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7 SignsYou Need a Compensation
Consultant
I got this!
22
Today’s Presenter:
Ken Gibson
SeniorVice President
(949) 265-5703
kgibson@vladvisors.com
7700 Irvine Center Drive, Suite 930  Irvine, CA 92618  949-852-2288
www.VLadvisors.com  www.PhantomStockOnline.com
VisionLink’s Focus: Help Business Leaders Build and
Sustain a High Performance Culture
Accelerate performance through pay strategies that
transform employees into growth partners.
If you do that…
• Quality of talent will improve.
• Employee engagement will expand.
• Performance will be magnified.
• Business growth will be accelerated.
• Shareholder value will increase.
55
4 Signs You’re Probably Not
Ready
1. You Consider Pay an
Expense, not an
Investment.
2. You Don't Have a Growth
Plan or Strategy.
3. You Don't Have a
Decision-Making Process.
4. You Have your Mind
Made Up about What
You Need.
66
Assessment:How Would You
Answer?
 What is the amount of your company’s total
compensation investment?
 What is your ROI on that investment?
 Which is better—higher salaries or higher
incentives?
 Which is more important—rewarding short-term
or enduring performance?
 How much value should you share in an
incentive plan?
 How many metrics should your bonus plan have?
 What is the most critical metric for your bonus
plan?
 What philosophy should guide your decisions
about pay?
 How do you make sure your pay strategy is
properly balanced?
 What results should your pay strategy be
producing for your company?
77
7 Signs You Need Help
1. No compensation “game
plan.”
2. Lack of rewards alignment.
3. Unclear pay philosophy.
4. Unbalanced pay “portfolio.”
5. Complex annual incentive
plan (bonus).
6. Inadequate ROI on pay.
7. No line of sight.
88
1. No Game Plan
99
Two Parts. Two Questions
1. What “job” have you hired your pay strategy to
do?
2. What compensation approach is most suited to
that “job”?
1010
Part 1: Theory of Jobs to be Done
“When we buy a product, we essentially
‘hire’ something to get a job done. If it does
the job well, when we are confronted with
the same job, we hire that same product
again. And if the product does a crummy
job, we ‘fire’ it and look around for
something else we might hire to solve the
problem.”
(Clayton Christensen, Theory of Jobs to be Done, Harvard
Business School, Working Knowledge, Dina Gerdeman, October 3,
2016)
1111
Broader Application
What if we applied this
theory to all of the
processes and systems
we use in an
organization including
compensation?
1212
Key Questions
 What job have you hired your
rewards strategy to do?
 Is your pay strategy performing
so well you’re ready to give it a
raise, or are you more inclined
to fire it at this point?
1313
A More Strategic Approach
What is the problem
compensation needs to help
solve in your business?
What is not happening
organizationally now that needs
to happen and how might a given
pay strategy be a potential
solution?
1414
Core Drivers
Examples of outcomes that should
define what “job” you want
compensation to do:
 Improve short and long-term
profitability (increased revenue,
improved margins, lower costs).
 Improve shareholder value.
 Accelerate innovation.
 Increase the company’s ability to attract
and retain premier talent.
 Provide clarity about roles, expectations
and outcomes.
 Encourage a sense of stewardship about
roles.
 Enable an ownership mindset on the
part of key people.
 Link employee rewards to performance.
 Build a unified financial vision for
growing the business.
1515
Work Arounds
Business leaders are constantly
coming up with “work arounds”
for their pay strategy when it
isn’t “getting the job done.”
 No core philosophy
 No cohesive structure
 No success measures
 No real strategy
1616
Solving the Right Problem
Businesses often put pay plans
in place that are designed to
address a particular issue
without clearly identifying the
problem those strategies are
intended to resolve.
Consequently, they end up
encouraging behaviors or
outcomes that not only don’t
address the key barriers the
company is facing (the job they
need their pay strategy to do),
they create new problems in
their place.
1717
Part 2: Choose a Compensation Approach
 Expansive
 Selective
Workspan (World at Work)
The War for Stars, May 2012
1818
Expansive Approach
Strives to retain virtually every employee under the theory that everyone is
needed or they wouldn’t be there. Largely egalitarian.
“Why upset our harmonious culture by creating an elite group that receives
special treatment? All our employees are critical and perform well, and
most are not going to leave.”
1919
Selective Approach
Identifies, nurtures and works to
retain the high performers at all levels
of the organization.
Seeks to produce a cycle that, in the long term, will not only retain
existing high performers, but create and attract more high
performers and generate ever-improving standards of
performance and organizational results.
2020
Which approach makes the most sense?
2121
2. Lack of Rewards Alignment
Alignment: The role of each pay
component in relation to others
within the comprehensive
compensation strategy is
coordinated and clear.
2222
Eight Components of Pay
Benefits
 Core benefits
 Executive benefits
 Qualified retirement plans
 Supplemental retirement plans
Compensation
 Salary
 Performance incentives
 Sales incentives
 Growth incentives
Incentives should be in the form of value sharing.
2323
Salary
Performance
Incentives
Sales
Incentives
Growth
Incentives
Core Health
& Welfare
Plans
Executive
Benefit
Plans
Qualified
Retirement
Plans
Nonqualified
Retirement
Plans
Salaries
Competitive with market standards?
Tied to strong performance management process (merit)?
Managed within a flexible but effective structure?
Performance Incentives
Tied to productivity gains?
Clear, achievable and meaningful?
Self-financing?
Sales Incentives
Challenging yet achievable?
Reinforcing the right behaviors?
Differentiating your offering?
Growth Incentives
Linked to a compelling future?
Supporting an ownership mentality?
Securing premier talent?
Core Benefits
Responsive to today’s employee marketplace?
Allocating resources where most needed?
Evaluated to eliminate unnecessary expense?
Executive Benefits
Flexible enough to address varying circumstances?
Communicating a unique relationship?
Reducing employee tax expense?
Qualified Retirement Plans
Giving employees an opportunity to optimize retirement values?
Operated with comprehensive fiduciary accountability?
Avoiding conflicts and minimizing expenses?
Nonqualified Retirement Plans
Optimizing tax-deferral opportunities?
