The New Challengers: C3S – a new European collecting society With the vision of becoming a modern European collecting society operating in every single European country and beyond, the Cultural Commons Collecting Society was created in 2010. Offering all rights reserved, Creative Commons, as well as licensing for semi-pro and home produced UGC, C3S acknowledges a variety of license types to enable individual strategies, for artists & businesses, as well as users as new creatives. What effect on the market does the new competitive landscape have? Wolfgang Senges, Executive Director, C3S - The Cultural Commons Collecting Society

1. www.c3s.cc
The New Challengers:
C3S - a new European Collecting Society
@ Music 4.5: Global is the new licensing territory... :: London
2015-02-25 :: Wolfgang Senges
www.c3s.cc

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Starting C3S
Why did we decide to launch C3S?
Because there is no competition.
No movement from GEMA.

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GEMA Statements
2010
„Creative Commons is too difficult to integrate.“
2011
„You can‘t build a database architecture for CC
and all rights reserved licences.“
2013
„It‘s only natural that the ones earning the money
are the ones having the votes.“

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Yet another PRO? Why?
1. comprehensive licensing range
2. implementation of advanced technology
3. support for new business models
4. provide a democratic structure for artists
5. enable true cross-border licensing

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Status of Music Business
„no PRO“ music < > PROs
A huge gap.
Creative Commons: average revenue low
vs.
PROs: higher probability of increased revenue

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Effect of Gap
Severe lack of CC integration in
market.

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Effect of Gap
customized strategies
vs
exclusiveness of membership

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Standards Won‘t Work
Artists and industry players
are in need of customized strategies.
Technology supports customizing.
Few offerings of PROs do.

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Numbers
members in GEMA:
68.503 (59.118 creators)
musically active people in Germany:
10-12 Mio
http://www.miz.org/intern/uploads/statistik130.pdf

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... now what?
User
Generated
Content

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The Disruptive Creator
PROs do not represent „the creator“ anymore.
The majority of creators is left outside.
Their work is not acknowledged.
One can‘t compare both creators?
But both works are monetized?!

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UGC & The Gap
PROs are missing the point.
UGC means:
It‘s about time to embrace
the „common creators“.
Fill the gap!

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The Challenge
Enable efficient & fast licensing.
Anyone must be able to manage it!
It requires a
new type of a PRO.

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The Holy Grail
PROs should involve & engage
those who are creating UGC:
acknowledge the value of their work
... so they will acknowledge the value of
others‘ works

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hhh
www.c3s.cc/en
Wolfgang Senges
C3S - Executive Director
wolfgang.senges@c3s.cc
www.c3s.cc