ 6,000 $ 8,000 $ 23,200 $ 83,200 JaniceJohnson CFO 2 $ 95,000 $ 34,125 $ 34,125 $ 263,250 $ 10,200 $ 5,000 $ 9,750 $ 24,950 $ 288,200 Maria York Director 3 $ 160,000 $ 16,000 $ 16,000 $ 192,000 $ 12,200 $ 4,000 $ 8,000 $ 24,200 $ 216,200 Frank North Director 3 $ 50,000 $ 15,000 $ 15,000 $ 180,000 $ 1,200 $ 3,000 $ 7,500 $ 21,700 $ 201,700 Ricardo South Director 3 $ 140,000 $ 14,000 $ 14,000 $ 168,000 $ 7,700 $ 2,000 $ 7,000 $ 16,700 $ 184,700 Simon Lewis Director 3 $ 30,000 $ 13,000 $ 13,000 $ 156,000 $ 8,700 $ 2,500 $ 6,500 $ 17,700 $ 173,700 $ 1,445,000 $ 263,875 $ 243,875 $ 1,952,750 $ 93,600 $ 37,500 $ 72,250 $ 203,350 $ 2,156,100 We’ve reduced the STI targets. But we’ve balanced with a LTIP (wealth creation). This can strengthen partnership and improve retention.
  • 69. 6969 A balanced approach will typically appeal to premier talent who hold a long-term view Total Rewards Investment (TRI) Allocation TRI looksat each componentof pay as a percentage of the total Name Tier Salary STI% LTI% H&W% QRP% SP% TRI Jason Smith 1 61.1% 15.3% 15.3% 3.7% 1.6% 3.1% $ 491,200 Lucy Jones 2 66.2% 17.5% 17.5% 7.7% 3.3% 5.0% $ 317,200 Rick Miller 2 56.5% 37.5% 25.0% 5.8% 3.8% 5.0% $ 283,200 Janice Johnson 2 67.7% 17.5% 17.5% 5.2% 2.6% 5.0% $ 288,200 Maria York 3 74.0% 10.0% 10.0% 7.6% 2.5% 5.0% $ 216,200 Frank North 3 74.4% 10.0% 10.0% 7.5% 2.0% 5.0% $ 201,700 Ricardo South 3 75.8% 10.0% 10.0% 5.5% 1.4% 5.0% $ 184,700 Simon Lewis 3 74.8% 10.0% 10.0% 6.7% 1.9% 5.0% $ 173,700 Salary STI% LTI% H&W% QRP% SI%
  • 70. 7070 What Have We Learned  New Age of EmployeeRelations  IrresistibleOrganizations  Changes in Performance Management  Pay Can Be an Asset or a Liability (retention or attrition)  Fresh Approach is Needed— IrresistibleValue Proposition
  • 71. 7171 Conclusions  It’s a New World—Genie is Out of the Bottle  Change Creates Unique Challengesand Opportunities.  Look at Pay as an Investment  Look at Pay as a Marketing Strategy  Use Pay to Create Growth Partners  Use Pay to Reinforce a Performance Culture
  • 72. 7272 THANKYOU! Ken Gibson SeniorVice President (949) 265-5703 kgibson@vladvisors.com 7700 Irvine Center Drive, Suite 930  Irvine, CA 92618  949-852-2288 www.VLadvisors.com  www.PhantomStockOnline.com