Aligning long-term interests of employees with shareholders?
Structured to receive best possible P&L impact?
An Aligned
Compensation
Strategy
2424
Form of Pay Purpose Standard Investment ROI
Salaries
Provide for the current cash needs
of our executives
40-50th percentile for
peer group
$500,000
Achieve ROA standard
of 0.75%
Short-term Incentives
Enhance current cash payments to
executives for achieving top and
bottom line annual goals
30-40% of base salary $168,000 (Target)
15% revenue growth
and 12% margin
Long-term Incentives
(Cash)
Retain execs; focus them on long-
term earnings growth; align with
shareholder interests; meet wealth
accumulation needs
15-20% of base salary $84,000 (Target)
Long-term growth in
earnings (double
earnings = share 13%
of new value)
Long-term Incentives
(Equity)
Retain execs; focus them on long-
term earnings growth; align with
shareholder interests; meet wealth
accumulation needs
15-20% of base salary $84,000 (Target)
Long-term growth in
earnings (double
earnings = share 13%
of new value)
Core Benefits
Meet basic security needs of the
executives
50th percentile for peer
group
$25,500 ROA of 0.75%
Executive Benefits
Enhance basic security needs and
meet market standards for
perquisites
50th percentile for peer
group
$24,000 ROA of 0.75%
Qualified Retirement
Provide wealth accumulation
opportunity for executives
40th percentile (3% of
salary)
$15,000 ROA of 0.75%
Supplemental
Retirement
Strengthen rewards value
proposition to help recruit and
retain executives; meet wealth
accumulation needs
30th percentile
compared to banks that
have plans
$135,000 ROA of 0.9%
2525
3. Unclear Pay Philosophy
Pay Philosophy: A written statement
of what the company is willing to
“pay for.”
Should be tied to value creation.
2626
Compensation Philosophy Statement
 How value creation is defined.
 How value is shared—and with
whom.
 Market pay standards.
 How guaranteed pay and value-
sharing will be balanced.
 How short and long-term value-
sharing will be balanced.
 When or if equity will be shared.
 How merit pay is defined.
2727
Old School
Defensive
Wealth Creation
Wealth Multiplier
27
Pay Philosophy Evolution
2828
4. Unbalanced Pay Portfolio
2929
Performance Management Evolution
The Reinvention of Performance
Management
 Rapid innovation is a source of
competitive advantage which
means future needs are continually
changing.
 Projects are short-term and tend to
change along the way, so
employees’ goals and tasks can’t be
plotted out a year in advance with
much accuracy.
“Because organizations won’t necessarily
want employees to keep doing the same
things, it doesn’t make sense to hang on to a
system that’s built mainly to assess and hold
people accountable for past or current
practices.”
(Deloitte 2015 Reinventing Performance
Management)
3030
An Agile Approach to Pay
Compensation
Implications: Create a
rewards strategy that is
flexible but enduring and
build an agile operational
structure to manage it.
3131
Structured Flexibility
 Look at compensation
strategy as you would an
investment portfolio.
 Individual pay
components are your
“asset classes.”
 As things change, adjust
weighting of each asset
class.
3232
The Total Compensation Structure
Min Mid Max
1 203,531 271,375 339,219 50.0% 100% 50% 50% 5% Yes 5% $11,141 Unlimited Unlimited 15,000 20,000
2 150,078 200,103 250,129 35.0% 75% 50% 50% 5% Yes 5% $11,141 Unlimited Unlimited 10,000 12,500
3 119,497 159,329 199,161 25.0% 50% 100% 0% 5% Yes 5% $11,141 25 5 5,000 8,000
4 102,632 136,843 171,054 20.0% 25% 100% 0% 5% $6,127 25 5 5,000
5 81,293 101,616 121,940 15.0% 5% $6,127 25 5 5,000
6 69,720 87,150 104,580 15.0% 5% $6,127 15 5
7 58,564 73,205 87,846 10.0% 5% $6,127 15 5
8 50,176 62,720 75,264 10.0% 5% $6,127 15 5
9 44,038 51,809 59,580 5.0% 5% $6,127 15 5
10 37,211 43,777 50,344 5.0% 5% $6,127 10 5
11 30,784 36,217 41,649 5.0% 5% $6,127 10 5
12 23,562 27,720 31,878 5.0% 5% $6,127 10 5
13 19,529 22,975 26,421 0.0% 5% $6,127 10 5
14 17,354 20,417 23,479 0.0% 5% $6,127 10 5
Annual Car
Allow
Grade/
Band Sick Days
Salary Range
Bonus
Target
LTIP
Target
Financial
Planning
Perk
Deferred
Comp
Elegible
Deferred
Comp Max
Match
401k
Match
Max %
Vacation
Days
% Phantom
Stock FV
% Phantom
Stock AO
Health,
Dental,
Life
3333
Creating a Balance
Total Compensation Structure
Name Title/Position Tier Salary
Short-term
Incentive
Target
Long-term
Incentive
Target
Total Direct
Comp
H&W
Annual
Value
QRP
Annual
Value
Security
Plans Annual
Value
Total
Indirect
Comp TRI
Jason Smith CEO 1 $ 300,000 $ 120,000 $ - $ 420,000 $ 18,200 $ 8,000 $ - $ 26,200 $ 446,200
Lucy Jones VP Marketing 2 $ 210,000 $ 45,000 $ - $ 255,000 $ 16,200 $ 7,000 $ - $ 23,200 $ 278,200
Rick Miller VP Sales 2 $ 160,000 $ 85,000 $ - $ 245,000 $ 9,200 $ 6,000 $ - $ 15,200 $ 260,200
Janice Johnson CFO 2 $ 195,000 $ 40,000 $ - $ 235,000 $ 10,200 $ 5,000 $ - $ 15,200 $ 250,200
Maria York Director 3 $ 160,000 $ 10,000 $ - $ 170,000 $ 12,200 $ 4,000 $ - $ 16,200 $ 186,200
Frank North Director 3 $ 150,000 $ 10,000 $ - $ 160,000 $ 11,200 $ 3,000 $ - $ 14,200 $ 174,200
Ricardo South Director 3 $ 140,000 $ 10,000 $ - $ 150,000 $ 7,700 $ 2,000 $ - $ 9,700 $ 59,700
Simon Lewis Director 3 $ 130,000 $ 10,000 $ - $ 140,000 $ 8,700 $ 2,500 $ - $ 11,200 $ 151,200
$ 1,445,000 $ 330,000 $ - $ 1,775,000 $ 93,600 $ 37,500 $ - $ 131,100 $ 1,906,100
How are
these values
determined?
