1. Portfolio
Project
6
1
Designing
Downloadable
Content
About
DLC
and
UGC
Introduction
During
the
start
of
the
20th
century,
video
games
especially
triple-­‐A
titles
have
been
at
the
centre
of
the
creative
and
entertainment
industry
mostly
due
to
the
that
fact
that
games
technologies
have
become
more
powerful
and
accessible
than
ever
before.
As
these
new
technologies
emerged,
video
game
became
even
better,
larger
and
astonishing
than
ever
before.
In
addition,
the
benefits
of
the
internet
has
made
it
even
easier
to
attain
them
as
they
are
now
vastly
publicized
and
digitally
shipped
on
a
massive
scale
throughout
the
world.
Playing
video
games
has
never
been
this
good.
The
industry
today
is
generating
large
numbers
because
todays
games
are
well
managed
and
developed
with
the
best
graphics,
sounds,
mechanics
and
narratives
that
amazingly
overwhelms
our
gaming
experience.
There’s
just
too
much
greatness
to
consume
out
of
video
games,
which
is
why
many
developers
that
aspire
to
get
people
to
play
their
games
have
taken
this
incentive
of
providing
more
to
the
players
by
adding
or
increasing
their
game
contents
via
Downloadable
Contents
(DLC)
and
User
Generated
Contents
(UGC).
These
are
two
example
of
why
the
games
industry
has
flourish
throughout
the
years
because
it
allows
consumers
to
get
more
out
of
the
games
provided
by
developers.
These
two
are
understood
to
have
a
huge
impact
in
today’s
video
games
market
that
developers
use
t
maximise
their
income
by
providing
a
lot
more
to
consumers

2. Portfolio
Project
6
2
Downloadable
Content
(DLC)
DLC
is
certainly
the
most
common
method
used
by
developers
to
provide
more
to
their
consumers.
They
are
highly
popular
and
frequently
published
for
video
games
especially
triple-­‐A
titles.
They
are
built
as
extension
or
add-­‐on
to
games,
mainly
comprised
with
new
missions,
maps,
weapons,
characters,
themes,
avatars,
soundtracks
and
many
different
features
used
to
accompany
the
already
released
games.
They
are
not
released
as
a
retail
expansion
pack
but
distributed
through
the
internet
and
consoles
networks
like
Steam,
Xbox
Live
and
PlayStation
network
(PSN).
Destiny
Exclusive
Playstation
4
DLC

3. Portfolio
Project
6
3
The
contents
of
every
DLC
always
depend
on
the
type
and
nature
of
each
game.
For
example,
The
Crew:
Extreme
Car
Pack
gives
you
access
to
3
cars:
-­‐ A
Fiat
Abarth
500
-­‐ An
Aston
Martin
V12
Zagato
-­‐ An
SRT
Viper
GTS
Whereas
the
first
Call
of
Duty
Advanced
Warfare
DLC
called
“Havoc”
came
with
four
multiplayer
maps,
an
Exo
Zombies
co-­‐op
map
and
a
bonus
weapon.
-­‐ Four
new
Multiplayer
Maps,
called
Sideshow,
Core,
Drift
and
Urban
-­‐ An
Exo
Zombies
mode
called
CEL-­‐3
Cauterizer
-­‐ One
Exo
Zombies
co-­‐op
Map
called
Outbreak
-­‐ One
bonus
multiplayer
weapon
called
AE4
The
Crew
:
Extreme
Car
Pack
DLC
Call
Of
Duty
Advanced
Warfare:
Havoc
DLC

4. Portfolio
Project
6
4
As
shown
above,
the
contents
of
every
DLC
differ
because
of
the
type
of
game
or
genre.
These
Downloadable
Contents
are
generally
used
to
support
games
and
designed
specifically
for
a
game,
whereby
an
additional
story
or
mission
may
come
in
the
form
of
DLC
in
Assassins
creed
Unity
because
it’s
an
adventure
game
that
allows
you
to
play
campaign
missions.
However,
a
“Song
Pack”
which
includes
new
songs
or
albums
can
come
in
form
of
downloadable
content
in
SingStar
because
the
game
is
simply
based
on
music
and
rhythm.
One
of
main
reasons
why
downloadable
contents
have
flourish
throughout
the
years
is
because
they
can
be
downloaded
easily
and
acquired
for
free.
Furthermore
they
are
considered
a
huge
part
in
the
marketing
aspect
of
games
because
publishers
are
selling
them
in
different
ways,
from
season
passes,
to
expansion
packs
or
pre
order
packs
and
others
bundle,
some
at
discount
prices
as
well.
These
DLC
like
season
passes
are
constructed
to
allow
players
to
access
all
the
downloadable
contents
of
a
particular
game,
but
on
occasions,
some
of
these
DLC
are
not
immediately
available
upon
a
games
release
and
some
are
often
unavailable
to
download
after
being
promoted
and
offered
for
sale.
Assassins
Creed
Unity
Season
Pass

