2. Document Overview
This document is designed to provide potential OIP partners
with insight into some of the major benefits of engaging
with the Doc Clock brand

3. Document Structure
Brand Overview
Stickmen and CerebralFix
Brand Extension
Game Overview
Game Promotion
Social Networking
Sequel Doc Clock 2
Merchandising
Toy
Restaurant Promotion
TV Series

4. “Doc Clock is really clever stuff, bursting
with personality and neat ideas.”
GameZebo
Brand Overview
Healthy Creative fun for everyone
Doc Clock is a 4 quadrant brand designed to appeal
the very young for its bright colours, fun exciting
adventures and the creativity of inventing things.
Mature male and females players love the clever
puzzling mechanics and use of intelligent humour.

5. Stickmen Studios and CerebralFix
•
The Doc Clock Brand is owned by Stickmen
Studios and sister company CerebralFix
•
The companies extend brands across
Casual and Social Gaming Platforms to an
audience of over 800 million people in 43
countries by working with world class
Business Partners Including
•
• Disney
• The BBC
• Lionsgate Films
The Game Show Network
• History Channel
• DreamWorks
• Nintendo
• Mochi
• Sony
• Apple
• Steam
• EA Games

6. Doc Clock Brand Extension
The Doc Clock brand is being
distributed to an active global
audience of over 800 million people
through the platforms detailed in this
diagram (right):
The brand vision is to direct this
audience to new platforms
including:
• Television
• Merchandising
• Cinema

7. Transmedia Audience
Audience Size*
Channel
Platform
(millions of users)
Nintendo (WiiWare)
76
Sony PS3(PSN)
41
Sony PSP (PSN)
62
iPhone
60
Social Network Platforms
Facebook
500
Online PC Networks**
Steam, WildTangent,
Onlive, GameHouse etc…
70
Console Platform
Hand Held Platforms
Global Platform Aggregate Audience
Please Note:
*All numbers are estimates collated from public resources
**This is just a selection of Online PC Networks that Stickmen is working with
809

8. Current Distribution Platforms

9. 8.5/10 “A joy to play”
VGNetwork
Game Overview
Doc Clock: The Toasted Sandwich of Time is a
comical, puzzle, adventure game for all ages.
The Primary Game Mechanics are:
1.
Building Inventions
2.
Piloting your Inventions
3.
Puzzles and Time Travel
4.
Humour/Comedy

10. 8.5/10 "I am an inventor!“
Tierra Gamer
Game Mechanics
Building Inventions (UGC)
Doc Clock enables players to create amazing
inventions, and revel in their achievements something everyone loves to
tell their friends about!
Parents love their children using their brains
and adults love the freedom to creatively solve
a challenge in a variety of different ways

11. Game Mechanics
Piloting Skills
Children and adults alike love to overcome a challenge and develop their skills.
Doc Clocks ability to drive, fly and slide his inventions has proven very popular
“There's nothing quite as satisfying as speeding down a hill
in a vehicle built out of a bathtub and launching yourself tens
of metres into the air
MMGN / N4G

12. Game Mechanics
Imaginative Time Travelling
Doc Clock is a time travelling inventor – he can go anywhere and anywhen! This is
enormously attractive to children and parents for its creative and imaginative appeal.
“89% Doc Clock is a fun puzzle/adventure game that is
sure to delight most casual gamers.
GameVortex

13. Game Mechanics
Creative Learning
Doc Clock takes the audience on an exciting adventure where they learn
about creating inventions based upon a real world physics engine.
"I feel smart now, thanks to this game.“
Totalbiscuit / Cynical Brit

14. Critical Acclaim
89% “Sure to delight most casual gamers” - GameVortex
8.5/10 “A Joy to Play” – VG Network
85% “I am an Inventor!” – Tierra Gamer.com
“Doc Clock is really clever stuff, bursting with
personality and neat ideas.” – GameZebo
“a fun, colorful game that I really enjoyed” - Brutalgamer
“really gets the creative juices flowing.” - Cross Platform Gamer
“That might be the best game plot summary I've ever typed.” Kotaku

15. Doc Clock Global Exposure
Game Downloads Worldwide
 Legitimate Sales = 75,000 +
 Unofficial Downloads* = 675,000 +
Current industry statistics estimate for every one
genuinely purchased game there exist 9 pirated copies

16. Doc Clock Global Exposure
Global Brand Awareness
 130 Million +


Legitimate and Unofficial game Downloads =
750,000
Game review sites monthly average users = 10.2
Million
 Total Platform Audience = 120 Million
* Future platform release onto PlayStation Network
will add an additional 25 million platform users to the
worldwide audience.

17. Doc Clock Promotion: www.docclock.com
Docclock.com:
•
Information on the game(s) and where to
buy them
•
Virality tuned:
• Win free games
• Free Goodies
• Leverages Social Networks of
Facebook and Twitter

18. Doc Clock Promotion
•
Mobile Applications
• iPhone

19. Social Networking - Facebook

20. Social Networking - Twitter

21. Sequel Doc Clock 2
Doc Clock 1 – The Toasted sandwich of Time
The New Doc Clock Adventure
game DC2(working Title),
will be released in mid 2011.
New Features include:
•
•
•
•
•
Enhanced Graphics
New gameplay Features
• Cannon
• Shield
• New Puzzle Mechanics
New Adventures
New Characters
New Lands to Explore
Doc Clock 2 – The Revenge of Melvin

22. Doc Clock 2 – New Locations

23. Doc Clock 2 – New Characters

24. Doc Clock
Television Series
Stickmen Studios are in discussion regarding the Doc Clock animated television series for
channels including the Disney Network, Cartoon Network and Nickelodeon.
The back-and-forth banter between Doc
and Sack is genuinely amusing, and we
found ourselves reading through every
single conversation they have without
skipping a single line”
GameZebo

25. Why Doc Clock Works as a TV Series
A Great Fun Story
The story of this time travelling duo with the gags and
sarcasm, coupled with the ability for our heroes to
adventure anywhere in the universe at any time
delights old and young alike.
Globally Recognized by millions
The Doc Clock brand will be exposed to hundreds of
millions of global fans through a combination of
Transmedia platforms including casual and indie
gaming, Social Networks, Mobile Applications and
Merchandising

26. Many Toy Opportunities

27. Merchandising

28. Merchandising

29. Why Doc Clock Works as a Merchandise
Adaptable to many Formats
Whether it’s a collectable model, a building based toy,
or SACK as sarcastic T-shirt or a cuddly backpack Doc
Clock has huge merchandisable scope
Globally Recognized by hundreds of millions
The Doc Clock brand will be exposed to hundreds of
millions of global fans in 2011 and onwards
Great Characters
Whether they love the Sarcastic rants of SACK, Docs
innocent inventing, the crazy robots or Melvin's mad
power rants people are already getting attached to
these wonderful characters and will want the
collectables

30. Why Doc Clock Works as a
Restaurant Promotional Toy
Doc and Franklin love Toasted Sandwiches!
Food Fit – Toasted Sandwiches and Toys
Doc Clock is globally recognized by millions of global
fans, and the kids want the sandwiches and the mums
want them to have healthy food
Pull in the customers
Stickmen can create Mobile Doc Clock “Apps” which
pull the audience into the restaurant, and connect
these to real world promotion codes on the food – to
reward players with new in game items!
Collectables = repeat restaurant visits
Whether it’s a collectable model, a building based toy,
or SACK as sarcastic T-shirt or a cuddly backpack Doc
Clock has huge merchandisable scope there are many
Characters and invention components to collect