Why no LTI
to balance
the STI?
Should we be
addressing
these needs?
3434
What Does It Tell You?
Total Rewards Investment (TRI) Allocation
TRI looks at each component of pay as a percentage of the total
Name Tier Salary STI% LTI% H&W% QRP% SP% TRI
Jason Smith 1 67.2% 26.9% 0.0% 4.1% 1.8% 0.0% $ 446,200
Lucy Jones 2 75.5% 21.4% 0.0% 7.7% 3.3% 0.0% $ 278,200
Rick Miller 2 61.5% 53.1% 0.0% 5.8% 3.8% 0.0% $ 260,200
Janice Johnson 2 77.9% 20.5% 0.0% 5.2% 2.6% 0.0% $ 250,200
Maria York 3 85.9% 6.3% 0.0% 7.6% 2.5% 0.0% $ 186,200
Frank North 3 86.1% 6.7% 0.0% 7.5% 2.0% 0.0% $ 174,200
Ricardo South 3 87.7% 7.1% 0.0% 5.5% 1.4% 0.0% $ 159,700
Simon Lewis 3 86.0% 7.7% 0.0% 6.7% 1.9% 0.0% $ 151,200
Salary STI% LTI%
H&W% QRP% SI%
3535
Balanced Structure
Total Compensation Structure
Name Title/Position Tier Salary
Short-term
Incentive
Target
Long-term
Incentive
Target
Total Direct
Comp
H&W
Annual
Value
QRP
Annual
Value
Security
Plans Annual
Value
Total
Indirect
Comp TRI
Jason Smith CEO 1 $ 300,000 $ 75,000 $ 75,000 $ 450,000 $ 18,200 $ 8,000 $ 15,000 $ 41,200 $ 491,200
Lucy Jones VP Marketing 2 $ 210,000 $ 36,750 $ 36,750 $ 283,500 $ 16,200 $ 7,000 $ 10,500 $ 33,700 $ 317,200
Rick Miller VP Sales 2 $ 160,000 $ 60,000 $ 40,000 $ 260,000 $ 9,200 $ 6,000 $ 8,000 $ 23,200 $ 83,200
Janice Johnson CFO 2 $ 95,000 $ 34,125 $ 34,125 $ 263,250 $ 10,200 $ 5,000 $ 9,750 $ 24,950 $ 288,200
Maria York Director 3 $ 160,000 $ 16,000 $ 16,000 $ 192,000 $ 12,200 $ 4,000 $ 8,000 $ 24,200 $ 216,200
Frank North Director 3 $ 50,000 $ 15,000 $ 15,000 $ 180,000 $ 1,200 $ 3,000 $ 7,500 $ 21,700 $ 201,700
Ricardo South Director 3 $ 140,000 $ 14,000 $ 14,000 $ 168,000 $ 7,700 $ 2,000 $ 7,000 $ 16,700 $ 184,700
Simon Lewis Director 3 $ 30,000 $ 13,000 $ 13,000 $ 156,000 $ 8,700 $ 2,500 $ 6,500 $ 17,700 $ 173,700
$ 1,445,000 $ 263,875 $ 243,875 $ 1,952,750 $ 93,600 $ 37,500 $ 72,250 $ 203,350 $ 2,156,100
We’ve
reduced the
STI targets.
But we’ve
balanced with a
LTIP (wealth
creation).
This can
strengthen
partnership and
improve retention.
3636
A balanced approach will typically appeal to premier
talent who hold a long-term view
Total Rewards Investment (TRI) Allocation
TRI looks at each component of pay as a percentage of the total
Name Tier Salary STI% LTI% H&W% QRP% SP% TRI
Jason Smith 1 61.1% 15.3% 15.3% 3.7% 1.6% 3.1% $ 491,200
Lucy Jones 2 66.2% 17.5% 17.5% 7.7% 3.3% 5.0% $ 317,200
Rick Miller 2 56.5% 37.5% 25.0% 5.8% 3.8% 5.0% $ 283,200
Janice Johnson 2 67.7% 17.5% 17.5% 5.2% 2.6% 5.0% $ 288,200
Maria York 3 74.0% 10.0% 10.0% 7.6% 2.5% 5.0% $ 216,200
Frank North 3 74.4% 10.0% 10.0% 7.5% 2.0% 5.0% $ 201,700
Ricardo South 3 75.8% 10.0% 10.0% 5.5% 1.4% 5.0% $ 184,700
Simon Lewis 3 74.8% 10.0% 10.0% 6.7% 1.9% 5.0% $ 173,700
Salary STI% LTI%
H&W% QRP% SI%
3737
Balancing Incentives
"Peter Drucker once wrote that the
manager’s job is to keep his nose to the
grindstone while lifting his eyes to the hills.
He meant that every business has to
operate in two modes at the same time:
producing results today and preparing for
tomorrow.” (Ken Navarro, Strategy +
Business)
3838
Balancing Incentives
 Short-Term Incentives
 Reward profitable revenue engine
performance
 Long-Term Incentives
 Reward sustained growth and profitability
3939
Short-Term (Performance) Incentives
4040
Two Primary Approaches
Profit
Based
Allocation
(PBA)
Targeted
KPI’s
(TKPI)
4141
Long-Term (Growth) Incentives
4242
Select the Right Plan Type
Stock Option
Performance Shares
Restricted Stock
Phantom Stock
Option
Performance
Phantom Stock
Phantom Stock Profit Pool
Performance Unit
Strategic Deferred
Compensation
4343
Grant Equity or
Not Equity?
Full Value or
Appreciation Only?
Yes
Appreciation
Stock Option
Full Value
Performance Based?
Yes
Performance Shares
No
Restricted Stock
No
Reward for Value
Increase or Financial
Performance?