5. Portfolio
Project
6
5
Assassin’s
creed
Unity
Season
pass
is
a
great
example
of
how
downloadable
contents
are
provided
as
a
bundle,
the
DLCs
for
Assassins
Creed
Unity
was
available
since
the
November
release
of
the
game.
It’s
comprised
with
three
new
additional
single
player
missions,
one
new
single
player
campaign
called
Dead
Kings,
one
extra
downloadable
game
called
Assassins
Creed
Chronicles
China
and
many
equipment’s,
weapons,
gears
and
customisation
items.
This
is
a
good
example
of
a
premium
season
pass
bundle,
which
is
very
common
among
big
triple-­‐A
developers,
which
in
this
case
is
Ubisoft.
They
have
the
ability
add
so
much
to
an
already
released
game
to
keep
you
playing
for
very
long.
Let
alone
providing
it
cheaper
rather
than
buying
all
of
these
contents
separately.
To
have
a
better
understanding,
downloadable
contents
are
comprised
with
multiple
features
of
a
game
that
would
enhance
your
gaming
experience
and
get
you
to
enjoy
the
game
even
further.
These
contents
allow
you
to
play
and
utilise
extra
elements
that
was
otherwise
left
off
or
missing
from
the
already
released
game.
They
are
mainly
provided
to
add
elements
in
single
player
modes,
multiplayer
modes
or
co-­‐op
modes
and
they
vary
from
maps,
locations,
characters,
missions,
side
quests,
weapons,
gears
and
other
features
that
will
get
you
more
accustomed
to
a
game.
These
in-­‐turn
makes
a
game
more
durable
and
enjoyable
while
increasing
the
life
time
value
of
the
game.
Evolve:
Moster
Expansion
Pack
Pre
Order
DLC
Evolve:
Moster
Exterminator
Pack
Pre
Order
DLC

6. Portfolio
Project
6
6
The
important
things
to
remember
about
Downloadable
contents
are:
-­‐ They
are
additional
or
extra
contents
for
a
particular
game,
-­‐ The
content
of
every
DLC
vary
and
differ
depending
on
the
type
of
game
or
genre
-­‐ They
are
often
free
but
otherwise
paid
for,
-­‐ They
are
relatively
cheaper
than
the
original
game,
-­‐ They
are
made
by
developers
of
the
game
and
published
by
publishers
of
the
game.
For
example,
Turtle
Rock
Studios
made
Evolve
and
created
a
DLC
called
“Evolve
Behemoth
Monster”,
one
of
their
publishers
like
Sony
Computer
Entertainment
(SCE)
or
Microsoft
publishes
it
on
their
network
like
PlayStation
Network
(PSN)
or
Xbox
Live
for
it
to
be
downloaded.
-­‐ They
can
be
downloaded
from
internet
but
generally
through
publishers
online
services
like
PlayStation
Network
Store
(PSN)
or
Xbox
Live
-­‐ They
can
also
be
bought
or
acquired
using
online
redeem
codes
given
by
publishers
-­‐ They
are
often
exclusive
to
publishers.
For
example
Destiny
released
exclusive
Downloadable
contents
for
PlayStation
users
upon
the
game
release,
these
included
maps,
gears,
weapons
and
ships,
which
were
only
available
on
PlayStation.
-­‐ The
contents
of
downloadable
content
can
be
sold
individually
or
as
a
bundle
usually
in
Season
Pass,
extended
packs
and
so
on.
-­‐ They
are
becoming
more
and
more
used
as
pre-­‐order
incentives.
For
example
“Pre
order
Evolve
and
receive
the
Monster
Expansion
Pack”.
XBOX
Live
icon
PlayStation
Network
Store
Icon

