ALTERNATE REALITY  GAMES and why you should care
A Story <ul><li>Margaret’s Honey website gets “hacked” </li></ul><ul><li>Interested visitors talk to Dana, the webmaster, ...
A Story, Cont.
A Story, Cont. <ul><li>Players come across puzzles hidden in the site, leading to more messages </li></ul><ul><li>Players ...
What’s in a name? <ul><li>alternate  reality? no </li></ul><ul><li>games? no </li></ul><ul><li>actually, sort of </li></ul>
Pervasive Gaming (in a nutshell) <ul><li>(Social) Play </li></ul><ul><li>Narrative </li></ul><ul><li>Technology </li></ul>...
Pervasive Gaming (in pictures) cyberspace   in-between   meatspace also:
Interesting Numbers <ul><li>Tie-Ins / Marketing </li></ul><ul><ul><li>Art of the Heist: 45mil impressions </li></ul></ul><...
The Technology (in a nutshell) <ul><li>Web (2.0 and otherwise) </li></ul><ul><ul><li>Blogs, Flickr, Youtube, Twitter, Foru...
Play traditional  MMO
Pervasive Play <ul><li>Low barrier </li></ul><ul><li>Constructive </li></ul><ul><li>Dynamic </li></ul><ul><li>Flexible </l...
Narrative
Pervasive Narrative <ul><li>Immersive </li></ul><ul><li>Dynamic </li></ul><ul><li>Flexible </li></ul>
All Together Now <ul><li>Actors inhabit same space as player collaboration </li></ul>
The Technology (in pictures)
The Technology (in pictures)
Why is this so cool? <ul><li>Immersive! </li></ul><ul><li>Novel </li></ul><ul><li>Meatspace is fun </li></ul><ul><li>Dynam...
Why is this so powerful? <ul><li>Collective intelligence </li></ul><ul><li>Collective empowerment </li></ul><ul><li>Realit...
TorGame (long-lasting meatspace)
TorGame (long-lasting meatspace)
TorGame (long-lasting meatspace)
TorGame (long-lasting meatspace)
World Without Oil (preparing for the future by having fun)
World Without Oil (preparing for the future by having fun)
World Without Oil (preparing for the future by having fun)
World Without Oil (preparing for the future by having fun)
The Future <ul><li>The future of entertainment? </li></ul><ul><li>Integration with traditional entertainment media </li></...
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Alternate Reality Games

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  • Alternate Reality Games

    1. 1. ALTERNATE REALITY GAMES and why you should care
    2. 2. A Story <ul><li>Margaret’s Honey website gets “hacked” </li></ul><ul><li>Interested visitors talk to Dana, the webmaster, about what’s going on </li></ul><ul><li>Visitors find garbled “mayday” messages, fragments of a story in embedded code and corrupted images </li></ul><ul><li>Ongoing blog/email contact with Dana, mysterious artificial intelligences deepen mystery </li></ul>
    3. 3. A Story, Cont.
    4. 4. A Story, Cont. <ul><li>Players come across puzzles hidden in the site, leading to more messages </li></ul><ul><li>Players are lead to payphones across US </li></ul><ul><li>Over 12 weeks thousands of players congregate at phones to hear story fragments, talk to an AI, and perform missions </li></ul>
    5. 5. What’s in a name? <ul><li>alternate reality? no </li></ul><ul><li>games? no </li></ul><ul><li>actually, sort of </li></ul>
    6. 6. Pervasive Gaming (in a nutshell) <ul><li>(Social) Play </li></ul><ul><li>Narrative </li></ul><ul><li>Technology </li></ul><ul><li>Cross Media & Common Modalities </li></ul>
    7. 7. Pervasive Gaming (in pictures) cyberspace in-between meatspace also:
    8. 8. Interesting Numbers <ul><li>Tie-Ins / Marketing </li></ul><ul><ul><li>Art of the Heist: 45mil impressions </li></ul></ul><ul><ul><li>The Beast: 1mil players </li></ul></ul><ul><ul><li>I Love Bees: 2mil players </li></ul></ul><ul><li>Independent </li></ul><ul><ul><li>Chasing the Wish: 3k players </li></ul></ul><ul><ul><li>MetaCortechs: 12k players </li></ul></ul><ul><ul><li>Perplex City: 40k players </li></ul></ul>
    9. 9. The Technology (in a nutshell) <ul><li>Web (2.0 and otherwise) </li></ul><ul><ul><li>Blogs, Flickr, Youtube, Twitter, Forums, Websites, etc. </li></ul></ul><ul><li>Email, IM, IRC </li></ul><ul><li>Mobile </li></ul><ul><ul><li>SMS, Location/Context-Sensing </li></ul></ul><ul><li>Telephony </li></ul><ul><ul><li>Phones, Asterisk </li></ul></ul><ul><li>? </li></ul>
    10. 10. Play traditional MMO
    11. 11. Pervasive Play <ul><li>Low barrier </li></ul><ul><li>Constructive </li></ul><ul><li>Dynamic </li></ul><ul><li>Flexible </li></ul><ul><li>Scalable Community </li></ul>
    12. 12. Narrative
    13. 13. Pervasive Narrative <ul><li>Immersive </li></ul><ul><li>Dynamic </li></ul><ul><li>Flexible </li></ul>
    14. 14. All Together Now <ul><li>Actors inhabit same space as player collaboration </li></ul>
    15. 15. The Technology (in pictures)
    16. 16. The Technology (in pictures)
    17. 17. Why is this so cool? <ul><li>Immersive! </li></ul><ul><li>Novel </li></ul><ul><li>Meatspace is fun </li></ul><ul><li>Dynamic - constant improvement </li></ul><ul><li>Flexible - constant surprise </li></ul><ul><li>Agile development </li></ul>
    18. 18. Why is this so powerful? <ul><li>Collective intelligence </li></ul><ul><li>Collective empowerment </li></ul><ul><li>Reality <--> Game </li></ul><ul><li>“ To make people believe is to make them act” </li></ul>
    19. 19. TorGame (long-lasting meatspace)
    20. 20. TorGame (long-lasting meatspace)
    21. 21. TorGame (long-lasting meatspace)
    22. 22. TorGame (long-lasting meatspace)
    23. 23. World Without Oil (preparing for the future by having fun)
    24. 24. World Without Oil (preparing for the future by having fun)
    25. 25. World Without Oil (preparing for the future by having fun)
    26. 26. World Without Oil (preparing for the future by having fun)
    27. 27. The Future <ul><li>The future of entertainment? </li></ul><ul><li>Integration with traditional entertainment media </li></ul><ul><li>Integration of more recent technology </li></ul><ul><li>Problem solving </li></ul><ul><li>Greater emphasis on social networks </li></ul>

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