Value Increase
Full Value or
Appreciation?
Appreciation
Phantom Stock
Option
Full Value
Performance Based?
Yes
Performance
Phantom Stock
No
Phantom Stock
Financial
Performance
Appreciation-
Performance Based or
Employee Directed?
Performance
Based
Reward for Profit/Cash
Flow or Other Metrics?
Profits
Allocation or
Objectives Based?
Allocation
Profit Pool
ObjectivesOther Metrics
Performance Unit
Employee Directed
Strategic Deferred
Compensation
4444
Rules of Thumb
 Senior Executives
• Short-term--50%
• Long-term--50%
 Management
• Short-term--60%
• Long-term--40%
 Rank and File
Employees
• Short-term--75-90%
• Long-term--10-25%
4545
5. Complex Annual Incentive Plan (Bonus)
4646
The Data
“Only 10% of responders indicated they
felt their annual incentive plan was
effective, while another 25% thought
theirs was moderately effective. Thus,
65% were dissatisfied with the results of
their plan. And these responders were,
generally, representatives of larger,
successful companies. If large companies
can’t get it right (i.e., those with access to
high-paid consultants and experienced
executive leadership), what chance do
smaller companies have?”
(World at Work 2016 Survey)
4747
The Wrong Premise
Reward your employees for achieving
results that are as close as possible to
their job duties. This typically
includes the effort to “select the best
metrics” for each employee or at
least for every department. Then
assume that all the collective mini-
improvements will roll up into
shareholder value creation.
4848
Multiple Metrics
8 Problems
1. Impossible to link every metric to true
value creation.
2. Multiple KPIs create confusion and sap
motivation.
3. A focus on behavior incentives can reverse
the behavior sought.
4. Difficult to find metrics for every position.
5. Results are manipulated or loopholes are
exploited.
6. Impossible to equalize metrics across
individuals and departments.
7. Unintended and unanticipated negative
consequences.
8. Pursuit of “perfect” metrics is a time
waster.
4949
Results, not Methods
"You cannot hold
people
responsible for
results if you
supervise their
methods.“
(Stephen R. Covey)
5050
Change in Terminology & Mindset
Value-sharing instead
of paying incentives.
5151
The Right Premise
Reward employees for
achieving the
shareholders’ most
important financial results
and treat them as growth
partners.
5252
Shareholder’s Most Important Result
Sustainable and growing
profitability
5353
Key Metric
Focus on One of These:
 Profit
 Increase in Profits
 Increase in Profitability
5454
Not Just Profit but Productivity Profit
Productivity profit is
that surplus that can be
attributable to the
productivity and
profitability of your
people, not just your
capital assets at work.
5555
Calculate and Track
Your Productivity
Profit
6. Inadequate ROI on Pay
5656
Example:
Item Amount
Capital Account $20,000,000
Cost of Capital 12%
Capital Charge $2,400,000
Operating Income $10,000,000
Productivity Profit $7,600,000
Total Rewards
Investment
$25,000,000
ROTRI™
Return onTotal Rewards Investment
30.4%
(ROTRI™ = Productivity Profit/Total Rewards Investment)
5757
Example:
Item Figure
Capital Account $20,000,000
Cost of Capital 12%
Capital Charge $2,400,000
Operating Income $10,000,000
*Productivity Profit $7,600,000
Total Rewards
Investment
$25,000,000
ROTRI™ 30.4%
(ROTRI™ = Productivity Profit/Total Rewards Investment)
*Variable Pay
Plans (Value
Sharing) are
financed from
Productivity
Profit
5858
Case Study
5959
Keith Williams  Assumed leadership of
UL in 2005
 Company carrying
considerable debt
 Losing market share
 Low employee morale
 UL had become
bureaucratic and “siloed”
6060
Core Changes Shift from “Incentives” to
“Value Sharing”
 Took away local measurements
driving management incentive
plans—all paid on same metrics
 “We live together and we die
together”
 Aligned everyone behind
company success
 “I call it ‘pay the company first.’ ”
6161
Pay the Company First
“Basically, up to the
company’s operating
profit target, all of the
profits go to the
company; and only after
that target is met, do we
start funding the
incentive pool.”
Example: If UL’s target is
$80 million--
 100% of first $80 in
profit goes to company
 The next $20 million
goes to the incentive
pool
 From there on, 50/50
between company &
incentive pool
6262
Pay the Company First
Once value creation is defined,
compensation can follow a formula
for sharing value in a way that
aligns key producers with the
company’s business plan and
priorities.
6363
7. No Line of Sight
Vision
Where?
Model &
Strategy
How ?
Roles and
Expectations
My Contribution?
Rewards
What’s in it for
me?
6464
Market a Future that’s Relevant
 Communicate desire for a growth
partnership
 Demonstrate commitment
 To the future business
 To key contributors
 Promote don’t just communicate
 Be consistent
6565
Market a Future that’s Relevant
 Here’s our future
 Here’s how we’re going to get
there
 Here’s the role we picture for
you
 Here’s how we encourage our
people to grow and contribute
 Here’s our philosophy
about pay and rewards
 Here are our specific
pay programs
 Here’s how our pay
programs could work
for you if we achieve
our plan
6666
Employee Value Statement
Year 1 2 3 4 5
Targeted
Results
100% 100% 100% 100% 100%
Salary $160,000 $166,400 $173,056 $179,878 $187,177
STVS $64,000 $66,560 $69,222 $71,991 74,871
LTVS
(EOY)
-- $74,000 $186,000 $311,000 $448,000
401(k)
@7%
$17,120 $36,123 $57,169 $80,428 $106,086
Total
Cash
$224,000 $232,960 $242,278 $251,970 $262,048
Wealth
Accrual
$17,120 $110,123 $243,169 $391,428 $554,086
Total
Value
$241,120 $567,083 $942,407 $1,342,636 $1,767,343
6767
7 Signs You Need Help
1. No compensation “game
plan.”
2. Lack of rewards alignment.
3. Unclear pay philosophy.
4. Unbalanced pay “portfolio.”
5. Complex annual incentive
plan (bonus).