7. Portfolio
Project
6
7
-­‐ They
are
mainly
provided
in
various
formats:
Ø Additional
levels
or
maps
are
downloadable
contents
that
mainly
come
in
form
of
“Map
Packs”
that
range
from
new
maps,
locations,
levels
or
puzzles.
A
good
example
to
this
is
Call
of
Duty:
Advanced
Warfare
Havoc
DLC
made
by
Sledgehammer
Games,
for
years
the
Call
of
Duty
franchise
has
been
releasing
multiplayer
map
packs
every
so
often
for
their
games.
Their
latest
installing
Call
of
Duty:
Advanced
Warfare
has
the
Havoc
DLC
that
has
4
new
multiplayer
maps
and
other
extra
contents.
Ø Additional
story
or
missions
are
downloadable
contents
that
are
mainly
entitled
with
the
name
of
the
new
mission
or
story
for
a
particular
game.
These
are
mainly
released
for
single
player
campaigns
only
that
allow
players
to
go
further
into
the
story
of
the
game.
They
are
mainly
released
for
action
and
adventure
games
like
Infamous
Second
Son,
which
had
a
new
story
campaign
downloadable
content
called
“Infamous
first
Light”.
Another
good
example
is
Outlast
which
had
a
downloadable
content
called
“Outlast:
Whistleblower”.
This
was
also
an
extra
campaign
mission
that
was
prequel
the
original
story
played
in
Outlast.
Ø Additional
game
modes
are
downloadable
contents
that
are
mainly
entitled
with
the
name
of
the
new
mode.
These
downloadable
contents
bring
a
new
taste
to
a
game
whereby
players
have
to
get
accustomed
to
new
rules
and
settings
of
the
game.
A
great
example
of
this
is
Alien:
Isolation
Last
Survivor
DLC
which
had
a
new
single
player
mode
called
“Last
Survivor”
that
allowed
you
play
as
Ellen
Ripley.
Another
good
example
is
Dying
Light
Be
The
Zombie
mode,
which
is
a
multiplayer
DLC
that
lets
you
play
as
a
zombie
and
hunt
other
human
survivors.
Ø Additional
songs
are
downloadable
contents
that
mainly
come
in
form
of
Song
Packs
that
includes
extra
songs
for
a
particular
game.
These
types
of
downloadable
contents
only
gives
you
extra
songs
like
in
SingStar
DLC
were
you’re
given
new
songs
for
the
game.
The
Rock
Band
and
Guitar
Hero
series
also
had
tons
of
downloadable
music
contents.

8. Portfolio
Project
6
8
Ø Additional
equipment,
Weapons,
gears
or
outfits
are
downloadable
contents
that
mainly
comes
in
form
of
“Customisation
Packs”
or
“Weapons
Packs”
usually
entitled
with
the
name
of
the
type
of
equipment’s,
outfits
or
weapons.
These
contents
add
extra
utilities
to
the
player
arsenal
while
giving
a
better
look
or
theme
to
the
characters
in
the
game.
These
are
mostly
released
for
fighting
games,
action
adventure
games
and
role-­‐playing
games
where
you
get
to
customise
or
built
up
your
own
character.
The
best
examples
of
these
downloadable
contents
are
in
games
The
Last
Of
Us
Remastered,
which
has
over
100
downloadable
contents
mixed
with
outfits,
gears
and
weapons.
There’s
also
PayDay
2
which
had
few
downloadable
contents
such
as
“Gage
Weapon
Pack
#01”,
“Gage
Sniper
Pack”
and
“Gage
Shotgun
Pack”
which
added
extra
weapons
to
the
game.
Tomb
Raider
2013
“Out
Fit
Pack”
DLC
is
also
a
good
example
of
an
outfit
DLC
to
gear
up
your
character.
Ø Additional
Characters
are
downloadable
contents
that
mainly
come
form
of
“Characters
Packs”
and
sometimes
entitled
with
the
name
of
the
characters
included
in
the
DLC.
For
example
Evolve
has
two
DLCs
designated
to
add
extra
characters
in
the
game.
There
is
“Evolve:
Monsters
Expansion
Pack”
which
includes
an
extra
monster
for
the
game
and
also
“Evolve:
Hunting
Season
Pass”
which
include
extra
characters
for
the
game.
These
types
of
downloadable
content
mainly
consist
of
extra
characters
for
a
particular
game
usually
with
different
abilities
and
attributes.
They
are
mainly
found
in
action
games,
fighting
and
sport
games,
like
WWE
2K15
DLC
called
“Hall
of
Pain”
which
unlocked
historical
version
of
several
characters
in
the
game.
Ø Additional
Vehicles
are
downloadable
contents
that
mainly
come
in
form
of
“Car
Packs”,
which
add
extra
vehicles
to
a
game
that
mostly
involves
driving.
These
are
very
common
in
racing
games
whereby
new
vehicles
with
unique
abilities
and
attributes
are
provided
for
the
player
to
add
to
his
or
her
vehicle
collection.
A
good
example
of
this
is
The
Crew,
which
has
several
downloadable
contents
like
“Speed
Car
pack”,
“Street
Edition
Pack”,
“Extreme
Car
Pack”
and
many
more
which
adds
more
cars
in
the
game.
Most
of
these
DLC
come
in
bundles
of
cars
rather
than
one
car
alone
and
some
often
gives
other
customisable
items
for
your
vehicles,
which
come
in
form
of
”Vehicles
Customisation
Pack”,
“Gears
Pack”
and
“Paint
Pack”.
Not
only
you
have
the
vehicles
you
get
additional
gears
and
other
customisable
items
to
support
it.
A
good
example
of
these
is
DriveClub
“Livery
Packs”
DLCs
where
you
get
to
customise
your
car
with
the
livery
designs
in
the
DLC.