6. Inadequate ROI on pay.
7. No line of sight.
6868
www.BonusRight.com
www.bonusright.com
6969
 New SaaS tool
 Build and manage
your bonus plan
online.
 Indicate on survey
if you would like
to schedule a
demo.
7070
Today’s Presenter:
Ken Gibson
SeniorVice President
(949) 265-5703
kgibson@vladvisors.com
7700 Irvine Center Drive, Suite 930  Irvine, CA 92618  949-852-2288
www.VLadvisors.com  www.PhantomStockOnline.com  www.BonusRight.com
ThankYou!

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7 Signs You Need a Compensation Consultant

  • 1. 7 SignsYou Need a Compensation Consultant I got this!
  • 2. 22 Today’s Presenter: Ken Gibson SeniorVice President (949) 265-5703 kgibson@vladvisors.com 7700 Irvine Center Drive, Suite 930  Irvine, CA 92618  949-852-2288 www.VLadvisors.com  www.PhantomStockOnline.com
  • 3. VisionLink’s Focus: Help Business Leaders Build and Sustain a High Performance Culture Accelerate performance through pay strategies that transform employees into growth partners.
  • 4. If you do that… • Quality of talent will improve. • Employee engagement will expand. • Performance will be magnified. • Business growth will be accelerated. • Shareholder value will increase.
  • 5. 55 4 Signs You’re Probably Not Ready 1. You Consider Pay an Expense, not an Investment. 2. You Don't Have a Growth Plan or Strategy. 3. You Don't Have a Decision-Making Process. 4. You Have your Mind Made Up about What You Need.
  • 6. 66 Assessment:How Would You Answer?  What is the amount of your company’s total compensation investment?  What is your ROI on that investment?  Which is better—higher salaries or higher incentives?  Which is more important—rewarding short-term or enduring performance?  How much value should you share in an incentive plan?  How many metrics should your bonus plan have?  What is the most critical metric for your bonus plan?  What philosophy should guide your decisions about pay?  How do you make sure your pay strategy is properly balanced?  What results should your pay strategy be producing for your company?
  • 7. 77 7 Signs You Need Help 1. No compensation “game plan.” 2. Lack of rewards alignment. 3. Unclear pay philosophy. 4. Unbalanced pay “portfolio.” 5. Complex annual incentive plan (bonus). 6. Inadequate ROI on pay. 7. No line of sight.
  • 9. 99 Two Parts. Two Questions 1. What “job” have you hired your pay strategy to do? 2. What compensation approach is most suited to that “job”?
  • 10. 1010 Part 1: Theory of Jobs to be Done “When we buy a product, we essentially ‘hire’ something to get a job done. If it does the job well, when we are confronted with the same job, we hire that same product again. And if the product does a crummy job, we ‘fire’ it and look around for something else we might hire to solve the problem.” (Clayton Christensen, Theory of Jobs to be Done, Harvard Business School, Working Knowledge, Dina Gerdeman, October 3, 2016)
  • 11. 1111 Broader Application What if we applied this theory to all of the processes and systems we use in an organization including compensation?
  • 12. 1212 Key Questions  What job have you hired your rewards strategy to do?  Is your pay strategy performing so well you’re ready to give it a raise, or are you more inclined to fire it at this point?
  • 13. 1313 A More Strategic Approach What is the problem compensation needs to help solve in your business? What is not happening organizationally now that needs to happen and how might a given pay strategy be a potential solution?
  • 14. 1414 Core Drivers Examples of outcomes that should define what “job” you want compensation to do:  Improve short and long-term profitability (increased revenue, improved margins, lower costs).  Improve shareholder value.  Accelerate innovation.  Increase the company’s ability to attract and retain premier talent.  Provide clarity about roles, expectations and outcomes.  Encourage a sense of stewardship about roles.  Enable an ownership mindset on the part of key people.  Link employee rewards to performance.  Build a unified financial vision for growing the business.
  • 15. 1515 Work Arounds Business leaders are constantly coming up with “work arounds” for their pay strategy when it isn’t “getting the job done.”  No core philosophy  No cohesive structure  No success measures  No real strategy
  • 16. 1616 Solving the Right Problem Businesses often put pay plans in place that are designed to address a particular issue without clearly identifying the problem those strategies are intended to resolve. Consequently, they end up encouraging behaviors or outcomes that not only don’t address the key barriers the company is facing (the job they need their pay strategy to do), they create new problems in their place.
  • 17. 1717 Part 2: Choose a Compensation Approach  Expansive  Selective Workspan (World at Work) The War for Stars, May 2012
  • 18. 1818 Expansive Approach Strives to retain virtually every employee under the theory that everyone is needed or they wouldn’t be there. Largely egalitarian. “Why upset our harmonious culture by creating an elite group that receives special treatment? All our employees are critical and perform well, and most are not going to leave.”
  • 19. 1919 Selective Approach Identifies, nurtures and works to retain the high performers at all levels of the organization. Seeks to produce a cycle that, in the long term, will not only retain existing high performers, but create and attract more high performers and generate ever-improving standards of performance and organizational results.
  • 20. 2020 Which approach makes the most sense?
  • 21. 2121 2. Lack of Rewards Alignment Alignment: The role of each pay component in relation to others within the comprehensive compensation strategy is coordinated and clear.
  • 22. 2222 Eight Components of Pay Benefits  Core benefits  Executive benefits  Qualified retirement plans  Supplemental retirement plans Compensation  Salary  Performance incentives  Sales incentives  Growth incentives Incentives should be in the form of value sharing.
  • 23. 2323 Salary Performance Incentives Sales Incentives Growth Incentives Core Health & Welfare Plans Executive Benefit Plans Qualified Retirement Plans Nonqualified Retirement Plans Salaries Competitive with market standards? Tied to strong performance management process (merit)? Managed within a flexible but effective structure? Performance Incentives Tied to productivity gains? Clear, achievable and meaningful? Self-financing? Sales Incentives Challenging yet achievable? Reinforcing the right behaviors? Differentiating your offering? Growth Incentives Linked to a compelling future? Supporting an ownership mentality? Securing premier talent? Core Benefits Responsive to today’s employee marketplace? Allocating resources where most needed? Evaluated to eliminate unnecessary expense? Executive Benefits Flexible enough to address varying circumstances? Communicating a unique relationship? Reducing employee tax expense? Qualified Retirement Plans Giving employees an opportunity to optimize retirement values? Operated with comprehensive fiduciary accountability? Avoiding conflicts and minimizing expenses? Nonqualified Retirement Plans Optimizing tax-deferral opportunities? Aligning long-term interests of employees with shareholders? Structured to receive best possible P&L impact? An Aligned Compensation Strategy
  • 24. 2424 Form of Pay Purpose Standard Investment ROI Salaries Provide for the current cash needs of our executives 40-50th percentile for peer group $500,000 Achieve ROA standard of 0.75% Short-term Incentives Enhance current cash payments to executives for achieving top and bottom line annual goals 30-40% of base salary $168,000 (Target) 15% revenue growth and 12% margin Long-term Incentives (Cash) Retain execs; focus them on long- term earnings growth; align with shareholder interests; meet wealth accumulation needs 15-20% of base salary $84,000 (Target) Long-term growth in earnings (double earnings = share 13% of new value) Long-term Incentives (Equity) Retain execs; focus them on long- term earnings growth; align with shareholder interests; meet wealth accumulation needs 15-20% of base salary $84,000 (Target) Long-term growth in earnings (double earnings = share 13% of new value) Core Benefits Meet basic security needs of the executives 50th percentile for peer group $25,500 ROA of 0.75% Executive Benefits Enhance basic security needs and meet market standards for perquisites 50th percentile for peer group $24,000 ROA of 0.75% Qualified Retirement Provide wealth accumulation opportunity for executives 40th percentile (3% of salary) $15,000 ROA of 0.75% Supplemental Retirement Strengthen rewards value proposition to help recruit and retain executives; meet wealth accumulation needs 30th percentile compared to banks that have plans $135,000 ROA of 0.9%
  • 25. 2525 3. Unclear Pay Philosophy Pay Philosophy: A written statement of what the company is willing to “pay for.” Should be tied to value creation.
  • 26. 2626 Compensation Philosophy Statement  How value creation is defined.  How value is shared—and with whom.  Market pay standards.  How guaranteed pay and value- sharing will be balanced.  How short and long-term value- sharing will be balanced.  When or if equity will be shared.  How merit pay is defined.
  • 27. 2727 Old School Defensive Wealth Creation Wealth Multiplier 27 Pay Philosophy Evolution
  • 29. 2929 Performance Management Evolution The Reinvention of Performance Management  Rapid innovation is a source of competitive advantage which means future needs are continually changing.  Projects are short-term and tend to change along the way, so employees’ goals and tasks can’t be plotted out a year in advance with much accuracy. “Because organizations won’t necessarily want employees to keep doing the same things, it doesn’t make sense to hang on to a system that’s built mainly to assess and hold people accountable for past or current practices.” (Deloitte 2015 Reinventing Performance Management)
  • 30. 3030 An Agile Approach to Pay Compensation Implications: Create a rewards strategy that is flexible but enduring and build an agile operational structure to manage it.
  • 31. 3131 Structured Flexibility  Look at compensation strategy as you would an investment portfolio.  Individual pay components are your “asset classes.”  As things change, adjust weighting of each asset class.
  • 32. 3232 The Total Compensation Structure Min Mid Max 1 203,531 271,375 339,219 50.0% 100% 50% 50% 5% Yes 5% $11,141 Unlimited Unlimited 15,000 20,000 2 150,078 200,103 250,129 35.0% 75% 50% 50% 5% Yes 5% $11,141 Unlimited Unlimited 10,000 12,500 3 119,497 159,329 199,161 25.0% 50% 100% 0% 5% Yes 5% $11,141 25 5 5,000 8,000 4 102,632 136,843 171,054 20.0% 25% 100% 0% 5% $6,127 25 5 5,000 5 81,293 101,616 121,940 15.0% 5% $6,127 25 5 5,000 6 69,720 87,150 104,580 15.0% 5% $6,127 15 5 7 58,564 73,205 87,846 10.0% 5% $6,127 15 5 8 50,176 62,720 75,264 10.0% 5% $6,127 15 5 9 44,038 51,809 59,580 5.0% 5% $6,127 15 5 10 37,211 43,777 50,344 5.0% 5% $6,127 10 5 11 30,784 36,217 41,649 5.0% 5% $6,127 10 5 12 23,562 27,720 31,878 5.0% 5% $6,127 10 5 13 19,529 22,975 26,421 0.0% 5% $6,127 10 5 14 17,354 20,417 23,479 0.0% 5% $6,127 10 5 Annual Car Allow Grade/ Band Sick Days Salary Range Bonus Target LTIP Target Financial Planning Perk Deferred Comp Elegible Deferred Comp Max Match 401k Match Max % Vacation Days % Phantom Stock FV % Phantom Stock AO Health, Dental, Life
  • 33. 3333 Creating a Balance Total Compensation Structure Name Title/Position Tier Salary Short-term Incentive Target Long-term Incentive Target Total Direct Comp H&W Annual Value QRP Annual Value Security Plans Annual Value Total Indirect Comp TRI Jason Smith CEO 1 $ 300,000 $ 120,000 $ - $ 420,000 $ 18,200 $ 8,000 $ - $ 26,200 $ 446,200 Lucy Jones VP Marketing 2 $ 210,000 $ 45,000 $ - $ 255,000 $ 16,200 $ 7,000 $ - $ 23,200 $ 278,200 Rick Miller VP Sales 2 $ 160,000 $ 85,000 $ - $ 245,000 $ 9,200 $ 6,000 $ - $ 15,200 $ 260,200 Janice Johnson CFO 2 $ 195,000 $ 40,000 $ - $ 235,000 $ 10,200 $ 5,000 $ - $ 15,200 $ 250,200 Maria York Director 3 $ 160,000 $ 10,000 $ - $ 170,000 $ 12,200 $ 4,000 $ - $ 16,200 $ 186,200 Frank North Director 3 $ 150,000 $ 10,000 $ - $ 160,000 $ 11,200 $ 3,000 $ - $ 14,200 $ 174,200 Ricardo South Director 3 $ 140,000 $ 10,000 $ - $ 150,000 $ 7,700 $ 2,000 $ - $ 9,700 $ 59,700 Simon Lewis Director 3 $ 130,000 $ 10,000 $ - $ 140,000 $ 8,700 $ 2,500 $ - $ 11,200 $ 151,200 $ 1,445,000 $ 330,000 $ - $ 1,775,000 $ 93,600 $ 37,500 $ - $ 131,100 $ 1,906,100 How are these values determined? Why no LTI to balance the STI? Should we be addressing these needs?