9. Portfolio
Project
6
9
There
are
some
downloadable
contents
that
combine
most
of
the
different
types
of
downloadable
contents
described
above.
These
DLCs
are
not
the
same
as
season
pass
but
account
for
the
same
level
of
contents
provided
in
season
passes
by
combining
many
different
types
of
add-­‐on
to
a
game.
Destiny
is
a
great
example
of
this
because
their
downloadable
content
called
“The
Dark
Below”
is
made
up
of
lots
of
different
contents
for
the
game.
The
developers
of
Destiny
released
this
DLC
that
included
new
story
missions,
multiple
side
quests
co-­‐operative
campaigns
called
“Strike
missions”,
new
multiplayer
maps,
new
locations,
new
weapons,
armours
and
gears,
and
a
six
player
cooperative
multiplayer
mode
called
“Raid”.
Destiny
:
Expansion
1
–
The
Dark
Below

10. Portfolio
Project
6
10
- The
best
thing
about
Downloadable
contents
are
that:
Ø They
extend
the
game
play
and
longevity
of
a
game
by
allowing
players
to
play
with
the
extra
contents
provided.
Ø The
discount
attached
to
the
DLC
Bundles
(season
pass)
is
a
bonus
with
a
significant
benefit
to
players
because
they
are
able
to
acquire
contents
at
a
reduced
price.
Ø For
publishers
it
allows
them
to
gain
revenue
quickly
usually
from
pre-­‐orders
and
key
benefit
to
them
is
that
they
don’t
immediately
have
to
deliver
the
downloadable
contents,
this
is
usually
the
case
with
season
pass
DLC.
- The
main
drawbacks
of
downloadable
contents
are
that:
Ø They
cost
money,
often
a
lot
although
the
content
within
seem
valuable,
DLC
like
especially
season
pass
are
highly
expensive
and
can
cost
more
than
half
of
the
cost
of
the
original
game.
Ø
Some
downloadable
contents
are
basically
contents
that
are
already
in
the
game,
but
you
pay
to
have
it
immediately
rather
than
playing
to
unlock
it.
Ø The
contents
of
downloadable
contents
like
additional
missions,
maps
and
games
modes
are
questioned
as
to
why
they
weren’t
in
the
game
from
the
beginning
whereby
you’re
made
to
pay
for
these
additional
contents
to
play
the
advance
story
that
should
have
been
in
the
game
from
the
start.
Assassins
Creed
games
are
very
typical
of
this
because
they
often
release
extra
missions
as
DLC
that
could
have
existed
in
the
main
game
from
the
beginning.
Ø After
purchasing
a
season
pass,
some
portion
of
a
game
downloadable
contents
are
still
made
to
be
purchased,
these
includes
Personalisation
Packs,
Skin
packs,
Customisation
Packs
and
so
on.
To
conclude
its
important
to
note
that
downloadable
contents
are
not
to
be
mistaken
with
Downloadable
Games
which
is
why
they
are
mainly
referred
to
as
downloadable
contents
(DLC),
Expansion
Packs
or
Add-­‐On
to
a
game.
They
are
also
not
the
same
as
User
Generated
Contents
(UGC)
as
these
refers
to
in-­‐game
contents
that
can
be
edited
or
created
by
players
whereas
downloadable
contents
are
additional
content
that
are
provided
for
the
player
to
play
with.