  • 34. 3434 What Does It Tell You? Total Rewards Investment (TRI) Allocation TRI looks at each component of pay as a percentage of the total Name Tier Salary STI% LTI% H&W% QRP% SP% TRI Jason Smith 1 67.2% 26.9% 0.0% 4.1% 1.8% 0.0% $ 446,200 Lucy Jones 2 75.5% 21.4% 0.0% 7.7% 3.3% 0.0% $ 278,200 Rick Miller 2 61.5% 53.1% 0.0% 5.8% 3.8% 0.0% $ 260,200 Janice Johnson 2 77.9% 20.5% 0.0% 5.2% 2.6% 0.0% $ 250,200 Maria York 3 85.9% 6.3% 0.0% 7.6% 2.5% 0.0% $ 186,200 Frank North 3 86.1% 6.7% 0.0% 7.5% 2.0% 0.0% $ 174,200 Ricardo South 3 87.7% 7.1% 0.0% 5.5% 1.4% 0.0% $ 159,700 Simon Lewis 3 86.0% 7.7% 0.0% 6.7% 1.9% 0.0% $ 151,200 Salary STI% LTI% H&W% QRP% SI%
  • 35. 3535 Balanced Structure Total Compensation Structure Name Title/Position Tier Salary Short-term Incentive Target Long-term Incentive Target Total Direct Comp H&W Annual Value QRP Annual Value Security Plans Annual Value Total Indirect Comp TRI Jason Smith CEO 1 $ 300,000 $ 75,000 $ 75,000 $ 450,000 $ 18,200 $ 8,000 $ 15,000 $ 41,200 $ 491,200 Lucy Jones VP Marketing 2 $ 210,000 $ 36,750 $ 36,750 $ 283,500 $ 16,200 $ 7,000 $ 10,500 $ 33,700 $ 317,200 Rick Miller VP Sales 2 $ 160,000 $ 60,000 $ 40,000 $ 260,000 $ 9,200 $ 6,000 $ 8,000 $ 23,200 $ 83,200 Janice Johnson CFO 2 $ 95,000 $ 34,125 $ 34,125 $ 263,250 $ 10,200 $ 5,000 $ 9,750 $ 24,950 $ 288,200 Maria York Director 3 $ 160,000 $ 16,000 $ 16,000 $ 192,000 $ 12,200 $ 4,000 $ 8,000 $ 24,200 $ 216,200 Frank North Director 3 $ 50,000 $ 15,000 $ 15,000 $ 180,000 $ 1,200 $ 3,000 $ 7,500 $ 21,700 $ 201,700 Ricardo South Director 3 $ 140,000 $ 14,000 $ 14,000 $ 168,000 $ 7,700 $ 2,000 $ 7,000 $ 16,700 $ 184,700 Simon Lewis Director 3 $ 30,000 $ 13,000 $ 13,000 $ 156,000 $ 8,700 $ 2,500 $ 6,500 $ 17,700 $ 173,700 $ 1,445,000 $ 263,875 $ 243,875 $ 1,952,750 $ 93,600 $ 37,500 $ 72,250 $ 203,350 $ 2,156,100 We’ve reduced the STI targets. But we’ve balanced with a LTIP (wealth creation). This can strengthen partnership and improve retention.
  • 36. 3636 A balanced approach will typically appeal to premier talent who hold a long-term view Total Rewards Investment (TRI) Allocation TRI looks at each component of pay as a percentage of the total Name Tier Salary STI% LTI% H&W% QRP% SP% TRI Jason Smith 1 61.1% 15.3% 15.3% 3.7% 1.6% 3.1% $ 491,200 Lucy Jones 2 66.2% 17.5% 17.5% 7.7% 3.3% 5.0% $ 317,200 Rick Miller 2 56.5% 37.5% 25.0% 5.8% 3.8% 5.0% $ 283,200 Janice Johnson 2 67.7% 17.5% 17.5% 5.2% 2.6% 5.0% $ 288,200 Maria York 3 74.0% 10.0% 10.0% 7.6% 2.5% 5.0% $ 216,200 Frank North 3 74.4% 10.0% 10.0% 7.5% 2.0% 5.0% $ 201,700 Ricardo South 3 75.8% 10.0% 10.0% 5.5% 1.4% 5.0% $ 184,700 Simon Lewis 3 74.8% 10.0% 10.0% 6.7% 1.9% 5.0% $ 173,700 Salary STI% LTI% H&W% QRP% SI%
  • 37. 3737 Balancing Incentives "Peter Drucker once wrote that the manager’s job is to keep his nose to the grindstone while lifting his eyes to the hills. He meant that every business has to operate in two modes at the same time: producing results today and preparing for tomorrow.” (Ken Navarro, Strategy + Business)
  • 38. 3838 Balancing Incentives  Short-Term Incentives  Reward profitable revenue engine performance  Long-Term Incentives  Reward sustained growth and profitability
  • 42. 4242 Select the Right Plan Type Stock Option Performance Shares Restricted Stock Phantom Stock Option Performance Phantom Stock Phantom Stock Profit Pool Performance Unit Strategic Deferred Compensation
  • 43. 4343 Grant Equity or Not Equity? Full Value or Appreciation Only? Yes Appreciation Stock Option Full Value Performance Based? Yes Performance Shares No Restricted Stock No Reward for Value Increase or Financial Performance? Value Increase Full Value or Appreciation? Appreciation Phantom Stock Option Full Value Performance Based? Yes Performance Phantom Stock No Phantom Stock Financial Performance Appreciation- Performance Based or Employee Directed? Performance Based Reward for Profit/Cash Flow or Other Metrics? Profits Allocation or Objectives Based? Allocation Profit Pool ObjectivesOther Metrics Performance Unit Employee Directed Strategic Deferred Compensation
  • 44. 4444 Rules of Thumb  Senior Executives • Short-term--50% • Long-term--50%  Management • Short-term--60% • Long-term--40%  Rank and File Employees • Short-term--75-90% • Long-term--10-25%
  • 45. 4545 5. Complex Annual Incentive Plan (Bonus)
  • 46. 4646 The Data “Only 10% of responders indicated they felt their annual incentive plan was effective, while another 25% thought theirs was moderately effective. Thus, 65% were dissatisfied with the results of their plan. And these responders were, generally, representatives of larger, successful companies. If large companies can’t get it right (i.e., those with access to high-paid consultants and experienced executive leadership), what chance do smaller companies have?” (World at Work 2016 Survey)
  • 47. 4747 The Wrong Premise Reward your employees for achieving results that are as close as possible to their job duties. This typically includes the effort to “select the best metrics” for each employee or at least for every department. Then assume that all the collective mini- improvements will roll up into shareholder value creation.
  • 48. 4848 Multiple Metrics 8 Problems 1. Impossible to link every metric to true value creation. 2. Multiple KPIs create confusion and sap motivation. 3. A focus on behavior incentives can reverse the behavior sought. 4. Difficult to find metrics for every position. 5. Results are manipulated or loopholes are exploited. 6. Impossible to equalize metrics across individuals and departments. 7. Unintended and unanticipated negative consequences. 8. Pursuit of “perfect” metrics is a time waster.
  • 49. 4949 Results, not Methods "You cannot hold people responsible for results if you supervise their methods.“ (Stephen R. Covey)
  • 50. 5050 Change in Terminology & Mindset Value-sharing instead of paying incentives.
  • 51. 5151 The Right Premise Reward employees for achieving the shareholders’ most important financial results and treat them as growth partners.
  • 52. 5252 Shareholder’s Most Important Result Sustainable and growing profitability
  • 53. 5353 Key Metric Focus on One of These:  Profit  Increase in Profits  Increase in Profitability
  • 54. 5454 Not Just Profit but Productivity Profit Productivity profit is that surplus that can be attributable to the productivity and profitability of your people, not just your capital assets at work.
  • 55. 5555 Calculate and Track Your Productivity Profit 6. Inadequate ROI on Pay
  • 56. 5656 Example: Item Amount Capital Account $20,000,000 Cost of Capital 12% Capital Charge $2,400,000 Operating Income $10,000,000 Productivity Profit $7,600,000 Total Rewards Investment $25,000,000 ROTRI™ Return onTotal Rewards Investment 30.4% (ROTRI™ = Productivity Profit/Total Rewards Investment)
  • 57. 5757 Example: Item Figure Capital Account $20,000,000 Cost of Capital 12% Capital Charge $2,400,000 Operating Income $10,000,000 *Productivity Profit $7,600,000 Total Rewards Investment $25,000,000 ROTRI™ 30.4% (ROTRI™ = Productivity Profit/Total Rewards Investment) *Variable Pay Plans (Value Sharing) are financed from Productivity Profit
  • 59. 5959 Keith Williams  Assumed leadership of UL in 2005  Company carrying considerable debt  Losing market share  Low employee morale  UL had become bureaucratic and “siloed”
  • 60. 6060 Core Changes Shift from “Incentives” to “Value Sharing”  Took away local measurements driving management incentive plans—all paid on same metrics  “We live together and we die together”  Aligned everyone behind company success  “I call it ‘pay the company first.’ ”
  • 61. 6161 Pay the Company First “Basically, up to the company’s operating profit target, all of the profits go to the company; and only after that target is met, do we start funding the incentive pool.” Example: If UL’s target is $80 million--  100% of first $80 in profit goes to company  The next $20 million goes to the incentive pool  From there on, 50/50 between company & incentive pool
  • 62. 6262 Pay the Company First Once value creation is defined, compensation can follow a formula for sharing value in a way that aligns key producers with the company’s business plan and priorities.
  • 63. 6363 7. No Line of Sight Vision Where? Model & Strategy How ? Roles and Expectations My Contribution? Rewards What’s in it for me?
  • 64. 6464 Market a Future that’s Relevant  Communicate desire for a growth partnership  Demonstrate commitment  To the future business  To key contributors  Promote don’t just communicate  Be consistent
  • 65. 6565 Market a Future that’s Relevant  Here’s our future  Here’s how we’re going to get there  Here’s the role we picture for you  Here’s how we encourage our people to grow and contribute  Here’s our philosophy about pay and rewards  Here are our specific pay programs  Here’s how our pay programs could work for you if we achieve our plan
  • 66. 6666 Employee Value Statement Year 1 2 3 4 5 Targeted Results 100% 100% 100% 100% 100% Salary $160,000 $166,400 $173,056 $179,878 $187,177 STVS $64,000 $66,560 $69,222 $71,991 74,871 LTVS (EOY) -- $74,000 $186,000 $311,000 $448,000 401(k) @7% $17,120 $36,123 $57,169 $80,428 $106,086 Total Cash $224,000 $232,960 $242,278 $251,970 $262,048 Wealth Accrual $17,120 $110,123 $243,169 $391,428 $554,086 Total Value $241,120 $567,083 $942,407 $1,342,636 $1,767,343
  • 67. 6767 7 Signs You Need Help 1. No compensation “game plan.” 2. Lack of rewards alignment. 3. Unclear pay philosophy. 4. Unbalanced pay “portfolio.” 5. Complex annual incentive plan (bonus). 6. Inadequate ROI on pay. 7. No line of sight.
  • 69. 6969  New SaaS tool  Build and manage your bonus plan online.  Indicate on survey if you would like to schedule a demo.
  • 70. 7070 Today’s Presenter: Ken Gibson SeniorVice President (949) 265-5703 kgibson@vladvisors.com 7700 Irvine Center Drive, Suite 930  Irvine, CA 92618  949-852-2288 www.VLadvisors.com  www.PhantomStockOnline.com  www.BonusRight.com ThankYou!

Editor's Notes

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